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APLIKASI KALKULATOR GIZI UNTUK MENINGKATKAN DAYA SAING DAN MUTU USAHA BOGA Faslah, Roni; Noviarini, Diena; Nindito, Marsellisa; Wibowo, Setyo Ferry; Parimitha, Widya; Singal, Anna Maurina; Yamani, Akhmad
PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Vol. 12 (2024): PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) SNF2023
Publisher : Program Studi Pendidikan Fisika dan Program Studi Fisika Universitas Negeri Jakarta, LPPM Universitas Negeri Jakarta, HFI Jakarta, HFI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/03.1201.FA24

Abstract

Abstrak Pengabdian masyarakat ini ditujukan untuk meningkatkan daya saing produk UMKM Usaha Boga Katering yang ada di wilayah Kota Depok dengan menggunakan aplikasi Kalkulator Gizi yang dapat diterapkan secara mudah oleh pengusaha Boga tersebut. Aplikasi Kalkulator Gizi menyimpan basis data kandungan asupan menu makanan yang disajikan atau ditawarkan oleh pengusaha sesuai yang dicanangkan oleh pemerintah pada Hari Gizi Nasional yang jatuh pada tanggal 25 Januari setiap tahunnya. Terdapat basis data mengenai 5 zat gizi yang seyogyanya terdapat dalam suatu menu makanan yang harus dipenuhi agar tubuh menjadi sehat yaitu adanya kandungan karbohidrat, lemak, kalsium, zat besi, vitamin dan mineral. Variasi menu yang dapat dipilih oleh pelanggan Usaha Boga Katering dapat dihitung kandungan kalorinya yaitu untuk orang dewasa perempuan sekitar 1700-2200 kalori per harinya dan orang dewasa laki-laki sekitar 2400-2800 kalori (Putu, 2017). Kebutuhan gizi yang seimbang pada orang dewasa atau pelanggan usaha boga katering perlu dijaga untuk menghindari terjadinya gangguan penyakit metabolisme pada tubuh sesuai kebutuhan tubuh dan perlu dijaga juga tidak terjadi kelebihan kalori pada makanan yang dapat menyebabkan kelebihan berat badan diluar berat badan ideal orang dewasa dan penyakit obesitas. Dalam mengimplementasikan rancangan aplikasi kalkulator gizi metode yang digunakan adalah studi kepustakaan, metode analisis dengan diagram fishbone dan metode perancangan aplikasi kalkulator gizi menggunakan Multi Platform berbasis Mobile. Metode analisis berupa action research ditujukan untuk meneliti tantangan rancangan yang dihadapi Dinas Pemberdayaan Perempuan, Perlindungan Anak, Pengendalian Penduduk Dan Keluarga Berencana dalam memberdayakan usaha boga catering di wilayah Kota Depok yang memiliki pedoman asupan gizi seimbang dalam memasarkan produk boga kateringnya dan memenuhi standar baku antropometri World Health Organization Nasional Center for Health Statistics (Sukirman, 2000). Kemudian secara formal standar ini ditetapkan penggunaannya dengan Keputusan Menteri Gizi Republik Indonesia Nomor: 920/Menkes/SK/VIII/2002. Hasil yang ingin dicapai dari kegiatan pengabdian masyarakat tahun pertama adalah berhasilnya pelatihan aplikasi kalkulator gizi bagi pengusaha Boga catering di Kota Depok dan publikasinya dalam jurnal nasional terindeks Google Scholar dan Aplikasi Kalkulator Gizi yang bersertifikat HAKI. Kata-kata kunci: WHO, HAKI Aplikasi Kalkulator Gizi, asupan gizi, Google Scholar. Abstract This community service is aimed at increasing the competitiveness of MSME Catering Business products in the Depok City area by using the Nutrition Calculator application which can be applied easily by these catering entrepreneurs. The Nutrition Calculator application maintains a database of the content of food menu intake served or offered by employers according to what was proclaimed by the government on National Nutrition Day which falls on January 25 each year. There is a database of 5 nutrients that should be contained in a diet that must be met for the body to be healthy, namely the content of carbohydrates, fats, calcium, iron, vitamins and minerals. The variety of menus that can be chosen by catering business customers can be calculated for the calorie content, namely for adult women around 1700-2200 calories per day and for adult men around 2400-2800 calories (Putu, 2017). Balanced nutritional needs for adults or catering business customers need to be maintained to avoid the occurrence of metabolic disorders in the body according to the body's needs and it is also necessary to guard against excess calories in food which can cause overweight beyond the ideal body weight of adults and obesity. In implementing the design of the nutrition calculator application the method used is library research, the analysis method with fishbone diagrams and the nutritional calculator application design method using a Mobile-based Multi Platform. The analytical method in the form of action research is aimed at examining the design challenges faced by the Office of Women's Empowerment, Child Protection, Population Control and Family Planning in empowering catering businesses in the Depok City area which have guidelines for balanced nutritional intake in marketing their catering products and meet World anthropometric standards. Health Organization National Center for Health Statistics (Sukirman, 2000). Then formally this standard was determined for its use by Decree of the Minister of Nutrition of the Republic of Indonesia Number: 920/Menkes/SK/VIII/2002. The results to be achieved from the first year's community service activities are the successful training in the nutrition calculator application for catering entrepreneurs in Depok City and its publication in Sinta indexed national journals and national training in the second year to increase the competitiveness of the catering business in Indonesia by publishing it in journals. Scopus indexed international and IPR- certified Nutrition Calculator Application. Keywords: WHO, Intellectual Property Rights Nutrition Calculator Application, nutritional intake, Google Scholar.
Intention to Visit Seoul: Factors Influencing Travel Abroad for Holidays Herstanti, Ghassani; Rizan, Mohammad; Handaru, Agung Wahyu; Wibowo, Setyo Ferry
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.46

Abstract

This paper aims to investigate the relationship between social media marketing activity and visit intention to Seoul, South Korea, among Indonesian travelers. A total of 246 questionnaires were distributed to respondents in Indonesia. Social media marketing activity represented the independent variable and was mediated by destination image, destination attitude, destination awareness, and perceived value. Visit intention represents the dependent variable. Partial Least Squares Structural Equation Modeling (PLS-SEM) is a statistical method used to analyze complex interrelationships between observed and latent variables. This finding indicates that the indirect impact of social media marketing activity on visit intention via the mediating factors of destination attitude and destination image is not statistically significant. The indirect effect of destination awareness and perceived value characteristics on social media marketing activity and visit intention is favorable and statistically significant. This is the first paper to investigate the relationship between social media marketing activity and visit intention in Seoul among Indonesian travelers. Moreover, this is a relatively new issue that remains largely undiscovered by researchers worldwide. This paper will help to emphasize its importance and implications for business decisions.
ENTREPRENEURSHIP FOR MIGRANT WORKERS: RINTIS BISNIS ANDA, KELOLA KEUANGAN DENGAN BIJAK Muhammad Sadat, Andi; Muhammad Fawaiq; Widya Parimita; Setyo Ferry Wibowo; Marsellisa Nindito; Gatot Nazir Ahmad; Mardi; Roni Faslah; Rina Herlina
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 4 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This community service aims to synchronize the problems found during desk research with the reality in the field so that the solutions can be directly offered to the issues encountered during seminars. The main problem faced by Indonesian Migrant Workers (PMI) in Taiwan is how to manage finances and get business ideas to build a business when they return to Indonesia. The first speaker emphasized the importance of building an entrepreneurial mindset for PMIs. They must have the courage to start and learn from best practices and the best mentors in order to be able to innovate and dare to take risks because entrepreneurial action can be formed from small business activities. The second speaker offered solutions to overcome financial management problems for PMI through financial planning with a period, grouping spending priorities, investing, and doing good budgeting. Abstrak Tujuan pengabdian pada masyarakat ini adalah bentuk sinkronisasi permasalahan yang ditemukan saat desk research dengan kenyataan yang terjadi di lapangan, sehingga dapat secara langsung ditawarkan alteratif solusi atas masalah yang dihadapi saat pelaksanaan seminar pengabdian masyarakat. Masalah utama yang dihadapi oleh Pekerja Migran Indonesia (PMI) di Taiwan adalah bagaimana mengelola keuangan dan mendapatkan ide bisnis untuk membangun usaha saat kembali ke Indonesia. Pembicara pertama menekankan pentingnya membangun pola pikir wirausaha bagi para PMI. Mereka harus berani memulai, belajar dari best practice dan mentor terbaik agar dapat berinovasi serta berani mengambil resiko, sebab pada dasarnya aktivitas kewirausahaan itu dapat dimulai dari bisnis-bisnis kecil. Sementara pembicara kedua menawarkan solusi mengatasi permasalahan pengelolaan keuangan bagi PMI melalui perencanaan keuangan dengan rentang waktu, mengelompokkan perioritas pengeluaran, investasi dan melakukan budgeting dengan baik.
BOOSTING LOCAL SKINCARE SALES: THE POWER OF CONTENT MARKETING, INFLUENCERS, AND ELECTRONIC WORD OF MOUTH (E-WOM) Salsabila, Audrey Safa; Wibowo, Setyo Ferry; Monoarfa, Terrylina Arvinta
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 3 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0503.06

Abstract

This study examines the influence of content marketing, influencer endorsement, and electronic word of mouth on purchase intention of local skincare products among Generation Z in Jabodetabek. In the digital era, the rapid development of information and communication technology has changed business and marketing strategies, creating new opportunities and challenges. This study involved 250 respondents who were active users of the TikTok social media platform and had been exposed to local skincare product marketing content. Data analysis was conducted using the Structural Equation Model (SEM) method. The results showed that content marketing and electronic word of mouth had a positive and significant effect on purchase intention, while influencer endorsement had no significant effect. These findings highlight the importance of an effective digital marketing strategy in attracting consumer interest and providing insight for companies in developing more adaptive and innovative marketing strategies amidst increasingly fierce competition.
Analisa Faktor-Faktor yang Mempengaruhi Niat Pembelian Konsumen pada Platform Social Commerce: Studi Kasus Konsumen Tiktok Shop di Jakarta Muzaki, Ahmad; Wibowo, Setyo Ferry; Sari, Dewi Agustin Pratama
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i3.23080

Abstract

Tujuan dari Penelitian ini adalah untuk untuk menguji pengaruh positif dan signifikan sales promotion, online customer review, social media influencer, dan social media advertising terhadap purchase intention. Pengumpulan data dilakukan dengan metode kuesioner yang didistribusikan secara online melalui platform media sosial seperti Whatsapp dan Instagram. Objek yang diambil dalam penelitian ini adalah responden yang belum pernah atau setidaknya mengetahui tentang platform Tiktok Shop yang berdomisili tempat tinggal di DKI Jakarta dan berumur minimal 17 tahun keatas. Sampel yang digunakan dalam penelitian ini berjumlah 250 responden. Penelitian ini menggunakan software SPSS versi 26 dan SEM (Structural Equation Model) dari software Lisrel 8.80 untuk melakukan proses analisis dan pengolahan data hasil penelitian. Adapun hasil yang didapatkan pada penelitian ini menunjukkan bahwa sales promotion, online customer review, social media advertising berpengaruh positif dan signifikan terhadap purchase intention. Kemudian hasil penelitian juga menunjukkan bahwa sosial media influencer tidak memiliki pengaruh yang positif dan signifikan terhadap purchase intention.
PENGARUH BRAND IMAGE, CONTENT QUALITY, DAN BRAND ENGAGEMENT TERHADAP PURCHASE INTENTION GENERASI Z PADA PRODUK SUSTAINABLE FASHION Septiana, Maria Belen; Wibowo, Setyo Ferry; Sari, Dewi Agustin Pratama
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kehidupan manusia saat ini sangat berhubungan dengan media sosial. Media sosial sangat bermanfaat salah satunya pada sustainable fashion. Sustainable fashion adalah fashion yang ramah lingkungan, yang menyiratkan bahwa produk yang diproduksi dan dijual bertujuan pada keberlanjutan. Salah satu contoh brand yang menganut konsep sustainable fashion yaitu Sejauh Mata Memandang (SMM). Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang mampu mempengaruhi Purchase Intention pada Produk Sustaianble Fashion. Jenis penelitian yang dilakukan yaitu menggunakan metode kuantitatif untuk mengumpulkan data secara sistematis dan menggunakan analisis statistik untuk menemukan pola dan hubungan antar variabel. Populasi dalam penelitian ini adalah Gen Z yang berdomisili di DKI Jakarta, yang mengikuti Sejauh Mata Memandang di sosial media. Sampel penelitian dipilih menggunakan teknik non-probability sampling, khususnya teknik purposive sampling sebanyak 200 orang. Hasil penelitian menunjukkan bahwa Brand Image dan Brand Engagement secara parsial mampu mempengaruhi Purchase Intention. Sedangkan Content Quality tidak memiliki intensi terhadap Purchase Intention. Lalu Brand Image dan Content Quality secara parsial juga memiliki intensi terhadap Brand Engagement pada Produk Sustainable Fashion.
PENINGKATAN LITERASI TENTANG TEKNOLOGI KEUANGAN (FINANCIAL TECHNOLOGY) PADA SANTRI AL-ASHRIYYAH NURUL IMAN ISLAMIC BOARDING SCHOOL BOGOR, JAWA BARAT Purwana, Dedi; Effendi, Mohammad Sofwan; Widyastuti, Umi; Wibowo, Setyo Ferry; Suparno, Suparno; Wibowo, Agus; Cedaryana, Cedaryana; Lenggogeni, Lenggogeni; Lestari, Friska Aviyanti; Ghifari, Ezar Atira Anamta
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 4 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i4.186

Abstract

The development of information, technology, and communication has been proven in facilitating the advancement of the digital economy, but it also raises the issue of digital literacy and knowledge about financial technology, especially among Islamic Boarding School’s students. The lack of understanding about financial management and the risks of using financial technology, drive the enhancement on their financial literacy. This community service activity aims to improve financial literacy and utilization of financial technology among students of Al-Ashriyyah Nurul Iman Islamic Boarding School Bogor, West Java. The method that is used in implementing the community service activity is carried out training which is conducted using the classical method and the discussion about digital literacy and the use of financial technology. The results of this activity showed that the level of understanding and ability to utilize financial technology increased significantly. This activity is expected to improve financial literacy among santri and strengthen the integration of digital literacy in the education curriculum
UNDERSTANDING ONLINE PURCHASE INTENTION THROUGH ATTRACTIVENESS OF INFLUENCER, BRAND IMAGE, AND PRICE DISCOUNT STRATEGIES Triyani, Winny Viola; Wibowo, Setyo Ferry; Monoarfa, Terrylina Arvinta
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 3 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0503.16

Abstract

This study aims to examine how attractiveness of social media influencers influence online purchase intention and brand image, brand image influence online purchase intention and price discount influence online purchase intention of Wardah products in Jabodetabek area. This study uses a quantitative method with a purposive sampling technique. Respondents in this study were 200 of female Wardah users in Jabodetabek area. The data analysis technique used structural equation modeling (SEM) with AMOS 24 software. The results demonstrated that: (1) attractiveness of social media influencers had positive and significant influence on online purchase intention, (2) attractiveness of social media influencers had positive and significant influence on brand image, (3) brand image had positive and significant influence on online purchase intention, (4) price discount had positive and significant influence on online purchase intention of Wardah products in Jabodetabek area.
Pengaruh Social Media Marketing dan Online Customer Review Terhadap Purchase Decision Produk Fashion Lokal Brand Jiniso Neti Rizmanisa Ramza; Setyo Ferry Wibowo; Muhammad Fawaiq
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4384

Abstract

Penelitian ini bertujan untuk mengetahui pengaruh social media marketing dan online customer review terhadap keputusan pembelian produk fashion lokal brand Jiniso pada pengguna e-commerce Shopee di Jabodetabek. Terdapat tiga variabel yang digunakan dalam mengukur variabel ini, yaitu social media marketing, online customer reiew dan purchase decision. Pengumpulan data dilaksanakan di wilayah Jabodetabek mulai dari bulan Mei hingga bulan Juni 2024. Data yang terkumpul diperoleh dengan distribusi kuesioner via google form. Total partisipan pada penelitian yang diselenggarakan berjumlah 250 orang yang tersebar dari wilayah Jabodetabek. Skema analisis data yang digunakan adalah uji kelayakan model dengan teknik Structural Equation Modelin (SEM) dengan alat bantu software AMOS. Pada hasil temuan dari penelitian yang diselenggarakan, menggambarkan jika terdapat pengaruh yang positif dan signifikan antara social media marketing dengan purchase decision dan oline customer review dengan purchase decision.
Mapping Trend of Digital Marketing Shapes Consumer Behaviour Across Indonesia: A Literature Review and Integration of Artificial Intelligence on Research Design for Future Research Hermansyah, Hermansyah; Sihotang, Doni Sugianto; Ilhamilimy, Ridho Rafqi; Rizan, Mohamad; Wibowo, Setyo Ferry
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.169

Abstract

This study  presents a  systematic  literature  review that  maps the  development of  digital marketing  research  and  its  influence  on  consumer  behavior  across  Indonesia,  with  an emphasis on the integration of Artificial Intelligence (AI) in future research design. Using content analysis on 60 journal articles published between 2012 and 2025, the study identifies five dominant variables—purchase decision, social media marketing, influencer marketing, brand trust, and brand image—alongside prevailing analytical methods, including Structural Equation Modeling (SEM) and Multiple Linear Regression. Bibliometric mapping through VOSviewer  reveals  clusters  of  thematic  focus  such  as  consumer  engagement,  digital branding, and e-commerce localization. The study also highlights trending topics over time, showing a shift from traditional marketing elements to AI-enhanced strategies. Furthermore, this paper proposes a conceptual framework linking AI applications with social media marketing, influencer marketing, and brand trust to guide future empirical studies. Findings underscore the growing academic and practical relevance of AI in digital marketing, and offer a foundation for predictive, data-driven approaches to understanding Indonesian consumer behavior.
Co-Authors -, Rahmi Agung Wahyu Handaru Agus Wibowo Ahmad Muzaki Andi Juanna Andika Bagus Nugroho Aprilia Whetyningtyas ASHSIDIK, Fajar Cattleya Dewi Puter Cedaryana, Cedaryana Cholifah, Fismayatni Christopher Young Dalimunthe, Sholatia Destria Kurnianti Dewi Susita Diajeng Reztrianti Diena Noviarini Dini Octoria Dra. Nurahma Hajat, M5i. Effendi, Mohammad Sofwan Elli Setianingsih Febriawan, Reza Febrisi Dwita Fidhyallah, Nadya Fadillah Gatot Nazir Ahmad Ghifari, Ezar Atira Anamta Handayani, Retno Tri Hanif Giri Shihab Haykal, Azzahra Putri Heri Nurranto Hermansyah Hermansyah Herstanti, Ghassani Ida Ayu Putu Sri Widnyani Ika Febrilia Ilhamilimy, Ridho Rafqi Ishkak, Iskhak Iskhak, Iskhak Karimah, Maya Puspita Karuniana Dianta Arfiando Sebayang Kresnamurti R. P., Agung Kurnaen, Teguh Lenggogeni, Lenggogeni Lestari, Friska Aviyanti M. Alimardi Hubeis Mahfirah, Titis Fatarina Malzara, Vidia Ratu Balqis Mardi Marsellisa Nindito Marsellisa Nindito Marsellisa Nindito, Marsellisa Mohamad Rizan Mohammad Rizan, Mohammad Monoarfa, Terrylina Arvinta Muhammad Fawaiq Muhammad Fawaiq Muhammad Sadat, Andi Mukhamad Najib Murti, Agung Kresna Neti Rizmanisa Ramza Nurahma Hajat, Nurahma Parimitha, Widya Purnamasari, Laelah Purwana E.S., Dedi Puter, Cattleya Dewi Rahmi Raidah, Raden Atia Reza Dwi Anggara Ridho Rafqi Ilhamalimy Rifqi Vazwan, Muhammad Rina Herlina Rissa Hanny Roni Faslah Roni Faslah Rosmauli, Dede Sadat, Andi Muhammad Saidani, Basrah Salsabila, Audrey Safa Sari, Dewi Agustin Pratama Sari, Elsyana Purnama Sari, Rini Nurmala Sarih, Iin Pusfita Sasmita, Indra Sazali, Adnan Scorita, Kurnia Budhy Shandy Aditya Shandy Aditya, Shandy Sholikhah, Sholikhah SIHOTANG, DONI SUGIANTO Singal, Anna Maurina Siregar, Muhammad Edo Suryawan Suherman Suparno Suparno Triyani, Winny Viola Ujang Sumarwan Umi Widyastuti Usep Suhud Wardhani, Kirana Kusuma Widya Parimita, Widya YAMANI, AKHMAD Yudha Heryawan Asnawi Yulia Fitriani, Yulia Zahro, Khalisatuz Zakiah, Rizka