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Desi Susanti
Program Studi Ilmu Keperawatan Fakultas Ilmu Kesehatan Universitas Muhammadiyah Bengkulu
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Journal : Jurnal Ilmiah Edunomika (JIE)

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SISTEM PEMBAYARAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE Simatupang, Sudung; Susanti, Desi; Butarbutar, Marisi; Indajang, Kevin; Girsang, Rosita Manawari
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10711

Abstract

The development of digital technology has made the business world provide more innovative services in reaching a wider range of consumers, one of the systems that is expected to support these efforts is the Cash On Delivery (COD) service with the hope that it can support purchasing decisions. The results of the study found that there is a positive direction coefficient from Cash On Delivery on purchasing decisions, with the ability to explain Cash On delivery to purchasing decisions worth a strong correlation (R). The partial hypothesis test (Test) t shows a positive and significant effect of the Cash On Delivery variable on purchasing decisions. This means that Cash On Delivery is able to support the decision of consumers to make purchases when these consumers do not have a digital payment system, such as mobile banking, shoope pay, funds and so on.
Co-Authors Abdul Haris Lubis, Abdul Haris Abrar, Ahyarul Acai Sudirman Ainur Rahma, Ainur Ainurrahmah, Ainurrahmah Akbar, Y Rahmat al Sarireh, Amer Jamil Abduh Ali Wafi Amita, Dita Anggriawin, Mirza Anik Herminingsih Anis Sulalah, Asia Apriliani, Feni Iltari Ardafi, Yudhistino Armiati Asih, Fitri Nur Astuti, E. Widya Baihaqi, Ahmad Fauzan Barkah, Hendri Jihadul Basriani, Agustin Bryna Rizkinta Bryna Rizkinta Butarbutar, Marisi Daradjati, Keke Pahlevi Darwin Lie Debi Eka Putri Dharminta Soeryana Edy Yuwono Eliyanti, Yeni Enrico Alamo Fauzan Syahru Ramadhan Finolia, Lingga Fuspita, Hetty Girsang, Rosita Manawari Hadi, Henrizal HANIFAH, SYIFA Harahap, Arief Rifa'i Hasan Mitaru, Ismail Hidayatullah Ismail, Hidayatullah Husin, Hasanuddin Ilham Nur Utomo Ishafit Ishafit Ismaniar Ismaniar Jasmi Jayatmi, Irma Jihadul Barkah, Hendri Kevin Indajang Khairana Zata Nugroho Khairani, Ismi Khoiroh, Niatul Kiki Joesyiana Kuswoyo, Ayu Amelia Lili Dasa Putri Ma'aruf, Zuhdi Masykur, Masykur Muhammad Sahal Muhammad Zulham Muta'allim, Muta'allim Nanda Triandita, Nanda Nofripa Herlina Nora Listiana Novia Gesriantuti Novita Sari Pihir, Muhamad Pratama, Haikal Putri Octavia, Putri Rahma, Fari Rahmawati, Fany Rahmi, Suci Rimbawati, Dachlyyani Saduddin Saaduddin Safitri, Shella Sahkholid Nasution Saputri, Marlinda Saputri, Windi Dwi Sari, Agustina Simatupang, Sudung Siti Arafat Sri Hartati Sri Maryati Sri Mulyana Sri Wahyuni Syamsir Syamsir Syukur, Hayi Abdus Teuku Athaillah Titien Agustina Triloka, Joko Tuti Anggriani Utama Wenhendri, Wenhendri Yatimah, Yatimah Yeni, Yuli Arma Yensy, Nurul Astuty Yulia Sistina Yuzalmi, Nanik Zainal Arifin Zainul Arifin Zharifa, Zena Zuhdi Ma’aruf