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All Journal Jurnal Kajian Manajemen Bisnis TINGKAP Jurnal Manajemen Teknologi Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Mirai Management JOIV : International Journal on Informatics Visualization JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Edukasi Islami: Jurnal Pendidikan Islam Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Economic Education and Entrepreneurship Journal Jurnal Pembangunan Nagari Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Ilomata International Journal of Management Journal of Applied Data Sciences Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Operations Management and Information System Studies Marketing Management Studies Jurnal Ekonomika Dan Bisnis Amkop Management Accounting Review (AMAR) Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan JT-IBSI (Jurnal Teknik Ibnu Sina) Jurnal Riset Multidisiplin Edukasi Proceeding of International Conference on Social Science and Humanity Journal of Indonesian Management Jurnal Ecogen
Perengki Susanto
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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PENGARUH ATTENTION GRABBING DETAILS, CELEBRITY ENDORSEMENT, EMOTIONAL APPEAL, DAN CREATIVE CHARACTERISTICS TERHADAP NIAT MEMBELI DI TIKTOK Nursya Fitri; Perengki Susanto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0gkh0313

Abstract

Pada penelitian ini akan melihat pengaruh attention grabbing details, celebrity endorsement, emotional appeal, dan creative characteristics terhadap niat membeli di tiktok. Keempat variabel tersebut merupakan elemen dari social media advertisement. Populasi dalam penelitian ini adalah pengguna aktif platform TikTok yang berdomisili di Kota Padang. Sedangkan jumlah sampel dalam penelitian ini sebanyak 224 responden. Hasil penelitian menunjukan bahwa dari keempat variabel terdapat dua variabel yang mempengaruhi niat beli konsumen di platform tiktok. Variabel pertama yakni variabel attention grabbing details dengan nilai sig 0.022. Hal ini menunjukkan bahwa daya tarik awal dalam iklan TikTok, seperti visual mencolok, informasi harga, dan pesan singkat namun kuat, mampu meningkatkan niat beli konsumen. Variabel kedua yakni variabel creative characteristics dengan sig 0.006. Hal ini berarti konten iklan yang kreatif dan berbeda dari yang lain dapat menciptakan kesan mendalam dan mendorong pengguna TikTok untuk mempertimbangkan pembelian.  
Literature Review: The Role Of Motivation And Obstacles In Tourists' Return Visit Intention Anggia Ayu Lestari; Perengki Susanto; Marwan Marwan; Yunia Wardi; Abror Abror; Vidyarini Dwita
Amkop Management Accounting Review (AMAR) Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i2.3929

Abstract

This article examines the role of tourist motivation, past travel experiences, and perceived barriers in shaping revisit intentions to a destination. This study highlights that revisit intention is influenced by a complex interaction between psychological factors and tourist experiences, not just by service satisfaction alone. The method used is a systematic literature review with a search of articles in the Scopus indexed database. The analyzed studies include empirical and conceptual research relevant to the variables of motivation, experience, barriers, and tourist loyalty. This approach allows for a comprehensive and structured identification of patterns of relationships between variables. The results of the study indicate that intrinsic motivation has a strong contribution to revisit intentions, especially when tourists are driven by emotional experiences and the search for meaning in travel. Past travel experiences play a role in shaping emotional attachments and perceived destination value. Perceived barriers, both physical and psychological, have been shown to reduce tourists' tendency to revisit, although motivational factors and positive experiences can still provide a balancing effect. The interaction of these three variables forms a dynamic decision model in tourist behavior. This study emphasizes the importance of integrating destination management strategies that focus on enhancing tourist experiences, strengthening intrinsic motivation, and reducing travel barriers. This approach is relevant for increasing tourist loyalty and the long-term sustainability of tourist destinations.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Abror Akmal, Nurul Asmaa Albarry Ilmi Alizar Hasan Almuluk Fajar Zuhri Andrini, Delvia Andriya Risdwiyanto Anggia Ayu Lestari Anisa Fauziah Danil Anisya Azkiaturahmi Anisya Tri Wahyuni Arif Marsal Ariffin, Ahmad Azmi Mohd Asmar Yulastri Asyari Asyari Asyari, Asyari Atrisia, Marchela Indah Audila, Fitri Borry Fonanda Dani Admi Dedy Rahman Delvia Andrini Dewi Lestari Dewi Lestari Eliana Erni Masdupi Erniwati Erniwati Fachri Afif Fadil Meiseptian Fadira Zena Amanda Fifi Efendi Fitri Rahmadhani Fitri Yulianis Fitria Fitria Fiza, Nailil Gesit Thabrani Gunawan, Didik Halil Khusairi Helmy, Herlina Hendra Hidayat Hendrik Heri Sandi Henny Yustisia Heny Hendrayati Hidayat, Husnil Husnil Khatimah Ifdil Ifdil Ines Hafizhah Zain Juniari, Rosa Prafitri Khadijah Nurani Lidya Hamdani Putri Lova, Anggil Nopra M. Fahli Zatrahadi Maidia Putri Mardhika Adif, Riandy Marwan Marwan Muhammad Al-Furqan Muhammad Jufri Muhammad Jufri Nadia Putri Winata Netti, Surya Nezha Vitri Amira Nikmarijal, Nikmarijal Nilma Zola Nofirda, Fitri Ayu Nofranita, Willy Nursya Fitri Patrisia, Dina Pinasthika, Azhyra Rana Putra, Riki Wanda Rahmi Fauzia Rahmi, Nella Rahmiati Rahmiati Rahmiati Rahmiati Rima Pratiwi Fadli Rosyeni Rasyid Ryna Parlyna Ryna Parlyna, Ryna Salman Alfarisi Sari, Rina Devita Silvina Maulidya Suhartiwi, Suhartiwi Susi Evanita Syahputra, Yuda Tullaili, Mufida Vera Pujani Verselly Nisaa Vidyarini Dwita Vilzati Wahyu Ilham Pratama Yuki Fitria Yummil, Yummil Yumna, Aimatul Yunia Wardi Yusra Zadrian Ardi Zulvianti, Nora