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All Journal JURNAL ECONOMIA JURNAL ILMIAH MANAJEMEN & BISNIS Proceeding International Conference on Information Technology and Business Jurnal Promosi Pendidikan Ekonomi Jurnal Ilmiah Ekonomi Islam Jurnal Bina Praja IJEBD (International Journal Of Entrepreneurship And Business Development) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) JURNAL ILMIAH AKUNTANSI UNIVERSITAS PAMULANG IJISCS (International Journal Of Information System and Computer Science) Jurnal Teknologi Komputer dan Sistem Informasi Technologia: Jurnal Ilmiah Transformasi : Jurnal Pendidikan Matematika dan Matematika Jurnal Varian International Journal of Economics, Business and Accounting Research (IJEBAR) bit-Tech eCo-Buss Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Attractive : Innovative Education Journal AKTUAL Jurnal Media Ekonomi Dinamika Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Journal of Research in Social Science and Humanities Jurnal Manajemen DIVERSIFIKASI Indo-MathEdu Intellectuals Journal Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam eCo-Fin Jurnal Ilmiah Pendidikan Dasar (JIPDAS) SWARNA NEAR: Jurnal Pengabdian kepada Masyarakat Malcom: Indonesian Journal of Machine Learning and Computer Science Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business KOLONI Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Pena Dimas Jurnal Lentera Pengabdian Science and Education Journal Journal of Innovative and Creativity Talent: Journal of Economics and Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) SWARNA: Jurnal Pengabdian Kepada Masyarakat Siber Journal of Advanced Multidisciplinary Journal of Marketing and Business Intelligence JUKEMAS : Jurnal Pengabdian Kepada Masyarakat IJISCS (International Journal of Information System and Computer Science) Jurnal Signaling JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi) Journal of Business and Information System Journal of Society, Community and Business Development
Miswan Gumanti
Institut Bakti Nusantara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation Other

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Journal : siber journal of advanced multidisciplinary

 1 
The Role of Marketing Management for Society Yoeyong Rahsel; Miswan Gumanti; Ayu Lidia; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.885

Abstract

Marketing is a crucial factor in a company's development. Effective marketing is achieved through product, price, place, and promotion. Lack of understanding of changing or dynamic consumer tastes, as well as ineffective marketing strategies, will negatively impact target market achievement. The objective of this research is to understand the role of marketing in society. The research method employed is a literature study. In accordance with the research focus, various literature sources, books, and other information sources were obtained to obtain data on the role of marketing in society and organizations. From a product perspective, the desired product is one that meets their needs, is high-quality, has an attractive design, is environmentally friendly, and is easily remembered. From a price perspective, the public desires a price that matches the quality, is affordable for all levels of society, and is competitive. From a place perspective, the public wants the product to be purchased to be easily available, accessible, and has a limited reach. From a promotional perspective, the public desires marketing to be carried out through methods such as door-to-door promotion, online marketing, and personal selling.
Co-Authors Ade Eko Setiawan Adi P. Nanda Adi Prasetia Nanda afif, muhammad faris Afrizal Martin Agnes Susana Merry Purwanti Agus Irawan Agustina, Marilin Ahmad Khumaidi Andari, An An Andi Warisno Andino Maseleno Andreas Andoyo Andreas Andoyo Anshori, M Afif Anwar, Mohammad Saiful Assidiqi, Euis Zulfa Ayu Lidia B. Utami Bambang Purwanto Bernadhita H S Utami Bernadhita H. S. Utami Bernadhita H. S. Utami Bernadhita H.S. Utami Bernadhita Hcrindri S. Utami Bernadhita Herindri S. Utami Bernadhita Herindri S. Utami Bernadhita Herindri Samodera Utami Bernadhita Herindri Samodera Utami Buchori Buchori Budi Kadaryanto Budi Usmanto Citrawati Jatiningrum Dede, Dede Denial Arif Dewi, Novi Ayu Kristiana Dian Puspita Dian Puspita Didi Susianto Dwi Herinanto Eka Pariyanti Eko Hendrawan Erliza Septia Nagara Evi Novitasari Fauzi Fauzi Fauzi Gilang Primajati Habibah Habibah Hardini Ariningrum hasan, samsurijal Helmita Helmita Helmita, Helmita Hendi Darma Hendrawan, Eko Herindri Samodera Utami, Bernadhita Hikmatul Aliyah Iis Maisaroh Indra Jaya Indradewa, Rhian Ivan Batara Kasmi, Kasmi Khilyatin Ulin Noor Kristina, Marilin Kusnadi Kusnadi Kusumawati, Tini Damara Nurul Leni Anggraeni Leni Anggraeni Lukmanul Hakim Merry Susanti Muhamad Muslihudin Muhammad Faris Afif Muhammad Iqbal Al-Safei Muhammad Islam Mahdi Muhammad Suhaidi Musdalifah Dimuk Mutmainah Mutmainah Nabila Kharimah Vedy Noca Yolanda Sari Novi A. K. Dewi Novi Ayu Kristina Dewi Novita Andriyani Nurlela Nurlela Nurlela Nurlela Nurlela Oktafiani Oktafiani Panji Andika Pratomo Priyono Rahsel, Yoeyong Rahsel, Yoeyong Rani Pratiwi Rara Marselina Jupon Rina Wati Ruly Nadian Sari Sari, Ruly Nadian Sariyah Astuti Sariyah Astuti Satria Abadi Satria Abadi Septiana Mar’atus Sholikhah Sholikhah, Septiana Mar'atus Siti Mukodimah SRI RAHAYU Sri Rahayu Sudewi Sudewi Sudewi Sudewi Sudewi Sugiono Sugiono Susi Sulastri Tr i Susilowati Tri Yuni Hendrowati Trisnawati Utami, B. Utami, Bernadhita Herindri Samodera Vedy, Nabila Kharimah Wazaki, Wahyu Winia Waziana Wulandari Yoeyong Rahsel Yoeyong Rahsel Yoeyong Rahsel Yoga A. Pratama Yolla Zelika Desastra Yulia Puspita Sari Yuri Fitrian