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Tarmizi Tarmizi
Fakultas Ilmu Tarbiyah dan Keguruan IAIN Sumatera Utara
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Journal : Jurnal EMT KITA

 1 
Model Marketplace Berbasis Kearifan Lokal Tarmizi, Tarmizi; Ismail, Ismail
Jurnal EMT KITA Vol 4, No 1 (2020): Journal EMT KITA
Publisher : Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.449 KB) | DOI: 10.35870/emt.v4i1.125

Abstract

This study aims to create a market model based on local wisdom so that the marketing activities of small businesses can run effectively. To prove the effectiveness of digital marketing media in the form of a marketplace, research subjects are needed, namely small businesses involved directly with online marketing, interview approaches, and their success rate in using digital media (marketplaces). Through this research, it is expected that small businesses can choose wisely and effectively the use of digital media (marketplaces) in their marketing activities so that their sales turnover can increase. The study took the location or object of research in the city of Banda Aceh. Considering that consumer behavior in the city of Banda Aceh is different from one another, of course, it must be measured and tested, whether the market model based on local wisdom can be applied and has a significant relationship to increase marketing activities and product sales of business actors. This type of research uses descriptive qualitative research, data analysis in the field of the research model and method is carried out by interviewing several SMEs and local marketplace users in the city of Banda Aceh. The sample in this study is small business practitioners who actively use the marketplace for the past two years in the process of marketing and selling their products in the online market. From the results of the non-random sampling, 173 respondents were generally employed, who were small businesses. Data collection techniques using interview and questionnaire models, and the analysis model used here is the Crosstabs Test. Based on the results of surveys and interviews with several business actors, it was found that there is a marketplace model based on local wisdom that has a very significant relationship in increasing the income of small businesses marketing and selling their products online in Banda Aceh City. Keywords: Marketplace, Small business actors, Local Wisdom
Co-Authors A Halim Abda Abda Abdul Hamid Abdul Haris Adrian, Fahri Adriman, Ramzi Agustiawan, Agustiawan Ahmad Fauzan Lubis Ahmad Syuhada Ahmad, Md. Yazid Ainal Hadi Akhmad Syarif Akhyar Akhyar Al-Huda, Nafisah Ali Okta Akbar Anwar, Thaibil Aqsa SH, Aidil Arifullah, Arifullah Asia, Asia Asni Asni Auzar, Auzar Bachtiar Bachtiar Benazir, Benazir Budhi Oktavia Damanik, Adlin Dhiniati, Fameira Edowinsyah, Edowinsyah Efendi Efendi Eldina Fatimah Erlina Erlina Fadhli, zul Faisal Faisal Fathoni, Muhammad Nur Fathurrahman Fathurrahman Faturrahman Firmansyah Firmansyah Firmansyah, J Guspatni Guspatni Gustika Sandra Habibah Habibah Hamzah, Ekawati Hanny Hafiar Hayu, Teuku Syaufi Hidayatika, Nur Khairina Ibrahim Ibrahim Ida Ayu Putu Sri Widnyani Ilham Fajri, Ilham Inayati, Ghina Indrawan, Riki Iqbal, Teuku Haris Ira Devi Sara Is, Muhazir Ismail Jaya, Alwi Jumra, Jumra Jusmaniar, Jusmaniar Kartini Kartini Khirnica, Khaira Kiljamilawati, Kiljamilawati Kurniati Kurniati Lubis, Ardiansyah Putra Lubis, Rakhmad Syafutra Lubisa, Ichsan Muhadis Luthfiansyah, Delvi Mahrani Mahdi Syukri Mansur, Jam'an Nurchotib Manutur Parulian Naibaho Mardhatillah, Inda Marlon Sihombing Marvita, Yurda Marwa, Marwa Miska*, Layna MMSI Irfan ,S. Kom Muhammad Arief Akbar Muhammad Isya Muhammad Mizwar Muhammad Muhammad Muliandi, arief N. Nazaruddin Nawa Angkasa, Nawa Nugraha, Yudha Bakti Nuraini Nuraini Nurbismi, Nurbismi Nurchotib Mansur, Jam'an Nurmala, Eka Nurmuthaharah, Cut Nurul Husna Parasetiani, Anisa Patimah Patimah Pratama, Nadri Ramadhani, Rizky Chairunisya Ratna Mutia Aprilla Raudhah Awal Rizki Yunanda RUBIATUN, RUBIATUN Said Munzir Sakti Yadi Sandra, Gustika Sianturi, Kevin Daniel Sofyan M. Saleh Sri Wahyuni Sukendi Sukendi Sultan Sultan Supardi Supardi Supardin Supardin, Supardin Suriadi Suriadi Susanna Susanna SYAHRIAL SYAHRIAL Syahril Ahmad Syamsidik, Syamsidik Syamsul Bachri Takdib, Manajer Jurnal Tengku Erwinsyahbana Ulhak, Andika Zia Uswatun Hasanah Vike Itteridi Wahid, Robi Farid Abdurachman Wijaya, Firman Ode Yunida, Yunida Zahwa, Putri Zaini, Abdul Kudus Zein, Ikramullah Zuhri, M Zulfakar, Zulfakar Zya, Putroe Salsabilla