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The Effect Of Service Quality And Promotion On Purchase Decisions Mediated By Brand Image (Study On Sales Of Wuling Car In Manado) admin; Tecoalu, Melitina; Wahyoedi, Soegeng
GEMA EKONOMI Vol 11 No 3 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of service quality and promotion on purchasing decisions mediated by brand image (Study on Wuling car sales in Manado). The object of research in this study is the quality of service, promotion and purchase decisions and brand image. The subject is Wuling car consumers in Manado. The population in this study were 260 people and the sample was 72 people. The data collection technique in this study was carried out by questionnaires and literature study, while the data analysis technique used tools from the SmartPLS-SEM (Partial Least Square-Structural Equation Modeling) software. For the results obtained in this study indicate that the effect of service quality on purchasing decisions has a significant influence, for the effect of service quality on brand image has a significant influence. The effect of promotion on purchasing decisions has an insignificant effect. The effect of promotion on brand image has an insignificant effect. The influence of brand image on purchasing decisions has a significant influence. The influence of service quality on purchasing decisions mediated by brand image has a significant influence. For the effect of promotion on purchasing decisions mediated by brand image has an insignificant effect.
Pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Loyalitas Dimediasi Oleh Kepuasan Pasien Dwiyanti Putri, Rosana; Winoto TJ, Hery; Wahyoedi, Soegeng
GEMA EKONOMI Vol 11 No 4 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Pasien yang loyal memiliki peran yang penting dalam meningkatkan kinerja keuangan dan mempertahankan kelangsungan rumah sakit, hal ini yang menjadi alasan utama bagi rumah sakit untuk menarik dan mempertahankan loyalitas pasien. Tujuan dilakukan penelitian ini adalah untuk melihat adanya pengaruh kualitas pelayanan dan citra merek terhadap loyalitas yang dimediasi oleh kepuasan pasien. Penelitian ini menggunakan penelitian kuantitatif dengan jumlah sampel 150 responden. Teknik analisis yang digunakan adalah SMART-PLS. Pada hasil hipotesis pengaruh lansung seperti kualitas pelayanan, citra merek dan kepuasan pasien berpengaruh signifikan terhadap loyalitas pasien. Pada uji hipotesis pengaruh tidak langsung citra merek dan kualitas pelayanan yang dimediasi oleh kepuasam pasien memiliki pengaruh yang signifikan terhadap loyalitas pasien. Dengan hasil tersebut menyarankan rumah sakit untuk menjaga dan meningkatkan komitmen untuk mencapai kepuasan dan loyalitas pasien
UNLEASHING MEDICAL TOURISM IN BANDUNG: OPPORTUNITIES, CHALLENGES, AND STRATEGIC INTERVENTIONS FOR GROWTH Siswanto, David Jefry; Wahyoedi, Soegeng; Saparso, Saparso
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The global demand for medical tourism is on the rise, and Indonesia is poised to enter this market by leveraging its tourism capabilities. Bandung, the capital of West Java, is identified as a city with significant potential for cultivating this sector. This study seeks to explore, comprehend, and detail the possibilities for, and the actualization of, medical tourism in Bandung, alongside identifying the challenges faced during its implementation. A qualitative, descriptive research methodology has been employed to achieve these objectives. The author found that Bandung City is a city category that has high potential in the development of medical tourism and has the potential to increase the tourism sector that can support the improvement of health services. The development of medical tourism can increase GRDP growth by implementing collaboration between stakeholders based on the penta helix model. The potential of the tourism sector in Bandung City is scattered, such as shopping, culinary and education-based tourism. This can be in line with the growth of health facilities in Bandung City. To maintain the stability of this growth, there needs to be collaboration between stakeholders. Obstacles in the implementation of medical tourism in Bandung City are uneven health facilities and human resources, lack of international language usage and lack of publicity and promotion. Suggestions for the potential and application of medical tourism in Bandung City are the development of tourism infrastructure and facilities in the form of accessibility and amenity of tourist attractions and health facilities that support medical tourism programs need to be improved.
THE EFFECT OF JOB MOTIVATION AND JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE WITH JOB INSECURITY MEDIATION (Case Study on Credit Marketing Officer of PT. Maybank Indonesia Finance) Chandra Prasetya, Andrian; Desy Purnama, Eka; Wahyoedi, Soegeng
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 4 (2022): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i4.363

Abstract

This study aims to determine the effect of work motivation and job satisfaction and organizational commitment on employee performance mediated by job insecurity, this research was conducted at PT. Maybank Indonesia Finance, with the research subject namely Credit Marketing Officer. Total population as many as 233 people, with a sample taken 70 respondents. This study used descriptive and verification methods and data collection techniques used questionnaires and literature studies, as well as for data analysis techniques in this study using SmartPLS-SEM (Partial Least Square-Structural Equation Modeling) software, with the aim of testing and analyzing data. . The results obtained in this study indicate that there is a significant influence on work motivation on performance. That there is no significant effect on job satisfaction on performance. That there is no significant effect on organizational commitment to performance. That there is no significant effect on work motivation on Job Insecurity. That there is a significant influence on job satisfaction on Job Insecurity. That there is a significant influence on organizational commitment to Job Insecurity. That there is no significant effect on Job Insecurity on performance. That Job Insecurity does not mediate work motivation on performance. That Job Insecurity does not mediate job satisfaction on performance. That Job Insecurity does not mediate organizational commitment to performance.
PILOT DECISIONS ARE THE RESULT OF MANAGEMENT DETERMINING FLIGHT SAFETY I Gusti Bagus Mahendra Putra; Hery Winoto Tj; Soegeng Wahyoedi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 4 (2023): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i4.1003

Abstract

Aviation safety is the ultimate goal of aviation in both civil and military in several accident reports and data from the aviation safety directorate of the Indonesian Army Aviation Center (Puspenerbad) human factors rank first cause of accidents as much as 74%. The purpose of this study is to determine the magnitude of the influence Flight Experience and Flight Proficiency against pilots decision making which has implications for aviation safety. The method in this study used quantitative descriptive analysis, with 99 respondents. Data collection is carried out by distributing questionnaires Google Forms and analyzed with the app SmartPLS 4.0. The conclusions obtained in this study put Flight Experience and Flight Proficiency does not affect flight safety if not mediated by the pilot decision making and flight safety is affected by pilots decision making.
PENGARUH KUALITAS PELAYANAN DAN PENANGANAN KELUHAN TERDAHAP LOYALITAS PASIEN BPJS DIMEDIASI OLEH KEPUASAN PASIEN PADA KLINIK MUTIARA GADING MEDIKA BEKASI Tania Larasati; Hery Winoto Tj; Soegeng Wahyoedi
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.281

Abstract

Meningkatnya jumlah pasien di Klinik Mutiara Gading Medika Bekasi sejak akhir tahun 2019 – 2021 yang didominasi oleh pasien BPJS Kesehatan mendorong pengelola untuk menjaga kualitas pelayanan kesehatan yang diberikan rumah sakit. Tujuan dari penelitian ini adalah untuk melihat hubungan dan pengaruh langsung dan tidak langsung kualitas pelayanan dan penanganan keluhan terhadap loyalitas yang dimediasi oleh kepuasan pasien menggunakan BPJS Kesehatan. Penelitian ini dilakukan pada pasien pengguna BPJS Kesehatan yang berobat di klinik dengan jumlah sampel sebanyak 116 responden. Pengolahan data pada penelitian ini menggunakan Software Smart-PLS SEM (Partial Least Square - Structural Equation Modeling). PLS mempunyai kemampuan dalam menjelaskan hubungan antar variabel dan kemampuan melakukan analisis dalam satu kali pengujian. Uji validitas (Validitas Konvergen dan Validitas Diskriminan) dan uji reliabilitas (Cronbach’s Alpha dan Composite Reliability) dilakukan dengan hasil uji keduanya valid dan reliabel. Pada hasil uji hipotesis, pengaruh langsung seperti kualitas pelayanan dan penanganan pengaduan mempunyai hubungan yang lebih signifikan terhadap kepuasan pasien, hanya saja kepuasan pasien dan penanganan pengaduan terhadap loyalitas tidak mempunyai hubungan yang signifikan. Dalam uji hipotesis, pengaruh tidak langsung kualitas pelayanan dan penanganan keluhan terhadap loyalitas yang dimediasi kepuasan pasien mempunyai hubungan yang tidak signifikan. Dengan hasil tersebut, kami menyarankan untuk pengembangan kinerja rumah sakit sebaiknya lebih.
ANALISIS KUALITAS PRODUK, PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS YANG DI MEDIASI OLEH KEPUASAN PELANGGAN PADA KLINIK ERHA JAKARTA SELATAN Rini Putri Utami; Saparso, Saparso; Soegeng Wahyoedi
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.305

Abstract

Penelitian ini bertujuan untuk menganalisa faktor yang dapat mempengaruhi loyalitas pelanggan. Variabel yang digunakan dalam penelitian ini adalah kualitas produk, kualitas pelayanan dan citra merek sebagai variabel independent, kepuasan pelanggan sebagai variabel mediasi dan loyalitas pelanggan sebagai variabel dependent. Metode yang digunakan alah dengan menyebarkan kuesioner kepada pelanggan klinik ERHA di Jakarta Selatan. Hasil penelitian yang telah dilakukan, menunjukkan bahwa (1) terdapat pengaruh yang signifikan antara kualitas produk terhadap loyalitas pelanggan, (2) kualitas pelayanan terhadap loyalitas pelanggan, dan (3) citra merek terhadap loyalitas pelanggan. Selain itu, ditemukan juga (4) terdapat pengaruh antara kualitas produk terhadap loyalitas pelanggan, (5) kualitas pelayanan terhadap loyalitas pelanggan, dan (6) citra merek terhadap kepuasan pelanggan. Secara tidak langsung, (7) kualitas produk mempengaruhi loyalitas pelanggan melalui peran kepuasan pelanggan. (8) Kualitas pelayanan juga mempengaruhi loyalitas pelanggan melalui peran kepuasan pelanggan. Terakhir adalah (9) citra merek yang mempengaruhi loyalitas pelanggan melalui peran kepuasan pelanggan.
Kualitas Layanan Memediasi Pengaruh Kepercayaan Terhadap Kepuasan Pasien pada Aplikasi Telemedicine Victorya, Jonathan; Winoto Tj, Hery; Tecoalu, Melitina; Wahyoedi, Soegeng
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i5.15286

Abstract

Background: The Covid-19 pandemic has led to a significant surge in the utilization of telemedicine applications. The measurement of the effectiveness and success of implementing telemedicine applications is demonstrated through patient satisfaction in their usage. Patient satisfaction is influenced by trust and service quality. Research on trust, service quality, and patient satisfaction in telemedicine is currently limited. Objective: This study aims to explore the relationship between trust and patient satisfaction mediated by service quality. Method: The research involves users of telemedicine applications who completed questionnaires. Data were analyzed using SmartPLS software. Results: The study included 128 respondents, with the majority of telemedicine users aged 18 to 25 years. Based on questionnaire results, most respondents agreed with questions regarding trust, service quality, and satisfaction in telemedicine usage. Model analysis revealed a significant relationship between trust, service quality, and patient satisfaction (P-value < 0.05; T-statistic > 1.96). Additionally, service quality played a mediating role in the influence of trust on patient satisfaction (P-value < 0.05; T-statistic > 1.96). Conclusion: Trust significantly influences service quality and patient satisfaction. Service quality also significantly affects patient satisfaction. Moreover, service quality acts as a mediator in the impact of trust on patient satisfaction
Pengaruh Transformational Leadership dan Organizational Citizenship Behaviour Terhadap Organizational Performance melalui Workplace Spirituality sebagai Variabel Mediasi (Studi pada PT Wom Finance) Pujiastuti, Mena; Tarumingkeng, Rudy C; Wahyoedi, Soegeng
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4302

Abstract

The purpose of this study was to determine the effect of transformational leadership on workplace spirituality, organizational citizenship behavior on workplace spirituality, transformational leadership on organizational performance, organizational citizenship behavior on organizational performance, workplace spirituality on organizational performance, transformational leadership on organizational performance mediated by workplace spirituality, organizational citizenship behavior on organizational performance mediated by workplace spirituality. The number of respondents in this study were 88 respondents. SEM PLS analysis technique used with the help of SPSS. The result Transformational leadership has no effect on workplace spirituality. Organizational citizenship behavior has a significant positive effect on workplace spirituality. Transformational leadership has no effect on organizational performance. Organizational citizenship behavior has a significant positive effect on organizational performance Workplace spirituality.
PEMBELAJARAN BERBASIS PROYEK UNTUK MENINGKATKAN MOTIVASI BELAJAR SISWA KELAS 4A DI SEKOLAH DASAR KRISTEN PENABUR KOTA MODERN Soegeng Wahyoedi; Letelay, Santi Erlanda Magdalena
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.31750

Abstract

This classroom action research aims to investigate the effectiveness of Project-Based Learning (PBL) in enhancing students’ learning motivation in Class 4A at SDK PENABUR Kota Modern. The study was conducted over two cycles, using the Kemmis and McTaggart model, which includes planning, action, observation, and reflection. Data were collected through questionnaires, observations, interviews, and documentation. Quantitative analysis involved descriptive statistics, Spearman correlation, Wilcoxon, and Mann-Whitney tests, while qualitative analysis included thematic analysis from interviews and observations. The results showed a significant increase in students’ learning motivation after the implementation of PBL, especially in extrinsic motivation and technology engagement, though intrinsic motivation remained relatively stable. Students responded positively to collaborative learning and the use of digital tools such as Google, YouTube, and Canva. However, challenges such as group conflicts and project duration were identified. The findings suggest that PBL, when effectively managed and supported by relevant technology, can serve as an impactful approach to boost students' motivation and foster 21st-century skills in primary education.
Co-Authors ., Infrianto Abu Muna Almaududi Ausat Aditya Wardhana admin Alim Salipin Amiruddin Amiruddin Andry Annie Tiofany Aris Harsono Astrid, Mariana Aurora Oktabella Andini Bambang Siswanto Bernard T. Widjaja Budi Haryono Budi Sulistiyo Nugroho Catherine Yusine Surbakti Chandra Prasetya, Andrian Chandra, Ruvianti Dasep Supriatna Desy Purnama, Eka Dety Mulyanti Dwi Indah Kartika Dwiyanti Putri, Rosana Edward Kustiawan Edwind Kustiawan Erwah Kurniawan Eva Oktavia, Eva Evelyn Maurencia Faisal Abubakar Fanggidae, Adhe William Fanny Fanny Felisia NG Ferdy Halim Fushen, Fushen Ginting, Imbri Fernando Guntur Novizal Handy Winata Haryono, Budi Hendy Tannady Heppi Syofya, Heppi Heri Winoto Tj Herry Ruslim Hery Winoto Hery Winoto TJ Hizbul Khootimah Azzaakiyyah Hutapea , Watul Salim I Gusti Bagus Mahendra Putra Ika Yanni Hadi Ilham Arief Infrianto . Irfan Saputra Iskandar Irma Rasita Gloria Barus Jimmy Yosal Judijanto, Loso Kurnianingsih, Mirra Kushariyadi Letelay, Santi Erlanda Magdalena Lionarto Lionarto Lizardo, Jimmy Mansula, Belynda Martiman Suazisiwa Sarumaha Melitina Tecoalu Melitina Tecoalu Miki Effendi Nangin, Meryl Astin Noviati Noviati Octoviany, Christine Oktariansyah Oktariansyah P.M. Budi Haryono Perdana Putera Pieter Andre Pramono, Dwi Murwani W. Pristiwanto Bani Pujiastuti, Mena Putra, Sedayu Syah Rais, Rinovian Raymond Reza Febrianty Ariatama Ricky Hertanu Ricky Yamintara Riesna Apramilda Rini Putri Utami Rudi Faradin Saeful Amin, Saeful Sajuli Andreas Santoso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Sarah Prasasti SARASWATI, RIA Satriyani, Febrianti Yuli Silaban, Budi Partogi Sisilia Sudargo Siska Siswanto, David Jefry Sormin, Maduma Suherlan Suherlan, Suherlan Sunaris, Deby Sundah, Felix Syamsu Rijal Syeh Assery Takim Andriono Tania Larasati Tanti Sugiharti Tanuraharjo, Hans Harischandra Tarumingkeng, Rudy C Tonibun Tonibun Veronica Norman Adinda Maha Victorya, Jonathan Viola Ratana Maitri Vito Filbert Jayalie, Vito Filbert Wani Devita Gunardi Winoto, Hery Yayan Yayan Yohana, Elesia Santa Yudianto Achamad