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All Journal Cakrawala Pendidikan IBDA` : Jurnal Kajian Islam dan Budaya Jurnal Antropologi: Isu-Isu Sosial budaya Jurnal The Messenger Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran Jurnal Dinamika Pengabdian (JDP) Indonesian Journal of History Education Jurnal Geocelebes Journal of Islamic Architecture Syntax Literate: Jurnal Ilmiah Indonesia Indonesia Journal of Halal Jurnal Artefak Al Maal: Journal of Islamic Economics and Banking Jurnal Abdi Insani JIIP (Jurnal Ilmiah Ilmu Pendidikan) International Journal of Multi Discipline Science (IJ-MDS) SCIENCE : Jurnal Inovasi Pendidikan Matematika dan IPA Journal of Islamic Philanthropy and Disaster J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Journal of Comprehensive Science Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi International Journal of Islamic Thought and Humanities Innovative: Journal Of Social Science Research Jurnal Pengabdian Sosial Indonesia Surya Informatika Journal of Computing Theories and Applications Danadyaksa Historica Kusuma : Jurnal Pengabdian Kepada Masyarakat
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal The Messenger

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The Segmentation of Local Television Audiences in Central Java in the Digital Era Warto, Warto
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1278

Abstract

This theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of five television stations, namely Banyumas TV, Semarang TV, TVKU Semarang, Simpang5 TV Pati, and also Ratih TV Kebumen. The target of the audiences segmentation demographically is the people aged 30 years and above, except TVKU Semarang, namely teenagers and students aged 15-25 years. The development in the digital era is now an opportunity to maintain the existence of local television by doing convergence of digital media. The concept of Think Global Act Local is the opposite in the local television industry to become Think Local Act Global , for the broadcasting world if they still want to exist in the digital media.
Co-Authors Abduh, Haziki Abdul Aziz Abdul Rachman Abdullah, Muhammad Dinal Abdur Rahim, Abdur Achmad Buchori Achmad Nuruddin Safriandono Adela Salsabila Adiwilaga, Mochamad Hisam Ahmad Ghozi Akhmad Arif Musadad Alam, M. Bagus Sekar Alam, Muhammad Bagus Sekar Almuqtadir, Thariq Amatullah, Diana Hasna Amiruddin Amiruddin Amrullah, Lutfi Andriyani Ananda Dyta Marlina Setiawan Ananda, Dea Andrik Purwasito Anwar Nababan, Siharta Leman Arief Rahman Asmiran, Atika Andrian Assidiqi, Muadz Atep Hendang Waluya Budhijana, R Bambang De Rosal Ignatius Moses Setiadi Dian Kristiawan Nugroho Djono Djono Dody Darly Ediono, Suryo Efrida, Eva Erna Sulistyorini Etika Kartikadarma Fandika, Septian Fauziah, Nike Mutiara Febriary Setiasih, Insiwi Fikri, Muhamad Mufid Al Ganda Febri Kurniawan Gomiasti, Fita Sheila Hanifah, Fadliyyatun Haris Firmansyah Harto Juwono, Harto Hastuti, Tiwuk Kusuma Hermanu Joebagio Ika Rahmatika Chalimi Indarti, Adrian Jamaluddin Jamaluddin Jamin Safi Jutono Gondohanindijo, Jutono Kaswoto, Junet Khoirudin, Achmad Didik Khumaini, Sabik kusrini, Desi Kusuma Hastuti, Tiwuk Layinah, Ayuni Leo Agung S Mamdukh Budiman Manik, Nijusiho Maulana, Dias Muhammad Lutfi Muslikh, Ahmad Rofiqul Muzaki, Amir Nassa, Azzka Farikatun Ngatmini Ngatmini Nurlaila, Lala Nurzansyah, Muhammad Ojugo, Arnold Adimabua Oktaviana, Mujiati Pajriyah, Hanida Nurul Panca Kusuma, Bangbang Putri Rahmawan, Nabila Putri, Supanca Ade Qomar, Akhlis Syamsal Rahayu, Ratih Rahman Latif Alfian, Rahman Latif Rais, Wakit Abdullah Rina Hidayati Pratiwi Rindha Widyaningsih Saputro, Muhammad Handri Aris Sari, Indah Putri Nanda Sariyatun Sariyatun Setiasih, Insiwi Febriary Setiawan, Firman Sholeh, Kabib Sofyan Hadi Sudarmanto, Eko Sudarto Sudarto Sugara, Badra Suprayitno, Abdi Supriyono Supriyono Sutimin, Leo Agung Syaeful Rohman, Pupung Syahputra, Guntur Adham Syahroni Wahyu Iriananda, Syahroni Wahyu Tamin, Istira Fauziah Tegar Firmansyah, Marselino Titis Srimuda Pitana, Titis Srimuda Triana Rejekiningsih dkk Triyanto, Ade Try Adhi Bangsawan Tubagus Ilham Nugaraha Ulfah, Baiq Maulinda Vera Firdaus Wahyono, Zubaidi Wahyu, Itama Citra Dewi Kurnia Wardojo, Waskito Widi Widi Wardojo, Waskito Wiyono, Joko Yulianti, Umi Yuliati, Umi