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All Journal HAYATI Journal of Biosciences Jurnal Ilmu Pertanian Indonesia ACTA VETERINARIA INDONESIANA Hemera Zoa Jurnal Sain Veteriner Jurnal Veteriner OKARA: Jurnal Bahasa dan Sastra Jurnal Panorama Hukum Jurnal Ilmu Alam dan Lingkungan Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Medik Veteriner ARSHI Veterinary Letters Jurnal Dinamika UMT KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL ILMIAH FEASIBLE (JIF) ZIRAA'AH MAJALAH ILMIAH PERTANIAN JURNAL SeMaRaK Journal of Parasite Science JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Disrupsi Bisnis Abdimisi International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Economics and Business Letters Jurnal Bina Pengabdian Kepada Masyarakat Jurnal PKM Manajemen Bisnis International Journal of Multidisciplinary Research and Literature (IJOMRAL) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Ilmiah Mahasiswa (JIMAWA) Asean International Journal of Business Jurnal Indonesia Sosial Sains Pro Health Jurnal Ilmiah Kesehatan Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Kreativitas Pada Pengabdian Masyarakat (Krepa) West Science Interdisciplinary Studies Jurnal 7 Samudra Politeknik Pelayaran Surabaya Prosiding Seminar Hukum Aktual Fakultas Hukum Universitas Islam Indonesia Adpebi International Journal of Multidisciplinary Sciences Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Retno Wulansari
Departemen Klinik Dan Reproduksi, Fakultas Kedokteran Hewan Institut Pertanian Bogor, Jalan Agatis Kampus IPB Darmaga Bogor 16880
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The Effects of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta Wulansari, Retno; Nurhasanah, Dila Padila; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2343

Abstract

This study examines The Impact of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta. The rapid rise of short-form video platforms and image-based search tools has transformed how consumers discover and purchase fashion products. Using a quantitative research design, data were collected from 180 respondents who actively engage with TikTok and visual search features when shopping for local fashion items. The data were analyzed using Structural Equation Modeling (SEM) with PLS 3.0 software. Results show that both visual search and TikTok marketing have significant positive effects on consumer interaction and purchasing decisions. Among the two, TikTok marketing exhibits the strongest influence, confirming the platform’s effectiveness in fostering engagement and driving purchase intention. Furthermore, consumer interaction acts as a mediating variable, strengthening the relationship between marketing stimuli and purchase behavior. The findings highlight that integrating visual search optimization and interactive TikTok marketing strategies can enhance brand visibility, consumer engagement, and sales performance for local fashion businesses in Jakarta.
The Effects of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta Wulansari, Retno; Nurhasanah, Dila Padila; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2343

Abstract

This study examines The Impact of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta. The rapid rise of short-form video platforms and image-based search tools has transformed how consumers discover and purchase fashion products. Using a quantitative research design, data were collected from 180 respondents who actively engage with TikTok and visual search features when shopping for local fashion items. The data were analyzed using Structural Equation Modeling (SEM) with PLS 3.0 software. Results show that both visual search and TikTok marketing have significant positive effects on consumer interaction and purchasing decisions. Among the two, TikTok marketing exhibits the strongest influence, confirming the platform’s effectiveness in fostering engagement and driving purchase intention. Furthermore, consumer interaction acts as a mediating variable, strengthening the relationship between marketing stimuli and purchase behavior. The findings highlight that integrating visual search optimization and interactive TikTok marketing strategies can enhance brand visibility, consumer engagement, and sales performance for local fashion businesses in Jakarta.
Analysis of the Most Influential Factors on Customer Satisfaction Wulansari, Retno; Octovia , Carina
Asean International Journal of Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i1.476

Abstract

Purpose – This paper seeks to determine factors which more influenced to customer satisfaction at PT Pantara Wisata Jaya Seribu Islands Resort? These factors were price, and service quality. Researcher have a tested to price on customer satisfaction partially, and service quality on customer satisfaction partially, including price and services quality on customer satisfaction simultaneously. Methodology/approach – This research used associative quantitative methods by using SPSS 26 to process the research data. The sample collection technique used simple random sampling technique. The sample was calculated by using the Slovin formula where 92 respondents were selected.Findings –The results of simultaneous test (f- test) of price and service quality have a significant influence on customer satisfaction. Service quality factor more influenced on customer satisfaction as per t-test resulted. Researcher found that 45% of independent variables price and service quality on customer satisfaction , and 55% was influenced by other variables which not examined. Novelty/value – As customer satisfaction has been an important factor in resort business, especially for Indonesia to increase economic growth, it is vital to understand how to maintain customer satisfaction in resort business.      
PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KEBUN LATTE CIATER DI KOTA TANGERANG SELATAN Wulansari, Retno; Dewi, Winda Kusuma
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 2 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i2.151

Abstract

This reseach purposed to investigate the influence of brand image and promotion, partially and simultaneously, on purchase decisions at Café Kebun Latte in Ciater, Tangerang Selatan. Researcher used a quantitative methodology withhundred (100) respondents. And the sample was determined and used Rao Purba teory, and data were collected through questionnaires, and data analysis includedvalidity and reliability tests, classic assumption tests, multiple regression analysis,t-tests, F-tests, and determination coefficient calculations. The findings explained this study revealed that brand image had a significant partial effect on purchase decisions. This was supported by the calculated t-value resulted (2,976 > 1,984). From the simple linear regression analysis, the regression equation resulted Y = 9.447 + 1.548X1 was obtained, indicating a positive effect with a coefficient of 1.548. Promotion significantly influenced purchase decisions, as demonstrated by the calculated t-value resulted (8.439 > 1,984). The regression equation for promotion resulted Y= 10.187 + 1.075X2, with a positive effect indicated by a coefficient of 1.075. Furthermore, when considered simultaneously, both brand image and promotion had a significant and positive effect on purchase decisions, as resulted by the regression equation Y = 6.457 + 0.465X1 + 0.833X2. The hypothesis testing and F-value (186.775 > 3.09). The coefficient of determination (R-squared) was found about 0.794, indicating that 79,4% of the variability in purchase decisions was explained by the variables of Brand Image and Promotion. The remaining about 20.6% was influenced by onother factors. In conclusion, the results indicated that Brand Image and Promotion have a significant influence 79,4% on purchase decisions, while the remaining 20.6% was influenced by another factors
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Cabai Rawit Farm Semende Di Desa Cemplang Kecamatan Cibungbulang Kabupaten Bogor Pirwanto Midiani; Retno Wulansari
JURNAL SeMaRaK Vol. 7 No. 3 (2024): JURNAL SeMaRaK
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/smk.v7i3.45695

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk Dan Harga TerhadapKeputusan Pembelian Cabai Rawit Di Desa Cemplang, metode pengambilan sampel ditentukandengan menggunakan rumus Slovin, Jumlah sampel sebanyak 100 sampel, Jenis penelitian yangdigunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif,Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi,koefisien korelasi, koefisien determinasi dan uji hipotesis. Penelitian ini diolah menggunakanSPSS 26. Hasil penelitian ini adalah kualitas produk perpengaruh signifikan terhadap keputusanpembelian dengan nilai koefisien determinasi sebesar 71,8% dan uji hipotesis diperoleh t hitung> t tabel atau (15,808.> 1,9844) atau dengan nilai probabilitas signifikan 0,000 < 0,05 maka H0ditolak dan H1 diterima dan Nilai korelasi R = sebesar 0.848 berada pada rentang 0,800-1,000dengan nilai hubungan sedang terhadap keputusan pembelian. harga berpengaruh signifikanterhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 62,2% dan ujihipotesis diperoleh t hitung > t tabel atau (12,690 > 1,9844) atau dengan nilai probabilitassignifikan 0,000< 0,05 maka H0 di tolak dan H2 di terima dan nilai korelasi R = sebesar 0,788berada pada rentang 0,600 – 0,799 dengan nilai hubungan yang kuat terhadap keptusanpembelian. Kualitas dan harga secara simultan berpengaruh signifikan terhadap keputusanpembelian dengan persamaan regresi Y = 1,703 + 0,558 X1 + 0,190 X2. Uji hipotesis diperolehnilai F hitung > F tabel atau 130,807 > 3,090 atau dengan probabilitas signifikan 0,000 < 0,05.
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Nasabah Kredit Tampa Agunan ( KTA) S, Riri; Retno Wulansari
JURNAL SeMaRaK Vol. 8 No. 1 (2025): JURNAL SeMaRaK
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/smk.v8i1.47923

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Nasabah Kredit Tanpa Agunan (KTA) (Studi Kasus Pada Bank DBS Indonesia Cabang Serpong Alam Sutera). Populasi dalam penelitian ini 1600 rsponden dansampel sebanyak 94 responden dengan teknik random sampling. Metode analisa data menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear sederhana dan berganda, korelasi, determinasi, uji T dan uji F.
Pengaruh Harga Dan Digital Marketing Terhadap Keputusan Pembelian Produk Sea Food Di Market Place Tokopedia (Studi Kasus pada CV Universeafood di Kota Tangerang) Retno Wulansari; Maria Rosalia
JURNAL SeMaRaK Vol. 8 No. 2 (2025): JURNAL SeMaRaK
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga dan Digital Marketing terhadapKeputusan Pembelian Produk Seafood di Marketplace Tokopedia (Studi Kasus pada CV Universeafood di Kota Tangerang). Jenis penelitian ini adalah penelitian kuantitatif denganmenggunakan teknik pengumpulan data melalui penyebaran kuesioner yang disebarkan kepada 90 orang responden. Metode yang digunakan untuk menguji dan menganalisis pengaruh secara parsial dan simultan dengan menggunakan analisis regresi, koefisien korelasi, koefisien determinasi, uji t dan uji f. Pengujian hipotesis harga (X1) diperoleh nilai thitung 2,931 > ttabel 1,987 dan tingkat signifikan 0,004 < 0,05, dengan demikian Ho1 ditolak dan Ha1 diterima, berarti secara parsial variabel harga berpengaruh signifikan terhadap keputusan pembelian. Pengujian hipotesis Digital Marketing (X2) diperoleh nilai thitung sebesar 5,610 >ttabel 1,987 dan tingkat signifikan 0,000 < 0,05, dengan demikian Ha1 diterima dan Ho1 ditolak, berarti secara parsial terdapat pengaruh yang signifikan dari variabel Digital Marketing terhadap keputusan pembelian. Hasil uji simultan untuk keseluruhan variabel menunjukan nilai Fhitung sebesar 52,226 dengan tingkat signifikan 0,000 sedangkanFtabel sebesar 3,100. Dengan demikian Fhitung 52,226 > Ftabel 3,100 dansignifikansi 0,000 < 0,05. Dengan demikian Ha diterima dan Ho ditolak. Artinya hipotesis yang menyatakan variabel harga dan Digital Marketing secara bersama-sama (simultan) memiliki pengaruh yang signifikan terhadap keputusan pembelian. Koefisien determinasi pengaruh variabel Harga dan Digital Marketing terhadap Keputusan Pembelian adalah sebesar 0,543 atau 54,3%. Sedangkan sisanya 45,7% dipengaruhi oleh variabel lain, diluar penelitian ini
Values of the Code of Ethics of Dental Services Qur'anic Perspective: Analytical Study of the Interpretation of Related Verses KODEKGI Wulansari, Retno; Huda, Ade Naelul; Ulhaq, Ziyad
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1028

Abstract

This research aims to analyze KODEKGI values from the perspective of Qur'anic interpretation, as well as to analyze the implementation of KODEKGI service values from a Qur'anic perspective on Muslim dentists. This research uses a qualitative method by combining two research locations, library research and field research. Primary data were generated from field research through direct interviews with dentist respondents through sampling methods, as well as a literature study of three tafsir books in the style of al-'adabi al-ijma'i and Tafsir Tahlili of the Ministry of Religion of the Republic of Indonesia. While the secondary data is generated from the research library. The data analysis technique that the author used in this research is the content analysis technique. The two formulations produced by this study are: first, ten articles related to services to patients in KODEKGI have values that are in line with the Qur'an.  Secondly, a review of Muslim doctors' services against KODEKGI shows their original intention was to abide by the existing rules. There are Qur'anic values in KODEKGI triggering Muslim dentist respondents to run KODEKGI to worship Allah.
Pengaruh Lingkungan Kerja dan Stres Kerja Terhadap Kinerja Karyawan pada PT Siantar Top Tbk Cabang Bekasi Nur Fitriany, Neisa; Wulansari, Retno
Jurnal Disrupsi Bisnis Vol. 7 No. 5 (2024): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i5.43011

Abstract

The purpose of this study was to determine the effect of work environment and work stress on employee performance at PT. Siantar Top Tbk Bekasi branch. The method used quantitative. The sampling technique used saturated sampling and obtained a sample of 60 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. Based on the results of this study, it was known: (1) The work environment has a significant effect on employee performance with the regression equation Y = 18.308 + 0.540X1 hypothesis test obtained t calculate >t table or (6.829>2.002) thus Ho rejected H1 accepted means that there was a significant influence of the work environment on employee performance. (2) work stress has a significant effect on employee performance with a regression equation of 46,300 + 0.218X2 hypothesis test obtained t count>t table or (4.704>2.002) thus H0 rejected H1 accepted means that there was a significant effect of work stress on employee performance. (3) Work environment and work stress simultaneously have a significant effect on employee performance with regression equation Y = 27.053 + 0.459X1 + 0.155X2 with autocorrelation value 2.108, correlation coefficient value 0.758, adjust R square determination coefficient value was 0.574 or 57.4% while the rest (100% - 57.4% = 42.6%) is influenced by other factors. Based on the results of the F test, it was known that the value of F count is 38,479 where F count was greater than F table or by 38,479 > 2,770), then H0 rejected Ha accepted, meaning that the work environment and work stress have a positive and significant effect on employee performance. Keywords: Work Environment, Work Stress, Employee Performance
The influence of service quality and price on consumer satisfaction Wulansari, Retno; Sulistiani, Sinta; Fauzi, Rini Dianti
Journal of Economics and Business Letters Vol. 4 No. 1 (2024): February 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i1.271

Abstract

This research aims to determine the effect of service quality and price on consumer satisfaction with Ayam Geprek Misu Cilenggang, both partially and simultaneously. The method used in the research is an associative quantitative method. The sampling technique used is nonprobability sampling. The sampling method used the Slovin formula, and the sample obtained in this study comprised 92 respondents. Data analysis uses multiple linear regression tests. The research results show that service quality influences consumer satisfaction, price variables influence consumer satisfaction, and service quality and price influence consumer satisfaction at Ayam Geprek Misu Cilenggang.
Co-Authors . Suryono Aditya Primawidyawan Afton Atabany Agus Lelana Agus Wijaya Agus Wijaya Andalusi, Ratih Andiani, Paramita Andrea Citra Brilliantina Andriani, Jeni Andriansyah, Riva Anita Esfandiari Annastasya Yuliani Rahayu Ari Rumekso Arif Purwo Mihardi Arifin, Muhammad Zakka Putra Karim Samsul Arum Maula Hidayah Attabany, Afton Azzahrah, Putri Bagya Agung Prabowo, Bagya Agung BAHITS, ABDUL Bambang Pontjo Priosoeryanto Bayu Febram Bayu Firmala Kusuma Boedi Setiawan Cahyono - Chusnul Choliq Chusnul Choliq Citra Maharani Deni Noviana Deny Setyo Wibowo DEVI PARAMITHA DEWI APRI ASTUTI Dewi, Fitriya Nur Annisa Dewi, Winda Kusuma Dhetty - Dondin Sajuthi Dyah Ratnaningsih Effendi, Siti Aisyah Rahmalia Endang Sholehin Endang Suprihati erfandari, ovy Esti Suntari Eva Harlina Faidah, Thalita Farah Fauziah Septiani Febriana, Rafadila Ferry Ardhiansyah Fitri Handayani Fitri, Arni Diana Ghifari Lutfi Fauzi Gunanti . Hadi, Reza Khairul Haryodharu Putra Santoso Herwin Pisestyani Huda, Ade Naelul Husnul Hamdi I wayan Teguh Wibawan Indah Ayu Johanda Intan Permata Putri Irma Herawati Suparto Januarilla, Jahra’ Marwah Joesoef, Jayusman Arsiyanti Judijanto, Loso Kartjito, Nicolas Edward Christanto Kathirina Beatrik Riwu Wolo Kenny Astria Kristanti Ayuanita, Kristanti Lanniari, Nafrina Leni Maylina Malikah, Aminda Mar'ah, Dian Latifathul Maria Rosalia Maswarni Meles, Dewa Ketut Mirnawati B Sudarwanto Mirnawati Sudarwanto Moh. Hafid Effendy, Moh. Hafid Mubarok, Ali Nabillah Anissa Nalanwal, Khayla Ningtias, Putri Indah Nur Fitriany, Neisa Nur Rahayu, Salsabila Nurfianti, Syifa Nurhasanah, Dila Padila Octovia , Carina Okabayashi, Tamaki Oktavianti, Nopi Pirwanto Midiani Poedji Hastutiek Prastiwi, Nurul Anjar Pratama, Muhammad Satria Resa Prianto, Joko Putikadyanto, Agus Purnomo Ahmad Putri Indah Ningtias Putri Indah Ningtias Putu Angga Wiradana Putu Eka Sudaryatma Putu Jodie Kusuma Wijaya Rachmi Ridho Raden Rara Sayyidati Alfi Ilmiah Putri Raden Roro Soesatyoratih Radya Rafi Setyawan Retno Sri Wahjuni Retno Wulandari Rini Dianti Fauzi Romadhon, Rizki Rostantinata, Riski S, Riri Sabina, Fitri Safitria Wulandari Salapudin, Salapudin Setyo Widodo Setyo Widodo Shafaa Istiana Nadzary Soeharsono Soeharsono Soesatyoratih, Roro Soleha Soleha Soleha Solinda, Gamelita Rizkawandi sri murtini . Subangkit, Mawar Suflani Sugeng Widodo Sugunavathy Palanisamy SULISTIANI, SINTA Sunanto Sunanto Surachmi Setiyaningsih Suryono Suryono . Sus Derthi Widhyai Sus Derthi Widhyari Sus Derthi Widhyarti Tabroni Tika Leoni Putri Tutuk Astyawati Tyasningsih, Wiwiek Ulhaq, Ziyad Wahyu Andri Wibowo Wolo, Kathirina Beathrik Riwu