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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Teknologi Pangan Forum Agribisnis Briliant: Jurnal Riset dan Konseptual Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI JURNAL MANAJEMEN MOTIVASI Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Agro Industri Perkebunan EKONOMIS : Journal of Economics and Business Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Anterior Jurnal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Technomedia Journal JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agrilan : Jurnal Agribisnis Kepulauan JURNAL PENDIDIKAN TAMBUSAI TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian JURNAL AGRICA Jurnal Ilmiah Inovasi Jurnal Ilmiah RESPATI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) ZIRAA'AH MAJALAH ILMIAH PERTANIAN JAS (Jurnal Agri Sains) Media Agribisnis Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Agrokompleks Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Kependidikan Agroteksos International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Mediagro JURNAL HUTAN TROPIS Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Pengabdian Masyarakat Sains dan Teknologi JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Ilmiah Membangun Desa dan Pertanian Sewagati Amkop Management Accounting Review (AMAR) West Science Interdisciplinary Studies West Science Interdisciplinary Studies Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Nian Tana Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Agroland: Jurnal Ilmu-ilmu Pertanian Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Jurnal Ilmiah Manajemen Agribisnis Jurnal Pengabdian Masyarakat Indonesia Journal of Global Sustainable Agriculture Edueksos: Journal Pendidikan Sosial dan Ekonomi
Nuriah Yuliati
Universitas Pembangunan Nasional Veteran Jawa Timur
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Analisis Strategi Digital Marketing Berbasis Metode Sostac Untuk Meningkatkan Penjualan Pada Tempat Kumpul Cafe Hadiana, Avicena Darling; Yuliati, Nuriah; Tondang, Ika Sari
Agroland: Jurnal Ilmu-ilmu Pertanian Vol 33 No 1 (2026): April
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agrolandnasional.v33i1.2743

Abstract

Industri kafe telah tumbuh dan berkembang pesat dalam beberapa tahun terakhir. Kafe Places Kumpul mengalami penurunan penjualan yang tidak mencapai target bulanan selama Januari–November 2024. Studi ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang memengaruhi penjualannya dan untuk menghasilkan strategi pemasaran digital yang sesuai untuk Kafe Places Kumpul. Pendekatan kualitatif digunakan dengan menggunakan kerangka kerja SOSTAC, yang mencakup analisis situasi, tujuan, strategi, taktik, tindakan, dan kontrol. Data dikumpulkan dari pemangku kepentingan utama, termasuk manajemen, personel pemasaran, dan konsumen. Temuan menunjukkan bahwa kafe berada dalam posisi strategis yang menguntungkan, mendukung implementasi strategi pertumbuhan agresif berdasarkan analisis SWOT. Strategi yang diusulkan menekankan optimalisasi pemanfaatan media sosial, menawarkan insentif promosi seperti voucher diskon, dan berkolaborasi dengan influencer untuk meningkatkan jangkauan pasar. Rencana taktis dan operasional dirumuskan untuk memastikan implementasi yang efektif, sementara kontrol kinerja dipandu oleh indikator kinerja utama yang terukur. Studi ini menunjukkan bahwa strategi pemasaran digital berbasis SOSTAC yang terstruktur dapat secara efektif mengatasi kendala penjualan dan meningkatkan kinerja bisnis di sektor kafe yang kompetitif.
Sustainability Analysis of the Rural Agribusiness Development Program (PUAP) in Bangsri Village, Sukodono Sub-district, Sidoarjo Regency, East Java Province Rohmah, Eva Noviana Maulanur; Yuliati, Nuriah; Setiawan, Risqi Firdaus
Journal of Global Sustainable Agriculture Vol 6, No 1 (April 2026)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jgsa.v6i1.990

Abstract

The Rural Agribusiness Development Program (PUAP) is a government initiative aimed at improving access to capital for smallholder farmers. However, out of the 13 PUAP recipient villages in Sukodono sub-district, Sidoarjo Regency, East Java Province, only five villages are still implementing the program, with Bangsri village demonstrating the highest level of sustainability. This study aims to analyze the factors influencing PUAP sustainability in Bangsri village using a quantitative approach with 61 respondents. Data were collected through questionnaires and analyzed using the SEM-PLS method with the assistance of SmartPLS 4 software. This research was conducted from December 2024 to February 2025. The results indicate that Gapoktan management and government support have a positive and significant effect on program sustainability, whereas farmer capacity does not have a significant effect. government support, provided through training, mentoring, and monitoring, is the primary factor in maintaining PUAP sustainability, complemented by effective Gapoktan management in planning, transparency, and evaluation. These findings confirm that program sustainability depends more on institutional strength and external support than on individual farmers' abilities. The implications of this study suggest the need for increased assistance to farmers to optimize program utilization. Additionally, Gapoktan needs to strengthen its managerial capacity, particularly in terms of transparency and evaluation. Meanwhile, the government is expected to continue providing training, mentoring, and monitoring.
Factors Affecting the Extent of Agricultural Land Conversion on the Household Economy of Rice Farmers Rezza Hardanovita; Nuriah Yuliati; Gyska Indah Harya
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 15 No. 1 (2026): February 2026
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v15i1.135-145

Abstract

Agricultural land conversion not only threatens the sustainability of the farm sector, but also influences the socioeconomic conditions of farmer. The purpose of this study is to examine the external and internal factors affecting agricultural land conversion on the household economy of rice farmers. Using a quantitative survey approach, this study collected primary data from 30 rice farmers in Kloposepuluh Village, Sidoarjo Regency, selected through purposive sampling. Secondary data were obtained from official sources, including government agencies and regional planning documents. The influence of independent variables on land conversion was examined using multiple linear regression analysis. Results show some variables significantly influence on land conversion, including land area ownership, influences from developers and other farmers, employment opportunities, and economic pressures. These variables encourage farmers to convert their land to non-farm uses. On the other hand, land conversion is not significantly affected by government policy variables, indicating the weak effectiveness of policy interventions in controlling land conversion. The results highlight the need for the government to play an active role in enhancing agricultural land protection policies by adopting more adaptive and participatory strategies. Furthermore, providing economic incentives and safeguarding farmers is expected to reduce the economic pressures that lead to land conversion.
The Economic Analysis of Women Employee Contributions and Time Devotion in Kota Jati Furindo LLC Dewi Amira Eka Nugraha; Nuriah Yuliati; Mubarokah Mubarokah
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 3 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i3.2217

Abstract

This research was conducted in 2025 with the aim of analyzing economic contributions and the time devotion at Kota Jati Furindo LLC dedicated to supporting their family economy and analyzing their contributions. The study was conducted at Kota Jati Furindo LLC, situated on the Jepara-Bangsri road, approximately 6.5 kilometers from Jepara, Central Java, Indonesia. The company operates in the timber industry and employs a significant number of women, particularly in the production department. This study used the census method for data collection, chosen because it allows the inclusion of the entire population that meets the criteria as respondents, resulting in more accurate findings. The study involved 50 respondents, specifically married women employees working in the packing and sanding divisions. Data were collected through a structured questionnaire and analyzed using appropriate statistical methods. The study employed descriptive analysis with a quantitative approach for data analysis. This approach was chosen to provide an in-depth understanding of the time dedication and economic contribution of the respondents. The data analysis showed that women employees at Kota Jati Furindo LLC spend an average of 33.33% of their time each week on economic activities or work. Meanwhile, the average time spent on non-economic activities, such as attending to personal needs, social activities, and household chores, was 66.65% per week. The contribution analysis revealed that the economic contribution of women employees to the family income is 43%, which falls into the medium category. Policy implications based on these findings suggest that the company needs to develop policies that support a better work-life balance for its female employees. For example, offering more flexible work arrangements or improved leave policies could help women manage the time between work and family responsibilities, thus enhancing their economic contribution more optimally.
Analysis of the Influence of Brand Image and Instagram Platform on Perceived Value Moderated by Word of Mouth on Sunpride Cavendish Banana Products in Surabaya Rahmadani, Safrina Khalisah Intan; Setyadi, Taufik; Yuliati, Nuriah
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8270

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan platform Instagram terhadap perceived value pada produk Pisang Cavendish merek Sunpride di Kota Surabaya dengan word of mouth sebagai variabel moderasi. Latar belakang penelitian ini didasarkan pada penurunan konsumsi buah pisang di tengah tingginya produksi buah pisang di Kota Surabaya. Sehingga, diperlukan strategi pemasaran yang tepat dalam menciptakan perceived value konsumen buah Pisang melalui citra merek dan platform Instagram. Selain itu, Word of Mouth sebagai faktor yang dapat memperkuat atau memperlemah citra merek dan platform Instagram terhadap perceived value. Penelitian ini menggunakan pendekatan kuantitatif dan data dikumpulkan melalui penyebaran kuesioner online melalui google form kepada 100 responden yang merupakan konsumen buah Pisang Cavendish Sunpride di Kota Surabaya dan pengguna aktif Instagram. Teknik analisis data menggunakan SEM-PLS software WarpPLS 8.0. Hasil penelitian menunjukkan bahwa bahwa citra merek dan platform Instagram berpengaruh positif dan signifikan terhadap perceived value, Word of Mouth memperlemah pengaruh citra merek terhadap perceived value, namun memperkuat pengaruh platform Instagram terhadap perceived value.
The Development Strategy of Wingko Agroindustry (Case Study: Ud. Bintang Jaya In Lamongan Regency) Elif Putri Anggraini; Nuriah Yuliati; Nisa Hafi Idhoh Fitriana
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 13 No. 01 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i01.17103

Abstract

Lamongan Regency is a wingko production center area which shows that many wingko agro-industries are developing. This results in increased competitiveness and market expansion between agro-industry. Therefore, this research aims to identify and analyze internal and external environmental factors and formulate a development strategy for the wingko agroindustry at UD. Bintang Jaya, Babat District, Lamongan Regency. The data analysis method used in this research is quantitative descriptive, including stages of data processing and descriptive data interpretation. The data obtained came from interviews and observations. This research was conducted from December 2023 to March 2024. The analysis used consisted of SWOT (Strength, Weakness, Opportunities, Threats) analysis and QSPM (Quantitative Strategic Planning Matrix) analysis. The research results show that based on the SWOT analysis, the Wingko UD agro-industry. Bintang Jaya has an IFAS score of 2.89 and an EFAS score of 2.68, placing it in quadrant V (growth) with significant potential for development. The external internal matrix is in the white area, suggesting the implementation of an S-O (Strengths-Opportunities) strategy. The recommended S-O strategy includes increasing production volume and maintaining raw material availability, as well as improving product quality and innovating new products with variations in taste and size. QSPM analysis shows that the priority strategy is improving product quality and new product innovation with a Total Attractiveness Score value of 5.92. Thus, product innovation is expected to improve the performance and productivity of Wingko UD's agro-industry. Bintang Jaya, opens up opportunities to increase the profits and competitiveness of the wingko agro-industry as a whole.Keywords: wingko agroindustry, development strategy, SWOT, QSPM.
Technical Efficiency of Shallot Production Inputs in Sumbersewu Village, Muncar District, Banyuwangi Regency: Efisiensi Teknis Input Produksi Bawang Merah di Desa Sumbersewu, Kecamatan Muncar, Kabupaten Banyuwangi Nuriah Yuliati; Aulia Maharani Setyowati Matseri; Gyska Indah Harya; Rinda Lestari Rahayu
Jurnal Ilmiah Manajemen Agribisnis Vol. 14 No. 1 (2026): Vol. 14 No. 1 (Januari - Juni 2026): Jurnal Ilmiah Manajemen Agribisnis 
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v14i1.63

Abstract

The efficiency of shallot farming is influenced by input management and increases in production factor prices. This study aims to analyze the effect of input use (land, labor, seeds, fertilizers, herbicides, and insecticides) on production and measure the level of technical efficiency of farmers. A survey method was used with 40 respondents in Sumbersewu Village, Muncar District, analyzed using the Cobb-Douglas production function and the Stochastic Production Frontier approach. The results showed that production was significantly influenced by land area, organic fertilizer, labor, NPK fertilizer, and insecticides. In contrast, seeds, SP36 fertilizer, KCL, and herbicides did not have a significant effect. The average level of technical efficiency of farmers reached 89.98%, indicating that there is still an opportunity to increase production by 10.02% through input optimization.
Co-Authors Adytia Tri Cahyadi Alfian Farrel A.L Alifia Iga Sutrisno Alifia Oktaviani Sastra Amanda Ayun Salsabila Amanda Ayun Salsabila Ameta Novelia Br Karo Ana Safira Putri Anggi Afifta Volta Anisah, Dhuhro Anwar, Nadhif Syathiril Aprianti, Cyntia Salsabilla Arfiana Dita Arum Sari Assyarif, Hilmy Mufid Aulia Maharani Setyowati Matseri Baik, Stevi Putri Adolvina Baik, Stevi Putri Afdolvina Bella Rahma Nadia Firdaus Bening Kusumawati Berlian Feby Wijayanti Brilliant Adam Ramadhani Chandra, Bagus Choirul Miftakhul Anam Dahlan, Tessa Oktaviani Damayanti, Ade Listia Damayanti, Lucky Dewi Amira Eka Nugraha Dewi Suryani Dewi Suryani Didan Januar Dimas Huddan Kuswanto Dita Atasa Dona Wahyuning Laily Donny Febrianto Egita Ilma Zuwita Eko Nurhadi Eko Priyanto Elif Putri Anggraini Elisabeth Harmonia Pradita Endang Yektiningsih, Endang Fairus Hanani Faisol Humaidi Faisol Humaidi Fardani, Aprissa Ega Fatchur Rozci Fawwas, Bisma Bayu Putra Nias Febrianto, Angga Wahyu Feby Anggita Prastiwi Feby Lailah Fidhayanti, Anggi Radzma Fitria, Eka Rossalina Gyska Indah Harya Hadiana, Avicena Darling Halimah, Azki Nur Hamidah Hendrarini Harya, Gyska Indah Hilda Bagas Noveri Himatus Sholihah Hutabarat, Debora Ida Syamsu Roidah Ida Wahyu Romandani Ida Wahyu Romandani Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Ilmi, Sita Nadtifatul Indah Harya, Gyska Indayati Mawarni Indra Tjahaja Amir Indra Tjahaja Amir Indra Tjahaja Amir Ines Paramithasari Isma Widiastuti Jessica Putri Margaretta K Amelia Kurniasari Kholifa, Umi Nur Kurniasari, Desita Syafa Kusumawati, Bening Laraswari, Ananda Nabila Lukman Lukman Maharani Setyowati Matseri, Aulia Mariyatul Qibtiyah Maulidya Feni Pratiwi Miftah Nur Erina Mirza Andrian Syah Mohammad Idhom Mubarokah Mubarokah Mubarokah Mubarokah Mubarokah Nahariyah, Rif'atun Nanda Kusuma Melati Natalia, Gracia Christie Novianti, Cahyani Dwi Nugraha, Dewi Amira Eka Nugroho, Sigit Dwi Nugroho, Sigit Dwi Okky Ihzan Satria Pramurdjito Pawana Nur Indah Pebrianti, Putri Wahyu Pramurdjito, Okky Ihzan Satria Prasmita Dian Wijayati Putri Wahyu Pebrianti Qomariyah, Badriyatul Rahayu, Niken Calista Rahmadani, Safrina Khalisah Intan Rahmawati, Berliana Raihan Bimo Lazuardi Raihan Bimo Lazuardi Ramadhani, Firizky Rany Rintan Nur Azizah Rezza Hardanovita Rhomi Ardiansyah Rinda Lestari Rahayu Risqi Firdaus Setiawan Rizqullah, R. Arya Dhimas Rafi Rohmah, Eva Noviana Maulanur Romandani, Ida Wahyu Rosalina, Dwi Indah Sacharani, Veronika Sheila Sailvian Kennardi Dewanto Sandrina, Linda Saragih, Yolanda Sari, Lutfita Setiyadi, Taufik Shalahuddin Fathan Sheila Alyani Hashifah Shofiyatul Jannah Sigit Dwi Nugroho Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Sudiyarto Sudiyarto Surya Duta Wiharsono Syahnaz, Cindiah Syaikhuddin, NorNor Rahmat Syarif Imam Hidayat Teguh Yulianto, Teguh Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Tondang, Ika Sari Utomo, Dimas Puji Wachid, Sinta Nur Wasista, Yudha Eka Wibowo, Afini Rifa Wicaksono, Sheptyan Anjas Widiastuti, Leni Winarmo, Sri Tjondro Winarsih, Siti Yasin, Fadhil Yuhana Airiza Budianti Yulianti, Risma Zahra, Kinanti Almaska Zhela Maritsya Amir Zulian Wilu Atmaja