p-Index From 2021 - 2026
8.376
P-Index
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IIJSE

The Impact of Marketing Mix on Patient Loyalty and Satisfaction in Inpatient Services Indah Sri Astuti; Burhannudin Ichsan; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6311

Abstract

The impact of the marketing mix appeared to be one of the most important elements in influencing patient loyalty and satisfaction. The marketing mix consists of many variables, namely product, price, place, promotion, physical evidence, and process. Building on well-known frameworks such as the SERVQUAL model and the Theory of Planned Behaviour, this study suggests a mediating role of patient satisfaction between specific marketing mix elements and loyalty. A quantitative technique was used and data was collected from inpatients using structured questionnaires. The results show that physical evidence and process have a positive and significant effect on satisfaction and loyalty; however, the effect of product, price, place, and promotion on loyalty is direct and not mediated by satisfaction. These findings are consistent with previous literature emphasizing the role of service quality and customer experience in the healthcare setting. However, the study does not focus on any other specific methodology to identify other factors that can predict a patient's satisfaction in a hospital environment. It provides a theoretical and practical basis for future health service marketing movements.
Co-Authors Achyarnis, Achyarnis Adi Fahmi Anshari Aflit Nuryulia Praswati Aini, Farida Nur Akrom, Akrom Alfajri, Asri Amalia, Najlah Anam, Zahra Hafizha Fitria Ananda Asriany Perdana Ananda Asriany Perdana, Ananda Asriany Anantasya, Arum Widya Ariyanto, Hani Aryoseto, Lukman Asti Nurhayati Ayu Khoirotul Umaroh Ayyasi, Quanta Sansabilla Aziz, Yusuf Abdullah Bayu Hendro Wibowo Bayu Hendro Wibowo, Bayu Hendro Bhisma Murti Dasuki, Shoim Dena Tri Solehaini Desi Ekawati Devi Usdiana Rosyidah Devi, Ninda Callista Dewi Nirlawati Dewi Nirlawati, Dewi Dian Handini Dian Handini, Dian Didik Gunawan Tamtomo Didik Tamtomo, Didik Dona Dewi Nirlawati Ekki Dita Anggariksa Ekki Dita Anggariksa, Ekki Dita Erna Herawati Ersananda, Audria Estu Werdani, Kusuma Fajrin, Rahmawati Flora Ramona Sigit Prakoeswa H.A.A. Soebijanto H.A.A. Soebijanto Hapsari, Windi Harsono Salimo Harsono Salimo Hartini, Riati Sri Hidayat, Fany Nurul Fawzi Hutami, Norma Putri Imronudin Imronudin Indah Sri Astuti Inggrit Thalasavia Utami Ismail, Aem Iwan Setiawan Jayanti Wulansari Jayanti Wulansari, Jayanti Jonathan Eko Jonathan Eko, Jonathan Komala, Annisa' Meyndra Kurniasari, Desviana Rizki Kurniawati, Novarina Kusumawati, Maharani Ayu Luthfiyanti, Niken M. Nur Sidiq M. Nur Sidiq, M. Nur Mahawan, Yasmin Faradila Mar’ah, Siti Sitatul Muhammad Nur Sidiq Muhammad Nur Sidiq, Muhammad Nur Muhammad Shoim Dasuki Mulyanto , Agus Mushhaf, Muhammad Dhiyaul Muzakar Isa Nadya Dwi Puspitasari Nendika Dyah Ayu Murika Sari Nida Faradisa Fauziyah Nining Lestari Nuredis, Yudwari Adhicha Nuryulia, Aflit Prasetya, Hanung Pratama, Bertha Nanta Priscillah, Wildan Prisma, Fara Aristya Puspitasari, Nadya Dwi Puspitasari, Sintha Putri Rahmitasari Putri Rahmitasari, Putri Putri, Syahanita Anindira Raafika Studiviani Dwi Binuko Retno Wulandari Retno Wulandari Rini Kuswati Sabrina, Saskia Safitri, Feby Sahilah Ermawati Salsabila Purnamasari Salsabilla, Annisa Sari, Primadiati Nickyta Saskia Sabrina Sastrawijayah, Jemmi SEPTIANA SEPTIANA Setyo Sri Raharjo Siti Soekiswati Sulistyani Sulistyani Sulistyani Sulistyani, S Syahanita Anindira Putri Tri Agustina Tri Agustina, Tri Ulviani Yulia Husna Verawati Hadi Vitri Widyaningsih Wahyudya Setya Ananta Wati, Dwi Prasetyo Widayati, Anis Nur Wikantama, Aswin Windi Hapsari Wisnu Wijayanto wisnu wijayanto Yanto, AY Yeni Indriyani Yoga Prasadja Yurita, Irma Yusuf Alam Romadhon Yusuf Ryadi Yusuf, Muchammad Zaen, Nurussyifa Afiana Zahra Hafizha Fitria Anam Zakky Cholisoh