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Journal : Media Bina Ilmiah

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THE INFLUENCE OF PRODUCT DEVELOPMENT AND PROMOTION TOWARD SALES VOLUME AT PT CIPTA LONA LESTARI MEDAN Ali Syah Putra; Eddy, Eddy; Sri Aprianti Tarigan; Elyzabeth Wijaya; Agus Susanto
Media Bina Ilmiah Vol. 19 No. 5: Desember 2024
Publisher : LPSDI Bina Patria

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Abstract

The purpose of this study was to determine the effect of product development and promotion on sales volume at Cipta Lona Lestari Medan. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Cipta Lona Lestari Medan, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value tcount (2.909) > ttable (1.985) with a significance of 0.005 < 0.05 so it can be concluded that there is an influence between Product Development on the Sales Volume. The value of tcount (5.158) > tTable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Promotion on the Sales Volume. Simultaneous Testing Results (F-Test), the value of Fcount (62.621) > FTable (3.07) with a significant level of 0.00 < 0.05 so it can be concluded that H3 is accepted with the understanding that there is an influence between Product Development and Promotion on the Sales Volume
Co-Authors Abba Suganda Girsang, Abba Suganda Achmad Junaedi Sitika Adi Mas Sulthon Aditia Ginantaka Agus Eko Prasetyo Agustinah Setyaningrum Ahmad Fadli Ajat Rukajat Akhmad Sodiq Akil Aldy Sopandy Ali Syah Putra Aliyah Salsabila Putri Alvine Jonathan Amirsyah, Mochamad Badrudjamal Amirudin Andi Muhammad Yaqkin Andy Cory Wardhani Anissa Kusumaningrum Antonius Agung Hartono Ardinata . Ari Kristiningsih Asep Nurhikmat BAMBANG SUSILO Benny Lim Bi Asngali Bobby Rizki Ramadhan Cahya Vikasari Charles Barkley Cynthia Wibowo Darwan Tanady Debora Tambunan Delfitriani Devia Febrina Diva Nur Vadia Dvi Afriansyah Eddy Eddy Eddy Eddy, Eddy Eka Yudhiman Ervika Rahayu Novita Herawati Ester Febri Kusnanto Febriana Adrimia Litany Kusuma Felisha Febriane BALAFIF Felix Leonardi Ferianto Hari Priwiratama Haryono Herman, Sriyana Hermanto Hermanto Heru Nurcahyo HRA Mulyani I Dewa Bagus Gde Khrisna Jayanta Nugraha Ika Puspa Satriany Ina Hendiani Indah Suasani Wahyuni Indarto Yuwono Ira Komara, Ira Irda Pratiwi Izzati Chatyarianti CHANAL Jung Sen Kanjalia Rusli Khoeruddin Wittriansyah Komang Sika Lieza Corsita M. Armando Ferdiansyah Manda Dwipayani Bhastary Martin Mega Sanjaya Meliana, Denis Agita Michael Martin Muhamad Kurniadi Muhammad Kurniadi Muhammad Mahameru Muhammad Nur Faiz Muhammad Nur Faiz Nanang Supena Nita Nurniza Noorsakti Wahyudi Novirsari, Emma Oman Somantri Prih Diantono Abda'u Prih Diantono Abda`u Purwono Hendradi Puti Sahara Putri Nur Afifah Rahmat Azid Muslim Rahmat Hidayat Rahmat Kurniawan Ramadhana Eka Wicaknono Ratih Amelia Ratih Hafsarah Maharrani Ratih Hafsarah Maharrani Razaki Persada Renta Uli Nababan Rico Andi Guna Ridho Muarief Rika Handayani Robin Rudi Agus Hermawan Said Kelana Asnawi Saiful Akbar Saka Marga Redi Santi Purwaningrum Saparuddin Latu Saru Reza Sekar SAFITRI Setiya Nugroho Shakilla Zerlindah Maulana Sifa Aminatu Jahro Sinta Verawati Dewi Siregar, Nur Wahyuni Solly Aryza Sri Aprianti Tarigan Surna Lastri Susanto Susanto Tina Linda Tutus Sandrika Wahyunanto Agung Nugroho Wiharti Oktaria Purba Wijaya, Elyzabeth Yadi Fahmi Arifudin Yanti Rusyanti Yusron Sugiarto Zainuddin Zakia Fadila ⁠Tiara Khaerani Hasibuan