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All Journal JOURNAL AGRIBUSINESS JIKI Bioedukasi: Jurnal Pendidikan Biologi Jurnal Keteknikan Pertanian Tropis dan Biosistem FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan al-Afkar, Journal For Islamic Studies Jurnal Penelitian Kelapa Sawit Scientific Journal of Reflection : Economic, Accounting, Management and Business Alignment: Journal of Administration and Educational Management Andragogi: Jurnal Diklat Teknis Pendidikan dan Keagamaan Manutech : Jurnal Teknologi Manufaktur Journal of Authentic Research on Mathematics Eduacation (JARME) Mudir : Jurnal Manajemen Pendidikan Majalah Sainstekes ULIN: Jurnal Hutan Tropis JURNAL EKONOMI SYARIAH Jurnal Riset Teknologi Industri Buletin Palma GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan International Journal of Digital Entrepreneurship and Business (IDEB) Jurnal Info Sains : Informatika dan Sains Jurnal Pengabdian Teknologi Tepat Guna Jurnal Kolaboratif Sains Jurnal Teknoif Teknik Informatika Institut Teknologi Padang JURNAL AGROINDUSTRI HALAL SI-MEN (AKUNTANSI & MANAJEMEN) STIES Borobudur Informatics Review Media Bina Ilmiah Consensus : Jurnal Ilmu Hukum MULTIPLE: Journal of Global and Multidisciplinary Parapemikir Jurnal Ilmiah Farmasi Finest : Jurnal Riset dan Pengembangan Ekonomi Islam Prosiding Seminar Nasional Unimus Jurnal Riset Teknik Komputer Animal Production Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) AT-TAKLIM: Jurnal Pendidikan Multidisiplin Jurnal Teknik Sipil Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Jurnal of Syiah Kuala Dentistry Society Journal of Business Integration Competitive Qoumun: Journal of Social and Humanities
Agus Susanto
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Journal : Journal of Business Integration Competitive

 1 
Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services Siregar, Nur Wahyuni; Ratih Amelia; Charles Barkley; Agus Susanto; Zakia Fadila
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.22

Abstract

Marketing strategy is a critical component in increasing sales and competitiveness of both goods and services. This study aims to analyze marketing strategies in improving service quality at Percetakan and Fotocopy Aska, a printing business operating in a highly competitive area near university campuses in Medan. A qualitative approach was employed through interviews, observations, and documentation, with data analyzed using the SWOT method to identify the company's strengths, weaknesses, opportunities, and threats. The findings indicate that the overall service quality is rated as good, particularly in reliability and responsiveness. However, the assurance aspect received lower ratings and requires improvement. Promotional efforts through social media platforms such as WhatsApp, Instagram, and Facebook have proven effective in attracting new customers and maintaining the loyalty of existing ones. This study concludes that implementing appropriate marketing strategies and continuously enhancing service quality are essential to sustaining and growing printing service businesses in a competitive environment.
Co-Authors Abba Suganda Girsang, Abba Suganda Achmad Junaedi Sitika Adi Mas Sulthon Aditia Ginantaka Agus Eko Prasetyo Agustinah Setyaningrum Ahmad Fadli Ajat Rukajat Akhmad Sodiq Akil Aldy Sopandy Ali Syah Putra Aliyah Salsabila Putri Alvine Jonathan Amirsyah, Mochamad Badrudjamal Amirudin Andi Muhammad Yaqkin Andy Cory Wardhani Anissa Kusumaningrum Antonius Agung Hartono Ardinata . Ari Kristiningsih Asep Nurhikmat BAMBANG SUSILO Benny Lim Bi Asngali Bobby Rizki Ramadhan Cahya Vikasari Charles Barkley Cynthia Wibowo Darwan Tanady Debora Tambunan Delfitriani Devia Febrina Diva Nur Vadia Dvi Afriansyah Eddy Eddy Eddy Eddy, Eddy Eka Yudhiman Ervika Rahayu Novita Herawati Ester Febri Kusnanto Febriana Adrimia Litany Kusuma Felisha Febriane BALAFIF Felix Leonardi Ferianto Hari Priwiratama Haryono Herman, Sriyana Hermanto Hermanto Heru Nurcahyo HRA Mulyani, HRA I Dewa Bagus Gde Khrisna Jayanta Nugraha Ika Puspa Satriany Ina Hendiani Indah Suasani Wahyuni Indarto Yuwono Ira Komara, Ira Irda Pratiwi Izzati Chatyarianti CHANAL Jung Sen Kanjalia Rusli Khoeruddin Wittriansyah Komang Sika Lieza Corsita M. Armando Ferdiansyah Manda Dwipayani Bhastary Martin Mega Sanjaya Meliana, Denis Agita Michael Martin Muhamad Kurniadi Muhammad Kurniadi Muhammad Mahameru Muhammad Nur Faiz Muhammad Nur Faiz Nanang Supena Naura Zakia Ramadhani Neneng Soliha Huzairiah Nita Nurniza Noorsakti Wahyudi Novirsari, Emma Oman Somantri Prih Diantono Abda'u Prih Diantono Abda`u Puput Fadila Layyina Purwono Hendradi Puti Sahara Putri Nur Afifah Rahmat Azid Muslim Rahmat Hidayat Rahmat Kurniawan Ramadhana Eka Wicaknono Ratih Amelia Ratih Hafsarah Maharrani Ratih Hafsarah Maharrani Razaki Persada Renta Uli Nababan Rico Andi Guna Ridho Muarief Rika Handayani Robin Rudi Agus Hermawan Said Kelana Asnawi Saiful Akbar Saka Marga Redi Santi Purwaningrum Saparuddin Latu Saru Reza Sekar SAFITRI Setiya Nugroho Shakilla Zerlindah Maulana Sifa Aminatu Jahro Sinta Verawati Dewi Siregar, Nur Wahyuni Solly Aryza Sri Aprianti Tarigan Surna Lastri Susanto Susanto Tina Linda Tutus Sandrika Wahyunanto Agung Nugroho Wiharti Oktaria Purba Wijaya, Elyzabeth Yadi Fahmi Arifudin Yanti Rusyanti Yusron Sugiarto Zainuddin Zakia Fadila ⁠Tiara Khaerani Hasibuan