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Agus Susanto
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Journal : Journal of Business Integration Competitive

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Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services Siregar, Nur Wahyuni; Ratih Amelia; Charles Barkley; Agus Susanto; Zakia Fadila
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.22

Abstract

Marketing strategy is a critical component in increasing sales and competitiveness of both goods and services. This study aims to analyze marketing strategies in improving service quality at Percetakan and Fotocopy Aska, a printing business operating in a highly competitive area near university campuses in Medan. A qualitative approach was employed through interviews, observations, and documentation, with data analyzed using the SWOT method to identify the company's strengths, weaknesses, opportunities, and threats. The findings indicate that the overall service quality is rated as good, particularly in reliability and responsiveness. However, the assurance aspect received lower ratings and requires improvement. Promotional efforts through social media platforms such as WhatsApp, Instagram, and Facebook have proven effective in attracting new customers and maintaining the loyalty of existing ones. This study concludes that implementing appropriate marketing strategies and continuously enhancing service quality are essential to sustaining and growing printing service businesses in a competitive environment.
Co-Authors Abba Suganda Girsang, Abba Suganda Achmad Junaedi Sitika Adi Mas Sulthon Aditia Ginantaka Agus Eko Prasetyo Agustinah Setyaningrum Ahmad Fadli Ajat Rukajat Akhmad Sodiq Akil Aldy Sopandy Aliyah Salsabila Putri Amirsyah, Mochamad Badrudjamal Amirudin Andi Muhammad Yaqkin Andy Cory Wardhani Anissa Kusumaningrum Anto Budi Listawan Anto Budi Listyawan Antonius Agung Hartono Ardinata . Ari Kristiningsih Asep Nurhikmat Bagas Andrean BAMBANG SUSILO Bi Asngali Bobby Rizki Ramadhan Cahya Vikasari Charles Barkley Debora Tambunan Delfitriani Devia Febrina Dhimas Adha Aji Putra Diva Nur Vadia Dvi Afriansyah Eddy Eka Yudhiman Ervika Rahayu Novita Herawati Febri Kusnanto Febriana Adrimia Litany Kusuma Felisha Febriane BALAFIF Ferianto Hari Priwiratama Haryono Herman, Sriyana Hermanto Hermanto Heru Nurcahyo HRA Mulyani I Dewa Bagus Gde Khrisna Jayanta Nugraha Ika Puspa Satriany Ina Hendiani Indah Suasani Wahyuni Indarto Yuwono Ira Komara, Ira Irda Pratiwi Izzati Chatyarianti CHANAL Kanjalia Rusli Khoeruddin Wittriansyah Komang Sika Lieza Corsita M. Armando Ferdiansyah Manda Dwipayani Bhastary Martin Mega Sanjaya Meliana, Denis Agita Michael Martin Muhamad Kurniadi Muhammad Kurniadi Muhammad Mahameru Muhammad Nur Faiz Nanang Supena Nita Nurniza Noorsakti Wahyudi Novirsari, Emma Oman Somantri Prih Diantono Abda`u Purwono Hendradi Puti Sahara Putri Nur Afifah Qunik Wiqoyah R Renaningsih Rahmat Azid Muslim Rahmat Hidayat Rahmat Kurniawan Ramadhana Eka Wicaknono Ratih Amelia Ratih Hafsarah Maharrani Razaki Persada Renta Uli Nababan Rico Andi Guna Ridha Febriani Ridho Muarief Rifka Fauzia Bilqis Rika Handayani Robin Rudi Agus Hermawan S Sugiyatno Said Kelana Asnawi Saiful Akbar Saka Marga Redi Santi Purwaningrum Saparuddin Latu Saru Reza Sekar SAFITRI Setiya Nugroho Shakilla Zerlindah Maulana Sifa Aminatu Jahro Sinta Verawati Dewi Siregar, Nur Wahyuni Solly Aryza Sri Aprianti Tarigan Surna Lastri Tutus Sandrika Wahyunanto Agung Nugroho Wiharti Oktaria Purba Wijaya, Elyzabeth Yadi Fahmi Arifudin Yanti Rusyanti Yusron Sugiarto Zainuddin Zakia Fadila ⁠Tiara Khaerani Hasibuan