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All Journal Jurnal Ilmu-Ilmu Perikanan dan Budidaya Perairan Habitat Falah : Jurnal Ekonomi Syariah AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Transformasi : Jurnal Studi Agama Islam Techno-Fish Iqtishodia: Jurnal Ekonomi Syariah Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Finance and Business Digital (JFBD) Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Sistim Informasi dan Teknologi Jurnal Penelitian Chanos Chanos International Journal of Scientific Multidisciplinary Research (IJSMR) Journal of Information System, Technology and Engineering Majority Science Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Journal of Innovative and Creativity

Jefri Putri Nugraha

Politeknik Kelautan Dan Perikanan Sidoarjo, Department Of Fisheries Agribusiness, Sidoarjo 61253, East Java

Author-ID : 442475

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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PERAN UNIT PRAKTEK PEMASARAN “EDU MINAMART” DALAM MENINGKATKAN MINAT BERWIRAUSAHA PADA TARUNA PRODI AGRIBISNIS PERIKANAN POLITEKNIK KP SIDOARJO Prayoto, Prayoto; Nugraha, Jefri Putri
Chanos Chanos Vol 18, No 1 (2020): Chanos chanos
Publisher : Politeknik Kelautan dan Perikanan Sidoarjo

Penelitian ini bertujuan untuk mengetahui kegiatan rutin yang dilakukan Taruna di Unit Praktek Pemasaran “Edu Minamart”, dan perananan Unit tersebut dalam meningkatkan minat berwirausaha Taruna Prodi Agribisnis Perikanan Politeknik KP Sidoarjo. Penelitian ini merupakan penelitian deskriptif. Subyek penelitian adalah Taruna Prodi Agribisnis Perikanan Tahun Akademik 2019/2020 yang berjumlah 81 Taruna (seluruh populasi). Uji validitas butir angket dilakukan dengan korelasi Product Moment. Sedangkan uji reliabilitas menggunakan rumus Alpha Cronbach’s. Kesimpulan dari penelitian ini: (1) Kegiatan Taruna di “Edu Minamart” tidak hanya menjaga toko, dan tugas rutin menjaga kebersihan toko, tapi juga diberikan kewenangan untuk merencanakan jumlah dan jenis produk yang akan di stock di toko, mengikuti kegiatan pameran dan bazar, melayani pemesanan produk siap saji, serta pelayanan kunjungan; (2) Kegiatan yang dilakukan “Edu Minamart” tersebut cenderung berperan meningkatkan minat berwirausaha pada Taruna, yakni Taruna merasa kepercayaan dirinya dalam memulai usaha meningkat, terdorong untuk berkerja giat untuk mencapai hasil optimal, berani mengambil resiko atas keputusan usaha, mudah bergaul dan terbuka dalam bertukar pikiran sebagai wujud sikap kepemimpinan yang matang, menuangkan ide, kreativitas, dan inovasinya ke dalam gagasan usaha, dan memiliki pandangan ke masa depan, serta berusaha dan bekerja keras untuk mewujudkannya.

ANALISIS SALURAN DAN MARGIN PEMASARAN IKAN BANDENG DI KECAMATAN SEDATI KABUPATEN SIDOARJO JAWA TIMUR Prayoto, Prayoto; Nugraha, Jefri Putri; Waluyo, Buyung Purnomo; Hamdani, Hamdani; Priono, Bowo; Wartini, Sri
Chanos Chanos Vol 20, No 1 (2022): Chanos chanos
Publisher : Politeknik Kelautan dan Perikanan Sidoarjo

This study aims to determine the marketing channels of the milksfish, farmer’s share, and the marketing efficiency of the milksfish in Sedati District, Sidoarjo Regency. The design of this study was a descriptive method of sampling using proportionate stratified random sampling and snowball sampling. Research has three types of marketing channel in sedati, district sidoarjo. The first line from the farmers' farm directly to the consumer of the farmer’s share is 100 %, channel two from the farmers' farm chain to the traders, to the retailers, and then to consumer of the farmer’s share is 71,4 %., and a third line from the farmers' farm to the big traders' , and to of the farmer’s share is 82.8 %. The analysis shows that all three marketing channels are efficient because the cost part the farmer receives is over 50 %.

PENGARUH KEPERCAYAAN DAN PERSEPSI RISIKO KONSUMEN TERHADAP MINAT BELI BELANJA ONLINE MELALUI MEDIA SOSIAL EDUMINA MART POLITEKNIK KP SIDOARJO Mareta, Zayafika; Nugraha, Jefri Putri; Prayoto, Prayoto; Wartini, Sri; Hamdani, Hamdani
Chanos Chanos Vol 19, No 1 (2021): Chanos chanos
Publisher : Politeknik Kelautan dan Perikanan Sidoarjo

Tingginya pertumbuhan pengguna internet tersebut berimbas pada nilai jual beli belanja online. Digital Marketing lantas kerap dimaknai sebagai satu cara promosi atau pemasaran sebuah produk maupun jasa melalui media digital. Terlepas dari semakin mudahnya pelaku bisnis dan konsumen melakukan hubungan jual beli sebagai akibat dari perkembangan teknologi dan informasi, ada risiko yang harus dihadapi khususnya dalam hal kepercayaan. Karena sifatnya yang tidak bertemu langsung antara pembeli dan penjual, dalam transaksi melalui media online akan memunculkan persepsi risiko yang berbeda-beda bagi setiap orang. Edumina Mart juga harus mampu mempertahankan eksistensinya melalui inovasi strategi pemasaran online ini. Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan konsumen dan resiko yang dirasakan konsumen terhadap minat beli belanja online melalui media sosial di Edumina Mart Politeknik KP Sidoarjo. Penelitian ini menggunakan teknik analisis data kuantitatif dengan jumlah sampel sebanyak 115 orang. Analisis data yang digunakan adalah analisis Anova dua arah pada program SPSS 21.0 for windows. Hasil penelitian menunjukkan bahwa nilai koefisien korelasi diperoleh sebesar 0,443 yang berarti bahwa korelasi antara variabel kepercayaan dan variabel persepsi resiko berada pada kategori hubungan pengaruh yang kuat. Tingkat kepercayaan dan persepsi risiko yang dirasakan konsumen juga memiliki pengaruh signifikan secara simultan terhadap minat beli belanja konsumen.

STRATEGY FOR DEVELOPMENT OF RASBORA GALAXY (DANIO MARGARIATUS) ORNAMENTAL FISH CULTIVATION BUSINESS AT MINA MAKMUR FARM BOJONGSARI DISTRICT, PURBALINGGA REGENCY OF CENTRAL JAVA PROVINCE Krisnafi, Yaser; Wartini, Sri; Nugraha, Jefri Putri; Agustina, Yuli
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.78

Ornamental fish cultivation is a business in the fisheries sector that is quite promising to develop. Market potential and high demand for ornamental fish, especially freshwater ornamental fish, further expand opportunities for developing ornamental fish cultivation. One of the regions with the largest ornamental fish production is Purbalingga Regency.One of the ornamental fish cultivated in Purbalingga Regency is the Rasbora Galaxy fish (Danio Margariatus). As an effort to develop the business of cultivating rasbora galaxy ornamental fish, an approach is needed to formulate the right strategy. One way or approach that can be taken to formulate an appropriate and effective business development strategy is through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The aim of this research is to determine the technical aspects of cultivating Rasbora Galaxy ornamental fish in Bojongsari District, Purbalingga Regency and identify factors, both internal and external that influence the development of the Rasbora Galaxy ornamental fish business, as well as determining priority business development strategies for the business using analysis. SWOT.The analysis method consists of analyzing internal factors with Internal Factor Evaluation (IFE), and analyzing external factors with External Factor Evaluation (EFE). The results of the IFE analysis obtained a value of0.53and EFE obtained a result of 0.89. The results of the SWOT analysis for this business are in quadrant 1, so the strategy applied is the SO (Strength-Opportunities) strategy. SO strategy is a strategy that utilizes internal strengths to capture existing opportunities

Export Procedure for Frozen Cooked Tuna (Thunnus sp.) Loin Wartini, Sri; Widyastuti, Rida; Mahargyo, Dhady Pelita; Sasongko, Dimas Bayu; Nugraha, Jefri Putri; Laily, Nur
Jurnal Ilmiah Ekotrans & Erudisi Vol. 4 No. 2 (2024): December 2024
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/72wmds60

This study aims to analyze the export procedure of cooked frozen tuna loin (Thunnus sp.) at PT LSS Banyuwangi, a tuna product that is highly sought after in international markets. The research method used includes observation, interviews, and documentation to collect primary and secondary data. The results show that the export procedure of cooked frozen tuna loin involves several stages, from production preparation to shipment to international consumers. This process includes quality inspection, health and food safety certification, packaging, and transportation using a cold chain system to maintain product freshness. This study also discusses the required documents, such as export permits, health certificates, and regulatory documents from the destination country. Therefore, to improve export efficiency and success, companies need to ensure that each stage of the procedure is carried out correctly and in accordance with international standards to ensure that the product reaches consumers with the best quality.

Analysis Of the Effect of Work Process Digitalization, Employee Experience, and Ethical Leadership on Employee Performance in Technology Start-Up Companies Nugraha, Jefri Putri; Nurdiani, Tanti Widia; Abubakar, Faisal; Kamaluddin, Santrio; Suntoro, Bambang; Violin, Vivid
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.143

This study aims to analyze the influence of work process digitalization, employee experience, and ethical leadership on employee performance in technology start-up companies in Indonesia. In the digital era, start-up companies are required to continue to innovate and adapt quickly to technological changes, so the role of work process digitalization becomes increasingly crucial. In addition, individual work experience and ethical leadership are also believed to play an important role in driving employee performance. This study uses a quantitative approach with a survey method, involving 100 respondents who work in various technology start-up companies. The analysis technique used is Partial Least Square Structural Equation Modeling (PLS-SEM). The results of the study show that work process digitalization has a positive and significant effect on employee performance. Employee experience also shows a positive effect, although not as strong as the digitalization variable. Meanwhile, ethical leadership has the most significant influence in shaping employee behavior and work motivation. This finding strengthens the results of previous studies, which state that an ethical and digital work environment can drive employee productivity and loyalty. The implications of this study underline the importance of start-up companies adopting digital strategies and focusing on developing ethics-based leadership in their HR management.

Analysis of the Influence of Effort Expectancy, Perceived Usefulness, and Digital Literacy on Intention to Use Retail Shopping Applications Yanti, Jumianis; Sari, Titis Nistia; Lesmini, Lis; Robo, Salahudin; Saleh, Sahlan M.; Nugraha, Jefri Putri
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.153

The digital transformation in the retail sector has led to the emergence of various online shopping applications that facilitate consumer transactions. However, the successful adoption of these applications is highly influenced by user perceptions. This study aims to analyze the impact of effort expectancy, perceived usefulness, and digital literacy on the intention to use retail shopping applications. Using a quantitative approach with a survey method, data were collected from 200 respondents who are users of shopping applications in urban areas. The analysis technique used was multiple linear regression. The results indicate that all three independent variables significantly affect the intention to use. Effort expectancy has a positive effect, meaning that the easier the application is to use, the higher the user's intention to use it. Perceived usefulness also shows a strong impact, indicating that perceptions of the application's benefits play a crucial role in shaping the intention to use. Additionally, digital literacy proves to be an important supporting factor that enables users to understand and maximize the application's features optimally. This study provides contributions to application developers and retail industry players in formulating digital marketing strategies and enhancing user experience.

Penerapan Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Rahmawati, Nur Laily; Sri Wartini; Jefri Putri Nugraha
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.216

This study aims to determine the application of motivation and work discipline on employee performance at PT HSS, the variables used in this study are motivation, work discipline, and employee performance. Data collection techniques used interviews, observations, documentation, and questionnaires. The sampling technique uses the Slovin formula and obtained 52 respondents. This data analysis uses multiple regression tests, validity tests, reliability tests, determination coefficients (R2), F tests, t tests. Based on the results of the test analysis, it shows that partially, work discipline has a positive and significant effect on employee performance, while work motivation does not have a significant effect. When viewed simultaneously, motivation and work discipline have a significant effect on employee performance. Therefore, companies are advised to pay more attention to employee discipline and maintain their work enthusiasm so that work results are getting better.

The Implementation of Segmenting, Targeting, and Positioning in the Marketing of Frozen Peeled Vannamei Shrimp (Litopenaeus vannamei) at PT. Dpum Central Java Raharjo, Sugeng; Sri Wartini; Jefri Putri Nugraha; Denada Febriana
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.237

Penelitian ini bertujuan untuk mengetahui penerapan segmentasi, targeting, dan positioning (STP) dalam pemasaran udang vannamei kupas beku (Litopenaeus vannamei) di PT. DPUM, Jawa Tengah. Sebagai salah satu perusahaan yang bergerak di bidang pengolahan dan pemasaran udang vannamei kupas beku, PT. DPUM menerapkan strategi pemasaran berbasis STP untuk meningkatkan daya saing dan efektivitas pemasaran. Penelitian ini bertujuan untuk menganalisis penerapan STP dalam pemasaran udang vannamei kupas beku di PT. DPUM, Jawa Tengah, dan dampaknya terhadap kinerja perusahaan. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif berdasarkan observasi, wawancara, dan studi dokumen. Hasil penelitian menunjukkan bahwa segmentasi pasar dilakukan berdasarkan faktor geografis, demografis, psikografis, dan perilaku. Strategi targeting yang diterapkan adalah differentiated targeting untuk menjangkau berbagai segmen pasar, sedangkan positioning diterapkan melalui fokus pada kualitas produk dan harga yang kompetitif. Penerapan STP yang tepat memberikan kontribusi positif terhadap peningkatan volume penjualan dan perluasan pasar.

Analisis Pengaruh Promosi pada Media Sosial, Digital Branding dan Influencer Marketing Terhadap Purchase Intention Jasa Perjalanan Wisata Mancanegara Ibrahim, Mozart Malik; Nurbakti, Rezky; Purwati, Sri; Santosa, Muhammad Hery; Mulyana, Hadi; Nugraha, Jefri Putri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4076

This study examines how influencer marketing, digital branding, and social media promotion affect consumers' intentions to buy foreign travel services. Due to shifts in customer behavior in the digital age, digital marketing tactics are now crucial for influencing decisions about what to buy. Two hundred fifty respondents interested in traveling abroad and frequent social media users made up the study's sample. Multiple linear regression was the analysis technique to ascertain how each independent variable affected the dependent variable. The findings demonstrated that purchase intention was highly impacted by all three independent variables simultaneously. Influencer marketing was somewhat more powerful than digital branding and social media promotion. This demonstrates how crucial prominent figures are in creating favorable opinions about tourism services. Players in the tourism sector should use these findings as a guide when creating focused and successful marketing campaigns in the current digital environment.

Co-Authors Ahmad Jibril Arumwati Arumwati Bambang Supriyadi Bambang Supriyadi Buyung Purnomo Waluyo Citra Arta, Deddy Novie Denada Febriana Dewi Alima Nostalia Suseno Dimas Bayu Sasongko Dimas Bayu Sasongko Endang Sri Wahyuningsih, Endang Sri Faisal Abubakar Feliks Anggia Binsar Kristian Panjaitan Fildzah Shabrina Fitria Larasati, Rakhma Hadi Mulyana Hamdani Hamdani Hendy Tannady Ibrahim, Mozart Malik Itot Bian Raharjo Joko Ariawan Kamaluddin, Santrio Kiki Setyawati Kliwon Hidayat Lis Lesmini Magdalena Tumanduk, Nova Mahargyo, Dhady Pelita Mareta, Zayafika Mudinillah, Adam Mustafa, Fahrina Nasrun Nasrun Nur Laily Nurbakti, Rezky Nurdiani, Tanti Widia Perdana Putra Kelana Permana, M Rio Prayoto Prayoto Prayoto Priono, Bowo Puji Astiyani, Wahyu R. Sugeng Rahardjo Rachmadi Indrapraja Rahardjo, R. Sugeng Rahardjo, Sugeng Rahmana, Aiqan Hayati Rahmawati, Nur Laily Rangga Bayu Kusuma Haris Rasty Yulia Robo, Salahudin Saleh, Sahlan M. Santosa, Muhammad Hery Sari, Titis Nistia Sasongko, Dimas Bayu Sri Purwati, Sri Sri Wartini Sri Wartini Sri Wartini Sugeng Raharjo Sulistyo Budi Utomo Suntoro, Bambang Surahmat, Djoko Suseno, Dewi Alima Nostalia Syavardie, Yimmi Syeh Assery Tandi, Asrin Tri Susilowati Tumpu, Mula Tyahya Whisnu Hendratni Veithzal Rivai Zainal Violin, Vivid Waluyo, Buyung Purnomo Widyastuti, Rida Windreis, Christ Yanti, Jumianis Yaser Krisnafi, Yaser Yuli Agustina, Yuli

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