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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Atma Jaya IKRA-ITH Informatika : Jurnal Komputer dan Informatika Jurnal ULTIMATICS IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia Journal of English Language and Education Indonesian Journal of Innovation Studies Jurnal Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Perencanaan, Sains dan Teknologi (Jupersatek) Journal of Engineering Science and Technology Management Jurnal Elektronika dan Teknik Informatika Terapan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Media Akademik (JMA) Ardhi: Jurnal Pengabdian dalam Negri Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Pengabdian Nasional (JPN) Indonesia Perwira Journal of Economics and Business (PJEB) Jurnal Intelek Insan Cendikia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Trends in Applied Sciences, Social Sciences, and Education Indonesian Journal of Emerging Trends in Community Empowerment Journal of Current Research in Humanities, Social Sciences, and Business Journal of Current Research in Management, Policy, and Social Studies STARLA : Jurnal Pengabdian Masyarakat DIBINOM(Digital Business and Economics Journal)
Rahmad Akbar
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Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Yourdayflower di Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Hayatul Khairul Rahmat; Andri Nofiar. Am; Nurkholis
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 2 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i2.307

Abstract

This study was designed to explore the extent to which the strength of brand image and the standards of service quality are able to solidify customer loyalty at Yourdayflower in Bangkinang. Adopting a quantitative approach with an associative research design, this study involved 98 customers as respondents who contributed data through a structured questionnaire. All collected data were processed using multiple linear regression analysis via SPSS, having successfully passed a series of prerequisite tests including validity, reliability, and classical assumption tests to ensure model accuracy. The empirical findings reveal that all research indicators possess a high level of reliability. Furthermore, the established model proved to meet the standards of normality and is free from the disturbances of multicollinearity and heteroscedasticity. Statistically, both brand image and service quality demonstrate a positive contribution toward customer loyalty, both when tested independently (partially) and collectively (simultaneously). A compelling discovery in this research is that service quality plays a more crucial and prominent role than brand image in anchoring customer loyalty. These findings offer practical implications for the management of Yourdayflower to consistently prioritize service refinement and the strengthening of brand identity as strategic steps in creating harmonious, long-term relationships with their clientele.
Pengaruh Strategi Digital Marketing dan Citra Merek terhadap Keputusan Pembelian Konsumen pada Coffee Shop di Bangkinang Andri Nofiar. Am; Supriati; Tri Handayani; Rahmad Akbar; Dzulhijjah Yetti
DIBINOM : Digital Business, Economic Jurnal Vol 2 No 1 (2026): DIBINOM : Digital Business, Economic Journal
Publisher : Prodi Bisnis Digital Fakultas Ekonomi Dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/dibinom.v2i1.1783

Abstract

This study offers a comprehensive analysis of the factors driving consumer behavior within the vibrant coffee shop industry in Bangkinang, specifically focusing on the interplay between digital marketing strategies and brand image. Employing a quantitative associative research design, the investigation gathered empirical data from 98 purposively selected respondents. The analytical process involved multiple linear regression, preceded by rigorous testing for validity, reliability, and classical assumptions to ensure data integrity. The findings reveal a compelling narrative: while a well executed digital marketing strategy significantly boosts purchasing decisions, it is the strength of a brand’s image that emerges as the most dominant catalyst in the consumer's final choice. Both variables, when acting in synergy, provide a robust explanation for the fluctuations in local purchasing trends. These results underscore a critical strategic insight for entrepreneurs: simply having a digital presence is insufficient. To thrive in a competitive landscape, coffee shop owners must prioritize the cultivation of a distinctive and trustworthy brand identity. By integrating sophisticated digital outreach with a resonant brand story, businesses can effectively enhance their market appeal and secure long term consumer loyalty. Consequently, this research advocates for a balanced strategic approach to maximize business competitiveness in the modern digital era.
Analisis Pengaruh Harga Terhadap Keputusan Pembelian Sapi Pada Ternak Tani Lubis Annisa Cahyani; Winda Priyana; Rahmad Akbar; Dzulhijjah Yetti; Hayatul Khairul Rahmat; Nurbit Nurbit; Nina Veronika; Nur Asma Deli
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5693

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga terhadap keputusan pembelian sapipada peternakan Tani Lubis. Penelitian menggunakan metode kuantitatif dengan pendekatandeskriptif dan verifikatif. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 98responden konsumen Tani Lubis. Hasil uji instrumen menunjukkan bahwa kuesioner valid danreliabel dengan nilai Cronbach’s Alpha sebesar 0,872. Analisis data menggunakan regresi liniersederhana. Hasil penelitian memperlihatkan bahwa harga memiliki pengaruh positif dan signifikanterhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 46,2% yang berartikeputusan pembelian dijelaskan oleh faktor harga, sedangkan 53,8% dipengaruhi faktor lain di luarpenelitian ini. Uji signifikansi menunjukkan nilai t-hitung sebesar 8,523 lebih besar dari t-tabel1,984 dengan tingkat signifikansi 0,000 < 0,05. Dengan demikian, harga terbukti menjadi salahsatu faktor dominan dalam memengaruhi keputusan pembelian sapi pada Tani Lubis. Penelitianini dapat menjadi bahan pertimbangan bagi pengelola untuk merumuskan strategi penetapan hargayang lebih kompetitif agar dapat meningkatkan penjualan dan kepuasan pelanggan. This study aims to analyze the influence of price on purchasing decisions of cattle at Tani LubisFarm. The research employed a quantitative method with a descriptive and verificative approach.Primary data were collected through questionnaires distributed to 98 respondents who arecustomers of Tani Lubis. The instrument testing showed that the questionnaire was valid andreliable with a Cronbach’s Alpha value of 0.872. Data were analyzed using simple linearregression. The results revealed that price has a positive and significant effect on purchasingdecisions. The coefficient of determination (R²) was 46.2%, indicating that purchasing decisionsare explained by the price factor, while the remaining 53.8% is influenced by other factors outsidethis study. The significance test showed a t-value of 8.523, which is greater than the t-table valueof 1.984, with a significance level of 0.000 < 0.05. Thus, price is proven to be one of the dominantfactors influencing cattle purchasing decisions at Tani Lubis Farm. This research is expected toserve as a consideration for farm management in formulating more competitive pricing strategiesto increase sales and customer satisfaction.
Ketahanan UMKM di Wilayah Rawan Banjir: Analisis Strategi Berbasis PESTEL di Kabupaten Kampar Hayatul Khairul Rahmat; Rahmad Akbar; Nurkholis Nurkholis; Dzulhijjah Yetti; Muhammad Firjatullah Nur Akbar; Siti Masrohatin
Trends in Applied Sciences, Social Science, and Education Vol. 4 No. 1 (2026)
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/tase.v4i1.113

Abstract

This study aims to analyze the resilience of Micro, Small, and Medium Enterprises (MSMEs) in flood-prone areas in Kampar Regency using the PESTEL approach (Political, Economic, Social, Technological, Environmental, Legal). This research employs a qualitative approach with a case study design, utilizing data collection techniques such as in-depth interviews, field observations, and documentation involving MSME actors and relevant stakeholders. Data analysis was conducted thematically and mapped into the PESTEL framework to identify external factors influencing business resilience. The findings reveal that economic and environmental factors are the primary determinants affecting MSME vulnerability, particularly in terms of cash flow disruptions, asset damage, and recurring flood risks. Meanwhile, social and technological factors act as resilience enhancers through community networks and the adoption of digitalization. On the other hand, political and legal factors have not been optimal in supporting MSME resilience due to the lack of integrated policies and low levels of business legality. Based on these findings, this study formulates three main strategies to strengthen MSME resilience: adaptive, protective, and collaborative strategies. Adaptive strategies focus on business flexibility, protective strategies emphasize risk mitigation, and collaborative strategies highlight stakeholder synergy. This study contributes to the development of disaster-based MSME resilience studies and serves as a foundation for formulating disaster-resilient MSME policies at the regional level.
Prediksi Jumlah Penduduk Malaysia Berdasarkan Faktor Demografi dan Etnis Menggunakan Metode Random Forest Nurkholis Nurkholis; Andri Nofiar. Am; Hayatul Khairul Rahmat; Rahmad Akbar
Jurnal Elektronika dan Teknik Informatika Terapan ( JENTIK ) Vol. 3 No. 4 (2025): Desember: Jurnal Elektronika dan Teknik Informatika Terapan (JENTIK)
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jentik.v3i4.1550

Abstract

Accurate population prediction is essential for development planning, particularly in multiethnic countries such as Malaysia, yet conventional statistical approaches generally do not explicitly incorporate ethnic composition. This study aims to develop a population prediction model for Malaysia using a Random Forest Regressor that accounts for demographic factors and the composition of six ethnic groups. Historical data from 16 Malaysian states spanning 1981–2025 (673 state-year observations) were processed through feature engineering, including population lag variables, growth rate, and ethnic proportions, yielding 21 independent variables. The model was trained using a time-aware train-test split (80% training, 20% testing) and validated with 5-fold time series cross-validation. Results on the test set (2020–2025) showed strong performance, with R² = 0.9769, RMSE = 259 thousand people, MAE = 97 thousand people, and sMAPE = 3.17%. Feature importance analysis revealed that the previous year’s population (pop_lag1) and gender composition were the most dominant predictors. Projections indicate Malaysia’s population will reach approximately 38.5 million by 2030. These findings demonstrate that Random Forest with demographic-ethnic features can produce more accurate population predictions, providing a data-driven policy support tool for the Malaysian government.
ANALISIS PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA SEBLAK MAMA Dzulhijjah Yetti; Rahmad Akbar; Andri Nofiar. Am; M. Alkadri Perdana
Perwira Journal of Economics & Business Vol 6 No 2 (2026)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/tg3vst66

Abstract

This study aims to analyze the effect of store atmosphere and service quality on customer satisfaction at Seblak Mama in Bangkinang Kota. This research applies a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 120 respondents selected using the accidental sampling technique. The data analysis method used is multiple linear regression with the assistance of statistical software, which has previously passed validity, reliability, and classical assumption tests. The results show that store atmosphere and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. Service quality is identified as the most dominant variable influencing customer satisfaction compared to store atmosphere. The coefficient of determination indicates that the independent variables are able to explain a substantial proportion of the variance in customer satisfaction, while the remaining is influenced by other factors outside the scope of this study. These findings suggest that improving service quality supported by a well-managed and comfortable store atmosphere can enhance customer experience and lead to higher customer satisfaction.
PEMBERDAYAAN PELAKU USAHA IKAN PATIN MELALUI IMPLEMENTASI DIGITAL SUPPLY CHAIN MANAGEMENT DI KECAMATAN 13 KOTO KAMPAR [EMPOWERING PATIN FISH BUSINESS ACTORS THROUGH THE IMPLEMENTATION OF DIGITAL SUPPLY CHAIN MANAGEMENT IN DISTRICT 13 KOTO KAMPAR] Fina Nasari; Nina Veronika; Nur Asma Deli; Rahmad Akbar; Indra Habibie; Mahdiawan Nurkholifah; Suci Fitri Amelia
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Vol. 4 No. 2 (2025)
Publisher : Perkumpulan Ahli Bimbingan dan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/al-ihtiram.v4i2.1145

Abstract

This Community Service Program aims to enhance the capacity of patin fish business actors in District 13 Koto Kampar through the adoption of digital technology in production recording, supply chain management, and market information utilization. The main problems faced by the partners include inaccurate manual recording, inefficiencies in distribution, and limited access to data and market opportunities. To address these challenges, the program was carried out through a series of training sessions, technical assistance, demonstrations of digital application usage, and evaluations conducted before and after the activities. The implementation methods focused on improving participants’ skills in adopting digital recording systems, understanding modern supply chain–based distribution flows, and utilizing market information to increase competitiveness. The evaluation results indicate a significant increase in competencies across all measured aspects. The average pre-test and post-test scores improved in Digital Production & Recording (from 58 to 84), Supply Chain Management (from 55 to 82), and Market Information Utilization (from 52 to 80). This improvement reflects the success of the program in strengthening the participants’ digital capacities and enhancing the operational efficiency of their businesses. Overall, the program provides positive impacts on the digitalization of local fisheries enterprises while building a stronger foundation for the development of sustainable marketing and distribution strategies.
Co-Authors Adi Apriadi Agung Pramono Akmir Akmir Akmir Akmir Am, Andri Nofiar Amelia , Suci Fitri Amelia, Suci Fitri Andri Nofiar Andri Nofiar Am Andri Nofiar. Am Andri Nofiar. Am Annisa Cahyani Antoni Pribadi Ardiansyah Hamid Aslim Aslim Aslim Aslim Asrul Muslim Asti Mega Fitria Azhari Azhari Bambang Pramono Belia Afifah Boris Kaido Burhan Hafid Bustami Bustami CAHYANI, ANNISA Cris Kuntadi Dedi Kurnia Dharma Setiawan Diah Ramadhani Dini Amalia Putri Dzulhijjah Yetti Dzulhijjahyetti Dzulhijjahyetti Ersi Sisdianto Febrianton, Adi Fina Nasari Fina Nasari habibie, indra Habibullah, Abdi Naufal Harmi Yelm Harmi Yelmi Hasybi, Khairul Hawa Vitria Nur Qholiva Hayatul Khairul Rahmat Idu Aulia Indra Habibi Indra Habibie Indra Habibie Junaidi Junaidi Junaidi, Anwar Junas Junas Junas, Junas Kurnia, Dedi Larbiel Hadi Lutfia Bamatraf M. Alkadri Perdana M. Alkadri Perdana M. Rukhsah Mahdiawan Nurkholifah Marhadi Sastra Merlia Rahma Yani Merlia Rahmayani Mexsasai Indra Muhammad Firjatullah Nur Akbar Nethania Nava, Lilian Nina Veronika Nofiar, Andri Nofrifaldi Nur Asma Deli Nur Asma Deli Nurbit Nurbit Nurkholifah, Mahdiawan Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Oby, Muhammad Octora Br. Turnip, Mariana Perdana, M. Alkadri Priyana, Winda Putri, Indah Purnama Putri, Indah Purnama Rahman, Zumardi Rahmayani, Merlia Ramadhan, Denis Rasihen, Yogy Rezkillah, Nafil Rizal Adi Saputra Santri Utami ms Siti Masrohatin Suci Fitri Amelia Suhailah, Roshikah Wafa Supriati T.Yoga Winanda T.Yoga Winanda Tri Handayani Tri Kurniaty Vitria Nur Qholiva, Hawa Wahyuni Wahab Winda Priyana Yedi Sispurwanto Yoga Winanda, T.