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STP-Based Marketing and Public Perception Shift of Urban Islamic Primary Schools: Introducing the Demand Surplus Indicator Arief, Moh. Miftahul; Syukur, Fatah; Fahrurrozi, Fahrurrozi; Raharjo, Raharjo; Ihsani, A. Fikri Amiruddin
Jurnal Pendidikan Islam Vol. 13 No. 2 (2024)
Publisher : Faculty of Tarbiyah and Education, Universitas Islam Negeri (UIN) Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpi.2024.132.183-192

Abstract

Purpose – This study aims to analyze urban community perceptions of Madrasah Ibtidaiyah (MI) in the city of Surakarta, examine the Segmenting–Targeting–Positioning (STP)-based marketing strategies implemented, and identify the internal and external factors influencing their effectiveness within the context of educational competition in urban settings. Design/methods/approach – This study adopts an integrative literature review design combined with limited field observation and documentation at several MIs in Surakarta. Secondary data were obtained from indexed articles, academic books, research reports, and policy documents, while primary data comprised the physical condition of the schools, facilities, promotional media, and student enrollment data. The analysis followed the stages outlined by Whittemore & Knafl (2005) using Kotler’s STP framework. Findings – The results indicate a significant shift in public perception: MIs are now viewed as modern Islamic schools on par with leading public schools, integrating religious values with mastery of science and technology. The application of STP—combining psychographic segmentation, targeting of flagship programs (foreign languages, robotics, life skills), and positioning based on achievements, facilities, and digital publications—has resulted in a demand surplus of applicants. Supporting factors include teacher quality, an integrative curriculum, and program innovations, while constraints involve limited physical capacity and competition from premium private schools. Research implications – The findings provide strategic guidance for MI administrators to strengthen the “modern Islam” image through curriculum innovation, capacity expansion, and optimization of social media, with strategic adjustments tailored to the demographic and psychographic characteristics of the area.
Nationalist and Religious-Based Superior Kindergarten Curriculum Management Hasanah, Zeni Uswatun; Syukur, Fatah; Uhbiyati, Nur
Educenter : Jurnal Ilmiah Pendidikan Vol. 1 No. 11 (2022): Educenter : Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v1i11.565

Abstract

Curriculum management study as a milestone in curriculum success ais important to be carried out as early as possible, considering that early age is a crucial period in shaping children’s character so that it becomes achy or foundation when children grow up. This is the basis for conducting research on nationalist and religious-based kindergarten curriculum management.This paper uses the library research method. The Result of this study that nationalist and religious-based kindergarten are special education for children with an age range of 4 to 6 years which emphasizes the values of nationalist and religious in each program. There are four(4) nationalist and religious-based kindergarten curriculum management procedures, namely planning, organizing, implementing and evaluating.
Development of Augmented Reality in Islamic Religious Education Learning: Case Study in Islamic Boarding School-Based Schools Nasikhin, Nasikhin; Murtadho, Ali; Syukur, Fatah; de Cómputo, Escuela Superior; Roya, Abdul; Hasan, Zainudin
AT-TURATS Vol 17, No 1 (2023)
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/at-turats.v17i1.2786

Abstract

This research aims to develop interactive learning media based on augmented reality to improve cognitive abilities in Islamic boarding school-based schools. This research and development type research uses the ADDIE development design through the analysis, design, development, implementation and evaluation stages. This research involved 94 students who collected data through tests, questionnaires and observations. Qualitative data was analyzed using the Miles and Huberman approach, while quantitative data was analyzed using the Paired Sample T-test. This study shows that the use of Augmented Reality learning media has a positive impact on students' cognitive abilities. The significant difference between the pretest and posttest scores, an average of -12.98, shows a significant increase after using this media. The standard deviation of 8.50539 indicates variation in improving results between students. However, with a 95% confidence interval, the difference between pretest and posttest scores was in the range -15.96 to -10.02, confirming a significant change. The results of the t-test hypothesis test (t=8.905, df=33) with a low p value (0.002) confirm that Augmented Reality media significantly increases student achievement in this trial. With these results, Islamic boarding school education policies can consider the integration of Augmented Reality as a learning medium that supports students' academic development more effectively.
Nationalist and Religious-Based Superior Kindergarten Curriculum Management Hasanah, Zeni Uswatun; Syukur, Fatah; Uhbiyati, Nur
Educenter : Jurnal Ilmiah Pendidikan Vol. 1 No. 11 (2022): Educenter : Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v1i11.565

Abstract

Curriculum management study as a milestone in curriculum success ais important to be carried out as early as possible, considering that early age is a crucial period in shaping children’s character so that it becomes achy or foundation when children grow up. This is the basis for conducting research on nationalist and religious-based kindergarten curriculum management.This paper uses the library research method. The Result of this study that nationalist and religious-based kindergarten are special education for children with an age range of 4 to 6 years which emphasizes the values of nationalist and religious in each program. There are four(4) nationalist and religious-based kindergarten curriculum management procedures, namely planning, organizing, implementing and evaluating.
The Roles, Opportunities, and Challenges of PAI Teacher's Leadership in Senior High Schools Sholihah, Hidayatus; Syukur, Fatah; Ismail, Ismail; Rosyid, Ahmad Zaenur; Amantai, Khajyet
Cendekia: Kependidikan dan Kemasyarakatan Vol 22 No 1 (2024)
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/cendekia.v22i1.8185

Abstract

This research aims to explore the role of PAI teacher leaders in leading students to achieve their best achievements, opportunities and challenges for them to become PAI teacher leaders. The researchers used interviews, documentation, and observations to collect data. This qualitative research was conducted at several State High Schools in Central Java. They were SMAN 3 Semarang, SMAN 1 Demak, SMKN 4 Kendal, and SMKN 1 Salatiga. The data analysis model used by the researchers was the interactive model of Miles, Huberman, and Saldana. It involved data condensation, data display, and conclusion drawings. The research results show that PAI teacher leaders in several high schools play a role in leading their students to achieve the best achievements in student competitions. Apart from that, PAI teacher leaders have the opportunity to develop their leadership abilities if they are supported by a school principal who distributes his leadership roles well and has a democratic leadership style in leading the school so that teachers are involved in decision-making.
A Menilai Sistem E-learning di Perguruan Tinggi Islam di Jawa Tengah dan Yogyakarta Menggunakan DeLone & McLean dan Model Penerimaan Teknologi Sutiyono, Agus; Bakhri, Syaiful; Ulyanti; Ningsih, Dewi Rahayu; Syukur, Fatah
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.8790

Abstract

This study investigates the effectiveness of e-learning at Islamic universities in Central Java and Yogyakarta using Technology Acceptance Model (TAM) and the DeLone and McLean. It employs variables from both models, including system quality, net benefits, service quality, user satisfaction, perceived ease of use, and intention to use. Data were collected through questionnaires distributed to 250 students from these universities. The research utilizes a quantitative approach and applies proportional random sampling, analyzed with SmartPLS version 3 software. The findings are as follows: (1) Intention to use positively impacts net benefit, with a t-statistic of 1.982 (greater than 1.96) and a p-value of 0.048 (less than 0.05); (2) Perceived ease of use significantly influences intention to use, with a t-statistic of 15.996 (greater than 1.96) and a p-value of 0.000 (less than 0.05); (3) Service quality has a significant effect on user satisfaction, indicated by a t-statistic of 4.221 (greater than 1.96) and a p-value of 0.000 (less than 0.05); (4) System quality also significantly affects user satisfaction, with a t-statistic and p-value of 11.621 which is more than 1.96 and 0.000 which is less than 0.05; (5) Finally, user satisfaction has a significant influence on net benefits, as indicated by a t-statistic and p-value of 14.630 which is more than 1.96 and 0.000 which is less than 0.05.
Entrepreneurship in Islamic Education Institutions: Pesantren Strategy in Responding to the Industrial Revolution 4.0 Rouf, Abdur; Syukur, Fatah; Maarif, Samsul
Tafkir: Interdisciplinary Journal of Islamic Education Vol. 5 No. 2 (2024): Integrative Islamic Education
Publisher : Pascasarjana Universitas KH. Abdul Chalim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/tijie.v5i2.1115

Abstract

This study aims to explore the proactive steps of pesantren in improving the entrepreneurial skills of Santri to respond to the Industrial Revolution 4.0. The study, which was conducted at Pesantren Al-Mawadah Honggo Suco Kudus, used a case study approach with data collection techniques through observation, interviews, and document analysis. The collected data were analyzed using a qualitative approach with thematic analysis techniques. The results showed that Pesantren Al-Mawadah Honggo Suco Kudus has four excellent programs to support these goals. First, through training and workshops that focus on developing digital skills such as programming, graphic design, and social media management. Second, by strengthening technology-based education through curriculum relevant to Industry 4.0, such as artificial intelligence, data analysis, and the Internet of Things (IoT). Third, through collaboration with related companies and institutions to provide access to pesantren and students in understanding the latest industry needs and building networks that are useful in the business world. Fourth, by applying an experiential learning-oriented learning approach to teach students how to think creatively, innovatively, and adaptively. The challenges faced are the lack of understanding of entrepreneurial concepts and practices among pesantren teachers and managers as well as access to resources and capital to develop entrepreneurial activities. This research provides a foundation for the development of an entrepreneurship curriculum that is relevant and useful for Santri in welcoming industry 4.0.
Nurturing Teacher Leadership: A Principal Strategy to Develop Teacher Leader in Madrasah Sholihah, Hidayatus; Syukur, Fatah; Ismail, Ismail; Zaenurrosyid, Zaenurrosyid; Hussin, Zaharah
JURNAL AL-TANZIM Vol 7, No 4 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i4.6698

Abstract

This research paper aims to interpret the experience of  Islamic school (Madrasah) principals in nurturing leadership skills of Islamic Teaching (PAI) teachers to lead outside the classroom in three State Madrasah of Central Java, Indonesia. It was qualitative research with a Phenomenology approach, using in-depth interviews, observation, and documentation. Data was analyzed using the Miles and Huberman Model of analysis by applying three steps: data reduction, data display, and verification. The result shows that the principals of three  Madrasah in Central Java have nurtured PAI teachers leaders by distributing the leadership roles, modeling persistently to lead the various programs,  applying a democratic style of leadership,  building teachers' intrinsic and extrinsic motivation to work, applying learning organization by facilitating teamwork, training and development program. Thus, PAI teacher leaders can be developed well in Madrasah, Central Java. This can lead to improving the Human resources teacher quality at Madrasah so that it can face the challenges in this 21st-century era.