Article Per Year (5 Year)
p-Index From 2020 - 2025
11.725
P-Index
This Author published in this journals
All Journal Jurnal Bahasa dan Sastra Jurnal Pendidikan Humaniora Jurnal Pemikiran dan Pengembangan Sekolah Dasar (JP2SD) JPsd ( Jurnal Pendidikan Sekolah Dasar ) At-Taqaddum Al Ibtida: Jurnal Pendidikan Guru MI International Journal of Science and Applied Science: Conference Series AL ISHLAH Jurnal Pendidikan PEDAGOGIA ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Pendas : Jurnah Ilmiah Pendidikan Dasar Cetta: Jurnal Ilmu Pendidikan Anterior Jurnal JKPD : Jurnal Kajian Pendidikan Dasar Jurnal Basicedu Journal of Educational Research and Evaluation Jurnal Ilmiah Sekolah Dasar Edumaspul: Jurnal Pendidikan JMIE (Journal of Madrasah Ibtidaiyah Education) Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda) Jurnal Ilmiah Mandala Education (JIME) Jurnal Kajian Peradaban Islam Insight: Jurnal Bimbingan dan Konseling SAP (Susunan Artikel Pendidikan) Wahana Sekolah Dasar PrimaryEdu - Journal of Primary Education Journal of Authentic Research on Mathematics Eduacation (JARME) M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Journal of Classroom Action Research Didaktik : Jurnal Ilmiah PGSD STKIP Subang EduBasic Journal: Jurnal Pendidikan Dasar Jurnal Pengabdian kepada Masyarakat Nusantara Al-Mau'izhoh : Jurnal Pendidikan Agama Islam International Journal of Educational Management and Innovation (IJEMI) Didaktika: Jurnal Kependidikan Jurnal Kewarganegaraan Kalam Cendekia: Jurnal Ilmiah Kependidikan Cendikia : Media Jurnal Ilmiah Pendidikan Feedforward: Journal of Human Resource Jurnal Kajian Peradaban Islam Journal of Education Research Jurnal Pendidikan Administrasi Perkantoran (JPAP) Elementary Journal : Jurnal Pendidikan Guru Sekolah Dasar Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu Educational Technology Journal Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC) Kompetensi JS (Jurnal Sekolah) Caruban: Jurnal Ilmiah Ilmu Pendidikan Dasar Jurnal Pendidikan West Science Journal of Law, Education and Business Kelola: Jurnal Manajemen Pendidikan JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Bidayah : Jurnal Pendidikan Dasar Islam JURNAL PENDIDIKAN DAN KEBUDAYAAN MISSIO
Nina Nurhasanah, Nina
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 95 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Economics (IJEC)

 1 
The Influence of Social Media Marketing on Purchase Decision Mediated by Brand Awareness and e-WOM Nina Lestari; Nina Nurhasanah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1585

Abstract

This study analyzes the influence of social media marketing on brand awareness, electronic word of mouth (e-WOM), and consumer purchase decision for Tyeso Tumbler products in Jakarta. The research method used is quantitative with purposive sampling technique through questionnaires to 110 respondents, and data analysis using Structural Equation Modeling (SEM). The results of the study indicate that social media marketing has a positive and significant effect on brand awareness e-WOM, and purchase decision. In addition, brand awareness and e-WOM have a positive effect on purchase decision and are proven to act as mediating variables in the relationship between social media marketing and purchase decision. These findings confirm that professional social media management not only increases brand awareness but also encourages consumer interaction and strengthens purchase decision.
Co-Authors .Zelika, Zelika Ai Juliani Alfina Firda Azzahra Alya Setyaningtyas Amirah Fakhriah Nazihah Pelupessy Amran Andi Ali Saladin Anggit Aruwiyantoko Anisya Fathia Anna Maria Oktaviani Apriliana, Anggi Citra Arifin Makrum Arifin Maksum Arita Marini Aritonang, Shanty Margareta Arsyi Rizqia Amalia Asep Kurniawan Asep Supena. Athiya Luthfiani Rihani Aulia, Syifa Awaluddin Tjalla Catur Putri*, Fara Diba Cica Purwanti Darmawan, Raditya Rizky Desvidisa, Niki Dewanti, Andini Dewi, Nastitisari Dudung Amir Soleh Dwiprabowo, Risky Edu, Ambros Leonangung Edwita Elliyani, Eli Engga Dallion EW Erman Suherman Erry Utomo Estiningtyas, Talitha Cahyawati Evita Adnan Fajri, Hardian Mei Fara Diba Catur Putri Fara Diba Catur Putri Fara Diba Catur Putri* Faridah, Reni Faujiah, Evi Fitriani, Lilik Fitriyani Fitriyani Fitriyani Fitriyani Gantina Komalasari Gusti Yarmi Hasanah Herianingtyas, Nur Luthfi Rizqa Herlina Usman Iffa Karimah Imaningtyas Islamudin, Izul Iva Sarifah Jumatullailah, Siti Nurfebri Khairinnisa, Wafa Kori Sundari Lestari, Nila Lestari, Puji Budi Linda Zakiah Liry Amilleanda Magdalena Chori Rahmawati Mahmud Yunus Makrum, Arifin Medhitya Alda Apriliani Mohamad Syarif Sumantri Mohammad Syarif Sumantri Muhamad Khairullah Jalal Muliati Mursak Nabilah Azzahra Nabilah, Salsa Natalia Angriany Panjaitan Nawawi, Muhammad Azhar Nazier, Daeng M. Nidya Chandra Muji Utami Nina Lestari Nita Novianti, Nita Nuraheti, Suci Nurul Hidayah Nuryani Nuryani Nuryani Nuryani Oktafiani, Thania Oktaviani, Anna Maria Perawati Bte Abustang Perawati Bte Abustang Rahmawati, Firda Raihan, Muhammad Dawam Rais Hidayat Saputri, Yolanda Dwi Sari, Yofita Sarivah, Iva Sesrita, Afridha Setiahati, Ignasius Putera Sheryl Mutiara Putri Solihatin, Etin Sondang Bella Rina Manalu Sri Mulyati Sumatri, Mohamad Syarif Taofik Thania, Rasendriya Kirei Totok Bintoro Tri Suryaningsih Triana, Hana Triningsih, Renatalia Tuti Tarwiyah Adi Sam Usman, Herlina Uswatun Hasanah USWATUN HASANAH Utomo, Erry Virdha, Nadia Wahyu, Yuliana Waluyo Hadi Waryuni Nurmiati Wijaya, Sastra Winata, Brigitta Liberty Windria, Hening Wirda Hanim Yarmi, Gusti Yasinkawati Putri Bahagia Yetty Auliaty Yofita Sari Yosi Wulandari Yosi Wulandari Yuli Rahmawati YUYUN ELIZABETH PATRAS, YUYUN ELIZABETH Zulela Ms Zulela, Zulela Zulfikri Zulfikri, Zulfikri