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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA JBTI : Jurnal Bisnis : Teori dan Implementasi AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Teknologi Pendidikan Sketsa Bisnis Journal of Secretary and Business Administration JMD: Jurnal Riset Manajemen & Bisnis Dewantara Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Logistik JISA (Jurnal Informatika dan Sains) Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Terapan Manajemen dan Bisnis Forum Bisnis dan Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Ilmu Komunikasi Dan Media Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Kewirausahaan Jurnal Bisnis dan Komunikasi Digital Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Jurnal Indonesia : Manajemen Informatika dan Komunikasi Serambi Engineering Manajemen : Jurnal Ekonomi Majalah Bisnis & IPTEK Ecoducation
Nurillah Jamil Achmawati Novel
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Penerapan Strategi Influencer Marketing melalui Media Sosial Vania Sekarayodya Raharjo; Iwan Sukoco; Cecep Safa’atul Barkah; Nurillah Jamil Achmawati Novel
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The skeptical attitude of consumers has led companies to shift from traditional marketing to influencer marketing. Based on Robert Cialdini's theory of social proof, it is observed that humans tend to make decisions or act based on what others do or think. In the context of influencer marketing, consumer behavior is influenced by the social proof provided by influencers. Dorskin is one of the local skincare brands that has adopted influencer marketing. Therefore, this research aims to explore the influencer marketing strategies applied by Dorskin. The research adopts a descriptive qualitative approach, which uses a case study method. Data collection techniques include interviews as the primary data source and literature studies as the secondary data source.  The results show that Dorskin focuses on TikTok and Instagram platforms to market their products, with two main Key Performance Indicators (KPIs) to evaluate the effectiveness of influencer marketing: the number of views and sales. Influencers contribute approximately 70% of Dorskin's total reve-nue.
Peran Penting Efektivitas Komunikasi Dalam Persepsi Negosiasi Bisnis Fitriana Albertina; Cecep Safa'atul Barkah; Nurillah Jamil Achmawati Novel
Majalah Bisnis & IPTEK Vol. 15 No. 2 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/zv6yfq58

Abstract

In negotiations, both parties interests and benefits must be considered. Therefore, communication is the key to productive negotiations. This descriptive qualitative study employs a literature review as its methodology, namely collecting data from various previously published reference sources. According to the study, communication between two parties must convey the same meaning or message. Communication and decision-making are crucial components of negotiations. Good negotiators must possess the communication skills of clarity, precision, and persuasion. The objective of negotiation is mutual comprehension. Negotiators must avoid misunderstandings that can lead to significant communication issues. The significance of developing a desire to comprehend the background, perspective, and qualities of each negotiator for the negotiation process's success. In addition to empathy, negotiators must be able to make the best decisions and propose the best deals. The outcome of this research is that effective communication is crucial to successful negotiations that result in collective decisions.
ANALISIS PROSES PENGADAAN BARANG/JASA DALAM MELAKUKAN PEMILIHAN PENYEDIA PENGADAAN DI LEMBAGA ADMINISTRASI NEGARA Permana, Rahadian; Novel, Nurillah Jamil Achmawati
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 7, No 3 (2024): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v7i3.55404

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui alur dari proses pengadaan barang/jasa yang ada di Lembaga Administrasi Negara. Metode penelitian yang digunakan adalah metode penelitian “kualitatif” melalui observasi, partisipasi aktif, dan wawancara pada Bagian Umum dan Layanan Pengadaan Lembaga Administrasi Negara. Hasil dari penelitian yang dilakukan bahwa Pengadaan barang/jasa yang ada pada Lembaga Administrasi Negara memiliki dua metode yang dilakukan, yaitu dengan menggunakan metode Tender/Seleksi/Pengadaan Langsung/Penjunjukan Langsung dan metode E-Purchasing untuk mendapatkan penyedia barang/jasa. Metode ini dilakukan berdasarkan situasi yang ada pada keadaan tertentu dengan beberapa persyaratan pada penyedia yang dipilih, sehingga alur yang dilakukan Lembaga Administrasi Negara dalam melakukan proses pengadaan barang/jasa harus ditangani oleh beberapa pejabat untuk memastikan bahwa data, dokumen, dan keaslian yang dimiliki penyedia barang jasa sudah sesuai dengan ketentuan yang ada. Berdasarkan hasil penelitian bahwa metode e-purchasing lebih efektif karena metode e-purchasing dapat menjadikan kegiatan pengadaan yang transparan, efisien, adil, efektif, dan akuntabel. The purpose of this research is to find out the flow of the goods/services procurement process at the National Institute of Public Administration. The research method used is a “qualitative” research method through observation, active participation, and interviews at the General Section and Procurement Services of the National Institute of Public Administration. The results of the research conducted that the existing goods/services procurement at the National Institute of Public Administration has two methods carried out, namely by using the Tender / Selection / Direct Procurement/ Direct Appointment method and the E-Purchasing method to obtain goods/services providers. This method is carried out based on the situation that exists in certain circumstances with several requirements on the selected provider so that the flow carried out by the National Institute of Public Administration in carrying out the goods/services procurement process must be handled by several pfficials to ensure that the data, documents, and authenticity owned by the goods/services provider are by existing provisions. Based on the research results the e- purchasing method is more effective because the e0purchasing method can make procurement activities transparent, efficient, fair, effective, and accountable.
IDENTIFIKASI POTENSI PARIWISATA BERBASIS BUDAYA LOKAL DESA RAWABOGO, CIWIDEY, KABUPATEN BANDUNG Novel, Nurillah Jamil Achmawati; Tresna, Pratami Wulan
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 3 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i3.53906

Abstract

Every region has its own uniqueness that can serve as potential local cultural tourism, as seen in Rawabogo Village, Ciwidey, Bandung Regency. The local culture of this village generates intriguing tourism potential that warrants further exploration. This Community Service (PPM) initiative aims to identify and evaluate the tourism potential based on local culture in Rawabogo Village, Ciwidey, Bandung Regency through a series of PPM programs. The method used is Focus Group Discussion (FGD), involving various stakeholders related to cultural tourism, such as key holders, art and culture practitioners, the general public, tourism business operators, and village officials. The identification of tourism potential indicates that the tourist attractions in Rawabogo Village are rated very well. However, there are aspects that still require further development, such as facilities, accessibility, and accommodation. Nonetheless, the conclusion that can be drawn is that the tourism potential based on local culture in Rawabogo Village has a strong foundation, but it needs further steps to enhance infrastructure and external support to improve the overall quality of the tourist destination. In this context, collaboration between the government, local community, and other related parties is necessary to design and implement appropriate development steps. For instance, improving public facilities, repairing roads and transportation to the destination, and enhancing the quality of accommodation for tourists. These steps will not only increase the attractiveness of Rawabogo Village's tourism but also positively impact the local economy and improve the welfare of the local community. Through collaboration and joint efforts, Rawabogo Village can become a sustainable and appealing local cultural tourism destination for both domestic and international tourists.Setiap daerah memiliki kekhasan masing-masing yang dapat menjadi potensi berbasis budaya lokal, sebagaimana Desa Rawabogo, Ciwidey, Kabupaten Bandung. Budaya lokal desa ini melahirkan potensi pariwisata yang menarik untuk digali lebih dalam. Pengabdian pada Masyarakat (PPM) ini merupakan upaya yang dilakukan untuk mengidentifikasi dan mengevaluasi potensi pariwisata yang berbasis budaya lokal di Desa Rawabogo, Ciwidey, Kabupaten Bandung melalui serangkaian program PPM. Metode kegiatan yang digunakan adalah Focus Group Discussion (FGD) yang melibatkan berbagai pemangku kepentingan terkait pariwisata budaya lokal seperti juru kunci, pelaku kesenian dan budaya, masyarakat umum, pelaku usaha wisata, serta perangkat desa. Hasil identifikasi potensi pariwisata menunjukkan bahwa, daya tarik wisata di Desa Rawabogo dinilai sangat baik. Namun, terdapat aspek-aspek yang masih perlu pengembangan lebih lanjut, seperti fasilitas, aksesibilitas, dan akomodasi. Meskipun demikian, kesimpulan yang dapat diambil adalah potensi pariwisata berbasis budaya lokal di Desa Rawabogo memiliki landasan yang kuat, namun memerlukan langkah-langkah lanjutan untuk meningkatkan infrastruktur dan dukungan eksternal guna meningkatkan kualitas destinasi wisata secara keseluruhan. Dalam konteks ini, perlu adanya kolaborasi antara pemerintah, masyarakat setempat, dan pihak-pihak terkait lainnya untuk merancang dan melaksanakan langkah-langkah pengembangan yang tepat. Misalnya, memperbaiki fasilitas umum, memperbaiki jalan dan transportasi menuju destinasi, serta meningkatkan kualitas akomodasi bagi wisatawan. Langkah-langkah ini tidak hanya akan meningkatkan daya tarik wisata Desa Rawabogo, tetapi juga akan memberikan dampak positif bagi perekonomian lokal dan meningkatkan kesejahteraan masyarakat setempat. Melalui kolaborasi dan upaya bersama, Desa Rawabogo dapat menjadi destinasi wisata budaya lokal yang berkelanjutan dan menarik bagi wisatawan domestik maupun internasional.
Analisis Faktor Yang Mempengaruhi Pengambilan Keputusan Pembelian Produk Scarlett Whitening Melalui Peran Influencer Marketing Mutiara, Arla Triza; Sukoco, Iwan; Barkah, Cecep Saaftul; Novel, Nurillah Jamil Achmawati
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.174-186

Abstract

This research analyzes the decision-making process regarding the purchase of ScarlettWhitening skincare products through the role of influencer marketing. The researchutilized the Systematic Literature Review approach for its investigation. After conductingthe systematic literature review, the researchers discovered a total of 78 articles througha search conducted on Google Scholar. Subsequently, these articles were narroweddown to a final selection of 23 for descriptive analysis. The findings indicate that thefactors influencing the success of influencer marketing in influencing the purchasedecision of Scarlett Whitening products are trustworthiness, expertise, attractiveness,similarity, liking, and respect. The results of this study are expected to be considered byScarlett Whitening company in selecting influencers who align with these factors toencourage consumers to decide to purchase the product.
Analisis Efektivitas Strategi Pemasaran Kontroversial Pada Brand Porteegoods Novianti, Reva; Sukoco, Iwan; Barkah, Cecep Safa’atul; Novel, Nurillah Jamil Achmawati
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11874

Abstract

In the digital era, social media demonstrates significant potential as a platform for digital marketing. However, consumers are becoming increasingly critical of marketing content, challenging businesses to create innovative and engaging content. In the competitive fashion industry, controversial marketing strategies have emerged as a way to attract consumer attention. Porteegoods, a local shoe brand, has built a reputation for unique and controversial marketing. Porteegoods faces allegations of design plagiarism, coupled with a unique and provocative marketing strategy on social media. This research employs a descriptive qualitative method supported by library research and basic observations from social media to describe the effectiveness of Porteegoods' marketing communication. The aim of this research is to analyze the effectiveness of Porteegoods' controversial marketing strategy on social media. The results of this study indicate that the controversial marketing communication strategy implemented by Porteegoods can be considered effective in attracting attention, building brand awareness, and even increasing sales for Porteegoods. However, the communication process is still considered less effective due to the presence of noise
Analisis Preferensi Konsumen Produk Makanan Berbahan Dasar Keju Muhammad Arvin Adli; Nurillah Jamil Achmawati Novel
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3486

Abstract

Meningkatnya konsumsi keju di Indonesia memunculkan bahasan-bahasan baru untuk diteliti. Hal tersebut dipicu oleh variasi jenis yang ditawarkan oleh keju tersendiri, fleksibilitas keju dalam berbagai masakan, dan kesadaran akan manfaat kesehatan. Penelitian ini bertujuan untuk menganalisis preferensi konsumen terhadap produk makanan yang menggunakan keju di kalangan mahasiswa dalam daerah Jatinangor dengan menggunakan metode deskriptif kualitatif. Analisis data dilakukan dengan observasi dan wawancara beserta sumber-sumber, seperti artikel, dan jurnal dengan menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa faktor-faktor seperti karakteristik budaya, sosial, ekonomi, psikologis, dan pribadi berperan penting dalam menentukan preferensi konsumen. Temuan ini diharapkan dapat memberikan wawasan dan informasi terkini bagi para pelaku usaha, akademisi, serta pemerintah untuk mendukung pengembangan industri kuliner berbasis keju.
Rancangan SOP Penyimpanan Material Limbah Produksi Menggunakan Metode First Waste First Out Pada Divisi Infrastruktur Perhubungan PT. Pindad Persero Natabita Ayum Adiyuna; Nenden Kostini; Nurillah Jamil Achmawati Novel
Jurnal Serambi Engineering Vol. 10 No. 1 (2025): Januari 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

PT Pindad (Persero) is a manufacturing company engaged in the production of defence equipment. In the production process, PT Pindad (Persero) generates various types of waste such as slag, scrap, tap and flash. The management of these wastes is carried out through the remanufacturing process in the Support Department of the Transportation Infrastructure Division. However, irregularities in the storage and distribution of waste cause accumulation, waste of space and operational obstacles. This research proposes the creation of a waste storage SOP using the First Waste First Out (FWFO) method as a solution to waste storage and distribution management. FWFO is the author's design, adapted from the FIFO (First In First Out) method, designed to accelerate waste turnover, prevent quality degradation such as corrosion of metals, and improve operational efficiency. The research was conducted using a qualitative method with primary data sources from interviews with the head of the smelting section and the head of the warehouse, and secondary data sources from literature and previous reports. It is expected that the draft SOP for waste storage using the first waste first out method will effectively reduce the accumulation of waste, maximise the use of waste according to specifications, and improve the efficiency of storage and reprocessing at PT Pindad.
STRATEGI PENINGKATAN SERVICE LEVEL SUPPLIER PADA PENILAIAN KINERJA WAREHOUSE DI PT. XYZ CABANG BANDUNG 2 Muhamad Galih, Saddam Alwan; Achmawati Novel, Nurillah Jamil
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 1 (2024): VOLUME 10 NUMBER 1 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i1.6495

Abstract

PT. XYZ Cabang Bandung 2 merupakan salah satu perusahaan retail dengan sistem manajemen warehouse yang mendukung distribusi barang ke gerai-gerai wilayah Bandung dan sekitarnya. Penelitian ini bertujuan untuk merumuskan strategi optimal untuk meningkatkan service level supplier yang sesuai dengan target pada penilaian kinerja warehouse. Analisis SWOT menunjukkan kekuatan utama seperti sistem B2B terintegrasi dan reputasi pasar yang kuat, sedangkan kelemahan meliputi komunikasi yang kurang optimal dan keterbatasan infrastruktur gudang. Peluang seperti kolaborasi dalam perencanaan produksi dan pengembangan sistem informasi terintegrasi dapat dimanfaatkan untuk menghadapi ancaman seperti ketidakstabilan rantai pasok global dan fluktuasi permintaan. Strategi yang dihasilkan mengarahkan PT. XYZ pada kebijakan pertumbuhan agresif dengan fokus pada penguatan internal dan pemanfaatan peluang eksternal. Implementasi strategi ini diharapkan dapat meningkatkan efisiensi operasional dan daya saing perusahaan.
Terjual Sampai 982 Ribu Produk: Strategi TikTok Afiliasi dalam Meningkatkan Penjualan Produk Sajodo Snack Salsabila Azzahra, Anandita; Safa’atul Barkah, Cecep; Sukoco, Iwan; Achmawati Novel, Nurillah Jamil
Economic and Education Journal (Ecoducation) Vol. 6 No. 1 (2024): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

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Abstract

TikTok merupakan media sosial yang memiliki peningkatan pengguna dari awal rilisnya sampai kini. Hal ini dikarenakan TikTok menjadi sebuah media yang menggabungkan antara media komunikasi dan media berbelanja, tentu ini menjadi sebuah kesempatan yang besar bagi perusahaan dalam meningkatkan kesadaran produk hingga meningkatkan penjualan kepada calon konsumen seluas-luasnya melalui jejaring komunikasi pemasaran. Salah satu alat yang disediakan oleh TikTok adalah TikTok afiliasi, hingga kini strategi ini dinilai ekonomis, praktis dan memberikan keuntungan yang maksimal. Program TikTok afiliasi tidak hanya memberikan keuntungan bagi perusahaan tetapi juga memberikan keuntungan bagi seorang afiliator dalam bentuk komisi akan konten yang dibuat bagi para pengikut.
Co-Authors Absherina Zahira Sofyan Achdiat, Farhan Muhammad Adi Susetyaningsih Adireja, Muhamad Husni Aditya Pratama Hidayatullah Adiyuna, Natabita Ayum Ali Izzatul Ihsan Amalia Maretta Fadhila Amalia Maretta Fadhila Anggoro, Yudo Arbi Abdul Kahfi Aria Dimas Pramudya Arianis Chan Arisandi, Nanda Faras Ayesha Anzani Putri Dinanti Gunawan Bambang Irawan Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bekti, Zahnaz Mutiara Bintang Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Faradiba Sabina Erdian Fasha, Adinda Fauzan, Tribowo Rachmat Fildzah, Jovancha Qisty Adinda Fitriana Albertina Gumelar, Rizky Hamid, Nasim Abdul Harum, Margaretha Hanny Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Iryani, Nahdah Ivan Darmawan Iwan Sukoco Iwan Sukoco Sukoco Iyan, Fachriansyah Jovancha Qisty Adinda Fildzah Jovanscha Qisty Adinda Fildzah Kahfi, Arbi Abdul Kurniawan, Komang Sandhi Luqia Nurintan, Cherilda Margaretha Hanny Harum Marsha Aulia Hakim Muhamad Galih, Saddam Alwan Muhamad Nailul Hikam Muhamad Rizal Muhammad Adhya Fadillah Muhammad Ainul Fahmi, Muhammad Ainul Muhammad Arvin Adli Mutiara, Arla Triza Natabita Ayum Adiyuna Nenden Kostini Nindi Atikah Safira Novianti, Reva Perkasa, Teguh Putra Permana, Rahadian Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Qisty, Jovanscha Rahma, Dyah Calystha Raissa, Nasywa Zeint Ramadhany, Medina Rani Sukmadewi Rani Sukmadewi Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Rd. Ahmad Buchari Rd. Ahmad Buchari, Rd. Ahmad Reza Inayaturrahmah Rivani Rivani Rivani, Rivani Rizka Adinda Rizky Andira Kurniawan Rouddah, Khotrun Nada Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Sahilah, Syahzanan Salsabila Azzahra, Anandita Salsabilla, Salsabilla Sandjaya, Teguh Sawitri Budi Utami Siciliana Agave SIhombing Sri Ayu Budiyanti Sukmadewi, Rani Sukooco, Iwan Suryanto Suryanto Suryanto Suryanto Suseytaningsih, Adi Syentia, Likanopa Tetty Herawaty, Tetty Trena, Pratami Wulan Tribowo Rachmat Fauzan Vania Sekarayodya Raharjo Yudo Anggoro Yuliana Rosita Dewi