Garuda - Garba Rujukan Digital

Profil UMKM di Lingkungan Universitas Katolik Santo Thomas Miska Irani Tarigan; Ayu Teresia Hutauruk; Esli Silalahi
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5031

Community service activities will be conducted by conducting a series of digital marketing socializations for MSME actors in the Catholic University of Santo Thomas environment. This socialization activity aims to provide digital marketing information related to digital media, get to know the types of content and the concept of digital marketing content and provide tips for creating digital marketing content. This socialization activity aimed to gather the profiles of MSME actors within the Catholic University of Santo Thomas environment. The preparations for this socialization activity were to prepare socialization materials and questionnaire instruments; the questionnaire consisted of five questions identifying the personal data of MSME actors and five questions for MSME business data. The research team tested the questionnaire instrument for this socialization activity, achieving an average correlation value greater than 0.3 and The research team tested the questionnaire instrument for this socialization activity, achieving an average correlation value greater than 0.3 and a Cronbach's Alpha value of 0.753, which is above the acceptable threshold of 0.5. Therefore, they declared the questionnaire valid and reliable. This socialization activity resulted in 56 MSME actors in the Catholic University of Santo Thomas environment, of which 34 were food MSME actors, 9 were beverage MSME actors, 12 were Printing actors and 1 Laundry MSME actor. The UMKM actors who participated in this activity were 33.9% of the total number of UMKM actors at Santo Thomas Catholic University, and 89.5% stated that they were willing to receive UMKM assistance.

PENINGKATAN EFEKTIVITAS KINERJA DENGAN SISTEM REKRUTMEN, SELEKSI, KOMPETENSI DAN PELATIHAN PADA PT. DOS NI ROHA DISTRIBUTION MEDAN Sibatuara, Tyto Boima; Tarigan, Miska Irani; Sihombing, Sari Monang; Manullang, Ida M
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 4 Nomor 1 April 2025
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v4i1.4764

KESEIMBANGAN KERJA DAN KEHIDUPAN DALAM MSDM: ANALISIS LITERATUR TERHADAP PENGARUHNYA PADA KESEJAHTERAAN KARYAWAN Simangunsong, Ruben; Nauli, Mawar; Alfons Depari, Oyke; Nauli, Harum; Irani Br Tarigan, Miska
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 6 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i6.2838

This study examines the impact of work-life balance (WLB) on employee well-being and employee retention with a focus on human resource management (HRM) policies. Based on a literature review from various sectors (government, private, education, and health) and various approaches (quantitative, qualitative, and mixed-method), this study finds that good WLB policies can increase job satisfaction, reduce work stress, and improve psychological well-being. In addition, effective WLB policies also contribute to higher employee retention. This study identifies several key success factors, such as managerial support, an organizational culture that supports balance, and the integration of WLB into HRM strategies. However, there are limitations in the existing literature, such as the dominance of studies from developed countries and the lack of longitudinal studies. Further research is needed to explore the long-term impact and implementation of WLB policies in the context of developing countries.

PENGALAMAN MEREK DESTINASI SEBAGAI MEDIATOR TERHADAP LOYALITAS MEREK DESTINASI Tarigan, Miska Irani; Parhusip, Poltak T.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2143

Outside of the oil and gas sector, tourism is one of the mainstay sectors for Indonesia's foreign exchange earnings. The Indonesian government has devised a long-term strategy to develop ten destinations outside of Bali, and the Lake Toba Tourism Area is one of the National Tourism Strategy Areas (KSPN) that is geared toward international expansion. Tourism marketing has expanded dramatically in recent decades. After a long period of recovery from the Pandemic, the tourism industry is back on its feet. The applied theory in this study is brand experience-based tourism marketing.This study investigates the hypothesis of several brand experience factors at destinations, including Destination Image, Infrastructure and Support Services at Destinations, and Attractions at Destinations, and investigates their influence on destination brand loyalty. In this study, the population consisted of domestic tourists who visited the tourist area of Lake Toba in North Sumatra. The sampling technique used is non-probability sampling, specifically purposive sampling, and sample distribution with quota sampling. This study includes 40 indicators and 200 participants.SmartPLS was used to process respondent data, which was then analyzed using the Structure Equation Model (SEM). In this study, seven hypotheses are tested. The Destination Brand Experience is positively influenced by the Destination Image, Infrastructure and Supporting Services at the Destination, and Attractions at the Destination. Similarly, Destination Brand Experience influences Destination Brand Loyalty positively and significantly. Destination Brand Experience has a significant positive effect on Destination Brand Loyalty as a moderator between Destination Image, Infrastructure and Supporting Services at Destinations, and Attractions at Destinations.

STRATEGI SDM DAN IMPLIKASINYA TERHADAP KEGIATAN REKRUTMEN, SELEKSI DAN PENGEMBANGAN DI UNIKA SANTO THOMAS MEDAN Tinambunan, Anitha Paulina; Munthe, Kornel; Tarigan, Miska Irani
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

HR strategy is an effort to provide HR that has high competence and commitment to the company. Changes in HR strategy are not taboo but need to be done with careful consideration. If recruitment, selection and training activities are not based on HR strategy, it will disrupt the teaching and learning process in the future. The formulation of the problem in this research is: 1. What HR strategies does Unika Santo Thomas Medan implement?; 2. What are the implications of these HR strategies for recruitment, selection and training activities at Unika Santo Thomas Medan? When viewed from Sommenfeld and Pelper's theory, Unika Santo Thomas Medan's HR strategy varies according to the stage of its life cycle. In the early stages of operation until 2000, the strategy used was the Club type; 2001 - 2014 used the Fortress strategy while 2015 until now uses the Academy strategy. The recruitment and selection system is necessary to prepare reliable human resources who are able to assist the business in achieving its goals. To fill vacant positions, Unika Santo Thomas Medan uses traditional recruitment methods through Employee Referral and Advertisement. Online recruitment methods include: Job Posting and Job Bidding. Since 2018 the selection of Lecturers and Tendik Unika Santo Thomas Medan has been carried out collectively. Previously, the acceptance of Lecturers and Tendik was carried out depending on the needs of the faculty/division. The selection method carried out by Unika Santo Thomas Medan is categorized as scientific because it consists of several stages, namely: Application Letter Check; Recommendation Check and Reference Check; Job Interview; Selection and Placement Decision. Training is a short-term learning to improve the knowledge and skills of an employee. The training methods conducted by Unika Santo Thomas Medan consist of: Instructor briefing; On-the-job-training (OJT) and Job Rotation.

PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN PADA RUMAH SAKIT IMELDA Tambunan, Putri Handini; Silalahi, Donalson; Tarigan, Miska Irani; Tarigan, Imanuel; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine and explain the influence of service quality, prices and facilities on outpatient satisfaction at Imelda Hospital. Data was collected using surveys, documentation and interviews. The research approach used was quantitative, with 100 respondents selected using purposive sampling. The data in this study were analyzed using SPSS. The research results show that service quality, prices and facilities have a good influence. Together they have a positive and significant effect on patient satisfaction. The coefficient of determination value of 0.441 shows that 44.1% of patient satisfaction can be explained by service quality, price and facilities while the remaining 55.9% is explained by other factors such as trust, location and brand image.

KEPUASAN PELANGGAN NETFLIX DI KOTA MEDAN DIUKUR DENGAN NILAI PELANGGAN, BRAND EXPERIENCE DAN USER EXPERIENCE Tarigan, Miska Irani Br; Siahaan, Renni Novia
Jurnal Riset Akuntansi & Keuangan Vol 9 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jrak.v9i1.2460

Netflix is a digital streaming service provider that offers digital content to its subscribers in the form of television shows, series, films, anime, documentaries, and exclusive content that can be viewed at any time and from any location. The purpose of this research is to determine the impact of customer value, brand experience, and user experience on customer satisfaction with Netflix Digital Streaming Services in Medan City. This study is an associative study, and the data used is quantitative data. This study's population consists of Netflix subscribers in Medan Sunggal District, Medan City. This study included 200 people as samples. Customer Value has a positive and significant effect on customer satisfaction for Netflix subscribers in Medan City, according to the findings of this study, with a regression coefficient of 0.212 and a significance value of 0.028. With a regression coefficient of 0.324 and a significance value of 0.020, Brand Experience has a positive and significant effect on customer satisfaction for Netflix subscribers in Medan City, and User Experience has a positive and significant effect on customer satisfaction for Netflix digital streaming services in Medan City, with a regression coefficient of 0.304 and a significance value of 0.022. Meanwhile, customer satisfaction for the Netflix digital streaming service in Medan City is positively and significantly influenced by Customer Value, Brand Experience, and User Experience.

PENGALAMAN MEREK DESTINASI SEBAGAI MEDIATOR TERHADAP LOYALITAS MEREK DESTINASI Tarigan, Miska Irani; Parhusip, Poltak T.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2143

Outside of the oil and gas sector, tourism is one of the mainstay sectors for Indonesia's foreign exchange earnings. The Indonesian government has devised a long-term strategy to develop ten destinations outside of Bali, and the Lake Toba Tourism Area is one of the National Tourism Strategy Areas (KSPN) that is geared toward international expansion. Tourism marketing has expanded dramatically in recent decades. After a long period of recovery from the Pandemic, the tourism industry is back on its feet. The applied theory in this study is brand experience-based tourism marketing.This study investigates the hypothesis of several brand experience factors at destinations, including Destination Image, Infrastructure and Support Services at Destinations, and Attractions at Destinations, and investigates their influence on destination brand loyalty. In this study, the population consisted of domestic tourists who visited the tourist area of Lake Toba in North Sumatra. The sampling technique used is non-probability sampling, specifically purposive sampling, and sample distribution with quota sampling. This study includes 40 indicators and 200 participants.SmartPLS was used to process respondent data, which was then analyzed using the Structure Equation Model (SEM). In this study, seven hypotheses are tested. The Destination Brand Experience is positively influenced by the Destination Image, Infrastructure and Supporting Services at the Destination, and Attractions at the Destination. Similarly, Destination Brand Experience influences Destination Brand Loyalty positively and significantly. Destination Brand Experience has a significant positive effect on Destination Brand Loyalty as a moderator between Destination Image, Infrastructure and Supporting Services at Destinations, and Attractions at Destinations.

STRATEGI SDM DAN IMPLIKASINYA TERHADAP KEGIATAN REKRUTMEN, SELEKSI DAN PENGEMBANGAN DI UNIKA SANTO THOMAS MEDAN Tinambunan, Anitha Paulina; Munthe, Kornel; Tarigan, Miska Irani
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

HR strategy is an effort to provide HR that has high competence and commitment to the company. Changes in HR strategy are not taboo but need to be done with careful consideration. If recruitment, selection and training activities are not based on HR strategy, it will disrupt the teaching and learning process in the future. The formulation of the problem in this research is: 1. What HR strategies does Unika Santo Thomas Medan implement?; 2. What are the implications of these HR strategies for recruitment, selection and training activities at Unika Santo Thomas Medan? When viewed from Sommenfeld and Pelper's theory, Unika Santo Thomas Medan's HR strategy varies according to the stage of its life cycle. In the early stages of operation until 2000, the strategy used was the Club type; 2001 - 2014 used the Fortress strategy while 2015 until now uses the Academy strategy. The recruitment and selection system is necessary to prepare reliable human resources who are able to assist the business in achieving its goals. To fill vacant positions, Unika Santo Thomas Medan uses traditional recruitment methods through Employee Referral and Advertisement. Online recruitment methods include: Job Posting and Job Bidding. Since 2018 the selection of Lecturers and Tendik Unika Santo Thomas Medan has been carried out collectively. Previously, the acceptance of Lecturers and Tendik was carried out depending on the needs of the faculty/division. The selection method carried out by Unika Santo Thomas Medan is categorized as scientific because it consists of several stages, namely: Application Letter Check; Recommendation Check and Reference Check; Job Interview; Selection and Placement Decision. Training is a short-term learning to improve the knowledge and skills of an employee. The training methods conducted by Unika Santo Thomas Medan consist of: Instructor briefing; On-the-job-training (OJT) and Job Rotation.

PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN PADA RUMAH SAKIT IMELDA Tambunan, Putri Handini; Silalahi, Donalson; Tarigan, Miska Irani; Tarigan, Imanuel; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine and explain the influence of service quality, prices and facilities on outpatient satisfaction at Imelda Hospital. Data was collected using surveys, documentation and interviews. The research approach used was quantitative, with 100 respondents selected using purposive sampling. The data in this study were analyzed using SPSS. The research results show that service quality, prices and facilities have a good influence. Together they have a positive and significant effect on patient satisfaction. The coefficient of determination value of 0.441 shows that 44.1% of patient satisfaction can be explained by service quality, price and facilities while the remaining 55.9% is explained by other factors such as trust, location and brand image.

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