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All Journal JAM : Jurnal Aplikasi Manajemen Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management Jurnal Manajemen dan Bisnis Jurnal Riset Akuntansi dan Keuangan PITIN Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Journal of Sustainable Tourism and Entrepreneurship International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Berajah Journal Jurnal Manajemen dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR eMBeJi : Manajemen dan Bisnis Jurnal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Akuntansi Jurnal Informatika Ekonomi Bisnis Escalate : Economics and Business Journal KUKIMA :Kumpulan Karya Ilmiah Manajemen Jurnal Pengabdian dan Inovasi Masyarakat Global Economics: International Journal of Economic, Social and Development Sciences
Tarigan, Miska Irani
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Gender as a moderation of destination brand experiences Miska Irani Tarigan; Errie Margery; Betniar Purba
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3742

Abstract

Following the pandemic, the tourism industry reopened and made strategic efforts to bring domestic and foreign tourists to Indonesia's top destinations. One of the priority national priority strategic areas is the Lake Toba tourist area. In addition to applying experiential marketing to the series during a visit to the destination, the initial strategy in this research is to create brand loyalty to the destination in the Lake Toba tourist area. The gander is used as an intervening variable in determining the destination brand experience, with the ultimate goal of forming destination brand loyalty. By understanding the role of the destination image in the formation of the destination brand experience; infrastructure and supporting services or attractions at destinations that are expected to shape destination brand loyalty in the Lake Toba tourist area. This study used purposive and quota sampling on domestic tourists, and the participants included 200 people. The data was processed using SmartPLS, and the findings indicated that gender can moderate destination attractions on destination brand experiences. Meanwhile, gender cannot moderate the impact of the destination image variable, as well as the infrastructure and support service variables, on the destination brand experience. The findings of this study can be used to identify interesting attractions in destinatios that are expected to increase tourist visits to the Lake Toba Tourism Area.
Influence of Service Quality and Customer Satisfaction Analysis on Consumer Loyalty Rezky Nurbakti; Bambang Supriyadi; Djoko Surahmat; Miska Irani Tarigan; Ade Perdana Siregar
Quantitative Economics and Management Studies Vol. 4 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1953

Abstract

The purpose of this research is to analyze the effect of service quality and customer satisfaction on customer loyalty in one of the companies engaged in the hospitality services sector in the city of Yogyakarta. The type of research used in this study uses a quantitative associative research method, namely, the research conducted aims to determine the influence or relationship between the independent variables on the dependent variable. The data source used in this study uses primary data obtained through observation and the results of questionnaire answers that have been filled out by consumers who have stayed at one of the hotels in the city of Yogyakarta with the population used in this study, namely guests who have visited and stayed with the number of samples used by 100 people. Data analysis in this study used SPSS software by conducting hypothesis testing consisting of a coefficient of determination test (R-square) and a partial t test. Based on the results of the data analysis that has been carried out in the first hypothesis (H1), which states that service quality has a positive and significant effect on consumer loyalty, the t-count value of 6,915 is greater than the t-table value, which is 1,661, testing the second hypothesis (H2), which states that customer satisfaction has a positive and significant effect on consumer loyalty, the t-count value of 6,642 is greater than the t-table value, which is 1,661. which means that service quality and customer satisfaction have a positive and significant effect on consumer loyalty, while the R-square value obtained is 0.655, which states that the variables of service quality and customer satisfaction affect consumer loyalty by 65.50%, and the remaining 34.50% is influenced by other variables.
Sustainable Marketing Strategies And The Influence Of Environmental Factors On Consumer Purchase Intention: The Role Of Environmental Awareness Intervention Miska Irani Tarigan; Mohamad Sajili; Juarsa Badri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3923

Abstract

In the dynamic landscape of contemporary business, the adoption of sustainable marketing practices is imperative for companies seeking to harmonize economic goals with environmental responsibility. This research investigates the interplay between sustainable marketing strategies, environmental factors, and consumer behavior within the operational framework of PT AKR Corporindo Tbk in Medan. The study explores direct and indirect relationships to discern the impact of marketing strategies and environmental factors on both consumer awareness and purchasing decisions. While marketing strategies significantly influence consumer purchases, the role of environmental factors in shaping consumer behavior is more nuanced. The study emphasizes the importance of aligning marketing initiatives with consumer values and recognizing the mediating role of environmental awareness in influencing purchasing decisions. These findings contribute valuable insights for businesses operating in logistics, energy distribution, and trading, offering a comprehensive understanding of the complex dynamics at the intersection of sustainable practices and consumer preferences.
Pengaruh Keselamatan Kesehatan Kerja, Pelatihan dan Pengembangan Karir terhadap Kinerja Karyawan Pandapotan Sitompul; Juniana P Guteres; Anitha Paulina Tinambunan; Kornel Munthe; Miska Irani Tarigan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.762

Abstract

This research aims to determine the influence of occupational health safety, training and career development on employee performance. The research sample was taken using purposive sampling technique. The data collection method uses primary data by distributing questionnaires to respondents, namely PT employees. PLN (Persero) UP2B SUMBAGUT. The data collected is quantitative and will be analyzed using existing formulas assisted by SPSS version 26 software. The results of simultaneous hypothesis testing state that the variables of occupational health safety, training and career development simultaneously have a significant effect on the performance of PT employees. PLN (Persero) UP2B SUMBAGUT which can be seen from the significance value F < α, namely 0.000 < 0.05. The coefficient of determination of the Ajusted R Square value is 0.706, meaning that employee performance can be explained by the variables of occupational health safety, training and career development by 70.6%, while another 29.4% can be explained by other factors such as leadership, motivation, compensation and many more. which was not explained in this study.
Fusion of Creativity and Precision: Guidelines for Effective Leadership Irani Tarigan, Miska
Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.27

Abstract

This article examines the intricate interplay of key organizational variables within PT Dharma Niaga Medan, including leadership effectiveness, market conditions, team creativity, and execution fidelity. Utilizing direct and indirect effects analyses with robust statistical methods, the research uncovers significant relationships among these variables. The results emphasize the critical impact of team creativity and execution fidelity on leadership effectiveness, both directly and indirectly through their influence on market conditions. The findings underscore the interconnected nature of these organizational elements, highlighting the importance of cultivating a creative team environment and precise execution for optimal leadership efficacy. Additionally, the study underscores the relevance of market conditions in shaping effective leadership strategies. The insights derived from this research offer valuable guidance for organizational leaders in PT Dharma Niaga Medan, providing pathways for enhancing team dynamics, execution strategies, and adaptive responses to market dynamics for a resilient and effective organizational framework.
Pengaruh Keselamatan Kesehatan Kerja, Pelatihan dan Pengembangan Karir terhadap Kinerja Karyawan Sitompul, Pandapotan; Guteres, Juniana P; Tinambunan, Anitha Paulina; Munthe, Kornel; Tarigan, Miska Irani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.762

Abstract

This research aims to determine the influence of occupational health safety, training and career development on employee performance. The research sample was taken using purposive sampling technique. The data collection method uses primary data by distributing questionnaires to respondents, namely PT employees. PLN (Persero) UP2B SUMBAGUT. The data collected is quantitative and will be analyzed using existing formulas assisted by SPSS version 26 software. The results of simultaneous hypothesis testing state that the variables of occupational health safety, training and career development simultaneously have a significant effect on the performance of PT employees. PLN (Persero) UP2B SUMBAGUT which can be seen from the significance value F < α, namely 0.000 < 0.05. The coefficient of determination of the Ajusted R Square value is 0.706, meaning that employee performance can be explained by the variables of occupational health safety, training and career development by 70.6%, while another 29.4% can be explained by other factors such as leadership, motivation, compensation and many more. which was not explained in this study.
THE MARKETING EFFECTIVENESS IN START-UP BUSINESS: A SYSTEMATIC LITERATURE REVIEW FROM 1973-2023 Hodijah, Cucu; Hendrayani, Eka; Tarigan , Miska; Suprianto, Ghalib; Suryathi, Wayan
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.13865

Abstract

In today's rapidly evolving business environment, understanding dynamic marketing effectiveness is essential for startups. This study explores how flexible marketing strategies can adapt to technological advancements, shifting consumer behaviors, and global market changes. A systematic literature review of 740 scholarly articles identified 35 relevant studies. These articles address various facets of marketing effectiveness, including technology integration, strategic learning, social media use, and internationalization. The findings provide startups with practical guidance on enhancing marketing effectiveness by adopting innovative technologies and aligning with market trends. This study serves as a valuable resource for entrepreneurs and marketers, offering actionable insights into successful marketing strategies in a dynamic business landscape.
Implementasi Sistem Pendukung Keputusan Berbasis Topsis untuk Optimalisasi Rotasi dan Promosi Karyawan di Bidang Marketing dan Penjualan Sitanggang, Lestari Pratiwi; Trisanti, Ayu; Sirait, Ritawati; Simbolon, Oslan Juliana; Tarigan, Miska Irani Br; Haloho, Elizabeth
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1137

Abstract

Human resource management (HRM) in the field of marketing and sales is an essential aspect of achieving organizational goals. The process of employee rotation and promotion is often carried out based on managerial intuition, which can lead to subjectivity and unfair decision-making. This study aims to implement a Decision Support System (DSS) based on the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method to assist in the employee rotation and promotion process in an objective and systematic manner. The research methodology uses a quantitative approach with a case study in a company operating in the marketing sector. Data were collected through surveys, interviews with HR managers, and historical employee data analysis based on five key criteria: sales performance, creativity, communication skills, work experience, and loyalty. The findings indicate that the TOPSIS method provides accurate recommendations in determining the best candidates based on their relative proximity to the ideal solution. The analysis also identifies that sales performance is the most dominant factor in decision-making, with the highest weight of 35%. The implementation of a TOPSIS-based DSS enhances decision-making efficiency and accuracy while reducing subjectivity in the employee rotation and promotion process. The study concludes that this system can be an effective solution in supporting HR decision-making based on data-driven analysis and objective evaluation
Efforts to Improve The Economy of Communities in The Trade and Services Sector in Beach Destinations Miska Irani Tarigan; Lusiah Lusiah; Errie Margery; Aulia Kusuma Wardani; Sulistyo Budi Utomo; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4523

Abstract

Every year, the Bau Nyale festival always has a unique concept that attracts the attention of domestic and foreign tourists. Tourism has become a leading sector of Central Lombok Regency in order to realize social welfare for its entire community. This can be seen from the program launched by the Regional Government to become a major tourist destination, not only for local tourists but also foreign tourists. The purpose of this study is to analyze and describe the Bau Nyale festival as an effort to improve the community's economy in the trade and service sector in Selong Belanak beach destination. The research used the descriptive method with qualitative analysis and data were collected through interviews, observation and documentation. The secondary data were collected from documents and texts related to the research topic, be it books, articles journals, or others. The results of this study show that the contribution of tourist attractions and Bau Nyale festival at Selong Belanak Beach has a natural impact, namely increasing the number of tourist visits and increasing employment opportunities for the community and has an effect on the economic income of the local community. This can lead to new business opportunities and open up job opportunities, the needs of the population are met, control and ownership can be fully held by the community. Village government and regency government must provide support to MSMEs around Selong Belanak Beach by improving facilities to improve the community's economy, further campaign for the cultural tourism by managing various facilities and infrastructure that can facilitate tourists in visiting.  
Impact of Destination Brand Experience to Increase Destination Brand Loyalty Tarigan, Miska Irani; Silalahi, Esli; Tinambunan, Anitha Paulina; Margery, Errie; Lusiah, Lusiah
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.17

Abstract

Research related to brand loyalty is important, especially in the period following the Covid-19 pandemic. At that time, many tourism destinations and businesses were destroyed and tended to go bankrupt, so a strategy was needed to revive brand loyalty in tourist destinations in Indonesia which were famous as world tourist destinations. This research aims to provide a tourism marketing perspective with a destination brand experience. The brand experience felt by tourists is a series of efforts, activities or products received by tourists starting when tourists have a desire to travel. This research uses quantitative methods, data collection by questionnaire with a sample of tourists, the range of this research was conducted from January to May 2023 and by using a questionnaire on google form. The number of samples included in this study was 200 respondents, the sample determination was carried out by purposive sampling. Respondent data was analyzed by Structure Equation Model with Smart PLS 4.0. The results of this research found that destination brand experience has a positive effect on destination brand authenticity, destination brand satisfaction, and destination brand loyalty. Meanwhile, destination brand authenticity and destination brand satisfaction have a positive effect on destination brand loyalty. The results of the indirect influence show that destination brand authenticity and destination brand satisfaction mediate the influence of destination brand experience on destination brand loyalty.
Co-Authors ahmad syauqi, ahmad Alfons Depari, Oyke Anitha P. Tinambunan Anitha Paulina Tinambunan Anitha Paulina Tinambunan Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Aulia Kusuma Wardani Awaludin, Dipa Teruna Ayu Teresia Hutauruk Badri, Juarsa Bambang Supriyadi Beby Karina F. Sembiring Beby Karina F.S Beby Karina Fawzeea Sembiring Br Sibagariang, Oktaviana Gracella Butar-butar, Hana Putri Cucu Hodijah Djoko Surahmat Donalson Silalahi Elvin Susanto Telaumbanua Endang Sulistya Rini Errie Margery Errie Margery Errie Margery Esli Silalahi Esli Silalahi Etty Zuliawati Zed Guteres, Juniana P Hendrayani, Eka Imanuel Tarigan Indriyani Sinurat Irzan Soepriyadi Jefri Putri Nugraha Juniana P Guteres Kornel Munthe Lusiah Lusiah Manullang, Ida M Margery, Errie Mazzlida Mat Deli Melviola SITUMORANG Mohamad Sajili Muhammad Hery Santoso Munthe, Andika Supriadi Nauli, Harum Nauli, Mawar Nawiyah Nawiyah Ndruru, Tomas Edin S. Nugroho Djati Satmoko Oslan Juliana Simbolon Pangaribuan, Jonner Parapat Gultom Parhusip, Poltak T. Petra Aprianti Gultom Purba, Betniar Revi Sesario Reza Suranta Barus Rezky Nurbakti Santa Atasya Gurning SAUT PURBA Siahaan, Renni Novia Sibatuara, Tyto Boima Sihombing, Irnawati Sihombing, Sari Monang Silalahi, Donalson Simangunsong, Ruben Simbolon, Oslan Juliana Sinaga, Ria Veronica Sinar Ritonga Sirait, Ritawati Siregar, Ade Perdana Sitanggang, Abdonsius Sitanggang, Darna Sitanggang, Lestari Sitanggang, Lestari Pratiwi Sitompul, Pandapotan Situmorang, Paulina Octavia Sulistyo Budi Utomo Suprianto, Ghalib Suriyani Sinaga, Irma Suryathi, Wayan Suud Ema Fauziah Tambunan, Putri Handini Trisanti, Ayu Yosi Latersia Sitepu Yusi Faizathul Octavia