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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah METHONOMI Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management Jurnal Manajemen dan Bisnis Jurnal Riset Akuntansi dan Keuangan PITIN Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Journal of Sustainable Tourism and Entrepreneurship International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Berajah Journal Jurnal Manajemen dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR eMBeJi : Manajemen dan Bisnis Jurnal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Akuntansi Jurnal Informatika Ekonomi Bisnis Escalate : Economics and Business Journal KUKIMA :Kumpulan Karya Ilmiah Manajemen
Tarigan, Miska Irani
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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Domestic Tourist Interest in Lake Toba Tourism Area Destinations Beby Karina F.S; Anitha Paulina Tinambunan; Kornel Munthe; Donalson Silalahi; Miska Irani Tarigan
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.319

Abstract

The tourism area around Lake Toba is part of the Indonesian government's super-priority destination program. The goal of this study was to figure out where each destination was on the respondent's mind map. Purposive sampling was used to select 103 participants for this investigation. The results of data processing with SPSS display a three-dimensional perceptual map, with dimension 1 representing the destination image in the Lake Toba tourist area, dimension 2 representing the destination brand experience (Brand experience destination), and dimension 3 representing the attraction in regional Lake Toba tours. Then, based on the Euclidean distance, a destination group was constructed, which was viewed as having a similarity level. Taman Iman Sitinjo, Lae Pandaroh Waterfall, Tuktuk, Hot Springs, and Sipiso-Piso Waterfall have created a single group that is in direct competition with one another. Balige, Sisingamangaraja Palace, and the Salib Kasih are the other groups. Parapat and Tomok, meanwhile, created their own groups. RSQ = 0.76 and Stress = 0.17 are the outcomes.
Gender as a moderation of destination brand experiences Miska Irani Tarigan; Errie Margery; Betniar Purba
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3742

Abstract

Following the pandemic, the tourism industry reopened and made strategic efforts to bring domestic and foreign tourists to Indonesia's top destinations. One of the priority national priority strategic areas is the Lake Toba tourist area. In addition to applying experiential marketing to the series during a visit to the destination, the initial strategy in this research is to create brand loyalty to the destination in the Lake Toba tourist area. The gander is used as an intervening variable in determining the destination brand experience, with the ultimate goal of forming destination brand loyalty. By understanding the role of the destination image in the formation of the destination brand experience; infrastructure and supporting services or attractions at destinations that are expected to shape destination brand loyalty in the Lake Toba tourist area. This study used purposive and quota sampling on domestic tourists, and the participants included 200 people. The data was processed using SmartPLS, and the findings indicated that gender can moderate destination attractions on destination brand experiences. Meanwhile, gender cannot moderate the impact of the destination image variable, as well as the infrastructure and support service variables, on the destination brand experience. The findings of this study can be used to identify interesting attractions in destinatios that are expected to increase tourist visits to the Lake Toba Tourism Area.
Influence of Service Quality and Customer Satisfaction Analysis on Consumer Loyalty Rezky Nurbakti; Bambang Supriyadi; Djoko Surahmat; Miska Irani Tarigan; Ade Perdana Siregar
Quantitative Economics and Management Studies Vol. 4 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1953

Abstract

The purpose of this research is to analyze the effect of service quality and customer satisfaction on customer loyalty in one of the companies engaged in the hospitality services sector in the city of Yogyakarta. The type of research used in this study uses a quantitative associative research method, namely, the research conducted aims to determine the influence or relationship between the independent variables on the dependent variable. The data source used in this study uses primary data obtained through observation and the results of questionnaire answers that have been filled out by consumers who have stayed at one of the hotels in the city of Yogyakarta with the population used in this study, namely guests who have visited and stayed with the number of samples used by 100 people. Data analysis in this study used SPSS software by conducting hypothesis testing consisting of a coefficient of determination test (R-square) and a partial t test. Based on the results of the data analysis that has been carried out in the first hypothesis (H1), which states that service quality has a positive and significant effect on consumer loyalty, the t-count value of 6,915 is greater than the t-table value, which is 1,661, testing the second hypothesis (H2), which states that customer satisfaction has a positive and significant effect on consumer loyalty, the t-count value of 6,642 is greater than the t-table value, which is 1,661. which means that service quality and customer satisfaction have a positive and significant effect on consumer loyalty, while the R-square value obtained is 0.655, which states that the variables of service quality and customer satisfaction affect consumer loyalty by 65.50%, and the remaining 34.50% is influenced by other variables.
Sustainable Marketing Strategies And The Influence Of Environmental Factors On Consumer Purchase Intention: The Role Of Environmental Awareness Intervention Miska Irani Tarigan; Mohamad Sajili; Juarsa Badri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3923

Abstract

In the dynamic landscape of contemporary business, the adoption of sustainable marketing practices is imperative for companies seeking to harmonize economic goals with environmental responsibility. This research investigates the interplay between sustainable marketing strategies, environmental factors, and consumer behavior within the operational framework of PT AKR Corporindo Tbk in Medan. The study explores direct and indirect relationships to discern the impact of marketing strategies and environmental factors on both consumer awareness and purchasing decisions. While marketing strategies significantly influence consumer purchases, the role of environmental factors in shaping consumer behavior is more nuanced. The study emphasizes the importance of aligning marketing initiatives with consumer values and recognizing the mediating role of environmental awareness in influencing purchasing decisions. These findings contribute valuable insights for businesses operating in logistics, energy distribution, and trading, offering a comprehensive understanding of the complex dynamics at the intersection of sustainable practices and consumer preferences.
Pengaruh Keselamatan Kesehatan Kerja, Pelatihan dan Pengembangan Karir terhadap Kinerja Karyawan Pandapotan Sitompul; Juniana P Guteres; Anitha Paulina Tinambunan; Kornel Munthe; Miska Irani Tarigan
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.762

Abstract

This research aims to determine the influence of occupational health safety, training and career development on employee performance. The research sample was taken using purposive sampling technique. The data collection method uses primary data by distributing questionnaires to respondents, namely PT employees. PLN (Persero) UP2B SUMBAGUT. The data collected is quantitative and will be analyzed using existing formulas assisted by SPSS version 26 software. The results of simultaneous hypothesis testing state that the variables of occupational health safety, training and career development simultaneously have a significant effect on the performance of PT employees. PLN (Persero) UP2B SUMBAGUT which can be seen from the significance value F < α, namely 0.000 < 0.05. The coefficient of determination of the Ajusted R Square value is 0.706, meaning that employee performance can be explained by the variables of occupational health safety, training and career development by 70.6%, while another 29.4% can be explained by other factors such as leadership, motivation, compensation and many more. which was not explained in this study.
Fusion of Creativity and Precision: Guidelines for Effective Leadership Irani Tarigan, Miska
Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.27

Abstract

This article examines the intricate interplay of key organizational variables within PT Dharma Niaga Medan, including leadership effectiveness, market conditions, team creativity, and execution fidelity. Utilizing direct and indirect effects analyses with robust statistical methods, the research uncovers significant relationships among these variables. The results emphasize the critical impact of team creativity and execution fidelity on leadership effectiveness, both directly and indirectly through their influence on market conditions. The findings underscore the interconnected nature of these organizational elements, highlighting the importance of cultivating a creative team environment and precise execution for optimal leadership efficacy. Additionally, the study underscores the relevance of market conditions in shaping effective leadership strategies. The insights derived from this research offer valuable guidance for organizational leaders in PT Dharma Niaga Medan, providing pathways for enhancing team dynamics, execution strategies, and adaptive responses to market dynamics for a resilient and effective organizational framework.
Pengaruh Keselamatan Kesehatan Kerja, Pelatihan dan Pengembangan Karir terhadap Kinerja Karyawan Sitompul, Pandapotan; Guteres, Juniana P; Tinambunan, Anitha Paulina; Munthe, Kornel; Tarigan, Miska Irani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.762

Abstract

This research aims to determine the influence of occupational health safety, training and career development on employee performance. The research sample was taken using purposive sampling technique. The data collection method uses primary data by distributing questionnaires to respondents, namely PT employees. PLN (Persero) UP2B SUMBAGUT. The data collected is quantitative and will be analyzed using existing formulas assisted by SPSS version 26 software. The results of simultaneous hypothesis testing state that the variables of occupational health safety, training and career development simultaneously have a significant effect on the performance of PT employees. PLN (Persero) UP2B SUMBAGUT which can be seen from the significance value F < α, namely 0.000 < 0.05. The coefficient of determination of the Ajusted R Square value is 0.706, meaning that employee performance can be explained by the variables of occupational health safety, training and career development by 70.6%, while another 29.4% can be explained by other factors such as leadership, motivation, compensation and many more. which was not explained in this study.
The Influence of HR Development, Standard Operational Procedures, Work Facilities and Motivation on Employee Performance TARIGAN, Miska Irani; SITUMORANG, Melviola
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 4 (2024): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i4.1108

Abstract

The purpose of this research is to find out how human resource development, standard operating procedures, work facilities, and motivation affect employee performance. The quantitative research approach was utilized, the research with population of employee of PT. Mutifa, Medan. The sample was taken 50 respondents chosen by saturation sampling. Data analysis with multiple linear regression with SPSS application. The t test results reveal that human resource development, standard operating procedures, work facilities, and motivation all have a positive and statistically significant effect on employee performance. The F test demonstrates that human resource development, standard operating procedures, work facilities, and job motivation all have a positive and significant effect on employee performance at the same time. Employee performance can be explained by human variables, according to the coefficient of determination of 0.627.
THE MARKETING EFFECTIVENESS IN START-UP BUSINESS: A SYSTEMATIC LITERATURE REVIEW FROM 1973-2023 Hodijah, Cucu; Hendrayani, Eka; Tarigan , Miska; Suprianto, Ghalib; Suryathi, Wayan
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.13865

Abstract

In today's rapidly evolving business environment, understanding dynamic marketing effectiveness is essential for startups. This study explores how flexible marketing strategies can adapt to technological advancements, shifting consumer behaviors, and global market changes. A systematic literature review of 740 scholarly articles identified 35 relevant studies. These articles address various facets of marketing effectiveness, including technology integration, strategic learning, social media use, and internationalization. The findings provide startups with practical guidance on enhancing marketing effectiveness by adopting innovative technologies and aligning with market trends. This study serves as a valuable resource for entrepreneurs and marketers, offering actionable insights into successful marketing strategies in a dynamic business landscape.
Implementasi Sistem Pendukung Keputusan Berbasis Topsis untuk Optimalisasi Rotasi dan Promosi Karyawan di Bidang Marketing dan Penjualan Sitanggang, Lestari Pratiwi; Trisanti, Ayu; Sirait, Ritawati; Simbolon, Oslan Juliana; Tarigan, Miska Irani Br; Haloho, Elizabeth
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1137

Abstract

Human resource management (HRM) in the field of marketing and sales is an essential aspect of achieving organizational goals. The process of employee rotation and promotion is often carried out based on managerial intuition, which can lead to subjectivity and unfair decision-making. This study aims to implement a Decision Support System (DSS) based on the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method to assist in the employee rotation and promotion process in an objective and systematic manner. The research methodology uses a quantitative approach with a case study in a company operating in the marketing sector. Data were collected through surveys, interviews with HR managers, and historical employee data analysis based on five key criteria: sales performance, creativity, communication skills, work experience, and loyalty. The findings indicate that the TOPSIS method provides accurate recommendations in determining the best candidates based on their relative proximity to the ideal solution. The analysis also identifies that sales performance is the most dominant factor in decision-making, with the highest weight of 35%. The implementation of a TOPSIS-based DSS enhances decision-making efficiency and accuracy while reducing subjectivity in the employee rotation and promotion process. The study concludes that this system can be an effective solution in supporting HR decision-making based on data-driven analysis and objective evaluation
Co-Authors Alfons Depari, Oyke Anitha P. Tinambunan Anitha Paulina Tinambunan Anitha Paulina Tinambunan Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Aulia Kusuma Wardani Ayu Teresia Hutauruk Badri, Juarsa Bambang Supriyadi Beby Karina F. Sembiring Beby Karina F.S Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Br Sibagariang, Oktaviana Gracella Butar-butar, Hana Putri Cucu Hodijah Djoko Surahmat Donalson Silalahi Elvin Susanto Telaumbanua Endang Sulistya Rini Errie Margery Errie Margery Errie Margery Esli Silalahi Esli Silalahi Etty Zuliawati Zed Guteres, Juniana P Hendrayani, Eka Imanuel Tarigan Jefri Putri Nugraha Juniana P Guteres Kornel Munthe Lusiah Lusiah Manullang, Ida M Margery, Errie Mazzlida Mat Deli Mohamad Sajili Muhammad Hery Santoso Munthe, Andika Supriadi Nauli, Harum Nauli, Mawar Nawiyah Nawiyah Ndruru, Tomas Edin S. Nugroho Djati Satmoko Oslan Juliana Simbolon Pangaribuan, Jonner Parapat Gultom Parhusip, Poltak T. Purba, Betniar Revi Sesario Reza Suranta Barus Rezky Nurbakti Santa Atasya Gurning SAUT PURBA Siahaan, Renni Novia Sibatuara, Tyto Boima Sihombing, Irnawati Sihombing, Sari Monang Silalahi, Donalson Simangunsong, Ruben Simbolon, Oslan Juliana Sinaga, Ria Veronica Sinar Ritonga Sirait, Ritawati Siregar, Ade Perdana Sitanggang, Abdonsius Sitanggang, Darna Sitanggang, Lestari Sitanggang, Lestari Pratiwi Sitompul, Pandapotan SITUMORANG, Melviola Situmorang, Paulina Octavia Sulistyo Budi Utomo Suprianto, Ghalib Suriyani Sinaga, Irma Suryathi, Wayan Tambunan, Putri Handini Trisanti, Ayu Yosi Latersia Sitepu Yusi Faizathul Octavia