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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah METHONOMI Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management Jurnal Manajemen dan Bisnis Jurnal Riset Akuntansi dan Keuangan PITIN Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Journal of Sustainable Tourism and Entrepreneurship International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Berajah Journal Jurnal Manajemen dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR eMBeJi : Manajemen dan Bisnis Jurnal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Akuntansi Jurnal Informatika Ekonomi Bisnis Escalate : Economics and Business Journal KUKIMA :Kumpulan Karya Ilmiah Manajemen Jurnal Pengabdian dan Inovasi Masyarakat Global Economics: International Journal of Economic, Social and Development Sciences
Tarigan, Miska Irani
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
Tantangan dan Manajemen Kinerja Generasi Z di Indonesia Br Sibagariang, Oktaviana Gracella; Tarigan, Miska Irani
Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v11i2.249

Abstract

Generation Z, born between the mid-1990s and early 2010s, increasingly dominates the global workforce. Their unique characteristics, such as reliance on technology, preference for work flexibility, and high expectations for work-life balance, present new challenges in performance management. This study explores the key challenges in managing the performance of Generation Z as well as strategies that organizations can implement to optimize their productivity and engagement. By using a literature review research method, this research identifies that a transparent management approach, real-time feedback, and sustainable career development are key factors in the successful performance management of Generation Z. These findings are expected to provide insight for managers and organizational leaders in developing more adaptive and effective strategies in managing the workforce of this generation.
Enhancing Consumer Satisfaction in Coffee Shops Through Service Quality and Strategic Promotions Tarigan, Miska Irani; Butar-butar, Hana Putri
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 20 No. 3 (2025): OKTOBER
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The researchers suggest that Kedai Kopi Dolok should work on improving their promotions, such as better messaging about discounts and when they occur, and maintaining high service quality, such as ensuring the place is clean and the staff is friendly. This way, they can continue to satisfy customers! The study's findings demonstrated that providing excellent customer service is essential to ensuring client satisfaction, and promotions are also quite beneficial. In fact, promotions and the quality of the coffee shop's service accounted for 93.2% of customer satisfaction. The remaining 6.8% could be attributed to things like price or the type of products they offer. They used a special computer program called SPSS to understand the answers. The study found a formula that shows how service quality and promotions contribute to customer satisfaction. This shows that service and promotions do indeed satisfy customers, with strong evidence from the trials they conducted. The study examined how good service and promotions at a coffee shop in Tebing Tinggi led to customer satisfaction. To find out, the researchers asked 97 people who visited Kedai Kopi Dolok Ramayana about their feelings about the experience.
Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
Strategi Optimalisasi Manajemen UMKM dalam Menyikapi Persaingan Usaha Berbasis Marketplace dan Daring Awaludin, Dipa Teruna; Fauziah, Suud Ema; Syauqi, Ahmad; Tarigan, Miska Irani; Soepriyadi, Irzan
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.261

Abstract

Transformasi digital telah mendorong perubahan pola persaingan usaha, khususnya bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) yang kini tidak hanya bersaing secara konvensional, tetapi juga berhadapan langsung dengan kompetitor berbasis marketplace dan kanal daring. Kondisi tersebut menuntut UMKM untuk memiliki kemampuan manajerial yang adaptif, terutama dalam aspek pemasaran digital, pengelolaan operasional, penguatan identitas merek, serta penyusunan strategi harga dan layanan. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas manajemen UMKM dalam menyikapi persaingan usaha berbasis marketplace dan daring melalui strategi optimalisasi yang terstruktur dan aplikatif. Metode pelaksanaan menggunakan pendekatan partisipatif yang terdiri atas tahapan identifikasi kebutuhan mitra, penyusunan materi dan modul pendampingan, pelatihan berbasis praktik, pendampingan penerapan strategi, serta evaluasi ketercapaian program. Materi yang diberikan meliputi pemetaan kondisi usaha (analisis sederhana internal-eksternal), perencanaan pemasaran digital, optimalisasi toko pada marketplace, pengelolaan konten promosi, penyusunan standar layanan pelanggan, serta penguatan pencatatan keuangan sederhana untuk mendukung pengambilan keputusan usaha. Evaluasi dilakukan melalui observasi perubahan perilaku usaha, penilaian pemahaman peserta, dan pemantauan penerapan strategi pada media pemasaran digital yang digunakan. Hasil kegiatan menunjukkan peningkatan pemahaman UMKM terhadap strategi pemasaran daring, kemampuan menyusun konten promosi yang lebih relevan, serta perbaikan tata kelola penjualan melalui marketplace yang lebih sistematis. Selain itu, mitra mulai menerapkan standar operasional sederhana dalam pelayanan pelanggan dan pengelolaan transaksi, sehingga berdampak pada peningkatan kepercayaan konsumen.
Analysis of the Importance of Knowledge Management on Organizational Performance in the Digital Era Indriyani Sinurat; Oslan Juliana Simbolon; Petra Aprianti Gultom; Miska Irani Tarigan
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 2 No. 4 (2025): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v2i4.388

Abstract

The digital era demands that organizations be fast-moving, adaptable, and innovative. With the advancement of information technology, changes in work methods, global competition, and stakeholder demands are becoming increasingly complex. Knowledge Management (KM) plays an important role as a strategic mechanism for identifying, acquiring, storing, sharing, and utilizing knowledge to improve organizational effectiveness and efficiency. In this context, knowledge management becomes one of the important elements for organizations to enhance performance. Knowledge management is not just about collecting data or information, but how organizations can store, share, create, and utilize knowledge to gain a competitive advantage. This article aims to analyze the importance of knowledge management for organizational performance in the digital age, including how the digital era changes the dimensions of knowledge management, how knowledge management contributes to organizational performance, the challenges faced, and their implications. The data obtained for this study were gathered from observations thru interviews with relevant parties and a literature review study by examining the results of empirical research from the past five years (2020–2025). The method used was descriptive literature analysis of 15 scientific articles from accredited national journals. The analysis focuses on the relationship between knowledge management dimensions (knowledge creation, storage, sharing, and application) and organizational performance indicators (financial performance, innovation, productivity, and customer satisfaction). The study results show that the implementation of knowledge management significantly contributes to improving organizational performance, both directly thru increased efficiency and effectiveness of work processes, and indirectly thru strengthening a culture of innovation and organizational learning. This article asserts that an organization's success in the digital age is not solely determined by its ability to adopt technology, but also by its ability to manage and leverage knowledge as a strategic resource. Therefore, knowledge management needs to be systematically integrated into the organization's digital strategy, accompanied by strengthening a learning culture, human resource training, and adaptive information technology systems.  
Co-Authors ahmad syauqi, ahmad Alfons Depari, Oyke Anitha P. Tinambunan Anitha Paulina Tinambunan Anitha Paulina Tinambunan Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Aulia Kusuma Wardani Awaludin, Dipa Teruna Ayu Teresia Hutauruk Badri, Juarsa Bambang Supriyadi Beby Karina F. Sembiring Beby Karina F.S Beby Karina Fawzeea Sembiring Br Sibagariang, Oktaviana Gracella Butar-butar, Hana Putri Cucu Hodijah Djoko Surahmat Donalson Silalahi Elvin Susanto Telaumbanua Endang Sulistya Rini Errie Margery Errie Margery Errie Margery Esli Silalahi Esli Silalahi Etty Zuliawati Zed Guteres, Juniana P Hendrayani, Eka Imanuel Tarigan Indriyani Sinurat Irzan Soepriyadi Jefri Putri Nugraha Juniana P Guteres Kornel Munthe Lusiah Lusiah Manullang, Ida M Margery, Errie Mazzlida Mat Deli Mohamad Sajili Muhammad Hery Santoso Munthe, Andika Supriadi Nauli, Harum Nauli, Mawar Nawiyah Nawiyah Ndruru, Tomas Edin S. Nugroho Djati Satmoko Oslan Juliana Simbolon Pangaribuan, Jonner Parapat Gultom Parhusip, Poltak T. Petra Aprianti Gultom Purba, Betniar Revi Sesario Reza Suranta Barus Rezky Nurbakti Santa Atasya Gurning SAUT PURBA Siahaan, Renni Novia Sibatuara, Tyto Boima Sihombing, Irnawati Sihombing, Sari Monang Silalahi, Donalson Simangunsong, Ruben Simbolon, Oslan Juliana Sinaga, Ria Veronica Sinar Ritonga Sirait, Ritawati Siregar, Ade Perdana Sitanggang, Abdonsius Sitanggang, Darna Sitanggang, Lestari Sitanggang, Lestari Pratiwi Sitompul, Pandapotan SITUMORANG, Melviola Situmorang, Paulina Octavia Sulistyo Budi Utomo Suprianto, Ghalib Suriyani Sinaga, Irma Suryathi, Wayan Suud Ema Fauziah Tambunan, Putri Handini Trisanti, Ayu Yosi Latersia Sitepu Yusi Faizathul Octavia