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All Journal MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal IPTEK Bagi Masyarakat Jurnal Manajemen Bisnis Transportasi dan Logistik Journal of Accounting and Finance Management (JAFM) Indonesian Journal of Sustainability Accounting and Management JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Engagement: Jurnal Pengabdian Kepada Masyarakat Horizon: Indonesian Journal of Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Economics and Accounting Jurnal Pengabdian Masyarakat dan Penelitian Terapan KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Octaviani, Reni Dian
Institut Transportasi Dan Logistik Trisakti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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THE INFLUENCE OF BRAND CULTURE ON PURCHASING DECISIONS WITH USER GENERATED CONTENT AS A MODERATING VARIABLE Tawil, Muhammad Risal; Setiadi, Sandi; Endarwati, Esti Tri; Octaviani, Reni Dian; Utami, Eva Yuniarti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13584

Abstract

Abstract This research is quantitative research with an explanatory approach, namely an approach that uses previous main references as the main source for establishing a basis for finding novelty and research gaps in the research being conducted. The data used in this research is primary data obtained from online distribution of Hyundai employees spread throughout Indonesia. The questionnaire contains statements of agree, strongly agree, normal/average, disagree, and strongly disagree from the 16 question items asked. The data was analyzed using Smart PLS 4.0. The result in this article show that the Brand Culture variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.005, which is more significant than in a number of Brand studies. Image of purchasing decisions which are at 0.012 and 0.024,. This is because the Culuter Brand can provide an icon that is clear, unique and attracts attention. Usually related to culture, the Culture Brand can reach loyal and even fanatical consumers. These results are in line with research . Apart from that, in the third row of Productivity, the third table also shows the same results if the User Generated Content variable can strengthen the influence of the Brand Culuter variable on Purchasing Decisions due to the same thing, namely the P-Values value which is positive and is below the 0.05 significance level. which is 0.000 more significant than the direct tester's 0.05. This expertise is due to the existence of User Generated Content, the dissemination of information about products can spread widely, become known to many people, and delay a number of potential consumers from making purchasing decisions. Keywords: Brand Culuter, Pruchase Decision, User Generated Content
Analisis Efisiensi Distribusi Barang dengan Metode Data Envelopment Analysis (DEA) Pada PT Nurul Fikri Bina Prestasi 2024 Herino, Herino; Abdurachman, Edi; Budi Setiawan, Edhie; Sari, Mustika; Dian Octaviani, Reni
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2460

Abstract

Efisiensi operasional menjadi aspek krusial dalam pengelolaan lembaga pendidikan nonformal seperti bimbingan belajar, khususnya dalam distribusi bahan ajar dan biaya operasional. Penelitian ini bertujuan untuk mengevaluasi tingkat efisiensi unit-unit bimbingan belajar PT. Nurul Fikri dalam pengadaan bahan ajar dan biaya operasional serta mengidentifikasi sumber ketidakefisienan yang terjadi. Metode yang digunakan adalah Data Envelopment Analysis (DEA) dengan pendekatan input-oriented dan asumsi Constant Return to Scale (CRS) serta Variable Return to Scale (VRS), dengan analisis slack untuk mengidentifikasi potensi perbaikan. Hasil menunjukkan bahwa sebagian besar unit belum mencapai efisiensi penuh pada pendekatan CRS namun menunjukkan efisiensi pada VRS, mengindikasikan bahwa permasalahan utama terletak pada skala operasional bukan efisiensi teknis; nilai slack yang tinggi ditemukan terutama pada komponen biaya fotokopi, alat rumah tangga, dan gaji staf lokasi, dengan unit seperti Sudirman, Buah Batu, dan Antapani sebagai contoh tidak efisien meskipun kepuasan pelanggan meningkat. Kesimpulan penelitian ini menegaskan pentingnya penyesuaian skala operasional dan pengelolaan biaya untuk mencapai efisiensi penuh. Implikasinya, manajemen perlu menerapkan pendekatan berbasis data dalam evaluasi kinerja unit dan pengambilan kebijakan, serta menjaga kualitas layanan meskipun efisiensi ditingkatkan.
Community-Based Learning for Sustainable and Reverse Logistics: Building a Cross-Border Practice Community Nasution, Nursery Alfaridi S; Octaviani, Reni Dian; Sari, Mustika; Anashkina, Nataliia; Firdaus, Muhammad Iqbal; Thabah, Asep Ali
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2025): November 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i2.2060

Abstract

The global logistics industry faces increasing challenges related to environmental sustainability and resource management. Sustainable logistics and reverse logistics are essential concepts that help reduce environmental impact, enhance operational efficiency, and support the circular economy. However, awareness and understanding of these concepts among emerging logistics practitioners and community members remain limited. This study presents the outcomes of an online community engagement program aimed at establishing a logistics learning community focused on sustainable and reverse logistics. The program involved collaborative activities between facilitators from Ural State University of Railway Transport, Russia, and participants representing the logistics practice community. Learning outcomes were measured through pre- and post-tests, showing a significant improvement in the average score from 41.1 to 87.4, demonstrating the program’s success in building practical knowledge and application of sustainable logistics. To enhance the real-world application of knowledge, the program integrated small-group discussions where participants collaboratively worked on local case studies to apply the principles learned. This initiative offers valuable insights for designing future cross-border educational outreach and international academic collaboration using digital platforms.
Integrasi Kecerdasan Buatan dalam Penulisan Buku Akademik: Model Pengembangan Kompetensi Dosen Berkelanjutan Astri Rumondang Banjarnahor; Juliater Simarmata; Yulianti Keke; Euis Saribanon; Reni Dian Octaviani
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8735

Abstract

This community service program aims to enhance lecturers’ competence in book writing assisted by Artificial Intelligence (AI) as part of strengthening the implementation of the Tri Dharma Perguruan Tinggi. The training was conducted at the Institute of Transportation and Logistics Trisakti through a participatory approach encompassing five integrated stages: needs analysis, module development, online training implementation, intensive mentoring, and evaluation with follow-up actions. The results demonstrated significant improvement in participants’ understanding of academic book structure and writing techniques, writing speed, and confidence in utilizing AI as a creative partner (co-writer). AI was proven to play a strategic role in idea formulation, manuscript editing, reference management, and enhancing the quality of academic language. However, challenges related to ethical AI usage, academic integrity, and digital literacy remain essential areas for improvement. Overall, this training contributes to developing a productive, ethical, and sustainable digital literacy ecosystem in academia and serves as an innovative model for strengthening lecturers’ capacities toward higher education transformation in the digital era.
Determination of Employee Engagement: Analysis of Servant Leadership, Organizational Commitment, Compensation, and Career Development in Middle-Class College Yosi Pahala; Lira Agusinta; Nursery Alfarizi Nasution; Esternilus Edwin Lermatan; Reni Dian Octaviani
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2348

Abstract

The study aims to investigate the factors influencing employee engagement in these institutions, with a particular focus on servant leadership, organizational commitment, compensation, and career development. Using a mixed method approach, data will be collected through surveys and interviews from faculty and staff members at a secondary education institution representing the middle class. The method used in this scientific article is quantitative, with the population coming from employees of a campus with various faculties where the distribution of questionnaires is carried out online and in person, dissemination is carried out for one month and returns the results of questionnaires received as many as 37 answers, then this data is processed with the help of SPSS 24. Data analysis with the results of analysis and interpretation is conveyed in the results of this scientific article as a form of answer from the data that has been entered. Organizational Commitment has a significant correlation with employee engagement and employee engagement. This shows the importance of organizational commitment in influencing employee engagement and engagement levels. The correlation between Servant Leadership, Compensation, and Career Development with other variables tends to be weak and not statistically significant. This suggests the need for further research to understand the relationship between these factors and employee engagement and employee engagement. Institutional recommendations can improve employee engagement and their engagement, which in turn can improve overall organizational performance and success.
Factors Influencing Seller’s Satisfaction of E-Commerce Platforms Octaviani, Reni Dian; Suminar, Ratna; Usman, Agus; Rahmawati, Fani; Rosid, Rijal; Mafrudoh, Lut
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5363

Abstract

The rapid growth of the online marketplace sector has transformed the way sellers operate their businesses in the digital age. The choice of online marketplace platform is a strategic decision as it directly influences market reach, operational efficiency and seller satisfaction. This study aims to analyse the influence of promotions, transaction costs, delivery services, and vendor support on seller satisfaction when selecting an online marketplace platform. The study employs a quantitative approach using a survey method involving 100 sellers operating in the Central Java region. Data were collected via a structured questionnaire and analysed using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results indicate that promotions, transaction costs, delivery services, and vendor support have a positive influence on seller satisfaction. Among these four factors, vendor support has the most significant influence on seller satisfaction when using online marketplace platforms. These findings suggest that the technical support and services provided by platform operators play a crucial role in enhancing seller satisfaction and the continued use of the platform by sellers.
Sosialisasi Keamanan Penggunaan Motor Listrik Untuk Siswa SMA 62 Jakarta Mustika Sari; Reni Dian Octaviani; Edi Abdurachman
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i2.474

Abstract

Sosialisasi mengenai keamanan dalam penggunaan motor listrik menjadi hal yang sangat penting untuk mengurangi risiko yang terkait. Upaya sosialisasi tersebut menjadi krusial dalam meningkatkan pemahaman dan kesadaran masyarakat tentang aspek keamanan yang terkait dengan penggunaan motor listrik, termasuk sistem keamanan, prosedur pengisian daya yang aman, penanganan baterai, dan perawatan yang tepat. Faktor risiko seperti potensi kecelakaan, risiko kebakaran, dan keamanan selama pengisian daya juga mendapat perhatian khusus. Diharapkan melalui sosialisasi, pelatihan, dan penerapan teknologi keamanan inovatif, masyarakat dapat merespons penggunaan motor listrik dengan pemahaman yang lebih baik tentang aspek keamanannya. Dengan demikian, peningkatan kesadaran ini diharapkan dapat mengurangi risiko kecelakaan dan masalah keamanan lainnya yang terkait dengan penggunaan motor listrik, sehingga penggunaan motor listrik menjadi lebih aman dan berkelanjutan di masa mendatang.
Asuransi Sebagai Pengalihan Risiko bagi Siswa SMK di Jakarta Timur Nursery Alfaridi S Nasution; Reni Dian Octaviani; Yosi Pahala; Juliater Simarmata; Mustika Sari
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i2.482

Abstract

Jumlah kendaraan pribadi di Indonesia meningkat setiap tahunnya, peningkatan tersebut di dominasi oleh sepeda motor. Sayangnya, hal ini juga diikuti oleh meningkatnya jumlah kecelakaan kendaraan bermotor khususnya sepeda motor di Indonesia, yang korbannya di dominasi oleh generasi muda. Sosialisasi ini dilakukan untuk memberikan informasi lebih jelas tentang asuransi yang dapat mengalihkan risiko ketika terjadi kecelakaan lalu lintas. Pada sosialisasi tersebut ditemukan bahwa belum banyak peserta yang memahami asuransi kecelakaan. Melalui sosialisasi ini, diharapkan generasi muda memahami manfaat perlindungan finansia yang diperoleh. Sehingga, peserta sosialisasi dapat membuat keputusan yang cerdas tentang melindungi keluarga, aset, dan diri mereka sendiri. Selain itu, juga mengajarkan generasi muda tentang manajemen risiko, pentingnya perencanaan keuangan, dan membiarkan mereka melihat masa depan dengan lebih percaya diri.
Meningkatkan Loyalitas Penumpang Kapal: Analisis Kualitas Layanan, Promosi, Keselamatan Pelayaran dan Infrastruktur Alfais Amin Darmawan; M. Arif Hernawan; Sarinah Sihombing; Euis Saribanon; Reni Dian Octaviani; Irwan Chairuddin; Yulianti Keke; Primadi Candra Susanto
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8204

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, promosi, keselamatan pelayaran, dan infrastruktur terhadap loyalitas penumpang kapal melalui pendekatan sintesis literatur. Metode yang digunakan adalah pendekatan kualitatif dengan Systematic Literature Review (SLR) terhadap 30 artikel ilmiah yang bersumber dari jurnal internasional bereputasi dan jurnal nasional terakreditasi. Proses analisis dilakukan melalui tahapan identifikasi, seleksi, dan sintesis menggunakan thematic analysis untuk mengidentifikasi pola hubungan antar variabel. Hasil penelitian menunjukkan bahwa: 1) Kualitas layanan berpengaruh terhadap loyalitas penumpang kapal; 2) Promosi berpengaruh terhadap loyalitas penumpang kapal; 3) Keselamatan pelayaran berpengaruh terhadap loyalitas penumpang kapal; 4) Infrastruktur berpengaruh terhadap loyalitas penumpang kapal.
Factors Influencing Seller’s Satisfaction of E-Commerce Platforms Reni Dian Octaviani; Ratna Suminar; Agus Usman; Fani Rahmawati; Rijal Rosid; Lut Mafrudoh
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5363

Abstract

The rapid growth of the online marketplace sector has transformed the way sellers operate their businesses in the digital age. The choice of online marketplace platform is a strategic decision as it directly influences market reach, operational efficiency and seller satisfaction. This study aims to analyse the influence of promotions, transaction costs, delivery services, and vendor support on seller satisfaction when selecting an online marketplace platform. The study employs a quantitative approach using a survey method involving 100 sellers operating in the Central Java region. Data were collected via a structured questionnaire and analysed using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results indicate that promotions, transaction costs, delivery services, and vendor support have a positive influence on seller satisfaction. Among these four factors, vendor support has the most significant influence on seller satisfaction when using online marketplace platforms. These findings suggest that the technical support and services provided by platform operators play a crucial role in enhancing seller satisfaction and the continued use of the platform by sellers.
Co-Authors Agus Setiawan Agus Sulistiyono Agus Usman Agusinta, Lira Aisyah Rahmawati Aisyah Rahmawati Alfais Amin Darmawan Alfarizi Nasution, Nursery Ali, R Iskandar Anashkina, Nataliia Andre Prananto Asep Ali Thabah, Asep Ali Aswanti Setyawati Banjarnahor, Astri Rumondang Budi Setiawan, Edhie Cecep Pahrudin, Cecep Charles AN, Charles Deni Agus Kurniawan Deni Deni, Deni Agus Kurniawan Diana Sari Dinar Hoerun Nisa Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Edi Abdurachman Eduard Alfian Syamsya Sijabat Edwin Lermatan, Esternilus Endarwati, Esti Tri Esternilus Edwin Lermatan Esti Tri Endarwati Euis Saribanon, Euis Eva Yuniarti Utami Evi Herawati Fani Rahmawati Ghafar, Abdul Gugyh Susandy Hanifah Hanifah hanifah hanifah Herino Herino Herino, Herino Ika Utami Yulihapsari Indri Yusnita Indri Yusnita, Indri Indriyati Indriyati Irwan Chairuddin Jermanto Setia Kurniawan Jermanto Setia Kurniawan Juliater Simamarta Juliater Simarmata Juliater Simarmata Juliater Simarmata Juliater Simarmata Lermatan, Edwin Lira Agusinta Lut Mafrudoh M. Arif Hernawan Mafrudoh, Lut Muhamad Risal Tawil Muhammad Iqbal Firdaus Muhammad Iqbal FIrdaus, Muhammad Mustika Sari Mustika Sari Mustika Sari, Mustika Nursery Alfaridi S Nasution Prananto, Andre Prihassyaira, Aditiya Dwi Primadi Candra Susanto R Iskandar Ali Rahmawati, Fani Ratna Suminar Riffat, Muhammad Rijal Rosid Rita Komaladewi Rosid, Rijal Sandi Setiadi Sarinah Sihombing Sarinah Sihombing Setiadi, Sandi Simarmata, Jean Sebastian Simarmata, Jeremy Ephraim Suminar, Ratna Susi Yasmin Undang Juju Usman, Agus Utami, Eva Yuniarti Widyanto, Prima Winy Nuwita Wynd Rizaldy Yosi Pahala Yosi Pahala Yosi Pahala, Yosi Yulianti Keke Yuliantini Yuliantini Zaenal Abidin Zaenal Abidin