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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal IPTEK Bagi Masyarakat Jurnal Manajemen Bisnis Transportasi dan Logistik Journal of Accounting and Finance Management (JAFM) Indonesian Journal of Sustainability Accounting and Management Horizon: Indonesian Journal of Multidisciplinary Greenation International Journal of Economics and Accounting Jurnal Pengabdian Masyarakat dan Penelitian Terapan KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Octaviani, Reni Dian
Institut Transportasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Digital Marketplace Training for Strengthening Rural Capacity at Kademangan Village, Cianjur, Indonesia Mustika Sari; Reni Dian Octaviani; Nursery Alfaridi Nasution
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1594

Abstract

The digital transformation of MSMEs is a crucial strategy for enhancing competitiveness and business sustainability in the digital economy. This Community Service (PKM) activity aims to enhance the capacity of MSMEs in Kademangan Village, Cianjur Regency, to utilize the marketplace as a digital marketing tool. The method used was training and direct mentoring for 21 MSMEs through material delivery, practice, and interactive discussions. The results of the activity showed an increase in participants' digital literacy, particularly in creating online stores, managing products, promoting strategies, and managing orders and customer service. A post-training evaluation showed that 90% of participants felt ready to implement online businesses independently. This activity contributed to strengthening the digital capacity of village MSMEs and supporting the development of a technology-based economy.
Co-Authors Agus Setiawan Agus Sulistiyono Agus Usman Aisyah Rahmawati Aisyah Rahmawati Andre Prananto Aswanti Setyawati Banjarnahor, Astri Rumondang Cecep Pahrudin, Cecep Deni Agus Kurniawan Deni Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Eduard Alfian Syamsya Sijabat Esternilus Edwin Lermatan Esti Tri Endarwati Euis Saribanon Euis Saribanon, Euis Eva Yuniarti Utami Evi Herawati Fani Rahmawati hanifah hanifah Hanifah Hanifah Herino Herino Ika Utami Yulihapsari Indri Yusnita Indri Yusnita, Indri Irwan Chairuddin Jermanto Setia Kurniawan Juliater Simarmata Juliater Simarmata Juliater Simarmata Lira Agusinta Lut Mafrudoh Muhamad Risal Tawil Muhammad Iqbal Firdaus Muhammad Iqbal FIrdaus, Muhammad Mustika Sari Nursery Alfaridi S Nasution Primadi Candra Susanto R Iskandar Ali Ratna Suminar Rijal Rosid Sandi Setiadi Sarinah Sihombing Undang Juju Winy Nuwita Wynd Rizaldy Yosi Pahala Yosi Pahala Yulianti Keke Yuliantini Yuliantini Zaenal Abidin