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Ari Prabowo
Universitas Potensi Utama, Indonesia
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PUBLIC SPEAKING 5.0: EFFECTIVE COMMUNICATION TRAINING FOR GEN Z IN THE COMPETITIVE DIGITAL WORKPLACE Ari Prabowo; Yahya Tanjung; Ananda Fitriani Dewi; Austin Alexander Parhusip; Taufiq Risal; Yusriadi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

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Abstract

Public Speaking 5.0 Training is an activity aimed at improving effective communication skills in Gen Z in facing the increasingly dynamic digital workplace competition. This activity was held on Wednesday, April 7, 2026, at the Study Room (Aula). Gen Z is known as a generation close to technology, but not all have the courage and skills to speak in public in a structured, confident, and persuasive manner. This training equips participants with a basic understanding of public speaking, message-building techniques, body language usage, nervousness management, and the ability to convey ideas interestingly, both in person and through digital media. The activity method is carried out through material delivery, interactive discussions, presentation simulations, speaking practice, and providing direct feedback to participants. Through this activity, participants are expected to be able to increase self-confidence, think more critically, and build a positive personal branding. Public speaking skills are an important competency because today's workplace demands not only mastery of technology, but also communication, collaboration, and adaptation skills. Thus, this training is expected to shape Gen Z who are communicative, creative, professional, and ready to compete in the era of digital transformation.
ANALYSIS OF PRICE PERCEPTION, WORD OF MOUTH AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT BAMBU UNGU RESTO Jihan Nabila; Ari Prabowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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The F&B business is one of the most popular businesses among various segments of society, from the lower to the upper classes. This is because food and beverages are among the primary human needs. Increasingly fierce competition in the culinary industry requires businesses to understand the factors that influence customer satisfaction in order to maintain customer loyalty. This study aims to analyze the influence of price perception, word of mouth, and customer experience on customer satisfaction at Bambu Ungu Resto. The method used was a quantitative approach, with data collection techniques through the distribution of questionnaires to 120 respondents, who are Bambu Ungu Resto customers. Data were analyzed using statistical tests including t-tests and simultaneous tests. The results showed that partially, price perception had no significant effect on customer satisfaction, while word of mouth and customer experience had a positive and significant effect on customer satisfaction. Simultaneously, price perception, word of mouth, and customer experience had a positive and significant effect on customer satisfaction. These findings indicate that customer satisfaction is more influenced by perceived experience and recommendations from other consumers than by price.
Analysis of Online Customer Reviews, Influencer Endorsements, and Price Perceptions on Purchasing Decisions for Eiger Products in the Sumut Indonesia Climbing Community Ajie Dwi Tandayu; Ari Prabowo; Aisyah Azhar Adam
Harmoni Economics: International Journal of Economics and Accounting Vol. 1 No. 4 (2024): November : Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v1i4.33

Abstract

Purchase Decision is a decision to buy a product or brand you like, but two factors can arise between purchase intention and purchase decision. This research aims to determine the influence of online customer reviews, influencer endorsements and price perceptions on purchasing decisions. The type of research used in this research is quantitative research. In determining the research sample, the Slovin formula was used, where the number of samples obtained was 100 samples. Data was collected using a questionnaire that had been tested for validity and reliability and processed using SPPSS 26. Based on the partial test, the Online Customer Review variable had a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra Climber Community. A value of t-count of 8.139 > 1.66 t-table was obtained, then the Endorsement Influencer variable had a positive and significant influence on Purchasing Decisions, a value of t-count of 2.169 > 1.66 t-table was obtained, and the Price Perception variable had a positive and significant influence on Purchase Decisions with a t-count value of 3.885 > 1.66 t-table . Simultaneous test results show that the online customer review (X1), influencer endorsement (X2) and price perception variables (X3) together have a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra climbing community.
THE INFLUENCE OF LOCATION MOBILITY AND SAMAHAH SERVICE HOSPITALITY ON MOBILE COFFEE SALES VOLUME IN MEDAN CITY WITH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE Nanda Fitria Aulanda; Nina Annisa; Nur Fatiha Utami Nasution; Ari Prabowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the effect of location mobility and samahah service hospitality on mobile coffee sales volume in Medan City, with consumer buying interest as an intervening variable. This research uses a quantitative approach with a sample size of 400 respondents who are consumers of mobile coffee. The data analysis technique employs SmartPLS version 3 through outer model and inner model testing. The results show that location mobility has a negative and significant effect on sales volume, while samahah service hospitality has a positive and significant effect on sales volume. Location mobility and samahah service hospitality have a positive and significant effect on consumer buying interest. Consumer buying interest also has a positive and significant effect on sales volume. In addition, consumer buying interest is proven to significantly mediate the effect of location mobility and samahah service hospitality on sales volume. The findings of this study emphasize that high mobility creates a suppressor effect that reduces sales consistency, while implementing ethical hospitality and smart relocation scheduling play an important role in maximizing transaction rates.
Pelatihan Akad Pembiayaan Syariah sebagai Upaya Mengurangi Ketergantungan Masyarakat terhadap Praktik Rentenir Muhammad Abrar Kasmin Hutagalung; Ari Prabowo; Alim Murtani; Muhammad Ridwan; Siti Marisa Hafifah
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 5 No. 2 (2026): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v5i2.165

Abstract

Interest-based lending practices by moneylenders remain a significant challenge for communities and micro-enterprises in Dusun 9, Sei Rotan Village, Percut Sei Tuan District, Deli Serdang Regency. Limited Islamic financial literacy has resulted in a lack of understanding of Sharia-compliant financing alternatives. This community service program aimed to enhance public understanding of Islamic financing contracts and encourage the utilization of Islamic financial institutions as alternative funding sources. The program employed socialization sessions, training workshops, interactive discussions, and evaluations through pre-tests and post-tests. Participants included micro and small business owners, community leaders, and local residents. The results indicated a substantial improvement in participants’ understanding of riba, murabahah, mudharabah, musyarakah, and qardh contracts. The average participant score increased from 58.4 before the training to 84.7 after the training. Furthermore, participants demonstrated a greater interest in utilizing Islamic financing services rather than interest-based loans. This program contributed to strengthening Islamic financial literacy and supporting community economic empowerment through the adoption of Sharia-compliant financing practices
TREN KOREAN WAVE, SERVICE QUALITY, DAN PRODUCT VARIATION: FAKTOR PENENTU PURCHASE INTENTION KONSUMEN MAKANAN KOREA DI K3 MART MEDAN MERDEKA Ari Prabowo; Yahya Tanjung; Ananda Fitriani Dewi
Zona Manajerial: Program Studi Manajemen (S1) Vol 16 No 1 (2026): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v16i1.2223

Abstract

Tujuan penelitian ini adalah untuk menentukan dan menganalisis pengaruh parsial dan simultan dari variabel korean wave, service quality, dan product variation terhadap purchase intention konsumen makanan korea di K3 Mart Medan Merdeka. Jenis pendekatan penelitian ini adalah penelitian asosiatif kausal, untuk menentukan hubungan antara satu atau lebih variabel, dengan metode penelitian yang digunakan adalah metode kuantitatif. Studi ini menggunakan analisis regresi linier berganda dengan alat nalisis SPSS versi 25. Penelitian ini dilakukan mulai dari bulan November 2025 – Februari 2026, di k3 mart medan merdeka. Populasi dalam penelitian ini adalah seluruh konsumen yang datang ke K3 Mart Medan Merdeka jumlahnya tidak dapat diprediksi/diketahui, sehingga karena keterbatasan waktu, biaya, dan hal-hal lain, sampel penelitian diambil menggunakan rumus zikmund dengan menentukan 100 responden, yaitu konsumen makanan korea di K3 Mart Medan Merdeka. Hasil penelitian menjelaskan bahwa korean wave, service quality dan product variation secara parsial dan simultan memiliki pengaruh signifikan terhadap purchase intention. Hasil uji penentuan menjelaskan bahwa nilai adjusted r square sebesar 0,698 berarti 69,8% dari faktor-faktor yang mempengaruhi keputusan pembelian dijelaskan oleh korean wave, service quality dan product variation. Sementara itu, sisa 30,2% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam studi ini.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING PADA KONSUMEN UMKM KULINER DI KOTA MEDAN Putri Mauliza; Ari Prabowo
Zona Manajerial: Program Studi Manajemen (S1) Vol 16 No 1 (2026): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v16i1.2242

Abstract

Abstrak – Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing terhadap keputusan pembelian konsumen UMKM kuliner di Kota Medan dengan brand trust sebagai variabel intervening. Pendekatan yang digunakan adalah penelitian kuantitatif dengan teknik pengambilan sampel non-probability sampling, yaitu purposive sampling. Sampel berjumlah 120 responden yang merupakan konsumen UMKM kuliner di Kota Medan yang mengikuti akun media sosial pelaku UMKM minimal selama satu bulan dan pernah melakukan pembelian. Pengumpulan data dilakukan melalui kuesioner online dengan skala Likert lima poin. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Square (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: (1) social media marketing berpengaruh positif dan signifikan terhadap brand trust (β = 0,672; p < 0,001); (2) brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,498; p < 0,001); (3) social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,341; p < 0,001); dan (4) brand trust memediasi secara parsial pengaruh social media marketing terhadap keputusan pembelian (β = 0,335; p < 0,001). Implikasi dari penelitian ini adalah pelaku UMKM kuliner di Kota Medan perlu memperkuat aktivitas social media marketing dengan menonjolkan dimensi entertainment, interaction, trendiness, customization, dan word of mouth untuk membangun kepercayaan merek (brand trust) yang pada akhirnya akan meningkatkan keputusan pembelian konsumen. Kata Kunci: Social Media Marketing, Brand Trust, Keputusan Pembelian, UMKM, SmartPLS
Analisis Customer Experience Dan Content Attractiveness Terhadap Repurchase Intention Pada Konsumen Digital Beauty Brand Skintific Ari Prabowo; Aisyah Azhar Adam; Yahya Tanjung; Austin Alexander Parhusip
ACCUMULATED JOURNAL Vol 8 No 1 (2026): ACCUMULATED JOURNAL (Januari 2026)
Publisher : LPPM Univ Potensi Utama

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis customer ezperience dan content attractiveness terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop. Adapun jenis pendekatan penelitian menggunakan pendekatan asosiatif serta metode yang digunakan ialah metode kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen beauty brand Skintific di Tiktokshop pada area Kota Medan, Sumatera Utara yang melakukan pembelian ulang dengan jumlah yang tidak diketahui dengan pasti. Metode penarikan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Guna menentukan sampel dengan jumlah populasi yang tidak diketahui maka peneliti dalam hal ini menggunakan rumus Lameshow. Maka adapun jumlah sampel penelitian adalah 120 responden yaitu konsumen beauty brand Skintific di Tiktokshop. Hasil penelitian menunjukkan bahwa customer experience secara parsial berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop, content attractiveness secara parsial berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop, customer experience dan content attractiveness secara simultan berpengaruh signifikan terhadap repurchase intention pada konsumen digital beauty brand Skintific di Tiktokshop.
Analisis Customer Trust Dan Shopping Emotion Terhadap Purchase Intention Pada Konsumen Brand Fashion UNIQLO Di Kota Medan Aisyah Azhar Adam; Ari Prabowo; Shofyan Roni; Yahya Tanjung
ACCUMULATED JOURNAL Vol 8 No 1 (2026): ACCUMULATED JOURNAL (Januari 2026)
Publisher : LPPM Univ Potensi Utama

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis customer trust dan shopping emotion terhadap purchase intention pada konsumen brand fashion Uniqlo di Kota Medan. Metode yang digunakan ialah metode kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen brand faashion Uniqlo di Kota Medan dengan jumlah yang tidak diketahui dengan pasti. Metode penarikan sampel menggunakan metode non-probability sampling dengan teknik accidental sampling. Guna menentukan sampel dengan jumlah populasi yang tidak diketahui maka peneliti dalam hal ini menggunakan rumus Lameshow. Maka adapun jumlah sampel penelitian adalah 100 responden yaitu konsumen brand fashion Uniqlo di Kota Medan. Hasil penelitian menunjukkan bahwa customer trust secara parsial berpengaruh signifikan terhadap purchase intention pada konsumen brand fashion Uniqlo di Kota Medan, shopping emotion secara parsial berpengaruh signifikan terhadap purchase intention pada konsumen brand fashion Uniqlo di Kota Medan, customer trust dan shopping emotion secara simultan berpengaruh signifikan terhadap purchase intention pada konsumen brand fashion Uniqlo di Kota Medan.
Analisis Cita Rasa, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Wizzmie Cabang Pancing Medan Yahya Tanjung; Ari Prabowo; Aisyah Azhar Adam; Tika Nurmala Sari
ACCUMULATED JOURNAL Vol 8 No 1 (2026): ACCUMULATED JOURNAL (Januari 2026)
Publisher : LPPM Univ Potensi Utama

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Abstract

Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh secara parsial dan simultan variabel cita rasa, harga dan kualitas pelayanan terhadap kepuasan konsumen. Jenis pendekatan penelitian ini adalah penelitian asosiatif kausal, untuk mengetahui hubungan antara satu variabel atau lebih, dengan metode penelitian yang digunakan adalah metode kuantitatif. Penelitian ini menggunakan analisis regresi linier berganda dengan dasar analisis SPSS versi 25. Populasi dalam penelitian ini adalah seluruh konsumen yang datang ke Wizzmie yang jumlahnya tidak dapat diketahui secara pasti, sehingga karena keterbatasan waktu, biaya dan lain-lain, maka sampel penelitian diambil dengan menggunakan metode Rumus Zikmund dengan menentukan 100 responden yaitu konsumen yang datang ke Wizzmie. Hasil penelitian menjelaskan bahwa pemasaran digital dan gaya hidup hedonis secara parsial dan simultan berpengaruh signifikan terhadap perilaku konsumen. Hasil uji determinasi menjelaskan bahwa Nilai adjusted R square 0,830 dapat disebut koefisien determinasi, hal ini berarti 0,830 (83%) kepuasan konsumen dapat diperoleh dan di jelaskan oleh cita rasa, harga dan kualitas pelayanan sedangkan sisanya 17% (100% - 83% = 17%) dijelaskan oleh variabel diluar model yang tidak diteliti.
Co-Authors 1Dian Kurnia Afiandi Achmad Faujzi Adam Saman Prakoso Adam, Aisyah Azhar Ahmad Agung Satrio Aisyah Azhar Adam Aisyah Azhar Adam Ajie Dwi Tandayu Akila, Febi Alim Murtani Ami Natuz Zahara Ami Natuz Zahara Ananda Fitriani Dewi Anandya Wahyu Lestari Andi Yudha Erlangga Anggy Auliawan Arini, Diah Putri Azzahra, Najwa Salsabilla Azzahri, Shilvani Catur Puji Rahayu Dewi, nanda Fitriani Dhiba Daru Narendra Dian Mahardi Lestari Dias Destya Kharisma Dina Fitri Ana Eka Purnama Sari Erlangga, Andi Yudha Etty Sri Wahyuni Eva Solita Pasaribu Fenny Indrawanti Gloria Gita Putri Ginting Henny Saida Flora Henry Apan Henry Aspan Idelfonsus Worong Indawati Lestari Jihan Nabila Jumeida Simatupang Karromatul Mustika Permatasari Kurniawan, Dinanta Lestari, Dian Mahardi lubis, kartika sari Mahlia, Mahlia Maliky, AnggiPutri Mei Krisniati Gulo Mikho Janu Bactiar Moh. Miftakhuddin Zuhri Muhajir Muhajir Muhammad Abrar Kasmin Hutagalung Muhammad Iffan Ardani Muhammad Ridwan MUHAMMAD YUSUF Nadya Riska Ilmi Nanda Fitria Aulanda Nanda Fitria Aulanda Nasution, Tazkiatul Amalia Natswa Grasilia Wijaya Nina Annisa Nur Fatiha Utami Nasution Nurur Rosyidah Pardede, Henry Dunan Parhusip, Austin Alexander Pipit Buana Sari Pratiwi, Nanda Ika Puput Fazria Novita Sari Purwitha Sari Putri Mauliza Putri Mauliza Ramadhan, Faris Rani Adillah Rezah Hose Alfredo Rifda Fitrianty Riska, A. Rozaini Rozaini Santi Rizki Saragih, Doris Yolanda Sari, Tika Nirmala Shilvani Azzahri Shofyan Roni Shopyan Roni Simarmata, Hengki Mangiring Parulian Simarmata, Poltak Pardamean Sipayung, Rosintan Siregar, Ratih Anggraini Siti Marisa Hafifah Siti Nur Asiyah SRI RAHAYU Suci Firdaus Sundjoto, Sundjoto Surya Bakti Syukron Hidayat Pane Tahlia Eka Rafiti Tampubolon, Jusra Tanjung, Safira Tarigan, Tegar Dermawan Taufik Risal Taufiq Risal Tegar Ilmawan Tika Nirmala Sari Tika Nirmala Sari Tika Nurmala Sari Titania Maynur Mahanani Ulfa Rahmawati Vivi Dwi Purwati Wawan Akbar Wisnu Rayhan Adithya Wulan Dewi Yahya Tanjung Yahya Tanjung Yahya Tanjung Yossie Rossanty Yuli Arnida Pohan Yusriadi Yusriadi Yusriadi Zahara, Ami Natuz