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Ari Prabowo
Universitas Potensi Utama, Indonesia
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Analisis Experiental Marketing, Word of Mouth, dan Online Customer Review terhadap Keputusan Pembelian pada PT. Alfa Scorpii Mahlia, Mahlia; Prabowo, Ari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8083

Abstract

Perkembangan industri motor saat ini mulai berkembang pesat, hal ini berhubungan dengan berbagai macam produk motor yang berkembang. Indonesia terdapat berbagai macam merek sepeda motor, seperti Yamaha, Honda, Kawasaki dan Suzuki yang lebih banyak diminati oleh masyarakat. Yang membuat perusahaan–perusahaan sepeda motor harus lebih bekerja keras untuk mengembangkan produknya baik dalam kualitas produk, harga dan citra produk. Penelitian ini bertujuan untuk menganalisis experiental marketing, word of mouth dan online customer review terhadap keputusan pembelian pada PT. Alfa Scorpii. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif, Populasi dalam penelitian ini seluruh konsumen PT. Alfa Scorpii di Medan Marelan, Kota Medan, Sumatera Utara. Sampel penelitian ini berjumlah 150 responden. Metode penarikan sampel menggunakan non-probability sampling dengan teknik purposive sampling, berdasarkan kriteria seperti konsumen yang membeli produk alfa scorpii di kawasan Medan Marelan. Alat analisis data menggunakan program SPSS versi 25. Hasil penelitian menunjukkan bahwa experiental marketing, word of mouth dan online customer review secara parsial dan simultan berpengaruh signifikan terhadap keputusan pembelian pada PT. Alfa Scorpii. Dengan hasil analisis determinasi sebesar perolehan nilai Adjusted R square 0,874 dapat disebut koefisien determinasi, hal ini berarti 0,874 (87,4%) Keputusan pembelian dapat diperoleh dan di jelaskan oleh experiental marketing, word of mouth, online customer review sedangkan sisanya sebesar 12,6% dijelaskan oleh variabel diluar model yang tidak diteliti.
Sosialisasi Pemanfaatan Bunga Telang sebagai Peluang Usaha UMKM bagi Ibu Rumah Tangga di Desa Pohjejer Ulfa Rahmawati; Idelfonsus Worong; Catur Puji Rahayu; Vivi Dwi Purwati; Nurur Rosyidah; Dias Destya Kharisma; Karromatul Mustika Permatasari; Mikho Janu Bactiar; Suci Firdaus; Moh. Miftakhuddin Zuhri; Titania Maynur Mahanani; Puput Fazria Novita Sari; Muhammad Iffan Ardani; Natswa Grasilia Wijaya; Siti Nur Asiyah; Achmad Faujzi; Muhajir Muhajir; Wulan Dewi; Dina Fitri Ana; Tahlia Eka Rafiti; Fenny Indrawanti; Ari Prabowo; Dhiba Daru Narendra; Tegar Ilmawan
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 3 No. 2 (2026): April: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v3i2.3159

Abstract

The Impactfull Community Service Program (KKN) of Universitas Mayjen Sungkono in Pohjejer Village was conducted to optimize the utilization of butterfly pea flower (Clitoria ternatea) as a local resource that has not been fully utilized. The main problem faced by the community, particularly housewives, is the limited knowledge and skills related to the benefits, processing techniques, and business opportunities of butterfly pea flowers. This program aimed to enhance community knowledge and skills in processing butterfly pea flowers into herbal beverage products with economic value and the potential to be developed as home-based enterprises. The implementation methods included a community organizing approach, participatory socialization, interactive discussions, and direct demonstrations of herbal beverage production using butterfly pea flowers. The results indicated an improvement in participants’ understanding of the health benefits of butterfly pea flowers, appropriate processing methods, and their potential development as MSME products. In addition, the program increased participants’ interest and motivation to independently produce herbal beverages as an additional source of household income. Overall, this KKN program had a positive impact on encouraging the utilization of local resources to improve household economic conditions and empower rural communities.
Makna Membaca bagi Siswa Sekolah Dasar: Kajian Fenomenologi terhadap Budaya Literasi Sekolah Rani Adillah; Wawan Akbar; Ari Prabowo
Jurnal Cahaya Edukasi Vol 3 No 1 (2026): Jurnal Cahaya Edukasi
Publisher : Cahaya Smart Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63863/jce.v3i1.307

Abstract

Penelitian ini bertujuan untuk mengungkap makna membaca bagi siswa sekolah dasar dalam konteks budaya literasi sekolah. Membaca merupakan keterampilan dasar yang penting dalam pembelajaran Bahasa Indonesia, namun dalam praktiknya sering dipahami sebatas kegiatan rutin tanpa memperhatikan pengalaman dan pemaknaan siswa. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi. Subjek penelitian adalah siswa kelas V sekolah dasar yang dipilih secara purposive. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa membaca dimaknai siswa sebagai kegiatan untuk menambah pengetahuan, sarana hiburan, serta kewajiban sekolah. Selain itu, budaya literasi sekolah berperan penting dalam membentuk pengalaman dan sikap siswa terhadap membaca. Penelitian ini menyimpulkan bahwa pemaknaan membaca siswa tidak hanya dipengaruhi oleh kemampuan membaca, tetapi juga oleh pengalaman belajar dan budaya literasi yang dibangun di lingkungan sekolah.
PUBLIC SPEAKING 5.0: EFFECTIVE COMMUNICATION TRAINING FOR GEN Z IN THE COMPETITIVE DIGITAL WORKPLACE Ari Prabowo; Yahya Tanjung; Ananda Fitriani Dewi; Austin Alexander Parhusip; Taufiq Risal; Yusriadi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Public Speaking 5.0 Training is an activity aimed at improving effective communication skills in Gen Z in facing the increasingly dynamic digital workplace competition. This activity was held on Wednesday, April 7, 2026, at the Study Room (Aula). Gen Z is known as a generation close to technology, but not all have the courage and skills to speak in public in a structured, confident, and persuasive manner. This training equips participants with a basic understanding of public speaking, message-building techniques, body language usage, nervousness management, and the ability to convey ideas interestingly, both in person and through digital media. The activity method is carried out through material delivery, interactive discussions, presentation simulations, speaking practice, and providing direct feedback to participants. Through this activity, participants are expected to be able to increase self-confidence, think more critically, and build a positive personal branding. Public speaking skills are an important competency because today's workplace demands not only mastery of technology, but also communication, collaboration, and adaptation skills. Thus, this training is expected to shape Gen Z who are communicative, creative, professional, and ready to compete in the era of digital transformation.
ANALYSIS OF PRICE PERCEPTION, WORD OF MOUTH AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT BAMBU UNGU RESTO Jihan Nabila; Ari Prabowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June (ON PROGRESS)
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The F&B business is one of the most popular businesses among various segments of society, from the lower to the upper classes. This is because food and beverages are among the primary human needs. Increasingly fierce competition in the culinary industry requires businesses to understand the factors that influence customer satisfaction in order to maintain customer loyalty. This study aims to analyze the influence of price perception, word of mouth, and customer experience on customer satisfaction at Bambu Ungu Resto. The method used was a quantitative approach, with data collection techniques through the distribution of questionnaires to 120 respondents, who are Bambu Ungu Resto customers. Data were analyzed using statistical tests including t-tests and simultaneous tests. The results showed that partially, price perception had no significant effect on customer satisfaction, while word of mouth and customer experience had a positive and significant effect on customer satisfaction. Simultaneously, price perception, word of mouth, and customer experience had a positive and significant effect on customer satisfaction. These findings indicate that customer satisfaction is more influenced by perceived experience and recommendations from other consumers than by price.
Analysis of Online Customer Reviews, Influencer Endorsements, and Price Perceptions on Purchasing Decisions for Eiger Products in the Sumut Indonesia Climbing Community Ajie Dwi Tandayu; Ari Prabowo; Aisyah Azhar Adam
Harmoni Economics: International Journal of Economics and Accounting Vol. 1 No. 4 (2024): November : Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v1i4.33

Abstract

Purchase Decision is a decision to buy a product or brand you like, but two factors can arise between purchase intention and purchase decision. This research aims to determine the influence of online customer reviews, influencer endorsements and price perceptions on purchasing decisions. The type of research used in this research is quantitative research. In determining the research sample, the Slovin formula was used, where the number of samples obtained was 100 samples. Data was collected using a questionnaire that had been tested for validity and reliability and processed using SPPSS 26. Based on the partial test, the Online Customer Review variable had a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra Climber Community. A value of t-count of 8.139 > 1.66 t-table was obtained, then the Endorsement Influencer variable had a positive and significant influence on Purchasing Decisions, a value of t-count of 2.169 > 1.66 t-table was obtained, and the Price Perception variable had a positive and significant influence on Purchase Decisions with a t-count value of 3.885 > 1.66 t-table . Simultaneous test results show that the online customer review (X1), influencer endorsement (X2) and price perception variables (X3) together have a positive and significant effect on the decision to purchase Eiger products in the Indonesian North Sumatra climbing community.
Co-Authors Achmad Faujzi Adam Saman Prakoso Adam, Aisyah Azhar Adillah, Rani Afiandi, 1Dian Kurnia Ahmad Agung Satrio Aisyah Azhar Adam Aisyah Azhar Adam Ajie Dwi Tandayu Akila, Febi Ami Natuz Zahara Ami Natuz Zahara Ananda Fitriani Dewi Anandya Wahyu Lestari Anggy Auliawan Arini, Diah Putri Azzahra, Najwa Salsabilla Azzahri, Shilvani Bangun, Rosita Catur Puji Rahayu Dewi, nanda Fitriani Dhiba Daru Narendra Dian Mahardi Lestari Dias Destya Kharisma Dina Fitri Ana Eka Purnama Sari Erlangga, Andi Yudha Etty Sri Wahyuni Eva Solita Pasaribu Fenny Indrawanti Henny Saida Flora Henry Apan Henry Aspan Idelfonsus Worong Indawati Lestari Jihan Nabila Jumeida Simatupang Karromatul Mustika Permatasari Kurniawan, Dinanta Lestari, Dian Mahardi lubis, kartika sari Mahlia, Mahlia Maliky, AnggiPutri Mei Krisniati Gulo Mikho Janu Bactiar Moh. Miftakhuddin Zuhri Muhajir Muhajir Muhammad Iffan Ardani MUHAMMAD YUSUF Nadya Riska Ilmi Nanda Fitria Aulanda Nasution, Tazkiatul Amalia Natswa Grasilia Wijaya Nurur Rosyidah PANINGKAT SIBURIAN Pardede, Henry Dunan Parhusip, Austin Alexander Pipit Buana Sari Pratiwi, Nanda Ika Puput Fazria Novita Sari Purwitha Sari Putri Mauliza Putri Mauliza, Putri Ramadhan, Faris Rani Adillah Rezah Hose Alfredo Rifda Fitrianty Riska, A. Rizki, Santi Rozaini Rozaini Saragih, Doris Yolanda Sari, Tika Nirmala Shofyan Roni Shopyan Roni Simarmata, Hengki Mangiring Parulian Simarmata, Poltak Pardamean Sipayung, Rosintan Siregar, Ratih Anggraini Siti Nur Asiyah SRI RAHAYU Suci Firdaus Sundjoto, Sundjoto Surya Bakti Syukron Hidayat Pane Tahlia Eka Rafiti Tampubolon, Jusra Tanjung, Safira Tarigan, Rajutawan Riki Maruli Tua Tarigan, Tegar Dermawan Taufik Risal Taufiq Risal Tegar Ilmawan Tika Nirmala Sari Titania Maynur Mahanani Ulfa Rahmawati Vivi Dwi Purwati Wawan Akbar Wisnu Rayhan Adithya Wulan Dewi Yahya Tanjung Yahya Tanjung Yahya Tanjung Yossie Rossanty Yuli Arnida Pohan Yusriadi Yusriadi Yusriadi Zahara, Ami Natuz