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Ari Prabowo
Universitas Potensi Utama, Indonesia
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Analysis Of Relationship Marketing, Customer Trust, Price Competition On Customer Satisfaction Of Indihome Users In Medan City Anandya Wahyu Lestari; Ari Prabowo
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.57

Abstract

Customer satisfaction includes efforts to meet consumer needs. Consumer satisfaction is a situation demonstrated by consumers when they realize that their needs and desires are as expected and are being fulfilled well. This research aims to determine and analyze the influence of relationship marketing, customer trust, and price competition on consumer satisfaction of Indihome users in Medan City. With a sample size of 100 respondents. Data collection techniques were carried out using questionnaires. The analysis used is multiple linear regression analysis using the SPSS (Statistical Package for Social Sciences) 24.0 for Windows program tool. The results of the analysis show that relationship marketing has a positive and significant influence on consumer satisfaction. Customer trust has a positive and significant influence on consumer satisfaction, and price competition has a positive and significant influence on consumer satisfaction. Meanwhile, the results of the simultaneous analysis show that relationship marketing, customer trust, and price competition have a positive and significant effect on consumer satisfaction of Indihome users in Medan City.
Co-Authors Adam Saman Prakoso Adam, Aisyah Azhar Adillah, Rani Afiandi, 1Dian Kurnia Ahmad Agung Satrio Aisyah Azhar Adam Akbar, Wawan Akila, Febi Ami Natuz Zahara Ami Natuz Zahara Ananda Fitriani Dewi Anandya Wahyu Lestari Anggy Auliawan Arini, Diah Putri Azzahra, Najwa Salsabilla Azzahri, Shilvani Bangun, Rosita Dewi, nanda Fitriani Dian Mahardi Lestari Eka Purnama Sari Erlangga, Andi Yudha Etty Sri Wahyuni Eva Solita Pasaribu Henny Saida Flora Henry Apan Henry Aspan Indawati Lestari Jumeida Simatupang Kurniawan, Dinanta Lestari, Dian Mahardi lubis, kartika sari Maliky, AnggiPutri Mei Krisniati Gulo MUHAMMAD YUSUF Nadya Riska Ilmi Nanda Fitria Aulanda Nasution, Tazkiatul Amalia PANINGKAT SIBURIAN Pardede, Henry Dunan Parhusip, Austin Alexander Pipit Buana Sari Pratiwi, Nanda Ika Purwitha Sari Putri Mauliza Putri Mauliza, Putri Ramadhan, Faris Rezah Hose Alfredo Rifda Fitrianty Riska, A. Rizki, Santi Rozaini Rozaini Saragih, Doris Yolanda Sari, Tika Nirmala Shofyan Roni Shopyan Roni Simarmata, Hengki Mangiring Parulian Simarmata, Poltak Pardamean Sipayung, Rosintan Siregar, Ratih Anggraini SRI RAHAYU Sundjoto, Sundjoto Surya Bakti Syukron Hidayat Pane Tampubolon, Jusra Tanjung, Safira Tanjung, Yahya Tarigan, Rajutawan Riki Maruli Tua Tarigan, Tegar Dermawan Taufik Risal Taufiq Risal Tika Nirmala Sari Wisnu Rayhan Adithya Yahya Tanjung Yossie Rossanty Yuli Arnida Pohan Yusriadi Yusriadi Zahara, Ami Natuz