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Ari Prabowo
Universitas Potensi Utama, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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PROTECTION OF INDIGENOUS PEOPLES' RIGHTS TO CUSTOMARY LAND AMIDST INVESTMENT AND AREA EXPANSION Gloria Gita Putri Ginting; Ari Prabowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

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This study aims to analyze the forms of legal protection for the rights of indigenous peoples to customary land amidst increasing investment and regional expansion, while simultaneously formulating strengthening measures that can maintain legal certainty and justice for indigenous peoples. The study uses a normative legal method with a statutory approach, a case approach, and a conceptual approach. Primary legal materials include the 1945 Constitution of the Republic of Indonesia, the Basic Agrarian Law, the Human Rights Law, Regulation of the Minister of Agrarian Affairs and Spatial Planning or the Head of the National Land Agency Number 14 of 2024, and Constitutional Court Decision Number 35/PUU X/2012. Data are analyzed qualitatively through systematic and teleological interpretation to examine the relationship between the recognition of customary rights, land governance, investment, and human rights protection. The results of the study indicate that customary land has a fairly strong basis for recognition in the Indonesian legal system, but its implementation still faces obstacles in the form of complicated recognition procedures, overlapping maps and permits, limited access to information, unequal bargaining positions, and consultations that do not always reflect the free and conscious consent of the community. Protection needs to be strengthened through participatory mapping, integration of customary territory data into spatial planning and licensing systems, meaningful consultation, independent legal assistance, equitable benefit-sharing agreements, and effective complaint and redress mechanisms. This approach ensures that investment can proceed without compromising the sustainability of livelihoods, cultural identity, and collective rights of indigenous communities.
THE EFFECT OF DIGITAL MARKETING ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AMONG E-COMMERCE USERS IN MEDAN CITY Ami Natuz Zahara; Henry Aspan; Ari Prabowo; Etty Sri Wahyuni
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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This study aims to analyze the effect of digital marketing on customer loyalty with customer satisfaction as an intervening variable among e-commerce users in Medan City. A quantitative approach was applied using non-probability sampling, specifically purposive sampling. The sample consisted of 130 respondents who are active e-commerce users in Medan City and have made at least three online transactions in the past six months. Data were collected through online questionnaires using a five-point Likert scale and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 4.0 software. The results show that: (1) digital marketing has a positive and significant effect on customer satisfaction (β = 0.718; p < 0.001); (2) customer satisfaction has a positive and significant effect on customer loyalty (β = 0.524; p < 0.001); (3) digital marketing has a positive and significant effect on customer loyalty (β = 0.289; p < 0.001); and (4) customer satisfaction partially mediates the effect of digital marketing on customer loyalty (β = 0.376; p < 0.001). The implication is that e-commerce actors serving the Medan City market need to optimize the digital marketing dimensions, namely cost, interactive, incentive program, site design, and informative, to build customer satisfaction, which will ultimately foster long-term customer loyalty.
JUSTICE AND COMPENSATION FOR LAND ACQUISITION FOR COMMUNITIES AFFECTED BY INFRASTRUCTURE DEVELOPMENT Gloria Gita Putri Ginting; Henry Aspan; Ari Prabowo; Etty Sri Wahyuni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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This study aims to analyze the fairness of land acquisition compensation for communities affected by infrastructure development in Indonesia. The main focus of the study is to examine the gap between normative provisions mandating "fair and just" compensation and the reality of implementation on the ground, as well as to identify factors that often cause communities to feel disadvantaged in the land acquisition process. This study uses a juridical-normative method strengthened by an empirical approach. Data were collected through a literature review of laws and regulations, court decisions, and related policy documents, as well as in-depth interviews with affected communities, government officials, and land appraisers at several national strategic project locations. The results show that although the legal framework has regulated the principle of fairness, its implementation still faces various obstacles, including unclear assessment standards, weak transparency and community participation, limited appraisal resources, and minimal assistance for vulnerable groups. Fairness in compensation is not simply measured by nominal values; it must include procedural, distributive, and restorative justice. This study recommends the need for more measured regulatory reformulation, strengthening institutional capacity, and a transformative approach that prioritizes the recovery of the socio-economic conditions of affected communities, so that infrastructure development truly brings prosperity without leaving anyone behind.
Pengaruh Content Creator, Price Promotion, Sosial Media Marketting Terhadap Impulsive Buying Dalam Pembelian Produk Skincare Pada Aplikasi Tik Tok Shop (Studi Kasus Mahasiswa/I Fakultas Ekonomi Dan Bisnis Universitas Potensi Utama) Shilvani Azzahri; Ari Prabowo
Jurnal Widya Vol. 5 No. 2 (2024): Vol 5 No 2 (2024)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

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Tujuan penelitian ini adalah untuk mengetahui dan menganasisi pengaruh content creator, pricepromotion, dan social media marketing terhadap implusive buying produk skincare pada aplikasi Tiktokstudi Kasus mahasiswa FEB Universitas Potensi Utama baik secara parsial maupun simultan.Pendekatan yang dilakukan dalam penelitian ini adalah pendekatan asosiatif. Penelitian inimenggunakan data primer dimana data dikumpulkan dengan menggunakan kuesioner danmenggunakan data sekunder yang berasal dari buku dan jurnaljurnal penlitian sebelumnya. Populasidalam penelitian ini adalah karyawan mahasiwa/i FEB Universitas Potensi Utama yaitu berjumlah 975orang dan jumlah sampel seanyak 91 responden. Teknik pengumpulan data menggunakan kuesioner.Tekni analisi data dalam penelitian ini mneggunakan SPSS 25. Hasil analisis data menunjukkan bahwacontent creator dan price promotion berpengaruh signifikan terhadap implusive Buying. Social mediamarketing berpengaruh signifikan terhadap implusive buying. Dan secara simultan ketiga variabelindependen berpengaruh berhadap variabel dependen
PENGARUH KUALITAS PELAYANAN, INTENSITAS PROMOSI DAN HARGA TERHADAP KEPUASAN JAMAAH UMROH PT AL MUCHTAR TOUR & TRAVEL 1Dian Kurnia Afiandi; Ari Prabowo
Jurnal Widya Vol. 5 No. 2 (2024): Vol 5 No 2 (2024)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

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Tujuan dalam penelitian ini dilakukan untuk mengetahui pengaruh kualitas pelayanan, intensitaspromosi, dan harga secara parsial dan simultan terhadap kepuasan jamaah umroh pada PT Al MuchtarTour & Travel. Jenis pendekatan penelitian ini adalah asosiatif kausal dengan metode pengumpulandata menggunakan kuesioner, kepustakaan, dan dokumentasi dengan sampel sebanyak 100 jamaahumroh. Berdasarkan hasil pengujian pengaruh variabel Kualitas Pelayanan terhadap kepuasan jamaahditunjukkan oleh nilai thitung yang lebih kecil dari ttabel yaitu thitung = 1,174 ? 0,05 sehingga H1 ditolak. Pada variabel intensitas promositerhadap kepuasan jamaah ditunjukkan oleh nilai thitung yang lebih besar dari ttabel yaitu thitung =7,916 > ttabel = 1,66 dan nilai probabilitas t yakni sig adalah 0,000 sedangkan taraf signifikan ? yangditetapkan sebelumnya adalah 0,05 maka nilai sig 0,000 ttabel = 1,66 dan nilai probabilitas t yakni sig adalah 0,004 sedangkan tarafsignifikan ? yang ditetapkan sebelumnya adalah 0,05 maka nilai sig 0,004 2,14) dengan nilai Sig 0,000 yang berarti lebih kecil dari alpha (0,000 < 0.05), makakesimpulan dapat diambil adalah menerima H4 yang berarti bahwa variabel bebas yang terdiri darikualitas pelayanan, intensitas promosi, dan harga secara bersama-sama atau simultan memilikipengaruh yang positif dan signifikan terhadap variabel terikat berupa kepuasan jamaah umroh padaPT Al Muchtar Tour & Travel.
Pengaruh Ketepatan Waktu dan Keamanan Barang Terhadap Kepuasan Konsumen Pengguna Jasa Ekspedisi J&T Cargo Cabang Medan Andi Yudha Erlangga; Ari Prabowo
Jurnal Widya Vol. 5 No. 2 (2024): Vol 5 No 2 (2024)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

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Kepuasan konsumen memberikan dampak yang realistis bagi seluruh pengguna jasa Jasa J&T CargoCabang Medan dalam melaksanankan optimalisasi ketepatan waktu dan keamanan barang secara lebihterencana dan terstruktur guna memenuhi rasa kepuasan, Tujuan penelitian ini adalah untukmengetahui dan menganalisis,Ketepatan waktu,Keamanan barang,Terhadap Kepuasan konsumenpengguna jasa ekspedisi J&T Cargo Cabang Medan,Analisis yang digunakan yaitu analisisasosiatif,metode penelitian ini adalah kuantitatif.Populasi dalam penelitian ini adalah seluruhpengguna jasa ekspedisi J&T Cargo Cabang Medan. Teknik pengambilan sampel menggunakanteknik penarikan sampel secara accidental sampling dengan menggunakan rumus Zikmund untukmemperkecil jumlah sampel, maka sampel dalam penelitian ini yaitu berjumlah 100 responden. Hasilyang di dapat dari penelitian ini menunjukkan bahwa: 1) Ketepatan waktu secara parsial berpengaruhpositif dan signifikan terhadap Kepuasan konsumen, 2) Ketepatan Waktu secara parsial berpengaruhpositif dan signifikan terhadap Kepuasan Konsumen, serta 3) Ketepatan waktu, Keamanan Barangsecara simultan berpengaruh positif dan signifikan terhadap Kepuasan konsumen.
Co-Authors 1Dian Kurnia Afiandi Achmad Faujzi Adam Saman Prakoso Adam, Aisyah Azhar Ahmad Agung Satrio Aisyah Azhar Adam Aisyah Azhar Adam Ajie Dwi Tandayu Akila, Febi Alim Murtani Ami Natuz Zahara Ami Natuz Zahara Ananda Fitriani Dewi Anandya Wahyu Lestari Andi Yudha Erlangga Anggy Auliawan Arini, Diah Putri Azzahra, Najwa Salsabilla Azzahri, Shilvani Catur Puji Rahayu Dewi, nanda Fitriani Dhiba Daru Narendra Dian Mahardi Lestari Dias Destya Kharisma Dina Fitri Ana Eka Purnama Sari Erlangga, Andi Yudha Etty Sri Wahyuni Eva Solita Pasaribu Fenny Indrawanti Gloria Gita Putri Ginting Henny Saida Flora Henry Apan Henry Aspan Idelfonsus Worong Indawati Lestari Jihan Nabila Jumeida Simatupang Karromatul Mustika Permatasari Kurniawan, Dinanta Lestari, Dian Mahardi lubis, kartika sari Mahlia, Mahlia Maliky, AnggiPutri Mei Krisniati Gulo Mikho Janu Bactiar Moh. Miftakhuddin Zuhri Muhajir Muhajir Muhammad Abrar Kasmin Hutagalung Muhammad Iffan Ardani Muhammad Ridwan MUHAMMAD YUSUF Nadya Riska Ilmi Nanda Fitria Aulanda Nanda Fitria Aulanda Nasution, Tazkiatul Amalia Natswa Grasilia Wijaya Nina Annisa Nur Fatiha Utami Nasution Nurur Rosyidah Pardede, Henry Dunan Parhusip, Austin Alexander Pipit Buana Sari Pratiwi, Nanda Ika Puput Fazria Novita Sari Purwitha Sari Putri Mauliza Putri Mauliza Ramadhan, Faris Rani Adillah Rezah Hose Alfredo Rifda Fitrianty Riska, A. Rozaini Rozaini Santi Rizki Saragih, Doris Yolanda Sari, Tika Nirmala Shilvani Azzahri Shofyan Roni Shopyan Roni Simarmata, Hengki Mangiring Parulian Simarmata, Poltak Pardamean Sipayung, Rosintan Siregar, Ratih Anggraini Siti Marisa Hafifah Siti Nur Asiyah SRI RAHAYU Suci Firdaus Sundjoto, Sundjoto Surya Bakti Syukron Hidayat Pane Tahlia Eka Rafiti Tampubolon, Jusra Tanjung, Safira Tarigan, Tegar Dermawan Taufik Risal Taufiq Risal Tegar Ilmawan Tika Nirmala Sari Tika Nurmala Sari Titania Maynur Mahanani Ulfa Rahmawati Vivi Dwi Purwati Wawan Akbar Wisnu Rayhan Adithya Wulan Dewi Yahya Tanjung Yahya Tanjung Yahya Tanjung Yossie Rossanty Yuli Arnida Pohan Yusriadi Yusriadi Yusriadi Zahara, Ami Natuz