Article Per Year (5 Year)
p-Index From 2020 - 2025
8.435
P-Index
This Author published in this journals
All Journal AGRISAINS Jurnal Ilmiah Mahasiswa FEB Journal of Biomedicine and Translational Research English Review: Journal of English Education Jurnal The Messenger Jurnal Pendidikan Usia Dini Medika Tadulako Jurnal Online Program Studi Pendidikan Ekonomi AWLADY Jurnal Pendidikan Anak The Indonesian Biomedical Journal Indonesian Journal of Early Childhood Education Studies Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini AL-ATHFAAL : JURNAL ILMIAH PENDIDIKAN ANAK USIA DINI AL-ATHFAL : JURNAL PENDIDIKAN ANAK CIVICUS : Pendidikan-Penelitian-Pengabdian Pendidikan Pancasila dan Kewarganegaraan Jurnal Pelita PAUD Aulad : Journal on Early Childhood KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) JURIKOM (Jurnal Riset Komputer) Jurnal Riset Hesti Medan Akper Kesdam I/BB Medan Jurnal Keperawatan dan Fisioterapi (JKF) Jurnal EnviScience (Environment Science) BERNAS: Jurnal Pengabdian Kepada Masyarakat MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI JOURNAL OF LANGUAGE Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum International Journal of English and Applied Linguistics (IJEAL) Daluang: Journal of Library and Information Science Empowerment : Jurnal Pengabdian Pada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Bulletin of Data Science Procedia of Social Sciences and Humanities Majalah Ilmiah Inspiratif Al Hanin Jurnal Pengmas Kestra (JPK) Proceeding of International Conference on Science, Education, and Technology Riwayat: Educational Journal of History and Humanities Jurnal Pendidikan Anak Usia Dini Aktual : Jurnal Pengabdian Kepada Masyarakat GENIUS: Indonesian Journal of Early Childhood Education Proceeding Of International Conference On Education, Society And Humanity Jurnal Pelita PAUD PAUDIA: JURNAL PENELITIAN DALAM BIDANG PENDIDIKAN ANAK USIA DINI BACA: Jurnal Dokumentasi dan Informasi Exploration In Early Childhood Research Prosiding Seminar Nasional Keguruan dan Pendidikan (SNKP)
Sri Wulan, Sri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 77 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Mahasiswa FEB

 1 
A STUDY OF FACTORS AFFECTING CONSUMER ATTITUDE AND ADOPTION INTENTION OF SAMSUNG GEAR VR Wulan, Sri
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the influence of perceived usefulness, perceived ease of use, perceived novelty and perceived enjoyment on consumer attitude and adoption intention of Samsung Gear VR. The primary data used in this study were collected from 140 respondents who have experienced in operating or using Samsung Gear VR, using a survey method by distributing online structured questionnaires. The collected data were analyzed using path analysis method using SPSS and AMOS software.The results show that perceived ease of use, perceived novelty and perceived enjoyment influence the consumer adoption intention through attitude, while perceived usefulness and perceived enjoyment have direct effects on adoption intention. Among those factors, perceived enjoyment is the most dominant factor that strongly affects both the consumers attitude and adoption intention of Samsung Gear VR. Based on the findings, marketers should improve the aspect of product related to its usefulness, easiness (system), novelty and more focus on enjoyment (features) to enhance the consumer attitude towards intention to adopt Samsung Gear VR.Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Novelty, Perceived Enjoyment, Consumer Attitude, Adoption Intention, Wearable Technology, Virtual Reality.
Co-Authors A Difinubun, Balqis Adindi, Satria Ahmad Hafizullah Ritonga Ainun Jariyah Anisah Arisaputra, Muh Ilham Aritonang, Barita Arsil N. , R. Sibyan Asep Munajat Auliyani, Siti Azka, Haula Millati Badrudin Berutu, Achmanudin Br. Girsang, Desri Meriahta Cahyani Kusuma, Tesya Christy, Naulita Dea Febriani Dede, Dede Hikmah Desyanti - Desyanti Dewi Fatmasari DEWI SARTIKA Dewi, Meidiana Sonya Rachma Dewi, Suci Mulia Ekalestari, Susi Elindra Yetti Fakhrimantho, Agus Fince Tinus Waruwu Firda Aprilia, Elsa Frastiyono, Arjun Fridani, Lara Gunarti, Winda Halim, Muliha Hapidin, Hapidin Harahap, Cindy Artika Harmonika, Sri Haryono Haryono Hasrul, Muh Haula, Haula Millati Azka Hikmah Hikmah Hilmi Najamudin, Muhammad I Gusti Agung Gede Widnyana, I Gusti Agung Gede Irmayani Irmayani Irsan Bertinus Tondowala Istanti, Jannah Triska Tri Iva Sarifah Jamaris, Martini Jayani, Rina Junia, Rita Karnirius Harefa Kesya Dia Ramadani Khairiyah, Umi Kristian, Wemni Kurniahu, Hesti Kurniati, Nina Siti Labesani, Cirtye Lisda Yuni Mardiah Livina, Meri M. Manugeren, M. Machmud Yunus Maha, Rahmadani Ningsih Mahid, Perveen Sonia Mahmudah, Zuhrotul Manugeren, M Mardiah, Lisda Yuni Maringan Sianturi Masril Aguswandi Tudjuka Mesran, Mesran Mochammad Imron Awalludin Mohamad Syarif Sumantri Muhammad Irham Mursidah, Nailul Nasution, Amanda Maulida Nasution, Cherry Adistya Nazwa, Nazwa Nirwana, Nirwana Nurbiana Dhieni Nurjannah Nurjannah Nurnaningsih Nurnaningsih, Nurnaningsih Nurulhikmah Pardede, Desika Wali Pardi Pardi Pardi Pratiwi, Elsa Pudjiastuti, Sri Indah Purwarno, Purwarno Putri, Dea Febriana Putri, Lusianawati Eka Putri, Nada Febriansyah Rahmad Gurusinga Rahmat Rahmat Rahmat, Dadan Risa Rahmawati, Risa Riska Andriani Riskawati Riskawati, Riskawati Rita Junia Rita Suirlan Rivalri Kristianto Hondro Rohima, Yulia Kuraesin Ila Rohminatin, Rohminatin Rosa Dwi Wahyuni RR. Ella Evrita Hestiandari Sabarudin, Mohammad Safitri, Riri Saprudin, Asep Sarifah , Iva Shalwa Fatona Siti Mutiara Zam Zam Siwi, Purwanto Sofia Hartati Solehudin, Didin Sri Rosyidatul B, Eulis Sri Susanti Suci Wardani, Anggieta Suginam Sumadi, Tjipto Supriyadi, Deni Susanti, Plistiana Syahida, Ridha Syifauzakia, Syifauzakia Tabasi, Yosafat Tri Setyawati Vera Diana Towidjojo Wahyu Dewantoro, Gema Widjayatri, Rr. Deni Yohan Yohan Yuliani Nurani Yuliati, Chariroh Yunus Sading Yuyun Alfasius Tobondo Zainal Zainal Zara, Mutiara Zarina Akbar