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All Journal EkoBis ( Ekonomi & Bisnis ) JURNAL SISTEM INFORMASI BISNIS Jurnal Manajemen Teknologi Jurnal Ekonomi dan Kewirausahaan JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Jurnal Manajemen Dayasaing International Journal of Artificial Intelligence Research Journal of Consumer Sciences SAR (Soedirman Accounting Review): Journal of Accounting and Business Jurnal SOLMA Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Edueco JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management ASSET: Jurnal Manajemen dan Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Kewarganegaraan Unram Journal of Community Service (UJCS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of World Science Jurnal Locus Penelitian dan Pengabdian POACE: Jurnal Program Studi Administrasi Pendidikan Return : Study of Management, Economic and Bussines Innovative: Journal Of Social Science Research Musyarakah: Journal of Sharia Economics (MJSE) (JUMPER) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Riset Ilmiah JIPITI: Jurnal Pengabdian kepada Masyarakat Journal of Multidisciplinary Sustainability Asean
Sri Hartono, Sri
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Religion Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Peningkatan Ketrampilan Warga Disabilitas: Inovasi Batik Ciprat dengan Media Fesyen Berkelanjutan : Peningkatan Ketrampilan Warga Disabilitas: Inovasi Batik Ciprat dengan Media Fesyen Berkelanjutan Purnomo, Rochmat Aldy; Hartono, Sri; Ekayanti, Arta
Jurnal SOLMA Vol. 12 No. 3 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i3.12677

Abstract

Background: Produksi batik ciprat dari pengrajin disabilitas warga karangpatihan hanya menggunakan media kain baru dan dijual berbasis kain saja. Rumah Harapan Mulya menjadi sebuah wadah bagi pengrajin batik ciprat untuk mampu bekerja, berkarya, dan produktif menjadi wirausahawan, yaitu dengan memproduksi Batik Ciprat dengan media fesyen berkelanjutan. Program ini bertujuan untuk meningkatkan ketrampilan pengrajin batik ciprat agar dapat memproduksi batik ciprat berbasis fesyen berkelanjutan. Metode: Mitra dari program ini adalah Rumah Harapan Mulya dengan 50 peserta yang tediri dari kaum muda dengan sosial ekonomi lemah, perempuan dan penyandang disabilitas. Metode yang dilakukan adalah melakukan pemaparan dan praktek tentang produksi batik ciprat berbasis fesyen berkelanjutan seperti kaos, gelas dan kipas. Hasil: Hasil program tersebut menunjukkan bahwa dengan kegiatan yang dilakukan, terdapat perubahan dari belum memiliki ketrampilan produksi batik ciprat dengan media fesyen berkelanjutan menjadi memahami dan memiliki ketrampilan produksi batik ciprat dengan media fesyen berkelanjutan. Hal ini dapat disimpulkan bahwa terjadi peningkatan ketrampilan pada mitra mengenai produksi batik ciprat berbasis fesyen berkelanjutan.
PENGARUH BRAND IMAGE, ONLINE CUSTOMER REVIEW, DAN CELEBRITY ENDORSER TERHADAP REPURCHASE INTENTION PRODUK THE ORIGINOTE MELALUI CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING Saputra, Ramadhany Nurul Dwi; Hartono, Sri
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 3 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh pengaruh brand image, Online Customer Review, Celebrity Endorser, Customer Trust terhadap Repurchase Intention produk The Originote, Untuk mengetahui pengaruh brand image, online customer review, celebrity endorser terhadap customer trust produk The Originot. Populasi yang digunakan dalam penelitian adalah seluruh konsumen yang pernah belanja produk The Originote di E-commerce Tik-Tok Shop. Pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan jumlah 126 responden. Teknik pengumpulan data melalui kuesioner yang disebarkan secara online melalui google form. Pengujian dalam penelitian ini menggunakan Structural Equation Modeling (SEM) melalui software SmartPLS. Hasil penelitian ini menyatakan bahwa Brand Image berpengaruh signifikan terhadap Repurchase Intention. Online Customer Review tidak berpengaruh signifikan terhadap Repurchase Intention. Celebrity Endorser tidak berpengaruh signifikan terhadap Repurchase Intention. Brand Image berpengaruh signifikan terhadap Customer Trust. Online Customer Review berpengaruh signifikan terhadap Customer Trust. Celebrity Endorser berpengaruh signifikan terhadap Customer Trust. Customer Trust berpengaruh signifikan terhadap Repurchase Intention.
The Effect of Product Packaging Innovation, Branding, and Technological Capability on MSME Performance: A Case Study of Fresh Noodle Producers in The Madiun Residency Purnomo, Rochmat Aldy; Sartika, Rebecca Cindy; Juwita, Aulia Hapsari; Chamidah, Siti; Hartono, Sri; Nguyen, Thi Thom Thom
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.1

Abstract

Background: The COVID-19 pandemic has significantly impacted the Indonesian economy, highlighting the crucial role of Micro, Small, and Medium Enterprises (MSMEs) in economic recovery. While previous studies have explored general MSME performance, there is a lack of focused research on how innovative strategies in product packaging and branding can directly impact the operational success of fresh noodle producers.Purpose: This study aims to fill existing research gaps by addressing the limited empirical data on the specific factors influencing the performance of MSMEs in the food production sector, particularly in the context of fresh noodles.Design/Methodology/Approach: An explanatory quantitative approach was used to explore the relationships between these variables. A sample of 40 respondents was selected using purposive sampling, with the criteria that respondents must be fresh noodle producers, located in the Madiun residency area, and have been in business for at least 2 years. Data analysis was performed using multiple regression analysis with SPSS 25 software to examine the cause-and-effect relationships between product packaging innovation, branding, technological capability, and MSME performance.Findings/Result: The results indicate that product packaging innovation, branding, and technological capability have a significant positive impact on the performance of fresh noodle MSMEs. Simultaneously, all three variables significantly contribute to the overall performance of MSMEs in the Madiun Residency.Conclusion: This study offers practical guidance for entrepreneurs and stakeholders in designing strategies to support MSME sector growth. It provides actionable insights into how fresh noodle producers can improve their market presence and overall performance.Originality/Value (State of the Art): By concentrating on innovative strategies in product packaging and branding specifically for fresh noodle producers, this study provides a unique contribution to the broader understanding of MSME dynamics in Indonesia, particularly within the food production sector. Keywords: product packing innovation, branding, technological capability, MSME performance, multiple regression
Understanding Non-Wage Workers Behavior Towards BPJS Employment Programs: A Boundedly Rational Planned Behavior Analysis Hartono, Sri; Hanan, Sufrin; Purwanto, Agustinus Hariadi Dwi
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.157

Abstract

Background: The ongoing gap in social security protection for informal workers (BPU) presents a significant challenge for BPJS Employment, necessitating a deeper understanding of factors influencing participation in social security programs.Purpose: This study aims to analyze the characteristics of BPU workers and their participation in BPJS Employment programs through an expanded Boundedly Rational Planned Behavior theory.Design/methodology/approach: Conducted in Jakarta, the research employed a convenience sampling method with 130 respondents. Data analysis was performed using Smart PLS software.Findings/Results: The study found that attitudes and subjective norms did not significantly influence rational planning, although some trends were observed. Similarly, perceived behavioral control had no significant effect on rational planning, consistent with previous research suggesting that perceptions of control are more relevant in less complex decision-making contexts. However, knowledge was identified as a significant predictor of rational planning, underscoring its crucial role in fostering engagement. While rational planning did not directly affect participation, positive attitudes were found to significantly influence participation levels. In contrast, subjective norms and perceived behavioral control did not significantly impact participation. Although perceived behavioral control showed a marginal effect on participation, this effect did not reach statistical significance, suggesting that individuals' perceptions of their ability to control participation outcomes may have a limited influence in this context. Knowledge was also a critical factor in encouraging participation, emphasizing the importance of awareness in promoting active involvement.Conclusion: The findings highlight that the attitudes of informal workers significantly drive participation in the BPJS Employment program, while knowledge plays a crucial role in enhancing rational planning and engagement. Although subjective norms and perceived behavioral control have a minimal direct impact, the marginal effect of perceived behavioral control suggests that boosting individuals' confidence in managing their participation could enhance involvement. Overall, addressing knowledge gaps and fostering positive attitudes are essential for increasing participation rates among informal workers and providing insights for targeted interventions to promote social security protection for this vulnerable group.Originality/value (State of the art): This research contributes to the understanding of participation dynamics in social security programs for informal workers, advocating for targeted educational campaigns to enhance knowledge, foster positive attitudes towards BPJS, and address barriers to participation. Keywords: employment programs, informal workers, theory of planned behavior, BPJS
ANALYSIS OF THE USE OF DIGITAL MARKETING AND PRODUCT INNOVATION ON MARKETING PERFORMANCE OF FURNITURE SMEs IN GONDANGSARI VILLAGE, JUWIRING DISTRICT, KLATEN Mahendra, Vidorova Ardian; Hartono, Sri; Marwati, Fithri Setya; Kustiyah, Eny; Istiqomah, Istiqomah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16576

Abstract

The advantages of digital marketing for businesses and MSMEs include the ability to easily connect with consumers online, higher sales conversions for targeted consumers, more efficient marketing costs, the ability to serve consumers in real time, and the potential to increase MSMEs' selling power. Furthermore, one of the important aspects that SMEs must carry out in order for the business in which they are involved to develop properly is to innovate. The goal is that the types of products and services offered are different from those of competitors, so that consumers will come. The purposes of this study were (1) to determine the effect of the use of digital marketing on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency and (2) to determine the effect of product innovation on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. The analytical approach used in this research is descriptive quantitative. The population in this study is 38 people. The sample in this study were 38 people. According to the findings, the t test (Partial Test) has a significant value for the variable use of digital marketing, namely 0.002 < 0.05, implying that the variable use of digital marketing has a significant effect on marketing performance at MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. According to the t test (Partial Test) results, the significant value for the product innovation variable is 0.006 < 0.05, implying that the product innovation variable has a significant effect on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency.Keywords: Use of Digital Marketing, Product Innovation, Marketing Performance, MSMEs Furniture.
PENGGUNAAN EWALLET DALAM MEMBENTUK PERILAKU KONSUMTIF MAHASISWA FAKULTAS EKONOMI PRODI MANAJEMEN UNIVERSITAS ISLAM BATIK SURAKARTA YANG DI MEDIASI KONTROL DIRI Ningrum, Injati Aprilia; Maryam, Siti; Hartono, Sri
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14792

Abstract

The aim of this research is to determine the influence of e-wallet use mediated by self-control on the consumptive behavior of students in the economics faculty of the management study program at Batik Islamic University, Surakarta. The author uses descriptive quantitative methods. Data collection using a quantitative approach uses questionnaire research instruments, statistical data analysis with the aim of testing predetermined hypotheses. The population in this study were all active students of the management study program at Batik Islamic University, Surakarta, totaling 283 students, obtained from BAAK (Academic and Student Administration Bureau). The number of samples used was 55 students. The sampling technique is purposive sampling. Researchers used multiple linear regression analysis. The results of this research show the influence of e-wallet use on consumer behavior. There is an influence of self-control on consumer behavior. There is an influence of e-wallet use mediated by self-control on the consumptive behavior of students in the economics faculty of the management study program at Batik Islamic University, Surakarta. Keywords: E-Wallet Use, Self-Control, Consumptive Behavior.
ANALYSIS OF THE USE OF DIGITAL MARKETING AND PRODUCT INNOVATION ON MARKETING PERFORMANCE OF FURNITURE SMEs IN GONDANGSARI VILLAGE, JUWIRING DISTRICT, KLATEN Mahendra, Vidorova Ardian; Hartono, Sri; Marwati, Fithri Setya; Kustiyah, Eny; Istiqomah, Istiqomah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16576

Abstract

The advantages of digital marketing for businesses and MSMEs include the ability to easily connect with consumers online, higher sales conversions for targeted consumers, more efficient marketing costs, the ability to serve consumers in real time, and the potential to increase MSMEs' selling power. Furthermore, one of the important aspects that SMEs must carry out in order for the business in which they are involved to develop properly is to innovate. The goal is that the types of products and services offered are different from those of competitors, so that consumers will come. The purposes of this study were (1) to determine the effect of the use of digital marketing on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency and (2) to determine the effect of product innovation on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. The analytical approach used in this research is descriptive quantitative. The population in this study is 38 people. The sample in this study were 38 people. According to the findings, the t test (Partial Test) has a significant value for the variable use of digital marketing, namely 0.002 < 0.05, implying that the variable use of digital marketing has a significant effect on marketing performance at MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. According to the t test (Partial Test) results, the significant value for the product innovation variable is 0.006 < 0.05, implying that the product innovation variable has a significant effect on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency.Keywords: Use of Digital Marketing, Product Innovation, Marketing Performance, MSMEs Furniture.
Pengaruh Motivasi Kerja, Pelatihan Kepemimpinan dan Lingkungan Kerja Syariah terhadap Kinerja Pegawai di Kantor Pos Cabang Pacitan Indrayani, Eka; Muhibbuddin, Muhammad Nur; Mahardika, Hanri Dhona; Hartono, Sri
Musyarakah: Journal of Sharia Economic (MJSE) Vol 5, No 1 (2025): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/mjse.v5i1.11434

Abstract

This study aims to analyze the influence of work motivation, leadership training, and sharia work environment on employee performance at the Pacitan Branch Post Office. In the world of work, factors such as motivation, training quality, and a supportive environment play a very important role in improving employee performance. The method used in this study is a quantitative approach with a survey as a data collection technique. The respondents in this study were employees at the Pacitan Branch Post Office totaling 41 people. The data obtained was analyzed using multiple linear regression techniques to determine the influence of each independent variable on employee performance. The results of the study show that work motivation, leadership training, and sharia work environment simultaneously have a positive effect on employee performance. Partially, work motivation and leadership training have a significant influence on performance improvement, while the sharia work environment, although it has a positive effect, is not significant. This research implies that companies need to focus more on developing work motivation and leadership training programs to improve employee performance, as well as create a more supportive work environment in accordance with sharia principles.
The Role of Trust as a Mediator of Web Quality Perception, Risk, Reputation on The Intention to Repurchase Garuda Indonesia Ticket Online Wijoseno, Aryo; Hartono, Sri
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4119

Abstract

This study seeks to empirically investigate the factors influencing online repurchase intention for Garuda Indonesia's domestic airline tickets, with trust serving as a mediating variable. The study encompassed 201 participants, predominantly Millennials and Gen Z, who acquired tickets through Garuda Indonesia's official website or online travel agencies (OTAs). Data were analyzed with PLS-SEM. The results indicate that performance expectancy, information quality, perceived ease of use, and reputation have a favorable and significant effect on online repurchase intention. Trust also positively affects online repurchase intention. Nonetheless, trust does not facilitate the connections between design quality and perceived risk regarding online repurchase intention. Furthermore, design quality and perceived risk exhibit no significant direct consequences. These insights provide strategic implications for improving the effectiveness, efficiency, and competitiveness of Garuda Indonesia's digital platforms in the local market.  
PENGARUH KERJASAMA TIM, GAYA KEPEMIMPINAN, DAN KOMUNIKASI TERHADAP PRODUKTIVITAS DI NDALEM MANTEN WEDDING ORGANIZER PONOROGO JAWA TIMUR Prasista, Talitha Ega; Hartono, Sri; Kristiyana, Naning
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i7.1556

Abstract

This study aims to examine the effect of teamwork, leadership style, and communication on productivity at Ndalem Manten Ponorogo, East Java. The sample of this study was employees at Ndalem Manten wedding organizer. The method used in this study is a quantitative method. The data in this study were obtained by distributing questionnaires online to respondents. The population in this study were permanent and freelance employees at Ndalem Manten wedding organizer. The sample in this study was 36 using a purposive sampling technique. The results of this study indicate that employee involvement, teamwork, and selection of freelance workers have a positive and significant effect on productivity at Ndalem Manten Wedding Organizer Ponorogo.
Co-Authors Abrianto, Tegoeh Hari Adi Santoso Ahmad Salabi Al Aziz, Novan Hafidh Anas Anas, Anas Anggraini, Nur Fatmawati Ardianto*, Felix Arip, Yusup Arta Ekayanti, Arta Aulia Fuad Rahman Auliya Citra Awaludin, Dipa Teruna Ayuningtyas, Erma Bachtiar, Alfan Bahrur Rosyid Bambang Agus Pramuka Berlian, Sucma Chamidah, Siti DIAN ARLUPI UTAMI Diana Pramudya Wardhani DJUMALI DJUMALI, DJUMALI Dwisakti*, Vebrian Edi Santoso Eliada Herwiyanti Eny Kustiyah, Eny Fatkhulloh, Amal Filia Icha Sukamto Futaqi, Faruq Ahmad Hadi Sumarsono Hanan, Sufrin Hartoyo Heri Wijayanto Hidayat, Yusuf Alfian Ibnu Hajar Idqan Fahmi Idris, Haziq Ikram Yakin Indrayani, Eka Ismail, Kamariah Istiatin, Istiatin Istiatin, Istiatin istiqomah istiqomah Ivan Gunawan Jarwati, Jarwati Juwita, Aulia Hapsari Kartikawati, Yona Septi Khotimah, Fitri Kinasih Husnul Leila Mona Ganiem Levana, Armelia Mahardika, Hanri Dhona Mahendra, Vidorova Ardian Marsalina, Citra Anggun Marwati, Fithri Setya Marzuki Noor, Marzuki miatmaja, harjanti Muhibbuddin, Muhammad Nur Muktar, Muktar Mustopa, Arga Saiful Naning Kristiyana, Naning Nguyen, Thi Thom Thom Ningrum, Injati Aprilia Normansyah Nugroho, Ivan Setyo Nurhayani Saragih Prasista, Talitha Ega Pratama, Adham Rizky Prawira*, Dimas Dipa Prayitno, Ronaa Salma Putri Pristi, Eka Destriyanto Purnomo, Rochmat Aldy Purwanto, Agustinus Hariadi Dwi Putra, Dios Nugraha Putri, Rizky Hafizhah Putri, Siska Enjelina Rachmadia, Rizki Ratna Damayanti Romi Bhakti Hartarto Rusmiyati Rusmiyati, Rusmiyati Salsabila, Yofandi Saputra, Ramadhany Nurul Dwi Sarsono Sarsono Sartika, Rebecca Cindy Setiawan, Budi Susilo Setyaningrum, Desi Siti Aisyah Tri Rahayu, Siti Aisyah Tri SITI MARYAM Sritrisniawati, Shella Elly Sugianti, Evi Oktobriana Sugianto - Sugianto, La Ode Sujiono Sujiono, Sujiono Sulistiyo Nugroho, Budi Suryaningsih, Novianti Susanto, Irvan Sutrisni Andayani, Sutrisni Tambunan, Sofyan Ahmadi Titi Rapini, Titi Tojibussabirin, Muhammad Umi Farida Veronika Veronika Wahyuningsih, Dwi Warni Wijoseno, Aryo Wulandari, Lilik Dwi Yudha Heryawan Asnawi Yulianti, Indah Agustina Yusuf, Ramdan