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The Effect of Product Packaging Innovation, Branding, and Technological Capability on MSME Performance: A Case Study of Fresh Noodle Producers in The Madiun Residency Purnomo, Rochmat Aldy; Sartika, Rebecca Cindy; Juwita, Aulia Hapsari; Chamidah, Siti; Hartono, Sri; Nguyen, Thi Thom Thom
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.1

Abstract

Background: The COVID-19 pandemic has significantly impacted the Indonesian economy, highlighting the crucial role of Micro, Small, and Medium Enterprises (MSMEs) in economic recovery. While previous studies have explored general MSME performance, there is a lack of focused research on how innovative strategies in product packaging and branding can directly impact the operational success of fresh noodle producers.Purpose: This study aims to fill existing research gaps by addressing the limited empirical data on the specific factors influencing the performance of MSMEs in the food production sector, particularly in the context of fresh noodles.Design/Methodology/Approach: An explanatory quantitative approach was used to explore the relationships between these variables. A sample of 40 respondents was selected using purposive sampling, with the criteria that respondents must be fresh noodle producers, located in the Madiun residency area, and have been in business for at least 2 years. Data analysis was performed using multiple regression analysis with SPSS 25 software to examine the cause-and-effect relationships between product packaging innovation, branding, technological capability, and MSME performance.Findings/Result: The results indicate that product packaging innovation, branding, and technological capability have a significant positive impact on the performance of fresh noodle MSMEs. Simultaneously, all three variables significantly contribute to the overall performance of MSMEs in the Madiun Residency.Conclusion: This study offers practical guidance for entrepreneurs and stakeholders in designing strategies to support MSME sector growth. It provides actionable insights into how fresh noodle producers can improve their market presence and overall performance.Originality/Value (State of the Art): By concentrating on innovative strategies in product packaging and branding specifically for fresh noodle producers, this study provides a unique contribution to the broader understanding of MSME dynamics in Indonesia, particularly within the food production sector. Keywords: product packing innovation, branding, technological capability, MSME performance, multiple regression
Understanding Non-Wage Workers Behavior Towards BPJS Employment Programs: A Boundedly Rational Planned Behavior Analysis Hartono, Sri; Hanan, Sufrin; Purwanto, Agustinus Hariadi Dwi
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.157

Abstract

Background: The ongoing gap in social security protection for informal workers (BPU) presents a significant challenge for BPJS Employment, necessitating a deeper understanding of factors influencing participation in social security programs.Purpose: This study aims to analyze the characteristics of BPU workers and their participation in BPJS Employment programs through an expanded Boundedly Rational Planned Behavior theory.Design/methodology/approach: Conducted in Jakarta, the research employed a convenience sampling method with 130 respondents. Data analysis was performed using Smart PLS software.Findings/Results: The study found that attitudes and subjective norms did not significantly influence rational planning, although some trends were observed. Similarly, perceived behavioral control had no significant effect on rational planning, consistent with previous research suggesting that perceptions of control are more relevant in less complex decision-making contexts. However, knowledge was identified as a significant predictor of rational planning, underscoring its crucial role in fostering engagement. While rational planning did not directly affect participation, positive attitudes were found to significantly influence participation levels. In contrast, subjective norms and perceived behavioral control did not significantly impact participation. Although perceived behavioral control showed a marginal effect on participation, this effect did not reach statistical significance, suggesting that individuals' perceptions of their ability to control participation outcomes may have a limited influence in this context. Knowledge was also a critical factor in encouraging participation, emphasizing the importance of awareness in promoting active involvement.Conclusion: The findings highlight that the attitudes of informal workers significantly drive participation in the BPJS Employment program, while knowledge plays a crucial role in enhancing rational planning and engagement. Although subjective norms and perceived behavioral control have a minimal direct impact, the marginal effect of perceived behavioral control suggests that boosting individuals' confidence in managing their participation could enhance involvement. Overall, addressing knowledge gaps and fostering positive attitudes are essential for increasing participation rates among informal workers and providing insights for targeted interventions to promote social security protection for this vulnerable group.Originality/value (State of the art): This research contributes to the understanding of participation dynamics in social security programs for informal workers, advocating for targeted educational campaigns to enhance knowledge, foster positive attitudes towards BPJS, and address barriers to participation. Keywords: employment programs, informal workers, theory of planned behavior, BPJS
ANALYSIS OF THE USE OF DIGITAL MARKETING AND PRODUCT INNOVATION ON MARKETING PERFORMANCE OF FURNITURE SMEs IN GONDANGSARI VILLAGE, JUWIRING DISTRICT, KLATEN Mahendra, Vidorova Ardian; Hartono, Sri; Marwati, Fithri Setya; Kustiyah, Eny; Istiqomah, Istiqomah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16576

Abstract

The advantages of digital marketing for businesses and MSMEs include the ability to easily connect with consumers online, higher sales conversions for targeted consumers, more efficient marketing costs, the ability to serve consumers in real time, and the potential to increase MSMEs' selling power. Furthermore, one of the important aspects that SMEs must carry out in order for the business in which they are involved to develop properly is to innovate. The goal is that the types of products and services offered are different from those of competitors, so that consumers will come. The purposes of this study were (1) to determine the effect of the use of digital marketing on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency and (2) to determine the effect of product innovation on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. The analytical approach used in this research is descriptive quantitative. The population in this study is 38 people. The sample in this study were 38 people. According to the findings, the t test (Partial Test) has a significant value for the variable use of digital marketing, namely 0.002 < 0.05, implying that the variable use of digital marketing has a significant effect on marketing performance at MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. According to the t test (Partial Test) results, the significant value for the product innovation variable is 0.006 < 0.05, implying that the product innovation variable has a significant effect on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency.Keywords: Use of Digital Marketing, Product Innovation, Marketing Performance, MSMEs Furniture.
PENGGUNAAN EWALLET DALAM MEMBENTUK PERILAKU KONSUMTIF MAHASISWA FAKULTAS EKONOMI PRODI MANAJEMEN UNIVERSITAS ISLAM BATIK SURAKARTA YANG DI MEDIASI KONTROL DIRI Ningrum, Injati Aprilia; Maryam, Siti; Hartono, Sri
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14792

Abstract

The aim of this research is to determine the influence of e-wallet use mediated by self-control on the consumptive behavior of students in the economics faculty of the management study program at Batik Islamic University, Surakarta. The author uses descriptive quantitative methods. Data collection using a quantitative approach uses questionnaire research instruments, statistical data analysis with the aim of testing predetermined hypotheses. The population in this study were all active students of the management study program at Batik Islamic University, Surakarta, totaling 283 students, obtained from BAAK (Academic and Student Administration Bureau). The number of samples used was 55 students. The sampling technique is purposive sampling. Researchers used multiple linear regression analysis. The results of this research show the influence of e-wallet use on consumer behavior. There is an influence of self-control on consumer behavior. There is an influence of e-wallet use mediated by self-control on the consumptive behavior of students in the economics faculty of the management study program at Batik Islamic University, Surakarta. Keywords: E-Wallet Use, Self-Control, Consumptive Behavior.
ANALYSIS OF THE USE OF DIGITAL MARKETING AND PRODUCT INNOVATION ON MARKETING PERFORMANCE OF FURNITURE SMEs IN GONDANGSARI VILLAGE, JUWIRING DISTRICT, KLATEN Mahendra, Vidorova Ardian; Hartono, Sri; Marwati, Fithri Setya; Kustiyah, Eny; Istiqomah, Istiqomah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16576

Abstract

The advantages of digital marketing for businesses and MSMEs include the ability to easily connect with consumers online, higher sales conversions for targeted consumers, more efficient marketing costs, the ability to serve consumers in real time, and the potential to increase MSMEs' selling power. Furthermore, one of the important aspects that SMEs must carry out in order for the business in which they are involved to develop properly is to innovate. The goal is that the types of products and services offered are different from those of competitors, so that consumers will come. The purposes of this study were (1) to determine the effect of the use of digital marketing on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency and (2) to determine the effect of product innovation on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. The analytical approach used in this research is descriptive quantitative. The population in this study is 38 people. The sample in this study were 38 people. According to the findings, the t test (Partial Test) has a significant value for the variable use of digital marketing, namely 0.002 < 0.05, implying that the variable use of digital marketing has a significant effect on marketing performance at MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency. According to the t test (Partial Test) results, the significant value for the product innovation variable is 0.006 < 0.05, implying that the product innovation variable has a significant effect on marketing performance in MSMEs Furniture in Gondangsari Village, Juwiring District, Klaten Regency.Keywords: Use of Digital Marketing, Product Innovation, Marketing Performance, MSMEs Furniture.
Pengaruh Motivasi Kerja, Pelatihan Kepemimpinan dan Lingkungan Kerja Syariah terhadap Kinerja Pegawai di Kantor Pos Cabang Pacitan Indrayani, Eka; Muhibbuddin, Muhammad Nur; Mahardika, Hanri Dhona; Hartono, Sri
Musyarakah: Journal of Sharia Economic (MJSE) Vol 5, No 1 (2025): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/mjse.v5i1.11434

Abstract

This study aims to analyze the influence of work motivation, leadership training, and sharia work environment on employee performance at the Pacitan Branch Post Office. In the world of work, factors such as motivation, training quality, and a supportive environment play a very important role in improving employee performance. The method used in this study is a quantitative approach with a survey as a data collection technique. The respondents in this study were employees at the Pacitan Branch Post Office totaling 41 people. The data obtained was analyzed using multiple linear regression techniques to determine the influence of each independent variable on employee performance. The results of the study show that work motivation, leadership training, and sharia work environment simultaneously have a positive effect on employee performance. Partially, work motivation and leadership training have a significant influence on performance improvement, while the sharia work environment, although it has a positive effect, is not significant. This research implies that companies need to focus more on developing work motivation and leadership training programs to improve employee performance, as well as create a more supportive work environment in accordance with sharia principles.
PENGARUH KERJASAMA TIM, GAYA KEPEMIMPINAN, DAN KOMUNIKASI TERHADAP PRODUKTIVITAS DI NDALEM MANTEN WEDDING ORGANIZER PONOROGO JAWA TIMUR Prasista, Talitha Ega; Hartono, Sri; Kristiyana, Naning
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i7.1556

Abstract

This study aims to examine the effect of teamwork, leadership style, and communication on productivity at Ndalem Manten Ponorogo, East Java. The sample of this study was employees at Ndalem Manten wedding organizer. The method used in this study is a quantitative method. The data in this study were obtained by distributing questionnaires online to respondents. The population in this study were permanent and freelance employees at Ndalem Manten wedding organizer. The sample in this study was 36 using a purposive sampling technique. The results of this study indicate that employee involvement, teamwork, and selection of freelance workers have a positive and significant effect on productivity at Ndalem Manten Wedding Organizer Ponorogo.
PENGARUH LINGKUNGAN KERJA DAN BEBAN KERJA TERHADAP TURNOVER INTENTION MELALUI STRES KERJA SEBAGAI VARIABEL MODERASI Hartono, Sri; Yakin, Ikram; Rosyid, Bahrur; Fatkhulloh, Amal; Citra, Auliya
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1680

Abstract

This study aims to determine and analyze the influence of the work environment and workload on turnover intention through work stress as a moderating variable. This study is included in the causal research category using a quantitative approach. Sampling using the Slovin Formula totaling 53 employees from a population of 113 people. Data collection techniques were carried out through observation, interviews, and distributing questionnaires. This study analyzed using the help of Smart PLS (Partial Least Square) software version 3.0 to test the strength of the relationship between turnover intention and its independent variables, namely the work environment, workload, and work stress as a moderating variable. The results of this study are the work environment has a significant effect on turnover intention. Workload does not have a significant effect on turnover intention. Work stress is not able to moderate the influence of the work environment and workload on turnover intention.
Empowering Indonesian Migrant Workers to Prevent and Manage Stroke through Personal Social Responsibility (PSR) in Penang, Malaysia Ganiem, Leila Mona; Saragih, Nurhayani; Hartono, Sri
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 4 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i4.1928

Abstract

Stroke is a leading cause of death in Indonesia and the world.  Indonesian migrant workers (TKI) in Malaysia, also face high risks due to unhealthy lifestyles, chronic stress, and limited healthcare access.  This community service program addresses these challenges by empowering TKI through Personal Social Responsibility (PSR), fostering cooperation (gotong royong) to enhance collective well-being. The program focuses on improving health literacy through tailored stroke prevention education and enabling the community to take ownership of health initiatives via strategic communication and peer-led actions. Activities include interactive workshops, health ambassador training, development of culturally sensitive educational materials, health screenings, and peer support networks. These initiatives equip participants with essential knowledge, encourage proactive health behaviors, and promote sustainable stroke prevention strategies. The program has successfully improved health literacy among 80% of participants and trained 24 health ambassadors who actively disseminate information and advocate for healthier lifestyles. These measurable outcomes align with the program’s objectives of fostering a resilient and health-conscious community. By integrating PSR principles, this initiative strengthens the resilience of the TKI community, fostering a culture of shared responsibility in stroke prevention and overall health improvement.ABSTRAKStroke merupakan penyebab kematian utama di Indonesia dan dunia. Tenaga Kerja Indonesia (TKI) di Malaysia juga menghadapi risiko tinggi akibat gaya hidup tidak sehat, stres kronis, dan terbatasnya akses layanan kesehatan. Program pengabdian masyarakat ini menjawab tantangan tersebut dengan memberdayakan TKI melalui Personal Social Responsibility (PSR), memupuk kerja sama (gotong royong) untuk meningkatkan kesejahteraan kolektif. Program ini berfokus pada peningkatan literasi kesehatan melalui edukasi pencegahan stroke yang disesuaikan dan memungkinkan masyarakat untuk mengambil kepemilikan atas inisiatif kesehatan melalui komunikasi strategis dan tindakan yang dipimpin oleh rekan sebaya. Kegiatannya meliputi lokakarya interaktif, pelatihan duta kesehatan, pengembangan materi edukasi yang peka budaya, skrining kesehatan, dan jaringan dukungan sebaya. Inisiatif-inisiatif ini membekali peserta dengan pengetahuan penting, mendorong perilaku kesehatan proaktif, dan mempromosikan strategi pencegahan stroke yang berkelanjutan. Program ini telah berhasil meningkatkan literasi kesehatan di antara 80% peserta dan melatih 24 duta kesehatan yang secara aktif menyebarluaskan informasi dan mengadvokasi gaya hidup yang lebih sehat. Hasil yang terukur ini sejalan dengan tujuan program untuk membina masyarakat yang tangguh dan sadar kesehatan. Dengan mengintegrasikan prinsip-prinsip PSR, inisiatif ini memperkuat ketahanan komunitas TKI, menumbuhkan budaya tanggung jawab bersama dalam pencegahan stroke dan peningkatan kesehatan secara keseluruhan.
Factors Influencing Sharia Property Purchase Decisions: Tasnim Property Case Study Setiawan, Budi Susilo; Asnawi, Yudha Heryawan; Hartono, Sri
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1415

Abstract

Study This aiming For analyze influence product, price,location, promotion, word of mouth, style life, technology and information to interest buy and decision purchase Sharia property at Tasnim Property, as well as role interest buy as intervening variable. Research done use approach quantitative with voluntary sampling technique. A total of 195 respondents who had do survey to Tasnim Property office fills online questionnaire. Data was analyzed using SEM-PLS version 4. Research results show that variable product, price, promotion,word of mouth, style life and technology influential significant to interest buy. However, the location and information No influential significant. Product, price,promotion, and word of mouth also have an influence. significant to decision purchase, while location, style life,technology and information no. Interest in buying own influence significant to decision purchase. In No direct,variable product, price, promotion, word of mouth, style life,and technology also influences decision purchase through interest buy. Implications managerial from study This that is the need for segmentation, targeting, and positioning (STP) strategies and optimization influential variables significant to decision purchase, namely products, prices, promotions, and word of mouth
Co-Authors Abrianto, Tegoeh Hari Adi Santoso Ahmad Salabi Al Aziz, Novan Hafidh Anggraini, Nur Fatmawati Ardianto*, Felix Arini, Chandira Arta Ekayanti, Arta Aulia Fuad Rahman Auliya Citra Awaludin, Dipa Teruna Ayuningtyas, Erma Bachtiar, Alfan Bahrur Rosyid Bambang Agus Pramuka Berlian, Sucma Chamidah, Siti DIAN ARLUPI UTAMI Diana Pramudya Wardhani DJUMALI DJUMALI, DJUMALI Dwisakti*, Vebrian Eliada Herwiyanti Eny Kustiyah, Eny Fatkhulloh, Amal Filia Icha Sukamto Fu'aidah, Alifta Luluk Nur Futaqi, Faruq Ahmad Hadi Sumarsono Hanan, Sufrin Heri Wijayanto Hidayat, Yusuf Alfian Ibnu Hajar Ida Farida Idqan Fahmi Ikram Yakin Indrayani, Eka Ismail, Kamariah Istiatin, Istiatin Istiatin, Istiatin istiqomah istiqomah Ivan Gunawan Jarwati, Jarwati Juwita, Aulia Hapsari Kartikawati, Yona Septi Karyono Karyono Khotimah, Fitri Kinasih Husnul Leila Mona Ganiem Levana, Armelia Maharani, Vinola Sanita Mahardika, Hanri Dhona Mahendra, Vidorova Ardian Marsalina, Citra Anggun Marwati, Fithri Setya Marzuki Noor, Marzuki miatmaja, harjanti Muhibbuddin, Muhammad Nur Muktar, Muktar Mustopa, Arga Saiful Naning Kristiyana, Naning Nguyen, Thi Thom Thom Ningrum, Injati Aprilia Normansyah Nugroho, Ivan Setyo Nur Fu' aidah, Alifta Luluk Nurhayani Saragih Partini Partini, Partini Prasista, Talitha Ega Prawira*, Dimas Dipa Prayitno, Ronaa Salma Putri Pristi, Eka Destriyanto Purnomo, Rochmat Aldy Purwanto, Agustinus Hariadi Dwi Putra, Dios Nugraha Putri, Siska Enjelina Quliyawan, Ariyandi Rachmadia, Rizki Ratna Damayanti Romi Bhakti Hartarto Rusmiyati Rusmiyati, Rusmiyati Salsabila, Yofandi Saputra, Ramadhany Nurul Dwi Sarsono Sarsono Sartika, Rebecca Cindy Setiawan, Budi Susilo Setyaningrum, Desi Setyobudi, Agus Siti Aisyah Tri Rahayu, Siti Aisyah Tri SITI MARYAM Sritrisniawati, Shella Elly Sugianti, Evi Oktobriana Sugianto - Sugianto, La Ode Sujiono Sujiono, Sujiono Sulistiyo Nugroho, Budi Suryaningsih, Novianti Susanto, Irvan Sutrisni Andayani, Sutrisni Tambunan, Sofyan Ahmadi Titi Rapini, Titi Tojibussabirin, Muhammad Veronika Veronika Wahyudiyono, Wahyudiyono Wijianto Wijianto Wuryani, Ella Yudha Heryawan Asnawi Yulianti, Indah Agustina Yusuf, Ramdan