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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Penelitian Ekonomi dan Bisnis IJIBE (International Journal of Islamic Business Ethics) International Journal Ihya' 'Ulum al-Din Economica: Jurnal Ekonomi Islam DIJB (Diponegoro International Journal of Business) Journal of Islamic Accounting and Finance Research Abdimasku : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu Journal of Digital Marketing and Halal Industry Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam AL-ARBAH: Journal of Islamic Finance and Banking JSSM Journal of Applied Nursing and Health USRAH: Jurnal Hukum Keluarga Islam ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Indonesia Sosial Sains Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Research Horizon Strata Social and Humanities Studies Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora Edusight Jurnal Pengabdian Masyarakat (EduJPM) Teknobuga : Jurnal Teknologi Busana dan Boga The Indonesian Journal of Islamic Economics Research BISNIS : Jurnal Bisnis dan Manajemen Islam
Satria Avianda Nurcahyo
Universitas Ngudi Waluyo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Resilience of Modest Fashion Industry Development through Strategic Innovation, HRM, and Competitive Advantage Enhancement Noor Laila Ramadhani; Satria Avianda Nurcahyo; Mohamed El Khawarizmi; Muhammad Anis
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.29394

Abstract

This study examines the relationship between Strategic Innovation Quality and Human Resource Management (HRM) Approach toward Competitive Advantage and their implications for the Sustainable Development of the Modest Muslim Fashion Industry in Central Java, Indonesia. Using a quantitative explanatory method, data were collected from 360 respondents representing Muslim fashion SMEs across various districts. The analytical technique employed was Structural Equation Modeling–Partial Least Squares (SEM–PLS) to test the structural relationships among variables.The results indicate that Strategic Innovation Quality has a positive but insignificant effect on Competitive Advantage, suggesting that innovation alone does not directly enhance competitiveness without strong managerial and HR support. Conversely, the HRM Approach shows a significant positive influence on both Competitive Advantage and Sustainable Development, emphasizing the critical role of human capital alignment in sustaining organizational growth. Furthermore, Competitive Advantage significantly contributes to Sustainable Development within the modest Muslim fashion industry. However, the mediating role of Competitive Advantage between Strategic Innovation Quality and Sustainable Development was not supported, indicating that innovation strategies may influence sustainability through alternative pathways rather than through competitiveness alone.These findings enrich the literature on Islamic creative industry management by providing empirical evidence from Central Java. The study highlights the necessity of integrating HRM-based capabilities with innovation strategies to achieve long-term sustainability and resilience in the global modest fashion market.
Pengaruh Humanistic Leadership, Strategic Power Leadership, Visionary Leadership dan Knowledge Management terhadap Kinerja SDM Karyawan Retail di Kabupaten Semarang Familia Artha; Satria Avianda Nurcahyo; Teguh Harso Widagdo; Ahmad Ali
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9140

Abstract

In an era of increasingly intense competition in the retail industry, companies are required to enhance the quality of human resource (HR) management in order to sustain business continuity and achieve optimal performance. Although HR performance plays a crucial role in supporting operational success, employee performance achievements are still found to fall short of targets, thereby necessitating an analysis of leadership and knowledge management factors that influence performance improvement. This study aims to analyze the effects of Humanistic Leadership, Strategic Power Leadership, Visionary Leadership, and Knowledge Management on the human resource performance of retail employees in Semarang Regency. A quantitative approach was employed with purposive sampling, involving 100 retail employee respondents. Data were collected using a five-point Likert scale questionnaire and analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression with the aid of SPSS version 26. The results show that Humanistic Leadership, Strategic Power Leadership, Visionary Leadership, and Knowledge Management fall within the good to very good categories and have a significant effect on HR performance, with Knowledge Management emerging as the most dominant factor in enhancing work effectiveness. These findings confirm that the application of humanistic, strategic, and visionary leadership styles, accompanied by structured and optimal knowledge management, can improve employee quality and productivity, while also providing a basis for retail management in designing more effective human resource development policies.
Peningkatan Endorsement NCT Dream sebagai Brand Ambassador melalui Brand Image dan Brand Awareness guna Mengoptimalkan Purchase Decision (Studi Kasus pada Konsumen Mie Instan Lemonilo di Kabupaten Semarang) Panca Nur Hayati; Teguh Harso Widagdo; Satria Avianda Nurcahyo; Ahmad Ali
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9153

Abstract

The increasingly intense competition in the instant noodle industry requires companies to optimize marketing strategies capable of building brand image and brand awareness in the minds of consumers, one of which is the use of public figures as brand ambassadors. This study aims to analyze the effect of NCT Dream’s endorsement as a brand ambassador on consumers’ purchase decisions for Lemonilo Instant Noodles, with brand image and brand awareness as mediating variables. A quantitative approach with an explanatory research design was employed, with data collected through questionnaires from 100 consumers of Lemonilo Instant Noodles in Semarang Regency who had been exposed to NCT Dream’s endorsement, selected using purposive sampling. Data were analyzed using multiple linear regression and path analysis with the assistance of SPSS 25. The results show that the brand ambassador has a positive and significant effect on brand image, brand awareness, and purchase decisions, and that all independent variables simultaneously and partially have a significant effect on purchase decisions. Mediation tests further demonstrate that brand image and brand awareness significantly mediate the effect of the brand ambassador on purchase decisions. The study concludes that strengthening the role of NCT Dream as a brand ambassador is effective in shaping positive consumer perceptions and enhancing brand recall, which ultimately drives purchase decisions. The implications underscore the importance of celebrity endorsement strategies that are integrated with efforts to reinforce brand image and brand awareness in order to increase the marketing effectiveness of instant noodle products.
Penyuluhan Inovatif: Talent Management dan AI Digital Brainstorming sebagai Upaya Pembentukan Kepribadian Unggul Peserta Didik MA Darul Ma’arif Pringapus Satria Avianda Nurcahyo; Ahmad Ali; Ucta Pradema Sanjaya; Priyanto Priyanto; Teguh Harso Widagdo; Kustiyono Kustiyono; Noor Laila Ramadhani; Pipit Sundari; Yeni Indraningtyas
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 1 (2026): JANUARI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i1.3154

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta didik MA Darul Ma’arif Pringapus dalam mengelola potensi diri melalui penerapan Talent Management dan teknologi AI Digital Brainstorming sebagai sarana pembentukan kepribadian unggul. Latar belakang kegiatan ini berangkat dari tantangan dunia pendidikan modern yang menuntut generasi muda untuk memiliki kepribadian adaptif, kreatif, dan berdaya saing di era digital. Metode pelaksanaan meliputi penyuluhan interaktif, simulasi penggunaan AI brainstorming tools, serta pendampingan personal dalam mengidentifikasi bakat dan minat peserta didik. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta memahami konsep talent mapping, berpikir kritis, serta mengoptimalkan teknologi digital untuk pengembangan diri. Peserta didik juga menunjukkan antusiasme tinggi terhadap penerapan teknologi kecerdasan buatan sebagai sarana eksplorasi ide dan pemecahan masalah secara inovatif. Kegiatan ini memberikan dampak positif terhadap pembentukan karakter mandiri, percaya diri, serta tangguh menghadapi perubahan. Dengan demikian, penyuluhan inovatif berbasis Talent Management dan AI Digital Brainstorming menjadi langkah strategis dalam menyiapkan peserta didik berkepribadian unggul di lingkungan pendidikan madrasah.Kata kunci: penyuluhan inovatif, talent management, AI digital brainstorming, kepribadian unggul, peserta didik
Entrepreneurial Marketing and Consumer Need Adaptability for Strengthening Market Penetration Power in MSMEs FnB Sector Within Central Java Ali, Ahmad; Nurcahyo, Satria Avianda; Widagdo, Teguh Harso
BISNIS Vol 13, No 2 (2025): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v13i2.34858

Abstract

This study aims to analyze the influence of entrepreneurial marketing and consumer needs adaptability in strengthening market penetration among Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage (FnB) sector in Central and East Java. The research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). A total of 150 FnB MSME owners and managers were selected through purposive sampling. The findings indicate that entrepreneurial marketing has a significant and positive effect on marketing performance and market penetration. Consumer needs adaptability is proven to mediate the relationship between entrepreneurial marketing and marketing performance, highlighting the importance of aligning innovation with consumer expectations. Furthermore, the integration of aesthetic value in product presentation enhances consumers’ emotional engagement, which indirectly supports market penetration. The results also reveal that adaptability and creativity are not only strategic capabilities but are culturally embedded practices within local MSMEs. This study concludes that FnB MSMEs can achieve sustainable growth by adopting entrepreneurial-oriented marketing strategies that are responsive to dynamic consumer preferences, local tastes, and aesthetic values, thereby improving market expansion and overall marketing performance in a competitive and evolving business environment.
Optimalisasi Strategi Bisnis Syariah: Pengaruh Sinergi Orientasi Pasar Syariah dan Pengetahuan Produk Syariah terhadap Keunggulan Bersaing Berkelanjutan Isnawati, Setya Indah; Nurcahyo, Satria Avianda; Anis, Muhammad
BISNIS Vol 12, No 2 (2024): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v12i2.29544

Abstract

Penelitian ini bertujuan untuk mengoptimalkan Sharia Business Strategy dengan menganalisis efek sinergis antara Sharia Market Orientation dan Sharia Product Knowledge terhadap Sustainable Competitive Advantage di PT Bank Muamalat Kanwil Jawa Tengah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) untuk menganalisis data. SEM PLS dipilih karena kemampuannya dalam menangani model yang kompleks dan hubungan kausal antar variabel. Seluruh karyawan PT Bank Muamalat Kanwil Jawa Tengah yang berjumlah 260 orang digunakan sebagai sampel jenuh.Hasil penelitian menunjukkan bahwa Sharia Business Strategy, Sharia Market Orientation, dan Sharia Product Knowledge memiliki pengaruh signifikan terhadap Sustainable Competitive Advantage. Lebih lanjut, Sharia Product Knowledge berperan sebagai mediator yang signifikan antara Sharia Business Strategy dan Sharia Market Orientation terhadap Sustainable Competitive Advantage. Ini menunjukkan bahwa pengetahuan yang mendalam tentang produk syariah dapat memperkuat hubungan antara strategi bisnis syariah dan orientasi pasar syariah yang dimiliki perusahaan, yang pada akhirnya meningkatkan keunggulan bersaing yang berkelanjutan.Temuan ini menyoroti pentingnya investasi dalam pengembangan kompetensi karyawan terkait produk syariah, karena pengetahuan ini secara langsung mempengaruhi kemampuan perusahaan dalam memenuhi kebutuhan pasar dan mempertahankan daya saingnya.Kata Kunci : Sharia Market Orientation, Sharia Product Knowledge, Sharia Business Strategy, Sustainable Competitive Advantage
Co-Authors Abdul Aziz Achmad Rizal Adi Purwanto Ahmad Ali Ahmad Ali Ahmad Ali Alif Mustaghfiroh Ana Puji Astuti Andriyani Andriyani Anis Malik Thoha Anisa Dewi Arismaya Anugerah, Riva Mustika Arismaya, Anisa Dewi Ariyani, Julinta Eka Bangsa, Jaya Ramadaey Bulan Karima Nurani Damayanti, Adelia Ika Devi, Chindya Paramitha Diah Ayu Kusumawati Dwijayanti, Rahmania Argita Eka Renny Noviati Wahyuni Eko Budiyanto, Ari Eko Budiyanto Ari Fachrunnisa, Olivia Familia Artha Fitri Dwi Jayanti Harry Soesanto Ilyasa Bin Muhammad Faiq Indraningtyas, Yeni Irfan Rahmana, MA Irsal Fauzi Isnawati, Setya Indah Isnwati, Setya Indah Jaya Ramadaey Bangsa Joyo Minardo Kristanti Kustiyono Meida Rachmawati Mohamed El Khawarizmi Mufidah, Luklu'ul Muhammad Anis Muhammad Anis, Muhammad Mustagfiroh, Alif Noor Laila Ramadhani Noor Laila Ramadhani Panca Nur Hayati Pipit Sundari Prameswari, Dita Pranaditya, Ari Pratondo, Katon Prihantini, Isra Priyanto Priyanto Puji Purwatiningsih, Aris Raditya Ferdianto Rahayu, Indah Rahmana, MA Irfan Rhaissa Anindya Azzahra Rionaldo, Richo Setya Indah Isnawati Siswati, Ari Siti Aisyah Siti Haryani Sudiyono Sudiyono Sudiyono Sudiyono Sundari, Pipit Tantra, Arda Raditya Teguh Harso Widagdo Teguh Harso Widagdo Thoha, Anis Malik Tri Wikaningrum Tri Wikaningrum Ucta Pradema Sanjaya Ummu Muntamah Widagdo, Teguh Harso Yeni Indraningtyas