Claim Missing Document
Check
Articles

Found 12 Documents
Search
Journal : Hasanuddin Journal of Applied Business and Entrepreneurship

The Effects of Tourism Product , Service Quality, and Health Protocol to Satisfaction and Revisit Intention of Tourist in Three Gilis West Nusa Tenggara Muhammad Yusuf Alwi; Abdul Rahman Kadir; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 5 No 1 (2022)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v5i1.502

Abstract

This study aims to analyze the influence of tourism product, service quality, and health protocol on tourist satisfaction and revisit intention, this research was done in three gilis west Nusa Tenggara which are gili trawangan, gili air, and gili meno and there were 388 respondents have been set in this research. the analysis technique used was structural equation modeling (SEM). the result of this research showed that tourism product has a positive and significant influence on tourists’ satisfaction and revisit intention, service quality has a positive and significant influence on tourists’ satisfaction and revisit intention, on the other health protocol has positive but no significant influence on tourists’ satisfaction and revisit intention. tourists’ satisfaction has a positive and significant influence on tourists’ visits.
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY THROUGH POSTPAID CUSTOMER SATISFACTION PT. TELKOMSEL INDONESIA Muhammad Rais; Mursalim Nohong; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 5 No 1 (2022)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v5i1.507

Abstract

This study aims to determine the effect of Customer Relationship Management (CRM) on customer loyalty through postpaid customer satisfaction of PT Telkomsel Indonesia. The method used in this research is the descriptive method and the quantitative method. The descriptive method is used to find out how consumers respond to the service quality of PT Telkomsel in applying the CRM method to customer loyalty through customer satisfaction. While quantitative methods are used to examine certain populations or samples, collect data, and use research instruments. The research data were processed and analyzed using the path analysis method (path analysis). The results of the path I analysis test show a coefficient correlation (R2) of 0.990 and the results of the second path analysis test show a coefficient correlation (R2) of 0.993 which indicates that the relationship between the independent and dependent variables is very strong because it has a positive R-value and is close to one. The indirect effect of the CRM variable on customer loyalty through customer satisfaction using the Sobel test. The results of this test show the value of the t count > t table, which is 2.870 > 2.776. So it can be concluded that there is a significant influence of CRM on Customer Loyalty through Customer Satisfaction.
Co-Authors A. S. Parawansa, Dian Abd. Rasyid Syamsuri Abdillah Arif Nasution Abdul Latif Abdul Latif Abdul Malik Abdul Rahman Azis Abdul Rahman Kadir Abdul Rakhman Laba Adham M, Shaquille Agrina, Camelia Rizki Ahmad Fadhli Edar Ahmad Ramadhan Siregar Akmal Umar Akob, Ayub Arya Saputra Almaida, Asty Almaududi Ausat, Abu Muna Amelia Sahib, Raofa Anak Agung Istri Sri Wiadnyani Andi Aswan, Andi Andi Lukman Irwan Andi Nur Qalby Andi Tenri Nur Fatimah Andi, Fakhrul Annisa Mauliandini Ansar Ansar Ardiyanto Maksimilianus Gai Ariyanto Ariyanto Asdin Juniardi Asri asri Balele, Andi Bintang Basri Basri Camelia Rizki Agrina Dadang Suhardi Dewi Mariam Widiniarsih Dyah Rachma Wijayanti H.P Elly Warni Eva Fathussyaadah Farida Akbarina Farida Akbarina Febrianty, K. K. Gunawan B I Gunawan B I, Gunawan Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas, Gunawan Hakim, Haeriah Hakim, Wardhani Hapsawati Hapsawati Haribowo, Rio Hartina Fattah Hasmin Tamsah Hasmin Tamsah Hasmin Tamsah Hasmin Tasmsah, Hasmin HASRIANA Sani, HASRIANA Heriyanti Mustafa Ibrahim, Rafiqa Nurcahyani Ida Ayu Putu Sri Widnyani Idayanti Nursyamsi Ikhsan Kadir Ikhsan, Fandy Frimansyah Ima Upuwala Were Indrabayu Indrabayu Intan Sari Areni Ira Ningrum Resmawa, Ira Ningrum Irfan Saputra Irwan Irwan Ismah Mutiah Ismail Ismail Ismail Iwan Harsono Jumhariani, Jumhariani Jusni Jusni Kadir, Nuraeni Kala, Febriani Kartina Kartina Khaerunnisa, A Kharisma Austin Makaba Maat Pono Maat Pono Mahlia Muis Makkira -, Makkira Maming, Jumidah Mariani Alimuddin, Mariani Marina Diah Hapsari Marjuki Muh Ridewan Muh. Albany Ray, Andi Muhammad Asdar Muhammad Asdar Muhammad Hery Santosa Muhammad Ismail Muhammad Resha Satyawicaksana Muhammad Ridwan Muhammad Syaiful Muhammad Yusuf Alwi Muhammad Zakaria Mursalim Nohong Mursalim Nohong Musran Munizu Mustafa, Fahrina Nirwana Nirwana Nur Nubli Cakramalinda Nuraeni Kadir Nur’aeni, Nur’aeni Nurdin Nurdin Nurdin Nurdin Nurdjanah Hamid Nursamsi Nursamsi Osman Lewangka Pasryb, Andi Syahida Ulhaq Purnomo, Yudiyanto Joko Rabiyatul Adawiyah Algadri Rahmawati Resky Amaliah Romadhoni, Buyung Rudi Kurniawan Rudi Kurniawan Shabrina, Fildzah Shohib Muslim Siti Haerani Siti Haerani Siti Hardianti Darma Pertiwi Soemitro Emin Praja Sri Rahmi Sudarmono Sudarmono Sudirman, Indrianty Suherlan Suherlan, Suherlan Sulfa Sulfa Sumardi Lasise Suratman Suratman Suratman Suratman Syahrial Sidik Syekh Al Azali, Muh. Fatur Tirsa Neyatri Bandrang Toaha, Muhammad Tyahya Whisnu Hendratni Wafa, Rikhul Wahab Wahab Wahda Wahda Wahda, Wahda Wahyunur Widia Nurdiani, Tanti William Sanjaya Wisnujatia, Nugrahini Susantinah Zul Haq Al Katsury