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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Dimensi Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal EMT KITA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Rang Teknik Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Sains dan Informatika : Research of Science and Informatic Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal EK dan BI Target : Jurnal Manajemen Bisnis Akrab Juara : Jurnal Ilmu-ilmu Sosial Economics and Digital Business Review juremi: jurnal riset ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Bussman Journal : Indonesian Journal of Business and Management ADPEBI International Journal of Business and Social Science Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review Jurnal Pusat Akses Kajian Manajemen JISOS: Jurnal ilmu sosial Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmiah Ilmu Terapan Universitas Jambi Asean International Journal of Business Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi TOFEDU: The Future of Education Journal International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Indonesian Business Review Adpebi Science Series Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Pustaka Robot Sister E-Amal: Jurnal Pengabdian Kepada Masyarakat
Dorris Yadewani
Universitas Sumatera Barat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-SATIFCATION SEBAGAI MEDIASI DALAM E-COMMERCE INDONESIA Efdison, Zefri; Lova, Anggil Nopra; Yadewani, Dorris; Harahap, Erni Febrina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8891

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among e-commerce users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among e-commerce users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on e-commerce users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
The Effect of Skills and Experience on The Performance of Small and Medium Enterprises With Innovation as Mediation Variable Yadewani, Dorris; Wijaya, Reni; Mursalini, Wahyu Indah; Almasdi
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.12

Abstract

This study examined the mediating effect of innovation on the relationship between skills, experience and performance of SMEs. The population in this study were all SMEs in the culinary sector which were fostered by the Pariaman City Government which accounted for 27 businesses. The sampling technique uses a non-probability approach, namely purposive sampling In order to test hypotheses, this study performs multiple and hierarchical regression analyses. SPSS version 25 is used to process the data. The results of analysis displayed that skills, experience and innovation positively affected the performance of SMEs. In addtion, the variables of skills and experience were found to have positive effect on innovation. Morever, innovation was proven to mediate the relationship between skills, experience and performance of SMEs. Keywords: skills, experience, innovation, performance of SMEs
The Impact of Market Orientation and Entreprenurial Orientation on SME’s Marketing Performance Sefnedi, Sefnedi; Sukma, Tri; Yadewani, Dorris
International Journal of Indonesian Business Review Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v1i1.249

Abstract

Purpose – Penelitian ini bertujuan untuk menganalisis dampak orientasi pasar dan orientasi kewirausahaan terhadap kinerja pemasaran pada UMKM kuliner saji di Kota Padang. Methodology/approach – Penelitian ini menggunakan purposive sampling untuk teknik pengambilan sampel. Data diolah dengan menggunakan bantuan software SPSS versi 27. Findings – Hasil penelitian menemukan bahwa orientasi pasar dan orientasi kewirausahaan berpengaruh positif terhadap kinerja pemasaran. Secara spesifik, orientasi kewirausahaan memiliki pengaruh yang paling dominan dibandingkan dengan orientasi pasar. Novelty/value – marketing performance of SMEs has been an important role in every business. However, the determinants of marketing performance of SMEs are still far from conclusive.
ENTREPRENEURIAL ORIENTATION IN THE RELATIONSHIP BETWEEN RISK TAKING AND MSME PERFORMANCE Yadewani, Dorris; Wijaya, Reni
JURNAL DIMENSI Vol 14, No 3 (2025): JURNAL DIMENSI (NOVEMBER 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i3.8383

Abstract

This study aims to analyze the effect of risk-taking on SME performance with entrepreneurial orientation as a mediating variable. The population of this research consists of SME actors in Padang, with 60 respondents selected using purposive sampling. Data were analyzed using multiple linear regression and the Sobel test to examine the mediating effect. The results show that risk-taking has a positive influence on SME performance, while entrepreneurial orientation also contributes to performance improvement, although in a smaller proportion. Furthermore, entrepreneurial orientation is proven to mediate the relationship between risk-taking and SME performance, indicating its significant role in strengthening the positive impact of risk-taking on business outcomes. These findings imply that developing entrepreneurial orientation among SMEs is essential to optimize risk-taking behavior as a strategy for enhancing competitiveness and achieving sustainable performance
DINAMIKA KEPENDUDUKAN, PERTUMBUHAN EKONOMI, DAN KETAHANAN PANGAN: SEBUAH ANALISIS KUANTITATIF DI KOTA SUNGAI PENUH Rahayu, Silvia; Harahap, Erni Febrina; Yadewani, Dorris
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.479

Abstract

This study aims to determine the effect of population and economic growth on food security in Sungai Penuh City. This is a quantitative study. The data used in this study are secondary data sourced from the Sungai Penuh City Statistics Agency (BPS), the Sungai Penuh City Food Security Office, the Population and Civil Registration Office, and publications from the Jambi Province Statistics Agency (BPS), and the Republic of Indonesia Statistics Agency (BPS RI). The analytical tools used were multiple linear regression, hypothesis testing, and the coefficient of determination. Based on the results, the model examining the effect of population and economic growth on food security in Sungai Penuh City was not statistically significant (Sig. F Change = 0.498 > ? 0.05). Although the multiple correlation coefficient (R = 0.543) indicates a moderate linear relationship, the R Square value of only 0.295 indicates that the two independent variables are only able to explain 29.5% of the variation in the dependent variable of food security in Sungai Penuh City
Berkreasi dan Menghasilkan Uang dari Limbah : Pengolahan Limbah Kain Sari, Meci Nilam; Maliha, Debitha Wise; Septrizarty, Rika; Mulyadin, Asrul; Yuliana, Sartika; Yadewani, Dorris
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.881

Abstract

Limbah kain merupakan salah satu jenis sampah tekstil yang jumlahnya terus meningkat seiring berkembangnya industri konveksi dan fashion. Jika tidak dikelola, limbah kain dapat menimbulkan pencemaran lingkungan dan menjadi permasalahan baru bagi masyarakat. Kegiatan pengabdian masyarakat ini bertujuan untuk berkreasi melalui pengolahan limbah kain menjadi produk kreatif dan bernilai ekonomis. Metode yang digunakan meliputi sosialisasi dan pelatihan keterampilan (workshop). Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pengetahuan dan keterampilan dalam mendaur ulang kain perca menjadi berbagai produk seperti bros kain, tas kecil, keset, dan gantungan kunci. Program ini terbukti efektif dalam mengurangi limbah tekstil, meningkatkan kreativitas, serta mendorong tumbuhnya ekonomi kreatif berbasis masyarakat.
Pengaruh Brand Ambassador Dan Tagline “Gratis Ongkir” Shopee Terhadap Keputusan Pembelian Efdison, Zefri; Efridozel, Rahul; Fitriya, Sri; Yadewani, Dorris; Harahap, Erni Febrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.490

Abstract

In the modern era, society's dependence on technology, particularly the internet, has brought significant changes in lifestyle, including shopping behavior. E-commerce, as a form of electronic commerce, is rapidly evolving as a mechanism for exchanging goods and services over the internet. This study aims to measure the influence of brand ambassadors and the "Gratis Ongkir" (Free Shipping) tagline of Shopee on the purchasing decisions of STIE Sakti Alam Kerinci students. The research results indicate a relatively low impact of both factors, with a Coefficient of Determination value of 14.3%. Despite being low, this value provides an initial overview of the extent to which the model can explain variations in students' purchasing decisions. The analysis reveals that the partial influence of brand ambassadors on purchasing decisions is 0.41%, while the "Gratis Ongkir" tagline has an impact of 0.34%. Although these figures are relatively low, it is essential to note that low values do not necessarily reflect insignificance. The reduced impact could be influenced by complex factors and variables not measured in the study. The Coefficient of Determination value of 14.3% indicates that the constructed model can explain a small portion of the variation in purchasing decisions among STIE Sakti Alam Kerinci students
AI-PERSONALIZED GREEN MARKETING: DRIVING ECO-CONSCIOUS CONSUMER BEHAVIOR IN REAL-TIME Tio, Lina; Khan, Schazad; Yadewani, Dorris
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 12, No 1 (2026): VOLUME XII NO. 1 APRIL 2026
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v12i1.7826

Abstract

This study examines the integration of artificial intelligence in green marketing strategies, specifically focusing on personalized eco-engagement campaigns. Through a qualitative case study approach utilizing secondary data from The Body Shop Malaysia's sustainability initiatives, this research investigates how AI-driven personalization enhances eco-conscious consumer behavior. The findings reveal that AI-powered green marketing significantly improves consumer engagement rates, purchase intentions, and environmental awareness. This research contributes to the understanding of technology-enabled sustainable marketing practices in Southeast Asia and provides practical insights for businesses seeking to enhance their environmental impact through personalized digital strategies.
THE ROLE OF ORGANIZATIONAL JUSTICE, ORGANIZATIONAL SUPPORT AND ORGANIZATIONAL COMMITMENT TOWARDS IMPROVING EMPLOYEE PERFORMANCE AT CV BINA FURNITURE PEKANBARU Raden Rudi Alhempi; Budi Alamsyah Siregar; Lili Salfina; Muhammad Hendra; Raja Marwan Indra Saputra; Dorris Yadewani; Ropella Naibaho
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1039

Abstract

Employee performance has become an essential indicator of organizational success, particularly in competitive industries such as the furniture sector, where productivity, quality of work, and responsibility strongly determine business sustainability. The importance of understanding factors that shape employee performance is increasingly relevant because many small and medium-sized enterprises face challenges related to fairness, limited organizational support, and fluctuating employee commitment. This study aims to analyze the influence of organizational justice, organizational support, and organizational commitment on employee performance at CV Bina Furniture Pekanbaru. Using a quantitative approach supported by structural equation modeling, the study evaluates how perceptions of fairness, support from management, and the psychological attachment of employees interact in shaping performance outcomes. The findings reveal that organizational justice positively contributes to improving employee performance and strengthens employee commitment. Organizational support also demonstrates a significant role in enhancing performance as well as reinforcing employee commitment toward the organization. Furthermore, organizational commitment is proven to be a strong predictor of employee performance, indicating that employees with higher emotional attachment tend to show better work outcomes. These results highlight the need for managerial policies that ensure fairness, provide adequate support, and foster commitment to optimize performance in small and medium-scale enterprises.
AI-PERSONALIZED GREEN MARKETING: DRIVING ECO-CONSCIOUS CONSUMER BEHAVIOR IN REAL-TIME Lina Tio; Schazad Khan; Dorris Yadewani
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 12, No 1 (2026): VOLUME XII NO. 1 APRIL 2026
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v12i1.8043

Abstract

This study examines the integration of artificial intelligence in green marketing strategies, specifically focusing on personalized eco-engagement campaigns. Through a qualitative case study approach utilizing secondary data from The Body Shop Malaysia's sustainability initiatives, this research investigates how AI-driven personalization enhances eco-conscious consumer behavior. The findings reveal that AI-powered green marketing significantly improves consumer engagement rates, purchase intentions, and environmental awareness. This research contributes to the understanding of technology-enabled sustainable marketing practices in Southeast Asia and provides practical insights for businesses seeking to enhance their environmental impact through personalized digital strategies. Keywords: AI marketing, green marketing, personalization, sustainability, consumer behavior, eco-consciousness 
Co-Authors Aan Nurmadi Agus Nurofik Agusman Aisyah Aisyah Alhazar Rinaldi Ali Ameen Almasdi Anggil Nopra Lova Anggil Nopra Lova Asrul Asrul Dabitha Wise Maliha Darsih Darsih Dayan, Halimah Putri Efdison, Zefri Efridozel, Rahul Erni Febrina Harahap Erni Febrina Harahap Etty Sri Wahyuni Fadhlan, Fadhlan Fitriya, Sri Gokma Toni Parlindungan S Henny Wati Ibrahin Alrajawy Ikhsan Ikhsan Ikhsan Ikhsan Izzety, Julifa Khairil Hamdi Khairil Hamdi Khan, Schazad Kulal, Salamiah Muhd Kurniati Karim Lili Salfina Lina Tio Lina Tio Lina Tio Lova, Anggil Nopra Maryuni, Yollanda Putri Masrida Zasriati, Masrida Meci Nilam Sari, Meci Nilam Medi.yaya2017@gmail.com Muhammad Hendra Mulyadin, Asrul Mursalini, Wahyu Indah Mustika Lukman Mustika Lukman Arief, Mustika Lukman Nadia Angraini Nanda, Ade Putra Nazar, Nisrina Nini, Nini Novinaldi Novinaldi Nurdianto Utomo Nurtati Nurtati Nurtati, Nurtati Pandi, Oyyapan Durai Patria Nagara Poddar, Sandeep Putra Putri, Maharani Putri, Osi Hayuni Putri, Selvi Kurnia Putri, Sissy Jania Qasim, Awais Raden Rudi Alhempi Rahayu, Sari Rahayu, Silvia Rahul Efridozel Raja Marwan Indra Saputra Ramadhan, Faris Reni Wijaya Reni Wijaya Reni Wijaya Reni Wijaya Reni Wijaya Reni Wijaya Wijaya Reni Wijaya, Reni Rinaldi, Al Hazar Rini Afrianti RISA WAHYUNI EDT Risma Yuwinda Roestam Ahmad Efendi Ropella Naibaho Safnedi, Sefnedi Salamiah Muhd Kulal Saleem , Farida Saputra, Ronaldo Jus Schazad Khan Septrizarty, Rika Silvia Rahayu Silvia Rahayu Siregar BUDI, Budi Alamsyah Sri Mulyani Mulyani Suherman, Yanni Sutiyem, Sutiyem SYAFRANI, SYAFRANI Syofria Meidona Tio, Lina Tri Sukma, Tri Wahyu Indah Mursalini Wahyu Indah Mursalini Wati, Henny Winona Kumara Dewi Yanti Murni Yelnim . Yelnim, Yelnim Yuliana, Sartika Yully Elvina Zafira, Naila Zefri Efdison Zefri Efdison Zefri Efdison