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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Dimensi Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal EMT KITA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Rang Teknik Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Sains dan Informatika : Research of Science and Informatic Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal EK dan BI Target : Jurnal Manajemen Bisnis Akrab Juara : Jurnal Ilmu-ilmu Sosial juremi: jurnal riset ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Bussman Journal : Indonesian Journal of Business and Management ADPEBI International Journal of Business and Social Science Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Husnayain Business Review Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review Jurnal Pusat Akses Kajian Manajemen JISOS: Jurnal ilmu sosial Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmiah Ilmu Terapan Universitas Jambi Asean International Journal of Business Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi TOFEDU: The Future of Education Journal International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Indonesian Business Review Adpebi Science Series Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Pustaka Robot Sister E-Amal: Jurnal Pengabdian Kepada Masyarakat
Dorris Yadewani
Universitas Sumatera Barat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Brand Ambassador Dan Tagline “Gratis Ongkir” Shopee Terhadap Keputusan Pembelian Efdison, Zefri; Efridozel, Rahul; Fitriya, Sri; Yadewani, Dorris; Harahap, Erni Febrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.490

Abstract

In the modern era, society's dependence on technology, particularly the internet, has brought significant changes in lifestyle, including shopping behavior. E-commerce, as a form of electronic commerce, is rapidly evolving as a mechanism for exchanging goods and services over the internet. This study aims to measure the influence of brand ambassadors and the "Gratis Ongkir" (Free Shipping) tagline of Shopee on the purchasing decisions of STIE Sakti Alam Kerinci students. The research results indicate a relatively low impact of both factors, with a Coefficient of Determination value of 14.3%. Despite being low, this value provides an initial overview of the extent to which the model can explain variations in students' purchasing decisions. The analysis reveals that the partial influence of brand ambassadors on purchasing decisions is 0.41%, while the "Gratis Ongkir" tagline has an impact of 0.34%. Although these figures are relatively low, it is essential to note that low values do not necessarily reflect insignificance. The reduced impact could be influenced by complex factors and variables not measured in the study. The Coefficient of Determination value of 14.3% indicates that the constructed model can explain a small portion of the variation in purchasing decisions among STIE Sakti Alam Kerinci students
A Study on: Implementation of Legal Philosophy Values Information Regional Regulations in Indonesia: A Study on: Implementation of Legal Philosophy Values Information Regional Regulations in Indonesia Parlindungan S, Gokma Toni; Kulal , Salamiah Muhd; Yadewani, Dorris
International Journal of Law Policy and Governance Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v5i1.1695

Abstract

The purpose of this study is to analyze the application of legal philosophy values in the formation of regional regulations in Indonesia, as well as to examine the suitability between legal philosophy values and regional regulations that have been formed. This study uses a descriptive analytical research type with a normative legal approach method. Research data were obtained from primary, secondary and primary legal materials. Data collection techniques were carried out qualitatively. The results of the study indicate that the application of legal philosophy values in the formation of regional regulations in Indonesia is still not optimal. This is due to several factors, such as a lack of understanding of the values of legal philosophy among regional regulation makers, minimal community participation in the process of forming regional regulations, and weak law enforcement. This study has limitations in its focus on the application of legal philosophy values and a lack of analysis of the impact of regional regulations that do not follow these values.
Peningkatan Kompetensi SDM Bagi Pelaku UMK Dapoer Rendang Riri Dorris Yadewani; Nini Nini; Yanti Murni; Maharani Putri; Asrul Asrul; Al Hazar Rinaldi
Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat) Vol 5 No 3 (2025): Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat)
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamitra.v5i3.921

Abstract

Kegiatan bertujuan untuk meningkatkan kesadaran pelaku Usaha Mikro dan Kecil (UMK) Dapoer Rendang Riri mengenai pentingnya kompetensi Sumber Daya Manusia (SDM) dalam pengembangan usaha serta Mendorong pemahaman pelaku UMK  Dapoer Rendang Riri terhadap manfaat peningkatan kompetensi SDM bagi keberlanjutan dan pertumbuhan usaha mereka. Selanjutnya kegiatan. Kegiatan ini dilaksanakan oleh tim pengabdian dari Universitas Sumatera Barat pada tanggal 20 Oktober 2024. Fokus utama dari kegiatan ini adalah memperkuat pemahaman Kompotensi Sumber daya manusia dalam mengelola usaha yang dijalankan untuk keberlangsungan dan keberlanjutan. Metode yang digunakan meliputi ceramah, diskusi kelompok, dan praktikum melalui simulasi serta studi kasus. Hasil dari kegiatan ini diharapkan dapat meningkatkan pengetahuan dan kemampuan pelaku usaha, serta memberikan dampak positif bagi perkembangan UMKM yang ada di Kota Payakumbuh
PENGARUH MANAJEMEN USAHA DAN ADOPSI TEKNOLOGI TERHADAP KINERJA UMKM DI KABUPATEN SOLOK Arfimasri, Arfimasri; Mursalini, Wahyu Indah; Nurhayati, Nurhayati; Yadewani, Dorris; Murni, Yanti; Rahmadani, Ratna
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.6226

Abstract

Business management and technology utilization play a crucial role in addressing the gap between the potential role of MSMEs and their actual performance in the region. The purpose of this study was to determine the effect of business management and technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Solok Regency. The approach used was quantitative with the causal associative method. Data collection was conducted by distributing questionnaires to the sample. The sample was selected based on a purposive sampling technique totaling 52 MSMEs, using a Likert scale. Data analysis used multiple linear regression statistics, assisted by the SPSS program. The results showed that business management and technology adoption significantly influenced the performance of MSMEs in Solok Regency, both partially and simultaneously. This study suggests the need for a more in-depth study by adding other variables that can influence MSME performance such as innovation, compensation, and policy support. Due to time and scope limitations that cover local sector boundaries, business management and digitalization training are needed to be able to compete globally.
AI-PERSONALIZED GREEN MARKETING: DRIVING ECO-CONSCIOUS CONSUMER BEHAVIOR IN REAL-TIME Tio, Lina; Khan, Schazad; Yadewani, Dorris
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 12, No 1 (2026): VOLUME XII NO. 1 APRIL 2026
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v12i1.7826

Abstract

This study examines the integration of artificial intelligence in green marketing strategies, specifically focusing on personalized eco-engagement campaigns. Through a qualitative case study approach utilizing secondary data from The Body Shop Malaysia's sustainability initiatives, this research investigates how AI-driven personalization enhances eco-conscious consumer behavior. The findings reveal that AI-powered green marketing significantly improves consumer engagement rates, purchase intentions, and environmental awareness. This research contributes to the understanding of technology-enabled sustainable marketing practices in Southeast Asia and provides practical insights for businesses seeking to enhance their environmental impact through personalized digital strategies.
Sustainable Influencer Marketing: Leveraging AI and AR Tools to Promote Green Lifestyles Tio, Lina; Salamiah Muhd Kulal; Yadewani, Dorris
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1624

Abstract

This study examines the integration of artificial intelligence (AI) and augmented reality (AR) technologies in sustainable influencer marketing campaigns, using Malaysia Palm Oil Board (MPOB) as a case study. The research explores how MPOB leverages digital tools to reshape public perception of palm oil sustainability through strategic influencer partnerships and immersive technologies. Based on desk research utilizing publicly available secondary data, this study addresses the gap in understanding how government-linked organizations employ AI-driven influencer selection and AR-enhanced content to promote environmental stewardship. The findings reveal that AI-powered analytics enable more precise targeting of eco-conscious audiences, while AR tools provide immersive experiences that enhance message credibility and engagement. This research contributes to the growing body of literature on sustainable marketing communications and provides practical insights for organizations seeking to balance commercial interests with environmental advocacy
The Influence of Risk-Taking and Self-Confidence on MSME Performance Wijaya, Reni Wijaya; Darsih, Darsih; Yadewani, Dorris; wati, Henny
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1665

Abstract

This study examines the influence of risk-taking and self-efficacy on the performance of MSMEs in Padang using a descriptive quantitative method and an ex post facto approach. Data was collected thru an online survey of 60 MSME actors using a standardized questionnaire. Data were analyzed using SPSS version 26 to test the relationship between variables. The results show that risk-taking and self- efficacy significantly influence MSME performance, assisting entrepreneurs in decision-making, strengthening competitiveness, and capitalizing on business opportunities. These findings indicate that psychological and sociocultural aspects play a significant role in the success of MSMEs. This research expands understanding of internal factors influencing the performance of small and medium-sized enterprises and provides recommendations for developing psychological-based training programs to promote MSME growth
THE ROLE OF ORGANIZATIONAL JUSTICE, ORGANIZATIONAL SUPPORT AND ORGANIZATIONAL COMMITMENT TOWARDS IMPROVING EMPLOYEE PERFORMANCE AT CV BINA FURNITURE PEKANBARU Raden Rudi Alhempi; Budi Alamsyah Siregar; Lili Salfina; Muhammad Hendra; Raja Marwan Indra Saputra; Dorris Yadewani; Ropella Naibaho
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1039

Abstract

Employee performance has become an essential indicator of organizational success, particularly in competitive industries such as the furniture sector, where productivity, quality of work, and responsibility strongly determine business sustainability. The importance of understanding factors that shape employee performance is increasingly relevant because many small and medium-sized enterprises face challenges related to fairness, limited organizational support, and fluctuating employee commitment. This study aims to analyze the influence of organizational justice, organizational support, and organizational commitment on employee performance at CV Bina Furniture Pekanbaru. Using a quantitative approach supported by structural equation modeling, the study evaluates how perceptions of fairness, support from management, and the psychological attachment of employees interact in shaping performance outcomes. The findings reveal that organizational justice positively contributes to improving employee performance and strengthens employee commitment. Organizational support also demonstrates a significant role in enhancing performance as well as reinforcing employee commitment toward the organization. Furthermore, organizational commitment is proven to be a strong predictor of employee performance, indicating that employees with higher emotional attachment tend to show better work outcomes. These results highlight the need for managerial policies that ensure fairness, provide adequate support, and foster commitment to optimize performance in small and medium-scale enterprises.
AI-PERSONALIZED GREEN MARKETING: DRIVING ECO-CONSCIOUS CONSUMER BEHAVIOR IN REAL-TIME Lina Tio; Schazad Khan; Dorris Yadewani
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 12, No 1 (2026): VOLUME XII NO. 1 APRIL 2026
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v12i1.8043

Abstract

This study examines the integration of artificial intelligence in green marketing strategies, specifically focusing on personalized eco-engagement campaigns. Through a qualitative case study approach utilizing secondary data from The Body Shop Malaysia's sustainability initiatives, this research investigates how AI-driven personalization enhances eco-conscious consumer behavior. The findings reveal that AI-powered green marketing significantly improves consumer engagement rates, purchase intentions, and environmental awareness. This research contributes to the understanding of technology-enabled sustainable marketing practices in Southeast Asia and provides practical insights for businesses seeking to enhance their environmental impact through personalized digital strategies. Keywords: AI marketing, green marketing, personalization, sustainability, consumer behavior, eco-consciousness 
DEVELOPMENT OF THE AGRICULTURAL SECTOR AS AN EFFORT TO STRENGTHEN REGIONAL COMPETITIVENESS Silvia Rahayu; Dorris Yadewani
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v10i2.2486

Abstract

This study aims to determine How the Analysis of Agricultural Sector Development to Strengthen Regional Competitiveness in Tebo Regency. This study was conducted for 1 month. The data used in this study are secondary data obtained from the BPS Bungo Regency and BPS Jambi Province websites. The data obtained were analyzed descriptively quantitatively and descriptively qualitatively. The analysis tools used are Location Question (LQ) and Shiftshare Analysis. Based on the results of the study, it was found that the leading economic sectors in Tebo Regency are the Government Administration, Defense and Compulsory Social Security, Agriculture, Forestry and Fisheries, Other Services, Real Estate, Electricity and Gas Procurement and the Information and Communication sector. The agriculture, forestry and fisheries sector is the second leading sector in Tebo Regency with an average LQ value of 1.91 (> 1). This can also be proven through the agricultural sector in the economic structure of Tebo Regency playing a fairly large role. The results of the shift share calculation for the agriculture, forestry and fisheries sector show that it has a proportional (+) and differential (+) shift value, meaning that the sector has experienced significant growth both in Jambi Province and Tebo Regency, which means that the agriculture, forestry and fisheries sector of Tebo Regency is able to compete with similar products in other regencies and cities.
Co-Authors Aan Nurmadi Agus Nurofik Agusman Aisyah Aisyah Al Hazar Rinaldi Alhazar Rinaldi Almasdi Alrajawy, Ibrahin Ameen, Ali Anggil Nopra Lova Arfimasri, Arfimasri Asrul Dabitha Wise Maliha Darsih, Darsih Dayan, Halimah Putri Efdison, Zefri Efridozel, Rahul Erni Febrina Harahap Etty Sri Wahyuni Fadhlan, Fadhlan Fitriya, Sri Gokma Toni Parlindungan Ikhsan Ikhsan Ikhsan Ikhsan Izzety, Julifa Khairil Hamdi Khairil Hamdi Khan, Schazad Kulal , Salamiah Muhd Kurniati Karim Lili Salfina Lina Tio Lova, Anggil Nopra Maharani Putri Maryuni, Yollanda Putri Masrida Zasriati, Masrida Meci Nilam Sari, Meci Nilam Medi.yaya2017@gmail.com Muhammad Hendra Mulyadin, Asrul Mursalini, Wahyu Indah Mustika Lukman Mustika Lukman Arief, Mustika Lukman Nadia Angraini Nazar, Nisrina Nini Nini Nini, Nini Novinaldi Novinaldi Nurdianto Utomo Nurhayati, Nurhayati Nurtati Nurtati Nurtati, Nurtati Pandi, Oyyapan Durai Patria Nagara Poddar, Sandeep Putra Putri, Osi Hayuni Putri, Selvi Kurnia Putri, Sissy Jania Qasim, Awais Raden Rudi Alhempi Rahayu, Sari Rahayu, Silvia Rahmadani, Ratna Raja Marwan Indra Saputra Ramadhan, Faris Reni Wijaya Reni Wijaya Reni Wijaya Reni Wijaya Reni Wijaya, Reni Rini Afrianti RISA WAHYUNI EDT Risma Yuwinda Roestam Ahmad Efendi Ropella Naibaho Safnedi, Sefnedi Salamiah Muhd Kulal Saleem , Farida Saputra, Ronaldo Jus Schazad Khan Septrizarty, Rika Silvia Rahayu Silvia Rahayu Siregar BUDI, Budi Alamsyah Sri Mulyani Mulyani Suherman, Yanni Sutiyem, Sutiyem SYAFRANI, SYAFRANI Syofria Meidona Tio, Lina Tri Sukma, Tri Wahyu Indah Mursalini Wahyu Indah Mursalini Wati, Henny Wijaya, Reni Wijaya Winona Kumara Dewi Yanti Murni Yelnim . Yelnim, Yelnim Yuliana, Sartika Yully Elvina Zafira, Naila Zefri Efdison Zefri Efdison