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All Journal Jurnal Sosial Ekonomi Pertanian JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Forum Agribisnis Jurnal Teknologi Informasi dan Ilmu Komputer Habitat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MANAJEMEN MOTIVASI Jurnal SOLMA Jurnal Media Agribisnis (MeA) Jurnal Pertanian Agros JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGROHITA JURNAL PENDIDIKAN TAMBUSAI AGROMIX JURNAL AGRICA Jurnal Ilmiah RESPATI Jurnal Lemuru : Jurnal Ilmu Perikanan dan Kelautan Indonesia Grouper: Jurnal Ilmiah Perikanan Jurnal Perikanan Pantura Cakrawala Repositori Imwi Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Ilmiah Agribios Agrokompleks Agrimansion: Agribusiness Management & Extension Journal of Global Sustainable Agriculture Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Abdi Masyarakat Indonesia KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah SOSIO AGRIBIS Mediagro Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian Community: Jurnal Pengabdian Pada Masyarakat Nanggroe: Journal Of Scholarly Service Jurnal Informasi Pengabdian Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis JATIMAS : Jurnal Pertanian dan Pengabdian Masyarakat Journal of Economics and Management Scienties Nanggroe: Journal of Scholarly Service Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengembangan Masyarakat Lokal Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Global Sustainable Agriculture ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Dona Wahyuning Laily
Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : jurnal ilmiah sosio agribis

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Bisnis Makanan: Profil, Prospek, dan Harapan Konsumen (Studi Kasus Sentra Wisata Kuliner (SWK) Bratang Binangun Surabaya, Jawa Timur) Food Business: Profile, Prospects, and Consumer Expectations (Case Study of Bratang Binangun Culinary Tourism Center (SWK) Surabaya, East Java) Adzim, Ellip Fauzan; Hidayat, Syarif Imam; Laily, Dona Wahyuning
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254258

Abstract

Sentra Wisata Kuliner (SWK) Bratang Binangun in Surabaya is a culinary hub that attracts many visitors, both local and tourists, due to its diverse range of affordable food and beverages. This study aims to analyze the profile, prospects, and consumer expectations at SWK Bratang Binangun, as well as formulate a business development strategy using the Boston Consulting Group (BCG) analysis. The findings show that the profile of SWK Bratang Binangun includes complete facilities such as internet access, toilets, and cleanliness that support the comfort of visitors. The prospects for SWK Bratang Binangun are very positive, supported by its strategic location and high demand for affordable, quality food. Consumer expectations focus on food quality, cleanliness, affordable prices, menu innovation, and good service. The BCG analysis revealed that the food category holds a dominant position with high market growth, placing it in the "Stars" quadrant with a relative market share of 1.67, while the beverage category falls under the "Question Marks" quadrant with higher growth potential but a smaller relative market share of 0.60. Based on these findings, it is recommended to improve innovation in the beverage category and maintain the quality of service and menu development in the food category to sustain competitiveness. Keywords: SWK Bratang Binangun, Profile, Prospects, Consumer Expectations, BCG Analysis.
ANALISIS PENDAPATAN USAHA PETERNAKAN AYAM BROILER KANDANG TERTUTUP (Studi Kasus di CV. Ayam Dekem Tengah Sawah) (Analysis of Income Closed Cage Broiler Chicken Farming Business (Case Study at CV. Ayam Dekem Tengah Sawah) Wachid, Sinta Nur; Yuliati, Nuriah; Laily, Dona Wahyuning
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254483

Abstract

Jombang Regency is one of the areas that develops broiler chicken farming centers. Jombang Regency, which consists of 20 sub-districts, almost entirely manages and develops poultry farming. One of the broiler chicken farms is located in Peterongan sub-districts, Jombang Regency, namely CV. Ayam Dekem Tengah Sawah. The problems and challenges that often become the main topic in broiler chicken farming are limited resources, including land and feed. The objective of this research is to examine the costs, income, and business feasibility of broiler chicken farming at CV. Ayam Dekem Tengah Sawah. This research employs cost analysis and business feasibility analysis methods. The findings indicate that CV. Ayam Dekem Tengah Sawah’s revenue in one periode amounts to Rp. 2.30.130.370, with an income of Rp. 1.963.147.124. The R/C ratio is 1,17 (>1), and the ROI is 8%. Therefore, it can be inferred that the broiler chicken farming business at CV. Ayam Dekem Tengah Sawah is profitable and worthy of development.Keywords: Broiler Chicken, Income, Business Feasibility.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN SAYUR DAN BUAH DI LOTTE GROSIR WARU SIDOARJO: The Influence of Product Quality and Price on Customer Satisfaction of Vegetables and Fruits at Lotte Grosir Waru Sidoarjo Lamarta, Salsabila Aldita; Hendrarini, Hamidah; Laily, Dona Wahyuning
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220254663

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap kepuasan pelanggan sayur dan buah di Lotte Grosir Waru Sidoarjo. Penelitian ini dilatarbelakangi oleh adanya penurunan penjualan yang terjadi pada produk sayur dan buah di Lotte Grosir Waru Sidoarjo yang diduga berkaitan dengan kualitas produk dan harga yang ditawarkan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang merupakan pelanggan Lotte Grosir Waru Sidoarjo. Teknik analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Harga juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Temuan ini mengindikasikan bahwa peningkatan kualitas produk dan penetapan harga yang kompetitif dapat meningkatkan kepuasan pelanggan yang pada akhirnya dapat mendorong peningkatan penjualan produk sayur dan buah di Lotte Grosir Waru Sidoarjo. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pihak manajemen dalam menyusun strategi pemasaran yang tepat untuk mempertahankan dan meningkatkan loyalitas pelanggan. Kata kunci:  Buah, Harga, Kualitas Produk, Kepuasan Pelanggan, Sayur. This study aims to analyze the influence of product quality and price on customer satisfaction for vegetables and fruits at Lotte Grosir Waru Sidoarjo. This research is motivated by a decline in sales of vegetables and fruits at Lotte Grosir Waru Sidoarjo, which is suspected to be related to the product quality and pricing offered. The research method used is quantitative with a descriptive approach. Data were collected through questionnaires distributed to 100 respondents who are customers of Lotte Grosir Waru Sidoarjo. Data analysis techniques used Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the study show that product quality has a positive and significant effect on customer satisfaction. Price also has a positive and significant effect on customer satisfaction. These findings indicate that improving product quality and setting competitive prices can increase customer satisfaction, which in turn can encourage increased sales of vegetable and fruit products at Lotte Grosir Waru Sidoarjo. This study is expected to serve as a consideration for management in formulating appropriate marketing strategies to maintain and enhance customer loyalty. Keywords: Fruit, Price, Product Quality, Customer Satisfaction, Vegetables.  
ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI EUSTACIO COFFEE SURABAYA: Analysis of The Effect of Product Quality and Service Quality on Customer Satisfaction at Eustacio Coffee Surabaya Zulian, Venni; Hendrarini, Hamidah; Laily, Dona Wahyuning
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220254721

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen di Eustacio Coffee Surabaya. Latar belakang penelitian ini didasari oleh meningkatnya tren konsumsi kopi dan pertumbuhan bisnis kedai kopi di kota-kota besar, termasuk Surabaya. Kualitas produk dan pelayanan menjadi dua faktor utama yang memengaruhi loyalitas dan kepuasan pelanggan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan analisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen aktif Eustacio Coffee. Hasil penelitian menunjukkan bahwa kualitas produk memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen, sedangkan kualitas pelayanan juga berpengaruh secara signifikan meskipun lebih rendah dibandingkan kualitas produk. Indikator yang paling dominan dari kualitas produk adalah kelengkapan variasi menu, sedangkan dari kualitas pelayanan adalah daya tanggap karyawan. Berdasarkan temuan ini, pihak Eustacio Coffee diharapkan dapat mempertahankan kualitas produknya dan meningkatkan aspek pelayanan, khususnya dalam hal empati dan bukti fisik. Penelitian ini memberikan kontribusi sebagai acuan bagi pengusaha kedai kopi dalam menyusun strategi peningkatan kepuasan pelanggan yang berkelanjutan. Kata kunci:  Eustacio Coffee, Kualitas Produk, Kualitas Pelayanan, Kepuasan Konsumen. This study aims to analyze the influence of product quality and service quality on customer satisfaction at Eustacio Coffee Surabaya. The research background is based on the increasing trend of coffee consumption and the growth of coffee shop businesses in major cities, including Surabaya. Product and service quality are two primary factors that influence customer loyalty and satisfaction. The research method used is quantitative with a descriptive approach and analysis using Structural Equation Modeling-Partial Least Square (SEM-PLS). Data was collected through a questionnaire distributed to 100 respondents who are active consumers of Eustacio Coffee. The results show that product quality has a positive and significant effect on customer satisfaction, while service quality also has a significant effect, although to a lesser degree than product quality. The most dominant indicator of product quality is the completeness of the product variation, while for service quality, responsiveness of staff is the most notable. Based on these findings, Eustacio Coffee is expected to maintain its product quality and improve service aspects, especially in empathy and physical evidence. This research provides a reference for coffee shop entrepreneurs in developing sustainable strategies for enhancing customer satisfaction. Keywords: Customer Satisfaction, Eustacio Coffee, Service Quality, Product Quality.
Co-Authors Adinda Dwi Ulfah Maharani Adisty, Remitha Via Adzanis, Rinda Eka Aprilia Adzim, Ellip Fauzan Alda, Irine Selviana Almeid Jati Wisesa Amilia Eka Putri Amilia Eka Putri Anam, M Khairul Aprilia Tri Wulandari Arman, Hilman Hasibur Rohman Aulia, Rumaisha Vinna Ayu Andini Azki Nur Halimah Bagus Tri Wibowo Bhiaztika Ristyanadi Christyanti, Ardian Damayanti, Elok Desti Agustia Putri DEWI RAHMAWATI Dewi, Salsa Billah Lilia Diana Budi Palupi Dita Atasa Eko Eko, Eko Eko Nurhadi Eko Purwanto Endah Sih Prihatini Endang Yektiningsih, Endang Fahrasyahda, Marsha Amanda Faisol Masud Faizal Aji Priambodo Farid Wajdi Farid Wajdi Fatchur Rozci Fauzi Ahmad Muda Fazlul Rahman Feby Anggita Prastiwi Fitri Anggraini, Fitri Fitria, Eka Rossalina Fitriasari, Dean Dwi Fuquh Rahmat Shaleh Gilbert Wong Hamidah Hendrarini Hana Safira Hidayat Harya, Gyska Indah Hendro Tri Prabowo Heriyanto Heriyanto Herry Nur Faisal Heru Irianto Hery Toiba Hidayat, Hana Safira Humanika, Erasmus Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Purnamasari Ika Purnamasari Ika Purnamasari Ika Purnamasari Indah, Pawana Nur Indah, Pawana Nur Indah, Pawana Nur Indra Tjahaja Indra Tjahaja Amir Isti Khomah Jesika Ayu Nur Islami Jihan Ulaa Mawaddah Juwita, Sindy Oktaviani Karlina Jati, Putri Kartiko, Muhammad Habib Dwi Lamarta, Salsabila Aldita Laurent Regina Anjani Laurent Regina Anjani Livia Marcella Devani Livia Marcella Devani Lutfiyah Mahiro, Septiana Dina Makhfudhoh Makhfudhoh Mala, Faiqotul Marsha Amanda Fahrasyahda Mirza Andrian Syah Moch Saad, Moch Saad Moh Heru Alfin Maulana Moh Heru Alfin Maulana Mubarokah Mubarokah Mubarokah Mubarokah Mubarokah Muhammad Auliya Rahman Natadipura Muhammad Azriel Yahya Muhammad Azriel Yahya Muhammad Azriel Yahya Muhammad Dimas Fadillah Muhammad Faiz Rizkiawan Muhammad Muharram Mukhammad Nur Hasim Muntalim Muntalim Muntalim Muntalim Mu’tasim Billah Mu’tasim Billah Mu’tasim Billah Nahariyah, Rif’atun Natasya Fadilah Naura Firdausy Niken Calista Rahayu Ningsih, Winnarti Noor Rizkiyah Nugraheni Hadiyanti Nuriah Yuliati Nuriah Yuliati Nuriah Yuliati Nurkholifah Dwi Rahayu Nurohmah, Lilik Okky Ihzan Satria Pramurdjito Oktaviani, Alvina Widya Perdana, Deni Alvian Pramurdjito, Okky Ihzan Satria Pranindhita, Anggie Nur Prasmita Dian Wijayanti Prasmita Dian Wijayanti Prasmita Dian Wijayanti Prasmita Dian Wijayanti Prasmita Dian Wijayati Prasmita Doan Wijayanti Pratama, Widya Ninda Putri Maharani Raden Ahmad Djazuli Rahayu, Niken Calista Rania Andarini Putri Renanda Pramitha Rondani Retnaningsih, Yuli Rina Agustina Risnanda, Arsyta Wahyu Risqi Firdaus Setiawan Rizcha Oktanza Fabiyola Rizky Dwinanda RIZQA ZALSABILA MULYADI Rizqiana Ida Fitriani Rohmatul Laili Roy Abdilah Rozchi, Fatchur Salma Aqila Putri Saputro, Gilang Cahyo Saragih, Yolanda Shalsabillah Nur Fitria Sigit Dwi Nugroho Siska, Adela Silviana Soedarto, Teguh Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sugiharti Mulya Handayani Suryani, Dewi Irma Suyoto Suyoto Suyoto Suyoto Syafrial Syafrial Syarif Imam Hidayat Syarif Imam Hidayat Syarif, Syarif Imam Hidayat Syawala, Malica Ayumba Tafakresnanto, Chendy Tondang, Ika Sari Tri Wahyudi Tri Wahyudi Tri Wahyuni Tria Mei Hidayati Umi Nur Kholifah Ummu Nadhiroh Islamiah Ummu Nadhiroh Islamiah Ummu Nadhiroh Islamiah Virgian Galuh Agusty Wachid, Sinta Nur Werdhani, Juliane Kurnia Widi Artini Widiastuti, Leni Widyasari, Rini Wijayanti, Prasmita Dian Wulandari , Nabella Ayu Wulandari, Rizka Agustin Yulianto, Diky YUNIAR HAJAR PRASEKTI Zandy Bagus Prastyo Zhela Maritsya Amir Zulian, Venni