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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi Undiksha Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal Ekonomi dan Bisnis Jagaditha JUIMA : Jurnal Ilmu Manajemen Juara: Jurnal Riset Akuntansi TEKMAPRO Journal of Industrial Engineering and Management Journal of Business & Banking JAM : Jurnal Aplikasi Manajemen Jurnal Kebijakan dan Administrasi Publik Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Kinerja: Jurnal Ekonomi dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) MABIS: Manajemen dan Bisnis Jurnal Pengabdian Dharma Laksana JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis International Journal of Financial, Accounting, and Management Jurnal Ilmiah PANNMED (Pharmacist, Analyst, Nurse, Nutrition, Midwivery, Environment, Dentist) JASF (Journal of Accounting and Strategic Finance) eCo-Buss Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT International Journal of Economics Development Research (IJEDR) Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Riset Entrepreneurship Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies Jurnal Visi Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Bima Journal : Business, Management and Accounting Journal Journal of Tourism Economics and Policy Jurnal Abdi Masyarakat Indonesia Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi Parta: Jurnal Pengabdian Kepada Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Applied Sciences (FJAS) Economic Reviews Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Teknologi dan Manajemen Industri Terapan Law Doctoral Community Service Journal SENTRI: Jurnal Riset Ilmiah International Journal of Accounting & Finance in Asia Pasific Jurnal Pengabdian Masyarakat: BAKTI KITA Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mamangan Social Science Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) INJURITY: Journal of Interdisciplinary Studies Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Pengabdian Pada Masyarakat Amkop Management Accounting Review (AMAR) Al-Zayn: Jurnal Ilmu Sosial & Hukum Sharia Economic and Management Business Journal (SEMBJ) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Strada Jurnal Ilmiah Kesehatan (SJIK) Journal Research of Management Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
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The Role of Motivation in Mediating the Influence of Leadership, Technology Use, and Work Discipline on Employee Performance Raka, Anak Agung Gede; Martini, Ida Ayu Oka
Quantitative Economics and Management Studies Vol. 5 No. 5 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2903

Abstract

This think about explores the part of inspiration in interceding the impact of administration, technology usage, and work discipline on employee performance. The research employs quantitative data collected from 58 employees at the Abiansemal District Office using a questionnaire. The data analysis was conducted using multiple linear regression with the PLS program. The comes about uncover that authority and innovation utilization emphatically influence representative execution, whereas work teach does not have a critical coordinate affect. However, inspiration is found to intercede the relationship between authority, innovation utilization, and worker execution. The findings of this study suggest that enhancing motivation can strengthen the positive effects of leadership and technology usage on performance, indicating the importance of motivational strategies in organizational management. These insights emphasize the necessity for managers to focus on creating a motivating work environment that supports effective leadership and the adoption of advanced technologies to drive employee performance and overall organizational success. This approach can lead to sustainable improvements and foster a culture of continuous development and innovation.
Exploration of Co-Creation Strategy: On the “Collaboration for Innovation” Program in the Digital Era Parwati, Ida Ayu; Martini, Ida Ayu Oka
Jurnal Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.8067

Abstract

This research seeks to understand the exploration of co-creation strategies in the collaborative strategy program for innovation in the digital era at Bank OCBC through a qualitative descriptive approach. Study data was collected through documentation, observation, and conducting in-depth interviews directly with 4 informants. The data was then analyzed using a triangulation approach, both sources and techniques, which were guided by the theory of Miles et al. The findings indicate that marketing strategies in the current digital era see collaboration between companies and customers through co-creation. At Bank OCBC, it is implemented well by paying attention to dialogue, access, risk assessment and transparency (DART) in the current era of digital disruption, the co-creation process used by Bank OCBC can be shortened by using platforms such as websites and social media so that it takes advantage of this platform by exchanging ideas with customers to see what they want about current banking products or asking for reviews regarding products that OCBC Bank already has and customer satisfaction in using the products they have so that it has an impact on sustainability. This study is able to make a positive contribution to marketing literature in product marketing and practically for banks in maintaining the business sustainability of financial institutions in Indonesia.
Development Strategy for Village-Owned Enterprises in the VUCA Era Sufridayani, Kadek; Oka Martini, Ida Ayu
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.57272

Abstract

This research explores the development strategies of Village-Owned Enterprises (BUMDes) in Kabupaten Buleleng in the face of the Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) era. The rapid advancement of digital technology has brought significant changes to various industrial sectors, including BUMDes. The main aim of this study is to identify development strategies for BUMDes in the VUCA era using a phenomenological approach. Data was collected through in-depth interviews with the Department of Community and Village Empowerment (Dinas PMD), village officials, and BUMDes managers, as well as participatory observation and document analysis. The SWOT analysis revealed the internal strengths and weaknesses of BUMDes, as well as external opportunities and threats. Based on this analysis, several strategies are proposed:  1) SO Strategy: Maximizing BUMDes' strengths, such as technological facilitation, positive relationships with the government, and innovative products to develop technology-focused business units. 2) ST Strategy: Utilizing strengths like competitive products and well-trained human resources to overcome threats from other BUMDes. Competing on pricing and building harmonious relationships with the government and the community. 3) WO Strategy: Addressing internal weaknesses, such as the quality of human resources, by leveraging opportunities. Providing training to enhance the quality of human resources and implementing Community Social Responsibility (CSR) programs that involve the creativity of the community to support BUMDes activities. 4) WT Strategy: Minimizing weaknesses and avoiding threats. Training human resources in technology and financial management, and addressing the limited internet access through coordination with the government.
The Role of Performance Appraisal in Driving Economic Efficiency: Mediating Effects of Work Motivation and Job Satisfaction Fadlilah, Muhammad Arif; Martini, Ida Ayu Oka
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6738

Abstract

This study explores how performance appraisal affects work motivation, job satisfaction, and performance, utilizing SEM-PLS. The research employed primary data acquired through a questionnaire. Government Valuers at the Directorate General of State Assets Management across Indonesia constitute the research population. The analysis findings conclude that work motivation and job satisfaction mediate the relationship between the performance appraisal system and performance. Furthermore, job satisfaction is a strong predictor of employee performance, making this an exciting consideration for interpretation. Performance appraisal itself does not show a direct relationship with performance. These findings indicate that motivation and job satisfaction are essential factors in performance appraisal that influence the performance of Government Valuers. Developing objective and accurate performance appraisals will improve employee performance while considering work motivation and job satisfaction.
Fenomena K-Pop Sebagai Strategi Pemasaran dan Membangun Citra Perusahaan Yudiari, Luh Gede Ervina Asri; Sanica, I Gede; Martini, Ida Ayu Oka
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 7 No. 1 (2023): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v7i1.59444

Abstract

Adanya pandemi Covid 19 telah membuat usaha kuliner terjatuh, tak terkecuali McDonalds. Untuk itu, perusahaan mulai menerapkan strategi pemasaran baru dengan menggandeng BTS. Penelitian ini bertujuan untuk menganalisis a) dampak fenomena K-Pop terhadap pemasaran McDonald’s, b) strategi pemasaran McDonald’s dalam berkolaborasi dengan BTS dan c) upaya McDonald’s membangun minat merek dan citra perusahaan melalui kolaborasi dengan BTS. Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif. Penelitian ini dilakukan di salah satu gerai Mc Donald. Subjek penelitian ini berjumlah 5 orang, yang terdiri 1 operation consultant Mc Donald’s, 2 pegawai Mc Donald’s dan 2 konsumen Mc Donald’s. Data dikumpulkan dengan teknik wawancara mendalam. Instrumen yang digunakan adalah lembar wawancara dan perekam. Data selanjutnya dianalisis dengan teknik analisis data model Miles dan Hubberman. Hasil penelitian menunjukan bahwa terdapat a)  5 dampak fenomena K-Pop terhadap pemasaran McDonald’s, b) 5 strategi pemasaran McDonald’s dalam berkolaborasi dengan BTS dan c) 5 upaya McDonald’s membangun minat merek dan citra perusahaan melalui kolaborasi dengan BTS. Ini berimplikasi pada perlunya memanfaatkan artis dengan fans fanatik untuk diajak berkolaborasi.
EXPLORING CO - CREATION IN SMALL MEDIUM ENTERPRISES (SMes): STRATEGY, IMPLEMENTATION AND CHALLENGES Handayani, Made; Sri Darma, Gede; Oka Martini, Ida Ayu
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.18828

Abstract

This study aims to explore co-creation applied by small and medium enterprises. Various studies on co-creation have been conducted,but there are still few that specifically explain the implementation strategy and challenges of SMEs in implementing co-creation, most suggest the application of innovation in the implementation of SME strategy. This review uses 53 literatures over the past 10 years from 2015 to 2024. This review found that the co-creation strategies used by SMEs are customer segmentation, use of digital platforms, building customer communities. The implementation of co-creation in SMEs is in the form of platform-based collaboration, collaboration with suppliers and partners, and providing a fast feedback mechanism. The challenges faced by SMEs in implementing co-creation are limited resources, customer expectation management, lack of expertise in digital technology, and intellectual property risks.
Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases Desak Made Febri Purnama Sari; Ida Ayu Oka Martini; Ida Nyoman Basmantra; Anak Agung Sagung Dinda Savitri Devi
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p05

Abstract

Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products. This study explores the relationship between trust in beauty influencers, advertisement credibility, brand credibility, and the purchase intention of local skincare products. The sample used is 100 Generation Z , the test was conducted with PLS – SEM. The research findings support six hypotheses. The results indicate that trust in beauty influencers enhances brand trust in skincare products. Generation Z consumers trust advertisements because they offer accurate, comprehensive, and appealing product information, thereby eliciting a purchase intention. Additionally, beauty influencers are perceived as capable of providing honest information, which further influences purchase intention. The implications of this study suggest that effective advertisement credibility can increase consumer intention to purchase local skincare products in Bali. Keywords: advertisement credibility; beauty influencer trust; brand credibility; purchase intention
Organizational Commitment as an Intervening Variable in the Effect of Empowerment, Incentives and Self Efficacy on Employee Performance Dewi, Ni Luh Ayu Trisna; Martini, Ida Ayu Oka
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 9 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i9.297

Abstract

Badan Kepegawaian Negara (BKN) are an organization of government agencies operating in the field of public service with a unique context as well as regulations and policies on public service management. The high performance of officials is crucial to government agencies. Staff performance is a qualitative and quantitative measure of work performance and work outcomes based on the standard of work achieved by employees per unit of time in performing work in accordance with the assigned responsibilities. The study aims to look at the impact of empowerment, incentives, self-effectiveness, and organizational commitments on staff performance, the influence of empowering, incentive, and self effectiveness in relation to organization commitments, as well as the effect of empoverment, motivation, and Self-effictiveness on employee performance with the intervening variable of organizational engagement. This is a quantitative descriptive study, with respondents of 90 BKN employees, using questionnaires as a basis for data assumption as well as data analysis using SmartPLS software. The results of the analysis show that empowerment, incentives, self efficacy, and commitment of the organization have a positive and significant impact on the performance of the staff, the influence of empowering, incentive, and self effecacy have a significant and positive effect on the organization's commitment, and empowerement, the incentive has an impact on staff's performance with the commitment organiassi as a variable part mediation,  and the self efficiency on staff performance with organizational commitmentasi as a full mediation variable.
Mediation of Entrepreneurial Motivation: The Role of Entrepreneur Learning, Self-Efficacy and Family Environment in Increasing Interest in Entrepreneurship Martini, Ida Ayu Oka; Sari, Desak Made Febri Purnama; Sarmawa, I Wayan Gde; Qomariah, Nurul; Ridwan, Wachid
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.02

Abstract

The recovery period from the COVID-19 pandemic has stimulated the acceleration of economic recovery in Indonesia, but the availability of job opportunities is still not optimal. In response, students' entrepreneurial interests must always be improved. The aim of this research is to analyze the influence of entrepreneurial learning, self-efficacy, and family environment, motivation and entrepreneurial interest. This research was designed as quantitative research with a causal type of research. The population in this research was all Denpasar Bali Private University students, with a sample of 250 students. The sampling technique uses purposive random sampling. The data in this research was obtained through a survey method using a questionnaire. The data analysis technique uses partial least squares. The research results show that entrepreneurial learning, self-efficacy, and family environment have a significant effect on entrepreneurial motivation. Likewise, self-efficacy, family environment, and entrepreneurial motivation also have a significant influence on entrepreneurial interest. However, entrepreneurial learning does not have a significant influence. Entrepreneurial motivation can act as a mediator in the influence of family environment on entrepreneurial interest but not on entrepreneurial learning and self-efficacy. It is hoped that this research can become a reference for the Government to develop strategies to fulfill the target of an entrepreneurial ratio of at least 4% of the population in order to accelerate Indonesia to become a developed country by 2045.
Important Indicators in Increasing Nurse Loyalty in The Covid-19 Pandemic Time I Wayan Septa Wijaya; Ida Ayu Oka Martini
STRADA : Jurnal Ilmiah Kesehatan Vol. 9 No. 2 (2020): November
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/sjik.v9i2.531

Abstract

Hospital is a means of health efforts that carry out health service activities and is a service provider institution. Health services in a hospital have an important role in achieving success in hospital services. This study aims to determine the effect of intrinsic motivation, leadership, supervision, intrinsic motivation on the satisfaction and loyalty of nurses in Ganesha General Hospital. The number of samples involved was 84 people using random sampling. Data collection was carried out using a questionnaire. Data analysis techniques using smartPLS. The results showed that intrinsic motivation has a positive effect on job satisfaction. Leadership has a positive effect on job satisfaction. Supervision has a positive effect on job satisfaction in nurses. Intrinsic motivation has a positive effect on job loyalty. Supervision has a positive effect on job loyalty. Job satisfaction has a positive effect on job loyalty to nurses at Ganesha General Hospital.
Co-Authors A.A.N. Oka Suryadinatha Gorda Adnyana, I Gede Suka Adriati, I Gusti. Ayu Wirati Agus Fredy Maradona AMARTHA, Made Putra Jaya Anak Agung Dwi Widyani Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Putu Suryandari Anak Agung Sagung Dinda Savitri Devi Anak Agung Sagung Dinda Savitri Devi Ananta Wijaya, Gede Tika Antara, Made Ermawan Yoga Apriliathi, Ni Putu Siska Ari, Gede Yona Krisna Armita, I Nyoman Baskara, Anak Agung Ngurah Wahyu Bellinda Octavia, Vania Cintya Dewi, Putu Cremadin, Putu Shata Deby Angraini, Ni Putu Desak Made Febri Purnama Sari Dewi, Luh Gede Rusmaya Dewi, Ni Luh Ayu Trisna DHARMA, I Nyoman Setia Dimastari, Ni Nyoman Diwya, Ketut Gede Sri Dwinata G, I Made Adhitya Eka Pratama, I Gusti Bagus Agung Cahya Diatmika Elly Sutrisni Fadlilah, Muhammad Arif Febri Purnama Sari, Desak Galang Aristha, I Dewa Made Gede Sri Darma Gede Sri Darma Gorda, A.A Ngr Oka Suryadinatha Gorda, A.A.A. Ngr Sri Rahayu Gorda, Anak Agung Ngurah Oka Suryadinatha Gusi Putu Lestara Permana Gusti Alit Suputra Handayani, Kadek Handayani, Made I Gede Sanica I Gede Suka Adnyana I Gusti Ayu Ketut Meliyani I Gusti Ayu Tirtayani I Gusti Bagus Udayana I Made Darma Prasada I Made Suidarma I Nyoman Dede Diva Prasetia I Putu Abdi Putra Budiartha I Putu Dharmawan Pradhana I Putu Satria Bintara Yuda I Wayan Artha Pradana I Wayan Gde Sarmawa I Wayan Septa Wijaya I Wayan Sudiartha Ida Ayu Intan Swandewi Ida Ayu Iswari Pidada Ida Ayu Iswari Pidada Ida Ayu Komang Wulansari Ida Ayu Parwati Ida Ayu Putu Widani Sugianingrat Ida Ayu Putu Widani Sugianingrat Ida Bagus Raka Suardana Ida Nyoman Basmantara Ida Nyoman Basmantra Indriastuti, Ratih Jaya, I Ketut Aditya Jaya, I Ketut Wira Dharma Jaya, Putu Primayana Surya Kadek Ayu Maysia Danalia Mas Kadek Pande Widana Putra Kadek Paramitha Mega Widya Dewi Kirana, Ayu Mas Yindu Komang Santi Sapitri Komang Sri Rahayu Komang Sri Widiantari Krismajayanti, Ni Putu Ari Lestari Widya Lim, Rebecca Kristanti Lingga Aqila Maharani Luh Putu Mahyuni Luh Putu Mahyuni Made Egie Tresna Wismawan Made Ermawan Yoga Antara Made Pradnya Wulandari Made Yudi Darmita Mahyuni, Luh Putu Manik Parasari, Nyoman Sri Manuaba, Ida Bagus Purwa Arsha Merlin Hatumena Mirah, Gusti Ayu Mirandasari, Ni Made Indah Mulyawan, I Putu Agoes Hendriki Ngakan Bagus Prasasta Sudiatmika Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Karwini Ni Ketut Mira Ayu Agustin Ni Luh Bintang Maha Putri Ni Luh Nadia Eka Yanthi Ni Luh Yogiswari Ananda Laksmi Ni Nyoman Sri Wisudawati Ni Putu Sintya Paramita Ni Wayan Lasmi Ni Wayan Rena Mariani Ningrum, Ni Kadek Evita Cahyati NK Jaya NK Jaya, NK Nurul Qomariah Nyoman Sri Subawa Oktavenia, Kadek Ayuk Riska P.Wiryawan Paritranaya Pandiangan, Predik Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pradipta Arba, Ida Bagus Agung Rama Putra, Kadek Pande Widana Putri, Ni Luh Putu Mahasuri Harnelia Putu Aryantini Sangging Putu Ayu Titha Paramitha Pika Putu Cintya Dewi Putu Irma Yunita Raka, Anak Agung Gede Resmini, Komang Tri Resubun, Richard Irianto Ridwan, Wachid Rosmiati, Kadek Ayu Anjani Sagitarini, Ni Km Tri Sukma Sari, Eulis Intan Sari, Putu Ratna Juwita Sarmawa, I Wayan Gde Satria, I Kadek Eko Bayu Sufridayani, Kadek Sukmana, Oktiana Triperani Supriyadinata Gorda, A.A Eddy Suputra , Gusti Alit Susanti, Gusti Ayu Komang Viona Ary Sutengsu, Ida Ayu Gede Karuni Suwira, I Wayan Tantra, I Gusti Lanang Putu Tiara Dewi, Ni Kadek Ajus Vinco, Yeo Wijayanti, Ni Kadek Wiwin Asrya Wirajaya, Anak Agung Ngurah Mayun Wirsa, I Nengah Yudiari, Luh Gede Ervina Asri yuliaratih, kadek ayu silvia