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All Journal Ilmu dan Budaya Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Teori dan Terapan Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Cakrawala Management Business Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Abdidas BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Humantech : Jurnal Ilmiah Multidisiplin Indonesia INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Journal of Accounting and Finance Management (JAFM) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Management and Social Sciences Cross-border Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan INQUISITIVE: International Journal of Eonomic Socius: Social Sciences Research Journal Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Portofolio: Jurnal Manajemen dan Bisnis Greenation International Journal of Economics and Accounting Journal of Global Economic Research Jurnal Pendidikan dan Kebudayaan Nusantara Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) IJEMA
Yunita, Tyna
Fakultas Ekonomi Dan Bisnis, Universitas Bhayangkara Jakarta Raya, Indonesia
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PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI KAPAL API DI KECAMATAN MEDAN SATRIA KOTA BEKASI Kristhianto, Andreas; Setyawati, Novita Wahyu; Sumantyo, Franciscus Dwikotjo Sri; Yunita, Tyna; Khan, Muhammad Asif
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.498

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk, harga, promosi terhadap keputusan pembelian di Kecamatan Medan Satria Kota Bekasi. Penelitian ini menggunakan metodologi kuantitatif, menggunakan rumus Hair sebagai teknik pengumpulan data. Sampel penelitian berjumlah 120 responden. Data primer diperoleh dengan mengelola survei yang diisi oleh pengguna produk Kopi Kapal Api di Kecamatan Medan Satria Kota Bekasi. SPSS 26 digunakan untuk analisis data. Hasil penelitian ini adalah: 1) Kualitas Produk berpengaruh signifikan terhadap Keputusan pembelian ; 2) Harga berpengaruh signifikan terhadap Keputusan Pembelian ; 3) Promosi berpengaruh signifikan terhadap Keputusan Pembelian ; 4) Kualitas Produk, Harga, dan Promosi secara simultan berpengaruh signifikan terhadap Keputusan Pembelian.
Pengaruh Perencanaan Karir dan Engagement Karyawan Terhadap Pengembangan Karir Melalui Kepuasan Kerja Sebagai Variabel Mediating Pada PT. Inkote Indonesia Aldi Alfathur Rachman; Achmad Fauzi; Dian Sudiantini; Tyna Yunita
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 1 No. 2 (2025): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen (Desember 2024 - F
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v1i2.131

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perencanaan karir dan engagement karyawan terhadap pengembangan karir dengan kepuasan kerja sebagai variabel mediasi di PT Inkote Indonesia. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, di mana data dikumpulkan melalui kuesioner yang didistribusikan kepada 180 karyawan dan dianalisis menggunakan PLS-SEM dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa perencanaan karir berpengaruh positif dan signifikan terhadap pengembangan karir dan kepuasan kerja. Engagement karyawan juga memiliki pengaruh positif dan signifikan terhadap pengembangan karir serta kepuasan kerja. Namun, kepuasan kerja tidak berpengaruh signifikan terhadap pengembangan karir dan tidak menjadi variabel mediasi yang signifikan dalam hubungan antara perencanaan karir dan pengembangan karir, maupun antara engagement karyawan dan pengembangan karir. Temuan ini menunjukkan bahwa meskipun perencanaan karir dan engagement karyawan berkontribusi dalam pengembangan karir, kepuasan kerja bukan faktor utama yang mendorong kemajuan karir. Oleh karena itu, perusahaan perlu mempertimbangkan faktor tambahan seperti peluang promosi dan kebijakan organisasi yang strategis untuk mendukung pertumbuhan karir karyawan.
Pengaruh Lingkungan Kerja dan Kepemimpinan Transformational Terhadap Jenjang Karir dengan Kepuasan Kerja Sebagai Variabel Mediating Kantor Pusat Perum Bulog Cahyo Adhi Nugroho; Achmad Fauzi; Dian Sudiantini; Tyna Yunita
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 1 No. 2 (2025): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen (Desember 2024 - F
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v1i2.132

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan kepemimpinan transformasional terhadap jenjang karir karyawan dengan kepuasan kerja sebagai variabel mediating. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Data dikumpulkan melalui kuesioner yang disebarkan kepada 180 karyawan Kantor Pusat Perum Bulog, dengan jumlah sampel dihitung menggunakan rumus Hair berdasarkan jumlah indikator variabel penelitian. Hasil analisis menunjukkan bahwa kepemimpinan transformasional memiliki pengaruh signifikan terhadap jenjang karir (path coefficient 0,870) dan kepuasan kerja (path coefficient 0,703). Sebaliknya, lingkungan kerja tidak berpengaruh signifikan terhadap kepuasan kerja (t-statistik 0,913; p-value 0,361) dan menunjukkan pengaruh negatif terhadap jenjang karir (path coefficient -0,054). Pengujian lebih lanjut dengan Smart PLS 4.0 mengonfirmasi bahwa kepuasan kerja berperan sebagai variabel mediasi antara kepemimpinan transformasional dan jenjang karir, dengan nilai R-square sebesar 0,813.
Strategi Pengembangan Usaha Nasi Kuning Golden City Dengan Menggunakan Analisis SWOT Gunawan, Nabila Alifiyah; Yunita, Tyna
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.288

Abstract

Using SWOT analysis as a marketing approach, this study examines the strengths, weaknesses, opportunities, and threats faced by Nasi Kuning Mpok Yuli, which is the subject of the research. Based on descriptive analysis findings, Nasi Kuning Mpok Yuli has several internal elements relevant to the products it offers, such as a strategic location in a densely populated area and few comparable competitors. The weaknesses and threats faced by Mpok Yuli's business, such as inadequate financial recording, passive offline marketing, and a lack of reliance on digital marketing for product promotion, must be considered alongside the business's strengths and opportunities.
Analisis Strategi Pemasaran Ayam Geprek di Kota Bekasi Puspita, Ayu Diah; Yunita, Tyna
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.289

Abstract

In a competitive business environment, SMEs in the city of Bekasi continue to grow. Established in 2015, Ayam Geprek must choose the best marketing plan to compete. This study uses SWOT analysis and qualitative descriptive research methods to identify the best marketing strategy for Ayam Geprek in Bekasi. Thirty questions were used to collect research data on the fried chicken company from primary and secondary sources, each reflecting variables of strengths, weaknesses, opportunities, and threats. Based on the results, the fried chicken company falls into Quadrant I and supports aggressive initiatives with an internal strength score of 1.4 and an environmental opportunity score of 0.8. The strategies implemented are product creation and innovation strategies, market entry strategies, market expansion, and integration.
Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada UMKM Basreng Sultan Bandung Devianti, Faysa Firli; Yunita, Tyna
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.290

Abstract

This research was conducted to determine the sales strategy in digital marketing for the SME Basreng Sultan Bandung by identifying marketing strategies and analyzing the SWOT of the product. The use of SWOT aims to understand the strengths, weaknesses, opportunities, and threats of the company. The current rapid economic development impacts company competition, and business actors utilize information technology to develop and promote their products. Basreng Sultan Bandung conducts sales and marketing through social media, which plays an important role in increasing sales and consumer interest. The goal of using digital marketing is to make it easier to market products and for consumers to obtain these products through social media. This research method uses a qualitative approach.
Strategi Pemasaran Untuk Meningkatkan Volume Penjualan “Seblak Prasmanan Bandung” Di Bekasi Wulandari, Indah; Yunita, Tyna
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.291

Abstract

SMEs are business ventures undertaken by the majority of Indonesians to generate income. The SME industry was not destroyed by the financial crisis of 1998. SMEs have been growing rapidly every year. This phenomenon occurs not only in Bekasi but also in other regions of Indonesia. The growth of the SME sector has become a government priority, especially in terms of marketing. All industries are experiencing SME development, including the culinary industry. One of the currently popular culinary dishes is seblak. Although there are many types of seblak, this particular one is the most popular due to its affordable price, delicious taste, and comfortable location. One of the latest trends in Bekasi is Seblak Prasmanan. The data collection techniques used were literature review and observational study. Based on the research findings, the marketing strategy aligned with the 4Ps (product, price, place, and promotion) influences the sales volume of Seblak Prasmanan. The conclusion of this research is that a more effective marketing strategy is expected to increase the sales volume of Seblak Prasmanan.
Penggunaan Metode SWOT Untuk Mengembangkan Strategi Pemasaran Warung Kopi Babakan Nugroho, Muhammad Yusuf; Yunita, Tyna
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.300

Abstract

In the era of increasingly fierce business competition, businesses are required to understand the market better in order to create quality products and superior services for customer satisfaction. This study aims to develop an effective marketing strategy for Warkop Babakan using a SWOT analysis approach. This analysis identifies the strengths, weaknesses, opportunities and threats facing Warkop Babakan, a coffee shop founded by Bang Alim in 2022 in North Bekasi, West Java. The research was conducted using qualitative methods through interviews and direct observation. The results of the SWOT analysis show that the main strengths of Warkop Babakan are complete facilities and a diverse menu, as well as a strategic location. Weaknesses include limited parking space and poorly lit shophouses. Opportunities include increasing visibility through Google Maps and maintaining food and beverage supplies, while threats come from competitors with better facilities and hygiene issues. Marketing strategies designed include product development, competitive pricing, effective promotion, and good customer service. The research conclusion emphasizes the importance of SWOT analysis in devising a comprehensive marketing strategy to improve the competitiveness and sustainable growth of Warkop Babakan's business.
Pengaruh Iklim Organisasi Dimediasi Work Engagement terhadap Kinerja Karyawan PT Ciriajasa Cipta Mandiri Jakarta Selatan Andini, Narendraputri; Yunita, Tyna; Jumawan, Jumawan; Silalahi, Edward; Sumantyo, Franciscus Dwikotjo Sri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 3 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i3.1831

Abstract

The Influence of Organizational Climate Mediated by Work Engagement on Employee Performance at PT. Ciriajasa Cipta Mandiri. This research aims to find out whether Organizational Climate can influence the performance of Work Engagement mediation found in Employee Performance at PT Ciriajasa Cipta Mandiri. With quantitative research methods, the population and sample are saturated. The sample used in this research was 205 respondents. The results of this research explain that organizational climate variables have a positive and significant effect on Work Engagement. Because Organizational Climate has a value of (T statistics 21.565 > T table 1.65) and (P Value 0.000 < 0.05). So the direct influence of the Organizational Climate variable on Work Engagement is proven to be significant and stated to be full. The organizational climate variable has a negative effect on job satisfaction. The Work Engagement variable has a positive and significant effect on employee performance. The researcher realizes that this research has shortcomings and limitations, however, the researcher hopes that this research can be useful for the parties involved in this research. This research can be used to expand knowledge and complete the literature regarding the Influence of Organizational Climate Mediated by Work Engagement as an Intervening Variable in PT. Ciriajasa Cipta Mandiri.
Analisis SWOT Pada UMKM Donat Glaze Aprillia, Dwi Putri; Yunita, Tyna; Halimatusadi’ah, Halimatusadi’ah; Anjani, Nawang Dwi
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 3 No. 1 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v3i1.846

Abstract

Donat Glaze adalah produk menggunakan nilai menjadi pemanis yang cocok dikonsumsi oleh semua kalangan. Produk ini mengandung karbohidrat dengan tepung serta kentang tumbuk. Penelitian ini bertujuan untuk menganalisis Strength, Weakness, Opportunities, and Threats (SWOT) pada UMKM Donat Glaze. Metode perencanaan strategis yg digunakan buat mengevaluasi kekuatan, kelemahan, peluang dan ancaman yang dihadapi dalam suatu proyek atau perjuangan bisnis, atau buat mengevaluasi lini produk yg dimiliki serta bersaing. Metode penelitian yang digunakan yaitu studi literatur review. Hasil penelitian menunjukkan bahwa kekuatan produk ini yaitu tidak memakai bahan pengawet sehingga dijamin sehat, kelemahannya tidak menarik perhatian konsumen karena masih baru, peluangnya yaitu masih jarang penjual donat yang memperhatikan kesehatan dengan tidak memakai pengawet sedangkan ancamannya yaitu kosumen lebih mementingkan harga daripada kualitas yang sehat. Dapat disimpulkan bahwa Donat Glaze memiliki kekuatan dan peluang yang cukup bagus untuk berkembang.
Co-Authors ACHMAD FAUZI Achmad Fauzi Adinda C L Malawat Adiningsih, Nur Fadilah Adler Haymans Manurung ahmad rizal Aisyha Destirani Ajeng Afifah Mustikasari Aldi Alfathur Rachman Alfia Dwi Cahyani Alfian Saputra Andini, Narendraputri Anggun Rika Mandasari Anjani, Nawang Dwi Anna Wijayanti Annisa Azahra Aulia Antonius T Nugroho Aprilia, Tantri Aprillia, Dwi Putri Aqil Malik Albaihaqi Ari Rhamdani Ari Sulistyowati Ari Sulistyowati Arya Bayu Sayeti Arya Bayu Sayeti Aswiyatul Mukarromah Bukhari, Eri Cahyo Adhi Nugroho Christophorus Indra Wahyu Christoporus Indra Wahyu Chuck Noris Rupelu Devianti, Faysa Firli Dewi Sri Woelandari PG Dharmanto, Agus Dian Sudiantini Diani Fatimah Didin Sjarifudin, Didin Dika Pebriansyah Dimas Ramadhan Donni Ferdinan Irawan Edward Efendi Silalahi Edward Silalahi Elga Badar Ramadhan Elia Rossa Endang Hutabarat Ery Teguh Prasetyo Fata, Muhammad Asyharul Febriyanti Fikri , Adi Wibowo Noor Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Sri Sumantyo, Jumawan, Edward Efendi Silalahi, Franco Nero Rupelu Gunawan, Nabila Alifiyah Hadita Hadita Hadita, Hadita Halimatusadi’ah, Halimatusadi’ah Handayani, Milda Hardiana Eka Maharani Harfanly Bramley Munte Hasanuddin Hasanuddin Hendrick Moses Heni Rohaeni Heni Rohaeni Heni Rohaeni Husni Fauzi Ramadhan Husni Fauzi Ramadhan Imam Zuhri Indah Rizki Maulia Indah Wulandari Indra Irawan Indra Samuel Indrawati, Budi Indriani Agustiningsih Intan Ummu Asriani Ismayani, Vivi Ivan Ardiansyah Ivan Ardiansyah Jhonni Sinaga Julianto Sihar Pardamean Jumawan Jumawan, Jumawan Jurnawan Kardina Indriana Meutia Khan, Muhammad Asif Khunaini, Alfadilla Kristhianto, Andreas Kurniasih, Fadila Leonaldi Hutajulu M Fadhli Nursal M. Fadhli Nursal M. Yogi Riyantama Isjoni Marcellita Capritalim Meita Anggraini Mela Julia Meliawati, Widya Mohammad Dava Ramdhani Umam Muhamad Elzan Musyafa Muhammad Dzaky Muhammad Walid Alba’Its Muhammad Zidan Berampu Murti Wijayanti Murti Wijayarti Mutiara, Putri Nabella Nur Afiyah Narendraputri Andini Narpati, Bintang Nathasyah Nathasyah Ni P M P S Putri Nikken Syakira Haq Nikken Syakira Haq Novia Hanifah Rahma Novita Wahyu Novita Wahyu Setyawati Nugroho, Muhammad Yusuf Nurazizah, Rizty Dwi Nurul Cahyani Octaviani, Adelia Pangestu, Ridwan Nur Pitoyo, Bayu Seno Pratama, Reza Almasyah Puspita, Ayu Diah Putra, Christophorus Indra Wahyu Putri Octavia Maharani putri setyawati Raeva S P Lestari Raihan Athallah Ghaly Raissyah Sudrajat Rakha Randyka Prihartono Ramadhanti, Reifa Galih Raya, Cayla Salsa Raymond Peres Johanes Loi Rendy Ramadan Resti Meliana Putri Rewang Budi Prasetyo Rewang Budi Prasetyo Ricardo Rafael Laurensius Gultom Rif'an Ahmadi Risma Indah Sari Riswanda Ihza Rizky Rizki Maulia, Indah Rizky Maulana Rizky Maulana Rohman Nul Karim Rony, Zahara Tussoleha Safina Tunnajah Saibatul Aslamiyah Sania Murtafia Darajati Saputra, Andhika Budi Sendy Wijaya Sephia Supriyadi Septiana Cahyaningrum Tarmono Putri Serin Latukau Shabina Deanova Silalahi, Edward Sukma, Vira Anggita Sumantyo, Franciscus Dwikotjo Sri Syifa Wandayu Salsabilla Taqwaning Afifi, Salsabila Taufiqurahman, Dimas Tegar Bima Rohaedi Terris Febri Andika Tubagus Abel Ibrahim Zhafran Tungga Buana Irfana Untari, Dhian Tyas uswatun khasanah Vivi Ismayani Wahyu, Novita Wanti, Eny Trisno Widya Rahma Triwijayanti Wijayaningsih, Rini Wijayanti, Murti Woelandari Pantjolo Giningroem, Dewi Sri Yoganingsih, Tutiek Yollandha Putri Yosida Rahmadani Yudho Hari Rahmat Yusron Rizki