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SOSIALISASI PENGEMBANGAN STRATEGI PEMASARAN DIGITAL BERBASIS APLIKASI TIKTOK UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM KERAJINAN DI DESA SUKASELAMAT, KABUPATEN SIMALUNGUN Aprido Bernando Simamora; Rosben Sihombing; Jesika Melina Simamora
Pengembangan Penelitian Pengabdian Jurnal Indonesia (P3JI) Vol. 4 No. 2 (2026): Vol. 4 No. 2 (2026) : P3JI - MEI
Publisher : PT. Migas Centre Sidjabat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital telah mendorong perubahan strategi pemasaran UMKM dari metode konvensional menuju pemanfaatan media digital. Namun, sebagian besar pelaku UMKM di pedesaan masih menghadapi keterbatasan dalam memanfaatkan media sosial sebagai sarana promosi dan pemasaran produk. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku UMKM kerajinan di Desa Sukaselamat, Kabupaten Simalungun, dalam mengembangkan strategi pemasaran digital berbasis aplikasi TikTok untuk meningkatkan penjualan produk. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi identifikasi kebutuhan, sosialisasi, pelatihan, praktik langsung, pendampingan, dan evaluasi. Kegiatan diikuti oleh 25 pelaku UMKM kerajinan dengan materi mencakup konsep pemasaran digital, pemanfaatan TikTok Business, teknik pembuatan konten promosi, fotografi dan videografi produk menggunakan telepon pintar, penyusunan caption, penggunaan hashtag, serta strategi membangun branding dan meningkatkan interaksi dengan konsumen. Evaluasi dilakukan melalui pre-test, post-test, observasi, dan angket kepuasan peserta. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam memanfaatkan TikTok sebagai media pemasaran digital. Seluruh peserta berhasil membuat akun TikTok usaha, sedangkan sebagian besar mampu menghasilkan konten promosi yang kreatif, mengunggah video produk, serta menerapkan strategi pemasaran digital secara mandiri. Selain itu, peserta menunjukkan peningkatan motivasi dalam memanfaatkan media sosial untuk memperluas jangkauan promosi dan memperkuat daya saing produk kerajinan. Kegiatan ini memberikan dampak positif terhadap peningkatan kapasitas digital pelaku UMKM serta membuka peluang perluasan pasar melalui pemasaran berbasis media sosial. Oleh karena itu, program serupa perlu dilaksanakan secara berkelanjutan melalui pendampingan dan penguatan literasi digital guna mendukung pengembangan UMKM yang adaptif terhadap perkembangan teknologi.
PENGARUH MEDIA PEMBELAJARAN PUZZLE TERHADAP HASIL BELAJAR SISWA PADA TEMA 1 SUB TEMA 3 PERTUMBUHAN DAN PERKEMBANGAN MAKHLUK HIDUP KELAS III SD SWASTA HKBP TOMUAN PEMATANGSIANTAR Grace Carolyn Rajagukguk; Melvin Simanjuntak; Aprido Bernando Simamora
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1271

Abstract

This research aims to determine the effect of Puzzle learning media on student learning outcomes in theme 1 subtheme 3 growth and development of living creatures in class III of HKBP Tomuan Pematangsiantar Private Elementary School.The type of research used in this research is experimental research. Research based on one group pretest-posttest design is research using experimental methods. The sample for this research was 21 class III students. The sampling technique in this research is Nonprobability Sampling. Data collection in this research used pretest and posttest. The pretest was carried out to determine students' initial abilities before carrying out the treatment and the posttest was carried out to determine student learning outcomes after treatment using Puzzle learning media. The test is in the form of objective test questions (multiple choice) having four choices, namely a, b, c, and d with a total of 20 questions.Based on the results of the N-Gain test, the maximum (ideal) score is the result of the initial and final trials with an N-Gain of 0.7>g>1 with the interpenetration "High and Medium". There were no students who showed improvement in the "Low" category, the overall results show that this intervention was successful in improving students' numeracy skills with no one showing a decline, reflecting the effectiveness of these efforts. From this explanation, the use of puzzle media is effective in improving student learningoutcomes.
Pengaruh Model Problem Solving Terhadap Hasil Belajar Siswa Kelas V Pelajaran IPAS Nico Thomas Sitohang; Emelda Thesalonika; Aprido Bernando Simamora
Jurnal Ilmu Pendidikan dan Sosial Vol. 5 No. 1 (2026): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jipsi.v5i1.1525

Abstract

This study aims to determine the effect of the Problem Solving model on the learning outcomes of Year 5 pupils at SD Negeri 091567 BAH JAMBI. The study was conducted in Year 5 at SD Negeri 091567 BAH JAMBI with a sample of 20 pupils, comprising 11 girls and 9 boys. Based on the results of the tests and data analysis carried out, calculations using the t-test yielded a t-value of 24.508, which was then compared with the critical t-value of 1.725, with df=39 and a significance level of 0.05. The difference is considered significant if ????ℎi???????????????? > ????????????????????????. If ????ℎi???????????????? > ????????????????????????, then ???????? is rejected and ???????? is accepted, and if ????ℎi???????????????? < ???????????????????????? then ???????? is accepted and ???????? is rejected. Based on the data obtained from the pre-test, the pupils achieved an average score of 56.20, which did not meet the minimum passing mark of 70; however, after being taught using the Problem Solving model, they achieved a post-test score of 85.60. This indicates that the Problem Solving model has an impact on the learning outcomes of Year 5 pupils at State Primary School 091567 BAH JAMBI.
PENGARUH MEDIA PEMBELAJARAN BERBASIS CANVA TERHADAP KETERAMPILAN BERPIKIR KRITIS SISWA KELAS VI PADA PEMBELAJARAN IPAS DI UPTD SD NEGERI 122349 PEMATANGSIANTAR Mindoria Munthe; Aprido Bernando Simamora; Eva Pasaribu
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.13337

Abstract

This study examines the effect of Canva-based learning media on elementary students’ critical thinking skills. The purpose of this research is to determine whether the use of Canva can improve the critical thinking skills of sixth-grade students in science (IPAS) learning on the solar system topic at UPTD SD Negeri 122349 Pematangsiantar. This study employed a quantitative approach using a pre-experimental One Group Pretest-Posttest Design with a sample of 25 students. Data were collected through pretest and posttest and analyzed using paired sample t-test and N-Gain analysis.The results show an improvement in students’ critical thinking skills after the use of Canva, indicated by a significance value of < 0.05 and an N-Gain score in the moderate to high category.Canva-based learning media is proven to be effective in improving students’ critical thinking skills in science learning.
EFEKTIVITAS PENGGUNAAN TEKNOLOGI SMARTBOARD TERHADAP KEMAMPUAN LITERASI SAINS PADA MATERI EKOSISTEM PEMBELAJARAN IPAS KELAS V UPTD SD NEGERI 125543 Theresia Elisabet Siburian; Aprido Bernando Simamora; Asister Fernando Siagian
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.13338

Abstract

Science literacy is an essential competency in 21st-century learning as it supports critical thinking and evidence-based decision-making. This study aims to analyze the effectiveness of SMARTBOARD technology in improving students’ science literacy skills on ecosystem material in Grade V IPAS learning at UPTD SD Negeri 125543. This research employed a quantitative approach with a pre-experimental method using a One Group Pretest-Posttest design. The subjects consisted of 25 fifth-grade students. The research instruments included essay tests and observation sheets to assess learning implementation. Data analysis was conducted using Aiken’s V index for instrument validity and the N-Gain test to measure learning improvement. The results showed that the average pretest score of 53.8 increased to 85.4 in the posttest, with an N-Gain value of 0.64 categorized as moderate. Additionally, the observation results indicated a 96.87% implementation rate, classified as very good. These findings demonstrate that the use of SMARTBOARD is effective in enhancing students’ science literacy through interactive and visual-based learning. Therefore, SMARTBOARD can serve as an innovative instructional medium to support the improvement of science literacy in elementary education.
PENGARUH PENGGUNAAN MEDIA ANIMASI TERHADAP KEMAMPUAN BERPIKIR KREATIF SISWA PADA PEMBELAJARAN IPAS KELAS IV SD NEGERI 124385 PEMATANGSIANTAR Nurintan Hutapea; Aprido Bernando Simamora; Muktar Panjaitan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.13341

Abstract

The low level of students’ creative thinking skills in elementary IPAS learning, as indicated by low learning achievement and the dominance of conventional teaching methods, forms the background of this study. This study aims to determine the effect of using animation media on the creative thinking skills of fourth-grade students at SD Negeri 124385 Pematangsiantar. This research employed a quantitative approach with an experimental method using a one-group pretest-posttest design. The subjects of this study were 28 students. Data were collected through essay tests measuring indicators of creative thinking, including fluency, flexibility, elaboration, and originality. Data analysis techniques included normality testing, t-test, and N-Gain analysis. The results showed an improvement in students’ creative thinking skills after the implementation of animation media, as evidenced by the difference between pretest and posttest scores and the N-Gain results categorized as improvement. Therefore, it can be concluded that the use of animation media has a significant effect on students’ creative thinking skills in IPAS learning.
Efektivitas Model Creative-Scientific Decision Making Skills (CSDMS) Berbasis Articulate Storyline untuk Meningkatkan Berpikir Kritis dan Kreativitas Ilmiah Siswa Asister Fernando Siagian; Muktar B. Panjaitan; Aprido Bernando Simamora; Sri Astutik Handayani
Jurnal Penelitian Pendidikan IPA Vol 12 No 7 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i7.15506

Abstract

The conventional learning process makes students easily bored during lessons, so their critical thinking skills and scientific creativity end up being low. Therefore, teachers need to create a learning model that’s engaging and can boost students’ motivation to learn, so their critical thinking skills and creativity improve as well. This study aims to find out how effective the Creative-Scientific Decision-Making Skills (CSDMS) model based on Articulate Storyline is in enhancing students' critical thinking skills and scientific creativity through science lessons. The research sample consisted of 28 students from SMP Negeri 3 Jorlang Hataran for a limited trial, and 56 students for a broader trial (SMP Negeri 025 Siborutorop and SMP Negeri 2 Lima Puluh Pesisir). This study is a development research (R&D) using the ADDIE model. This study used a One Group Pre-test – Post-test design. The data analysis technique in this research was by comparing students' pre-test and post-test scores using normalized gain (n-gain). It was concluded that the CSDMS model is considered effective in improving students' critical thinking skills and scientific creativity. The study results showed that the average n-gain for critical thinking skills in the limited trial was 0.83, categorized as high, and in the wide trial it was 0.92, categorized as high. Meanwhile, the average scientific creativity of students in the limited trial was 0.71, categorized as high, and in the wide trial it was 0.73, categorized as high. It was concluded that the CSDMS model is considered effective in enhancing students' critical thinking skills and scientific creativity. The challenges faced in this research are limited time, an inadequate internet connection, and the e-module in using the Articulate Storyline application still needs some minor revisions.
Co-Authors Agustina Silitonga Andriono Manalu Anggun Tiur Ida Sinaga Angin, Renita Br Parangin Anton Luvi Siahaan Apriani Sijabat Asister Fernando Siagian Asnida Farida Hutapea Barus, Maria Belsasar Sihombing Berhony Manalu, David Bertaria Sohnata Hutauruk Blau, Cindy Rizqy Utami Br Ginting, Nianta Sry Devina Canni Loren Sianturi Diana Galingging Dinda Zefanya Simanjuntak Donna Ria Pasaribu Dumaris E Silalahi Dumaris E. Silalahi Dumaris Elserida Silalahi Ease Arent Emelda Thesalonika Erna Helena M Tampubolon Eva Pasaribu Eva Pasaribu Eva Sorti Nababan Ferri Ojak Immanuel Pardede Firman Pangaribuan Fitri Ankelima Sianturi Frederynne Purba Gabriel Riris Grace Carolyn Rajagukguk Gunaria Siagian Herlina Hotmadia Sianipar Hetdy Sitio I GUST MADE SANJAYA Injen Pardamean Butar-Butar Injen Pardamean Butar-Butar Iren Janwar Tambunan Jesika Melina Simamora Jesika Melina Simamora Jon Roi Tua Purba Lestari Panjaitan Lisbet Novianti Sihombing Lorenza Purba Lumbantobing, Minar T. Lydia Purba Malau, Elvionita Marbun, Binsar Sahata Maria Barus Marlina A. Tambunan Melvin M. Simanjuntak Mindoria Munthe Nababan, Feni Relina Nainggolan, Friendyco Pardamean Netti Yuniarta Simatupang Nico Thomas Sitohang Nurintan Hutapea Nurliani Manurung PANJAITAN, MUKTAR B Prini Desima Evawani Ambarita Purba, Yoel Octobe Putri Artha Ulina Putri Magdalena Sidabutar Putri, Giana Radode Kristianto Simarmata Remika Intan Sari Sirait Rianita Simamora Rick Hunter Simanungkalit, Rick Hunter Rio Parsaoran Napitupulu Rosben Sihombing Saragih, Dela Pratiwi Saragih, Melvi Unika Dewi Selamat Triadil Saragih Selfrina Sipayung Siagian, Christien R. Siagian, Sarah Melianti Atassah Siahaan, Fine Eirene Siahaan, Theresia Monica Sihombing, Grace Maria Sijabat, Osco Parmonangan Silalahi, Juwita Simamora, Rianita Simanjuntak, Melvin Simanjuntak, Natasya Margaret Simatupang, Samuel Mangapoi Sinaga, D Yuliana Sirait, Maria Sotarduga Sihombing Sri Astutik Handayani Sukardo Sitohang Sutri Fatimah Tambunan, Eliza Putri Thasya Nadhira Theresia Elisabet Siburian Tiara Kristina Pasaribu Tumpal Manahara Siahaan Tumpal Manahara Siahaan Turnip, Berry Hogen Turnip, Putri Lisa Febrianti Veni Ofrait Simangunsong Wahono Widodo Yanti Arasi Sidabutar Yosua Marasi Parningotan Siagian