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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal EMT KITA Jurnal SOLMA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Maker: Jurnal Manajemen Jurnal GeoEkonomi Jurnal Ilmiah Edunomika (JIE) Jurnal Suluh Pendidikan Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis SMBJ: Strategic Management Business Journal Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal of Accounting and Finance Management (JAFM) Golden Ratio of Data in Summary DEVOTE: Jurnal Pengabdian Masyarakat Global Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Management, Economic, and Accounting Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Journal of International Multidisciplinary Research Tuhenori: Jurnal Ilmiah Multidisiplin Management Perspective: Jurnal Penelitian Manajemen
Meiman Hidayat Waruwu
Universitas Nias
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Economics and Business Journal

 1 
Analysis of Human Resource Competency in Improving Employee Performance in The Department Communication and Informatics of Gunungsitoli City Lase, Nidasari; Waruwu, Sukaaro; Waruwu, Meiman Hidayat; Waruwu, Robin Markus Putra
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.185

Abstract

This study aims to analyze human resource competencies in improving employee performance at the Communication and Information Agency of Gunungsitoli City. Employee competencies, both in terms of technical knowledge, communication skills, and work attitudes, are important factors in determining the success of implementing government duties, especially in the digital era and the implementation of the Electronic-Based Government System (SPBE). This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The results show that most employees have adequate technical skills in operating information technology devices, and demonstrate discipline and responsibility in carrying out their duties. The Communication and Information Agency has also exceeded several strategic performance targets, including improving digital services, public participation, and increasing the SPBE index value. This study recommends the importance of increasing regular training, updating digital infrastructure, and strengthening the competency-based performance evaluation system. Overall findings indicate that the development of HR competencies has a significant contribution to achieving effective, efficient, and adaptive institutional performance to the demands of the digital era.
The Influence of Brand Image on Online Purchase Decisions for Scarlett Students of The Faculty of Economics, University of Nias Baene, Diana Novita; Harefa, Idarni; Waruwu, Meiman Hidayat; Hulu, Fatolosa
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.281

Abstract

This research aims to examine and analyze the influence of brand image on the purchasing decisions of students at the Faculty of Economics, Nias University, in the context of online shopping. The background of this study stems from the rapid growth of e-commerce in Indonesia, which has significantly changed consumer shopping behavior, particularly among students who are highly adaptive to digital technology. In online shopping situations, where consumers cannot physically assess the product, brand image becomes one of the main factors influencing consumer trust, perceived quality, and confidence in making purchasing decisions. The type of research employed is quantitative research with a survey approach. The study population consisted of 1,959 active students of the Faculty of Economics, Nias University, with a sample of 95 respondents determined using the Slovin formula. Data were collected using a Likert-scale questionnaire covering brand image indicators (strength, favorability, and uniqueness of brand association) as well as purchasing decision indicators (problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior). The data were analyzed using validity and reliability tests, simple linear regression analysis, t-test, and determination test with the aid of SPSS software. The results of the study indicate that brand image has a positive and significant effect on students' purchasing decisions in online shopping. This finding implies that the stronger the brand image, the higher the tendency of students to make online purchases. Therefore, companies or online businesses need to develop and strengthen their brand image through consistent marketing communication strategies, clear product information, and credible brand reputation to increase consumer loyalty and purchase intention.
Co-Authors Ayler Beniah Ndraha Aziza, Pretty Failasufa Baene, Diana Novita Bate'e, Maria Magdalena Bate’e, Maria Magdalena Bobi mante Gulo Buulolo, Nanny Artatina Daeli, Iman Suryani Daeli, Juliato Delipiter Lase Duha, Tiarni Eduar Baene Eliagus Telaumbanua ELIYUNUS WARUWU Erna Kristiani Zendrato Ernita Hulu Fatolosa Hulu Gea, Alberman Ekarius Gea, Jeliswan Berkat Iman Jaya Gea, Juli Peramah Jaya Gea, Junianiwarni Gea, Ningsih Arniat Gea, Nov Elhan Giawa, Renaati Gulo, Elman Syukur Gulo, Erwin Syah Putra Gulo, Farisman Jaya Gulo, Heniwati Gulo, Joharman Ardita Gulo, Yarisman Gulo, Yemina Kristina Halawa, Roi Martin Halawa, Widarwati Harefa, Idarni Harefa, Peringatan Harefa, Yurmin Hayati Zai Hayati Zai Hulu, Fatolosa Hulu, Wirman Hati Hulu, Yosua Iman Suryani Daeli Jeliswan Berkat Iman Jaya Gea Jeliswan BIJ Gea Juli Peramah Jaya Gea Lase, April Yanto Teodores Lase, Berkat Ricky Selamat Lase, Delipiter Lase, Heseziduhu Lase, Nidasari Lestari Masa Derita Hulu Maria Magdalena Bate'e MARLIZA OKTAPIANI Marniaman Lawolo Marniwati Laoli Mei Kharisman Telaumbanua Meiman jaya hulu Mendrofa, Happy Karya Kasih Mendrofa, Martha Surya Dinata Mendrofa, Sari Agnes Pertiwi Mendrofa, Syah Abadi Mendrofa, Yupiter Mentari, Cut Tiur Nanny Artatina Bu'ulolo Nanny Artatina Bu'ulolo Ndraha, Defirman Noverianto Gori Warasi Odaligoziduhu Halawa Odaligoziduhu Halawa Odaligoziduhu Halawa Otanius Laia Palindungan Lahagu Perlindungan Faebuadodo Hulu Pretty Failasufa Aziza Purnamawati Harefa Regina Ndruru Ribka Ratna Sari Zendrato Riska Ratna Putri Lase Robin Markus Putra Waruwu Sektor Damai Hulu Serniati Zebua Siprianus Zega Sukaaro Waruwu Syah Abadi Mendrofa Telaumbanua, Aferiaman Telaumbanua, Elvanius Telaumbanua, Falentinus Teguh Karya Telaumbanua, Wahyutra Adilman Vandi Falentino Telaumbanua Vorti Karuniat Harefa Waruwu, Aditya Waruwu, Aprilman Waruwu, Asteti Waruwu, Cristian Teguh Waruwu, Darman Syukur Putra Waruwu, Jesslyn Felicia Waruwu, Novtriman Waruwu, Robin Markus Putra Waruwu, Suka'aro Yamolala Zega Yamolala Zega Yoel Melsaro Larosa Yoel Melsaro Larosa Yoel Melsaro Larosa Yupiter Mendrofa YUPITER MENDROFA Yustinus Jaya Putra Gea Zai, Agusdarmawati Zalukhu, Jentri Mei Putra Zalukhu, Noferlina Zalukhu, Terima Jaya Zalukhu, Viktor Zalukhu, Yuterlin Zebua, Indirwan Zebua, Juniat Krisna Nifataya Zega, Darman Syah Zega, Melitinus Zega, Orsinil Harfian Zega, Vonce Alexon Zega, Yamolala