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All Journal Administraus Jurnal Ilmu Administrasi dan Manajemen El-kahfi : Journal of Islamic economics Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Business, Finance, and Economics (JBFE) Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Reviu Akuntansi, Manajemen, dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Scientific Research, Education, and Technology Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) Riset Ilmu Manajemen Bisnis dan Akuntansi Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Akuntansi: Jurnal Riset Ilmu Akuntansi Journal of Management and Innovation Entrepreneurship (JMIE) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Cross-Border Journal of Business Management Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital MAXIMAL Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi IJHABS Journal of Studies in Academic, Humanities, Research, and Innovation Sasambo: Jurnal Abdimas (Journal of Community Service) JIMEK Jurnal Ilmu Manajemen INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA) Sainsmat : Jurnal Ilmiah Ilmu Pengetahuan Alam
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Pengaruh Promotion Mix Terhadap Keputusan Pembelian Sepeda Motor Suzuki Di Kota Makassar (studi kasus pada PT.Sinar Galesong Mandiri) Malik, A. Jihan Rahmadani; Ramli, Anwar; Musa, Muhammad Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasdiansa, Ilma Wulansari
Mabny: Journal of Sharia Management and Business Vol. 4 No. 1 (2024): Mabny : Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v4i01.13272

Abstract

This research is a quantitative study that aims to determine the effect of promotion mix on purchasing decisions for suzuki motorbikes in Makassar city. The population in this study were all consumers who had transacted at PT Sinar Galesong Mandiri for the last three years with a sample of 54 respondents. The data collection technique used is a questionnaire. The analysis technique used is multiple linear regression using Statistical Product and Service Solution (SPSS 20). The results of this study indicate that simultaneously the Promotion Mix variables (advertising, personal selling, sales promotion, publicity) have a significant effect on purchasing decisions. Partially, it shows that personal selling and sales promotion variables have a positive and significant effect on purchasing decisions for suzuki motorbikes, while advertising and publicity have no positive and insignificant effect on purchasing decisions
The Influence of Trust and Perceived of Risk on Purchase Decisions in e-Commerce Shopee at Students of The Faculty Economics and Business, University State of Makassar Nurul Fanaysillah Muchtar; Chalid Imran Musa; Muh. Ichwan Musa; Siti Hasbiah; Ilham Wardhana Haeruddin
Economics and Business Journal (ECBIS) Vol. 1 No. 4 (2023): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i4.44

Abstract

The purpose of this study was to determine the effect of trust and perceived risk on purchasing decisions at E-commerce Shopee partially and simultaneously. The sample used was 100 students of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature study. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. The Trust variable has a positive and significant influence on purchasing decisions, the Perceived Of Risk variable has a positive and significant influence on purchasing decisions. the dependent variable of purchasing decisions can be explained by variables consisting of Trust and Perceived Of Risk, the rest is explained by other variables that were not examined in this study
The Influence of Product Quality, Price & Service Quality on Consumer Satisfaction at Palekko Sidenreng Eating Houses in Sidrap District Fitria, Safira; Kurniawan, Agung Widhi; Wardhana Haeruddin, Muhammad Ilham`
Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i1.105

Abstract

This research aims to determine the partial influence of product quality, price and service quality on consumer satisfaction at the Palekko Restaurant in Sidenreng Rappang Regency. The number of samples taken was 100 respondents. The results of the research show that service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency, based partially on the calculation results that the t-calculated value of the product quality variable is ( 6.435), the t-calculated value of the price variable is (3.223) and the t-calculated value of the service quality variable (3.752) is greater than the t-table value (1.660) and the sig value of all variables is smaller than 0.05. Simultaneously, service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency. The calculation results show that the F-count value = 30,946 is greater than the F-table value = 2.70 (30,946 > 2.70) and significance value = 0.000 (smaller than α = 0.05). (0.000 < 0.05).
The Influence of Price and Product Quality on Product Purchasing Decisions at Pt Intan Pariwara Dewi Widhy Asti; Hasbiah, Siti; Wardhana Haeruddin, Muh. Ilham
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 1 No. 2 (2022): Vol. 1 No. 2 2022
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (940.975 KB) | DOI: 10.58526/jsret.v1i2.32

Abstract

Dewi Widhy Asti. 2022. The Influence of Price and Product Quality on Product Purchase Decisions at PT. Pariwara Diamond. Supervisors: Siti Hasbiah and Muh. Ilham Wardhana Haeruddin. This study aims to determine: (1) the effect of price on product purchasing decisions at PT. Intan Pariwara Palopo Branch. (2) the effect of product quality on product purchasing decisions at PT. Intan Pariwara Palopo Branch. (3) the effect of price quality and product quality on product purchasing decisions at PT. Intan Pariwara Palopo Branch. The population in this study are consumers in 2019 - 2021 at PT. Intan Pariwara cab Palopo totaling 2,128,179 people. The sampling technique uses probability sampling technique. Data collection was carried out using a questionnaire method. The data analysis technique used is the classical assumption test and hypothesis testing with multiple linear regression analysis. The results of the research after the data were processed through the help of the SPSS program from data testing carried out by the results of the validity test and the results of the reliability test showed that the data used in this study were stated to be valid and reliable. Data testing is continued with the classical assumption test where from the results of the classical assumption test it can be stated that the data is normally distributed and the data used comes from the same (homogeneous) data. This is evidenced by the t test for the work experience variable which has a t_count > t_table value, that is, t count > t table, that is, 2.027 > 1.984 and a significance value of 0.012 <0.05 so it can be stated that the price variable has a partial effect on decisions purchase and Hypothesis acceptable. Then, price and product quality variables simultaneously influence the purchasing decision variable. The results of this study support the hypothesis which states that price and product quality simultaneously have a positive effect on purchasing decision.
Learn to Fly: An Analysis of the Role of Motivation on Employee Performance (Case Study of Kafe Dua Jiwa Makassar) Haeruddin, M. Ikhwan Maulana; Markas, Chandra Setiadi; Haeruddin, M. Ilham Wardhana; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 1 (2024): MAY 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu faktor yang berperan penting dalam menjaga serta meningkatkan kinerja seorang karyawan adalah motivasi kerja. Hal ini salah satunya disebabkan karena karyawan memerlukan dorongan baik dari internal maupun eksternal dirinya dalam melakukan pekerjaannya. Penelitian ini pun kemudian bertujuan untuk mengeksplorasi peran dari motivasi kerja terhadap performa karyawan UMKM utamanya yang berlokasi di Kota Makassar. Metode penelitian studi kasus digunakan dengan melakukan teknik wawancara di salah satu Kafe di Kota Makassar bernama Kafe Dua Jiwa Makassar. Penelitian ini kemudian menemukan bahwa motivasi kerja dari karyawan, baik intrinsik maupun ekstrinsik memiliki peran penting dalam meningkatkan performa karyawan, atau dengan kata lain, motivasi kerja berpengaruh positif dan signifikan terhadap performa karyawan UMKM. One of the factors that plays an important role in maintaining and improving the performance of an employee is work motivation. This is partly because employees need encouragement from both internal and external sources when doing their work. This research then aims to explore the role of work motivation in the performance of MSME employees, especially those located in Makassar City. The case study research method was used by conducting interview techniques at one of the cafes in Makassar City called Kafe Dua Jiwa Makassar. This research then found that work motivation from employees, both intrinsic and extrinsic, has an important role in improving employee performance, in other words, work motivation has a positive and significant effect on the performance of MSME employees.
Analysis of the Company's Financial Performance based on the Economic Value Added on PT. Krakatau Steel Tbk. (Listed on the Indonesia Stock Exchange Years of 2020-2023) Masita, Istiqoma Dinda; Nurman, Nurman; Haeruddin, M. Ilham Wardhana
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Penelitian ini bertujuan mengetahui kinerja keuangan PT. Krakatau Steel Tbk. yang terdaftar di Bursa Efek Indonesia. Metode penelitian yang digunakan adalah metode kuntitatif dengan pendekatan deskriptif. Adapun teknik pengumpulan data yang digunakan yaitu pengumpulan data berupa laporan keuangan tahunan perusahaan yang diperoleh dari website instansi publik yaitu Bursa Efek Indonesia (BEI) yang di akses pada www.idx.co.id dan situs resmi perusahaan terkait, berupa laporan keuangan tahunan PT. Krakatau Steel Tbk. yang terdaftar di BEI periode 2020-2023. Hasil perhitungan Economic Value Added dari tahun 2020 sampai tahun 2022 bernilai negatif atau (EVA < 0) maka tidak terjadi penambahan nilai ekonomis bagi perusahaan sehingga kinerja keuangan perusahaan dapat dinyatakan tidak baik. Sedangkan pada tahun 2023 EVA bernilai positif atau (EVA > 0) maka telah terjadi penambahan nilai ekonomis bagi perusahaan tersebut sehingga kinerja keuangan dapat dinyatakan dengan baik. This research aims to determine the financial performance of PT. Krakatau Steel Tbk. which is listed on the Indonesian Stock Exchange. The research method used is a quantitative method with a descriptive approach. The data collection technique used is data collection in the form of the company's annual financial report obtained from the public agency website, namely the Indonesia Stock Exchange (BEI) which is accessed at www.idx.co.id and the official website of the related company, in the form of the annual financial report of PT. Krakatau Steel Tbk. registered on the IDX for the 2020-2023 period. The results of the Economic Value Added calculation from 2020 to 2022 are negative or (EVA < 0), so there is no additional economic value for the company so that the company's financial performance can be declared not good. Meanwhile, in 2023 EVA is positive or (EVA > 0), so there has been additional economic value for the company so that financial performance can be stated well.
The Effect of Product Quality and Shopee Service Quality on Repurchase Interest in Scarlett Products (Study on Students of Management Department, Faculty of Economics of Makassar State University) Jenitalia, Andi Nadia; Ramli, Anwar; Haeruddin, M. Ilham Wardhana; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Produk Scarlett merupakan salah satu produk yang mampu bersaing dengan para competitor di pasaran sejak 2022. Fakta di lapangan memaparkan beberapa konsumen merasa sangat puas terkait dengan pelayanan serta produk Scarlett. Namun, ketidakpuasan konsumen juga pernah terjadi saat produk yang diterima konsumen pada saat pembelian tidak memiliki logo, sehingga hal tersebut memicu kecurigaan terkait original Scarlett. Minat beli ulang berkaitan dengan kualitas produk dan kualitas layanan. Tujuan dari penulisan ini ialah memberikan hasil analisis terkait dengan minat pembelian ulang yang dipengaruhi oleh kualitas layanan serta produk Scarlett. Jenis penelitian yang digunakan ialah menggunakan kuantitatif. Kesimpulan yang diambil berdasarkan hasil penelitian ialah (1) minat beli ulang Scarlett dipengaruhi oleh kualitas produk, hal tersebut berarti semakin baik kualitas produk dari body lotion scarlett yang baik dengan presepsi konsumen akan meningkatkan minat beli ulang; (2) minat beli ulang Scarlett dipengaruhi oleh kualitas pelayanan yang berarti peningkatan kualitas pelayanan dapat meningkatkan minat beli; (3) kualitas pelayanan serta produk sama-sama mempunyai pengaruh pada minat beli ulang Scarlett pada mahasiswa Manejemen FEB Universitas Negeri Makassar. Scarlett products are one of the products that have been able to compete with competitors in the market since 2022. Facts in the field show that several consumers feel very satisfied with Scarlett's services and products. However, consumer dissatisfaction has also occurred when the product received by consumers at the time of purchase does not have a logo, so this triggers suspicion regarding the original Scarlett. Repurchase interest is related to product quality and service quality. The purpose of this paper is to provide analytical results related to repurchase interest which is influenced by the quality of Scarlett's services and products. The type of research used is quantitative. The conclusions drawn based on the results of the study are (1) Scarlett's repurchase interest is influenced by product quality, this means that the better the product quality of Scarlett body lotion which is good with consumer perception will increase repurchase interest; (2) Scarlett's repurchase interest is influenced by service quality which means that increasing service quality can increase purchase interest; (3) service quality and products both have an influence on Scarlett's repurchase interest in Management students of FEB, Makassar State University.
PELATIHAN LITERASI PENELITIAN PADA MAHASISWA MANAJEMEN FEB UNM Aslam, Annisa Paramaswary; Haeruddin, M. Ikhwan Maulana; Haeruddin , Muhammad Ilham Wardhana; Hasdiansa, Ilma Wulansari; Amin, Andi Mustika
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (September 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i3.592

Abstract

This activity was carried out as research literacy training for FEB UNM management students. The aim of this activity is to develop the skills and abilities of management students in compiling theses and to increase students' understanding and understanding of scientific articles. This activity took place on December 10 2022 at the BU Building of the Faculty of Economics and Business, Makassar State University (FEB UNM) which was attended by 25 participants from the FEB UNM management study program. The method for carrying out this activity is lecture and question and answer. Assessment tools in the form of tests and observations. The team conducted tests in two stages, namely pre-test and post-test which aimed to measure and accept participants for this training. The pre-test score obtained before carrying out the literacy training was 65. Meanwhile, the post-test result displayed was 80. From these results it was found that there was an increase in ability to understand and manage the material studied during the training. This is shown by the average score of participants when answering the tests given by the service team.
Upaya Peningkatan Penjualan Pada Kelompok Usaha Batu Bata Di Kelurahan Limbung, Kecamatan Bajeng, Kabupaten Gowa Haeruddin, M. Ikhwan Maulana Haeruddin; Haeruddin, Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Mustafa, Muh. Yushar
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (September 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i3.612

Abstract

This activity aims to provide counseling and training on entrepreneurship and marketing related to the sale of brick products. The target participants of this activity were brick-producing residents in Limbung Village, Gowa Regency. In general, participants can be expected to be very enthusiastic about following the provision of material as shown by their diligence and discipline in following each stage in the activity. Each participant was able to produce good quality brick products and was also able to market these products through both offline and online sales mechanisms. Through this activity, each participant feels the benefits of this activity and hopes that activities like this can be provided regularly and also bring new treasures to their knowledge and skills so that it will improve the standard of living of residents economically.
THE EFFECT OF SWITCHING BARRIER ON REPURCHASE INTENTION : (STUDY ON FEB UNM STUDENTS WHO USE GSM IM3 OOREDOO PREPAID) Putri, Zaskiyah Ameliah; Musa, Muh. Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 3 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i3.580

Abstract

This study aims to determine the effect of switching costs, attractiveness of alternatives, and interpersonal relationships on repurchase intention (study on FEB UNM students who use IM3 Ooredoo Prepaid GSM). This research is quantitative research. The population in this study are all active students of FEB UNM Class of 2020 who use prepaid GSM IM3 Ooredoo, using the Sampling method obtained a sample of 100 respondents. The data collection technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v. 23. The results of this study indicate that switching cost (X1) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. Attractiveness of alternative (X2) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. Interpersonal Relationship (X3) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. As well as switching costs (X1), attractiveness of alternatives (X2), and interpersonal relationships (X3) simultaneously have a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users
Co-Authors A. Saddiyah Sebrina Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Rahman Agung Widhi Kurniawan Ahmad Ali Yassar Ranti Ahmad Kalamullah Ainun Ma’rifah Makmur Alvina Asyhafa Amelia Christina Pairunan Andi Amrullah Andi Aryani Hardiyanti Andi Dewi Angreyani Andi Hasfira Andi Mustika Amin Andi Mustika Amin Andi Mustika Amin Andi Risnayani Anisya Devinta Taufik Annisa Paramaswary Aslam Anwar Anwar , Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Anwar Ramli Anwar Ramli Arnita Nuranita Mudir Aryad Firdauzi Ramly Aslam, Annisa Paramaswary Aulia, A Kurnia Reski Azlan Azhari Azzahra, Asilah Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Ciptagustia, Annisa Darajatun, Azizah Dewi Widhy Asti Diana Eka Pratiwi Dilla Apriliana Mahrun Erfiani Erfiani Evita Pratiwi Fahrul Husain Abadi Fathurrahman Fathurrahman Fitria, Safira Fresiska Hartati Hasbiah, Siti Hasnidar Hasnidar Hety Budiyanti Hety Budiyanti Hety Budiyanti Ichwan Musa, Muh Idris, Abdi Akbar Ilfa Hanafi Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa imam, imamsatriaalam Isma Azis Riu Isma Azis Riu Isma Azis Riu Ismail Hamid Jauhar, Muh. Alif Jenitalia, Andi Nadia Lismayanti A, Lismayanti A M. Ikhwan Maulana Haeruddin Malik, A. Jihan Rahmadani Markas, Chandra Setiadi Masita, Istiqoma Dinda Muh Al Fatah Arief Putra Muh. Al Fatah Arief Putra Muh. Aslam Syam Yunus Muh. Ichwan Musa Muh. Ichwan Musa Muh. Ichwan Musa Muh. Yaqhzan Muh. Yushar Mustafa Muhammad Dzul Akbar Muhammad Ichwan Musa Muhammad Rijal Alim Rahmat Musa, M. Ichwan Musa, Muhammad Ichwan Musdena Musaat Natsir, Uhud Darmawan Nur Azizah Nur Qalbi Nurasizah Nurasizah Nurfadillah Nurfadillah Nurman Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fanaysillah Muchtar Nurul Rahmi Palangkey Pagarra, Halifah Pradani Muhiding, A. Ifta Audia Putri Putri Putri Nurhaerat Putri, Annisa Mawaddah Arief Putri, Tri Reskita Putri, Zaskiyah Ameliah Rahmat Riwayat Abadi Raihan Annisyah A Rayana Rayana Resi resi Reski Aulia Ramadani Resky Amalia Hamka Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Rivan Syarif Kaisar Romansyah Sahabuddin Roshinta, Maudy Rukma Inna Ruma, Zainal Sabina, A. Zalza Sahribulan Sahribulan Salsabila Qudratul Nada Hasan Sayu Puspitaningsih Dipoatmodjo Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Nurjanna Ayu Lestari St Halija Suaib, Aulia Kasmawati Suhaeni Suhaeni Suriati Eka Putri Suyatno Karim Syahrani Amni Syahreni Syahrul, Khaidir Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenriana Uhud Darmawan Natsir Uhud Darmawan Natsir Yunus, Yusnita Zainal Ruma Zainal Ruma