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All Journal Administraus Jurnal Ilmu Administrasi dan Manajemen Mabny : Journal of Sharia Management and Business JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Business, Finance, and Economics (JBFE) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Scientific Research, Education, and Technology Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) Riset Ilmu Manajemen Bisnis dan Akuntansi Akuntansi: Jurnal Riset Ilmu Akuntansi Journal of Management and Innovation Entrepreneurship (JMIE) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Cross-Border Journal of Business Management MAXIMAL Entrepreneurship, Management, and Business Research Journal IJHABS Sasambo: Jurnal Abdimas (Journal of Community Service) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Muhammad Ilham Wardhana Haeruddin
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Promotion Mix Terhadap Keputusan Pembelian Sepeda Motor Suzuki Di Kota Makassar (studi kasus pada PT.Sinar Galesong Mandiri) Malik, A. Jihan Rahmadani; Ramli, Anwar; Musa, Muhammad Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasdiansa, Ilma Wulansari
Mabny: Journal of Sharia Management and Business Vol. 4 No. 1 (2024): Mabny : Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v4i01.13272

Abstract

This research is a quantitative study that aims to determine the effect of promotion mix on purchasing decisions for suzuki motorbikes in Makassar city. The population in this study were all consumers who had transacted at PT Sinar Galesong Mandiri for the last three years with a sample of 54 respondents. The data collection technique used is a questionnaire. The analysis technique used is multiple linear regression using Statistical Product and Service Solution (SPSS 20). The results of this study indicate that simultaneously the Promotion Mix variables (advertising, personal selling, sales promotion, publicity) have a significant effect on purchasing decisions. Partially, it shows that personal selling and sales promotion variables have a positive and significant effect on purchasing decisions for suzuki motorbikes, while advertising and publicity have no positive and insignificant effect on purchasing decisions
The Influence of Trust and Perceived of Risk on Purchase Decisions in e-Commerce Shopee at Students of The Faculty Economics and Business, University State of Makassar Nurul Fanaysillah Muchtar; Chalid Imran Musa; Muh. Ichwan Musa; Siti Hasbiah; Ilham Wardhana Haeruddin
Economics and Business Journal (ECBIS) Vol. 1 No. 4 (2023): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i4.44

Abstract

The purpose of this study was to determine the effect of trust and perceived risk on purchasing decisions at E-commerce Shopee partially and simultaneously. The sample used was 100 students of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature study. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. The Trust variable has a positive and significant influence on purchasing decisions, the Perceived Of Risk variable has a positive and significant influence on purchasing decisions. the dependent variable of purchasing decisions can be explained by variables consisting of Trust and Perceived Of Risk, the rest is explained by other variables that were not examined in this study
The Influence of Product Quality, Price & Service Quality on Consumer Satisfaction at Palekko Sidenreng Eating Houses in Sidrap District Fitria, Safira; Kurniawan, Agung Widhi; Wardhana Haeruddin, Muhammad Ilham`
Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i1.105

Abstract

This research aims to determine the partial influence of product quality, price and service quality on consumer satisfaction at the Palekko Restaurant in Sidenreng Rappang Regency. The number of samples taken was 100 respondents. The results of the research show that service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency, based partially on the calculation results that the t-calculated value of the product quality variable is ( 6.435), the t-calculated value of the price variable is (3.223) and the t-calculated value of the service quality variable (3.752) is greater than the t-table value (1.660) and the sig value of all variables is smaller than 0.05. Simultaneously, service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency. The calculation results show that the F-count value = 30,946 is greater than the F-table value = 2.70 (30,946 > 2.70) and significance value = 0.000 (smaller than α = 0.05). (0.000 < 0.05).
The Influence of Price and Product Quality on Product Purchasing Decisions at Pt Intan Pariwara Dewi Widhy Asti; Hasbiah, Siti; Wardhana Haeruddin, Muh. Ilham
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 1 No. 2 (2022): Vol. 1 No. 2 2022
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (940.975 KB) | DOI: 10.58526/jsret.v1i2.32

Abstract

Dewi Widhy Asti. 2022. The Influence of Price and Product Quality on Product Purchase Decisions at PT. Pariwara Diamond. Supervisors: Siti Hasbiah and Muh. Ilham Wardhana Haeruddin. This study aims to determine: (1) the effect of price on product purchasing decisions at PT. Intan Pariwara Palopo Branch. (2) the effect of product quality on product purchasing decisions at PT. Intan Pariwara Palopo Branch. (3) the effect of price quality and product quality on product purchasing decisions at PT. Intan Pariwara Palopo Branch. The population in this study are consumers in 2019 - 2021 at PT. Intan Pariwara cab Palopo totaling 2,128,179 people. The sampling technique uses probability sampling technique. Data collection was carried out using a questionnaire method. The data analysis technique used is the classical assumption test and hypothesis testing with multiple linear regression analysis. The results of the research after the data were processed through the help of the SPSS program from data testing carried out by the results of the validity test and the results of the reliability test showed that the data used in this study were stated to be valid and reliable. Data testing is continued with the classical assumption test where from the results of the classical assumption test it can be stated that the data is normally distributed and the data used comes from the same (homogeneous) data. This is evidenced by the t test for the work experience variable which has a t_count > t_table value, that is, t count > t table, that is, 2.027 > 1.984 and a significance value of 0.012 <0.05 so it can be stated that the price variable has a partial effect on decisions purchase and Hypothesis acceptable. Then, price and product quality variables simultaneously influence the purchasing decision variable. The results of this study support the hypothesis which states that price and product quality simultaneously have a positive effect on purchasing decision.
THE EFFECT OF SWITCHING BARRIER ON REPURCHASE INTENTION : (STUDY ON FEB UNM STUDENTS WHO USE GSM IM3 OOREDOO PREPAID) Putri, Zaskiyah Ameliah; Musa, Muh. Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 3 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i3.580

Abstract

This study aims to determine the effect of switching costs, attractiveness of alternatives, and interpersonal relationships on repurchase intention (study on FEB UNM students who use IM3 Ooredoo Prepaid GSM). This research is quantitative research. The population in this study are all active students of FEB UNM Class of 2020 who use prepaid GSM IM3 Ooredoo, using the Sampling method obtained a sample of 100 respondents. The data collection technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v. 23. The results of this study indicate that switching cost (X1) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. Attractiveness of alternative (X2) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. Interpersonal Relationship (X3) partially has a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users. As well as switching costs (X1), attractiveness of alternatives (X2), and interpersonal relationships (X3) simultaneously have a positive and significant effect on the repurchase intention of Prepaid GSM IM3 Ooredoo users
Pengaruh Kepemimpinan, Kompensasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Kencana Hijau Binalestari Muh. Aslam Syam Yunus; Nurman Nurman; Ilham Wardhana Haeruddin
Akuntansi Vol. 2 No. 4 (2023): Desember : Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v2i4.1282

Abstract

Human resource development is needed to improv employee performance, especially at PT. Kencana Hijau Binalestari. This study aims to examine the influence of leadership, compensation, and work environment to work environment of PT. Kencana Hijau Binalestari. This research is a quantitative research is all employees of PT. Kencana Hijau Binalestari a number of 40 employees. Determination of the sample using saturated sampling technique, where the the entire population is sampled. Data analysis techniques used in this study are descriptive statistic, instrument test, classical assumption test, and hypotesis testing with mutiple linear regressionusing the help of IMB SPSS Statistic version 20 program. The result of this study partially showed that leadership has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee performance, and work environment  has a negative and significant effect on employee performance. The result of the research simltaneously shows leaderhip, compensation, dan work environment has a positive and significant effect on employee performance at PT. Kencana Hijau Binalestari.  
Olahan Bumbu Bubuk Kaldu Jamur Tiram Di Desa Sokkolia Kecamatan Bontomarannu Kabupaten Gowa Halifah Pagarra; Hartati; Muhammad Ilham Wardhana; Sahribulan
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 4: November 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i4.933

Abstract

Bumbu bubuk kaldu adalah salah satu bahan yang sangat dibutuhkan dalam menyedapkan masakan sebagai pengganti MSG ( Monosodium glutamate). Berapa tahun terakhir jamur tiram banyak digunakan sebagai bumbu bubuk kaldu jamur tiram untuk menyedapkan rasa masakan. Bubuk kaldu jamur tiram ini diketahui bebas dari kandungan MSG. Budidaya jamur tiram saat ini sedang dikembangkan oleh CV. Surya Mandiri di Desa Sokkolia Kecamatan Bontomarannu Kabupaten Gowa. Sehingga pada kegiatan ini, Tim Pengabdiam Masyarakat dari Universitas Negeri Makassar melibatkan CV. Surya Mandiri dan kelompok Wanita Tani di Desa Sokkolia untuk berkolaborasi dalam rangka meningkatkan pemasaran dari jamur tiram hasil produksi dari CV. Surya Mandiri dan meningkatkan pemasukan kelompok Wanita Tani di Desa Sokkolia. Solusi yang ditawarkan untuk mengatasi permasalahan mitra adalah memberi pelatihan tentang: (1). Cara pengolahan bumbu bubuk kaldu dari jamur tiram, (2).Cara pengemasan dan pelabelan hasil produk olahan. (3). Pemasaran. Setelah kegiatan ini dilakukan baik dari aspek pengolahan, pengemasan dan pelabelan serta cara pemasaran produk kepada masyarakat khususnya ibu-ibu dan remaja Kelompok Wanita Tani Desa Sokkolia Kecamatan Bontomarannu Kabupaten Gowa sebagai mitra. Berdasarkan evaluasi yang dilakukan melalui penngisian angket terhadap kegiatan ini, hasil respon peserta terhadap kegiatan ini menunjukkan skor rata-rata , 4,69 dengan kategori sangat baik. Processed Seasoning Powder for Oyster Mushroom Broth in Sokkolia Village, Bontomarannu District, Gowa Regency Broth powder seasoning is one of the ingredients that is needed in flavoring dishes as a substitute for MSG (Monosodium glutamate). In recent years, oyster mushrooms have been widely used as a seasoning for oyster mushroom broth powder to enhance the taste of dishes. This oyster mushroom broth powder is known to be free of MSG content. Oyster mushroom cultivation is currently being developed by CV. Surya Mandiri in Sokkolia Village, Bontomarannu District, Gowa Regency. So that in this activity, the Community Service Team from Makassar State University involved CV. Surya Mandiri and the Women Farmers group in Sokkolia Village to collaborate in order to increase the marketing of oyster mushrooms produced by CV. Surya Mandiri and increasing the income of the Women Farmers group in Sokkolia Village. The solution offered to overcome partner problems is to provide training on: (1). Method of processing broth powder seasoning from oyster mushrooms, (2). Method of packaging and labeling of processed products. (3). Marketing. After this activity was carried out both from the aspects of processing, packaging and labeling as well as how to market products to the community, especially women and adolescents, the Women Farmers Group of Sokkolia Village, Bontomarannu District, Gowa Regency as partners. Based on the evaluation carried out through filling out a questionnaire for this activity, the results of the participants' responses to this activity showed an average score of 4.69 in the very good category          
Pengaruh E-commerce Shopee Terhadap Volume Penjualan pada Liga Store Makassar Ahmad Kalamullah; Abdi Akbar; Ilham Wardhana Haeruddin; Anwar Ramli; Burhanuddin Burhanuddin
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 4 (2024): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i4.2531

Abstract

The purpose of this study is to find out the Influence of Shopee E-Commerce on Sales Volume in the Makassar League. This type of research is associative with a quantitative approach, in the Store League located on Jalan Yusuf Dg. Ngawing No. 9B, Tidung Village, Rappocini District, Makassar City. The research was conducted using a simple linear regression analysis technique. The object of this research is E-Commerce Shopee Liga Store Makassar. The data sources used are primary and secondary data. The data test techniques used as test tools in this study are validity test, realism, normalias test, simple linear regression analysis, partial test (T test), determination coefficient test. The sample used in this study is the customer dishopee of the Liga Store. The overall results of the study show that Shopee E-Commerce has a significant effect on Sales Volume in the Liga Store.
The Influence of Promotion and User Experience on Purchasing Decisions Through Purchase Interest on Bukalapak Nurfadillah, Nurfadillah; Anwar , Anwar; aswar, nurul fadilah; musa, chalid imran; haeruddin, ilham wardhana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2229

Abstract

This research aims to evaluate the influence of promotion and user experience on purchasing decisions, with purchase interest as a mediating variable, on the e-commerce platform Bukalapak. The focus of the research is to identify the key factors influencing purchase interest and the relationships between variables in influencing purchasing decisions. A quantitative approach was used with a survey method, by distributing questionnaires to 114 respondents in Makassar City who are users of Bukalapak. Data analysis was conducted using SmartPLS with the Partial Least Square (PLS) technique. The results of the study show that promotion and user experience significantly influence purchasing decisions. User experience also significantly affects purchase interest, while the effect of promotion on purchase interest is not significant. Purchase interest has been proven to play an important role in driving purchasing decisions. Additionally, user experience influences purchasing decisions through purchase interest, while promotions do not show a significant effect through purchase interest.
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Smartphone Oppo di Makassar Suaib, Aulia Kasmawati; Ruma, Zainal; aswar, nurul fadilah; musa, chalid imran; haeruddin, ilham wardhana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2388

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian smartphone OPPO di Makassar. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada responden yang merupakan pengguna smartphone OPPO. Hasil analisis menunjukkan bahwa kualitas produk, harga, dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Kualitas produk menjadi faktor dominan yang memengaruhi keputusan konsumen. Temuan ini mengindikasikan bahwa peningkatan kualitas produk, penetapan harga yang kompetitif, serta strategi promosi yang tepat dapat meningkatkan minat beli konsumen terhadap produk OPPO di pasar Makassar.
Co-Authors A. Saddiyah Sebrina Abadi, Rahmat Riwayat Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Kalamullah Alvina Asyhafa Andi Hasfira Andi Mustika Amin Andi Risnayani Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Anwar Ramli Anwar Ramli Azzahra, Asilah Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Darajatun, Azizah Dewi Widhy Asti Dilla Apriliana Mahrun Erfiani Erfiani Evita Pratiwi Fahrul Husain Abadi Fathurrahman Fathurrahman Fitria, Safira Fresiska Hartati Hasbiah, Siti Hety Budiyanti Hety Budiyanti Hety Budiyanti Idris, Abdi Akbar Ilfa Hanafi Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Isma Azis Riu Ismail Hamid M. Ikhwan Maulana Haeruddin Malik, A. Jihan Rahmadani Muh. Aslam Syam Yunus Muh. Ichwan Musa Muh. Ichwan Musa Muh. Yaqhzan Muh. Yushar Mustafa Muhammad Dzul Akbar Musa, Muhammad Ichwan Musdena Musaat Nur Qalbi Nurfadillah Nurfadillah Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fanaysillah Muchtar Pagarra, Halifah Pradani Muhiding, A. Ifta Audia Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raihan Annisyah A Resi resi Resky Amalia Hamka Rezky Amalia Hamka Rezky Amalia Hamka Romansyah Sahabuddin Rukma Inna Ruma, Zainal Sahribulan Sahribulan Salsabila Qudratul Nada Hasan Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Nurjanna Ayu Lestari Suaib, Aulia Kasmawati Suhaeni Suhaeni Suyatno Karim Syahrani Amni Syahreni Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenriana Uhud Darmawan Natsir Uhud Darmawan Natsir Zainal Ruma