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All Journal Administraus Jurnal Ilmu Administrasi dan Manajemen Mabny : Journal of Sharia Management and Business JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Business, Finance, and Economics (JBFE) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Scientific Research, Education, and Technology Economics and Business Journal Journal of Artificial Intelligence and Digital Business DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi (JUMPER) Riset Ilmu Manajemen Bisnis dan Akuntansi Akuntansi: Jurnal Riset Ilmu Akuntansi Journal of Management and Innovation Entrepreneurship (JMIE) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Cross-Border Journal of Business Management MAXIMAL IJHABS Sasambo: Jurnal Abdimas (Journal of Community Service) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Muhammad Ilham Wardhana Haeruddin
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence of Promotion and User Experience on Purchasing Decisions Through Purchase Interest on Bukalapak Nurfadillah, Nurfadillah; Anwar , Anwar; aswar, nurul fadilah; musa, chalid imran; haeruddin, ilham wardhana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2229

Abstract

This research aims to evaluate the influence of promotion and user experience on purchasing decisions, with purchase interest as a mediating variable, on the e-commerce platform Bukalapak. The focus of the research is to identify the key factors influencing purchase interest and the relationships between variables in influencing purchasing decisions. A quantitative approach was used with a survey method, by distributing questionnaires to 114 respondents in Makassar City who are users of Bukalapak. Data analysis was conducted using SmartPLS with the Partial Least Square (PLS) technique. The results of the study show that promotion and user experience significantly influence purchasing decisions. User experience also significantly affects purchase interest, while the effect of promotion on purchase interest is not significant. Purchase interest has been proven to play an important role in driving purchasing decisions. Additionally, user experience influences purchasing decisions through purchase interest, while promotions do not show a significant effect through purchase interest.
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Smartphone Oppo di Makassar Suaib, Aulia Kasmawati; Ruma, Zainal; aswar, nurul fadilah; musa, chalid imran; haeruddin, ilham wardhana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2388

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian smartphone OPPO di Makassar. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada responden yang merupakan pengguna smartphone OPPO. Hasil analisis menunjukkan bahwa kualitas produk, harga, dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Kualitas produk menjadi faktor dominan yang memengaruhi keputusan konsumen. Temuan ini mengindikasikan bahwa peningkatan kualitas produk, penetapan harga yang kompetitif, serta strategi promosi yang tepat dapat meningkatkan minat beli konsumen terhadap produk OPPO di pasar Makassar.
Pengaruh Motivasi Kerja dan Kepemimpinan terhadap Disiplin Kerja Pegawai pada Kantor Balai Besar Wilayah Sungai Pompengan Jeneberang di Makassar Resi Resi; Romansyah Sahabuddin; Burhanuddin Burhanuddin; Uhud Darmawan Natsir; Ilham Wardhana Haeruddin
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 4 (2025): Oktober : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i4.3592

Abstract

This study aims to analyze the influence of work motivation and leadership on employee work discipline at the Pompengan Jeneberang River Basin Office (BBWS) in Makassar. This study uses a quantitative approach with a survey method, the sample used is 80 respondents. Data collection was carried out using questionnaires, observation, interviews and documentation. The data analysis technique used is multiple linear regression analysis using statistical product and service (SPSS) 25. The results of the study indicate that work motivation has a positive and significant influence on employee work discipline at the Pompengan Jeneberang River Basin Office. Leadership also has a positive and significant influence on employee work discipline at the Pompengan Jeneberang River Basin Office. Work motivation and leadership together have a significant influence on employee productivity at the Pompengan Jeneberang River Basin Office. Thus, the implementation of an effective leadership style and strategies to increase work motivation can be a solution in improving employee discipline and performance, which in turn will improve the quality of service and work results in government agencies. This study is expected to provide insight for further research on the factors that influence work discipline in the public sector.
Efek Mediasi Citra Merek pada Pengaruh Green Product Terhadap Keputusan Pembelian Konsumen Yotta di Kota Makassar Muh. Yaqhzan; M. Ikhwan Maulana Haeruddin; M. Ilham Wardhana H.; Isma Azis Riu; Rahmat Riwayat Abadi
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6612

Abstract

This research aims to determine the mediating effect of brand image on the influence of green products on consumer purchasing decisions of Yotta in Makassar City. This study uses a type of quantitative research with a descriptive approach. The population in this study was unknown and the sample used amounted to 100 respondents. The sampling technique used purposive sampling. Data collection was carried out using observation and questionnaire methods. The data analysis technique used is Partial Least Square (PLS) using SmartPLS 4 software. The results showed that green products have a positive and significant effect on Yotta's consumer purchasing decisions in Makassar City, green products have a positive and significant effect on Yotta's brand image in Makassar City, brand image has a positive and significant effect on Yotta's purchasing decisions in Makassar City, and brand image is able to mediate the effect of green products on Yotta's consumer purchasing decisions in Makassar City.
THE INFLUENCE OF CELEBRITY ENDORSERS ON PURCHASING DECISIONS FOR SCARLETT SKINCARE (A CASE STUDY ON A STUDENT OF MANAGEMENT DEPARTMENT, FACULTY OF ECONOMICS AND BUSINESS, MAKASSAR STATE UNIVERSITY) Andi Hasfira; Uhud Darmawan Natsir, Muh. Ichwan Musa, Muhammad Ilham Wardhana Haeruddin
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 1 No. 1 (2022): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

This study aims to determine the influence of celebrity endorser on purchasing decisions for Scarlett Skincare products. The sample is determined by means of a purposive sampling technique, meaning that it is determined by considering the research objectives based on the criteria that have been determined beforehand. The sample in this study was 100 respondents. Data collection techniques were carried out by means of observation, interviews, and questionnaires. The data analysis technique consisted of a validity test, reliability test, classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, simple regression analysis test, and hypothesis testing. The results showed that the celebrity endorser had a positive and significant influence on the Scarlett Skincare Purchase Decision in Management Department Students, Faculty of Economics and Business, UNM. Based on the results of the t test of 43.090> 1.984 and the value of 0.000 < 0.05 with an R Square of 0.950, it shows about 95% of the celebrity endorser indicators with the most dominant influence being the attraction indicator. Meanwhile, the indicator of purchase decision with the most dominant influence is the indicator of decision on the choice of time.
THE EFFECT OF SOCIAL MEDIA MARKETING ON SALES (CASE STUDY OF WASHYOURSHOES IN MAKASSAR CITY) Ismail Hamid; Anwar Ramli, Muhammad Ilham Wardhana Haeruddin, Tenri Sayu Puspitaningsih Dipoatmodjo, Zainal Ruma
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 1 No. 2 (2022): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

This study intends to find out whether Social Media Marketing or SMM has a Significantly Positive effect on WashYourShoes Sales in the city of Makassar. Samples were taken from WYS consumer respondents in the city of Makassar with a total sample of 110 people. The method used by the researcher is the Questionnaire and Documentation. The data analysis technique used is simple regression analysis using Statistical Product and Service Solution (SPSS). The results of this study indicate that SMM (Social Media Marketing) has a significant positive effect on Sales of WYS (WashYourShoes) in Makassar City.
PRODUCTION COST ANALYSIS IN DETERMINING SELLING PRICES AT PDAM TIRTA JE'NEBERANG GOWA DISTRICT Syahreni; Muh Ilham Wardhana Haeruddin, Mustika Amin, Nurman, Annisa Paramaswary Aslam
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 2 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

This research aims to determine the calculation of the basic price of PDAM Tirta Je'neberang water production, Gowa Regency in 2018-2022. The data collection techniques used in this research were interviews, decision studies, and documentation. The data analysis method used is descriptive quantitative using the full costing method calculation. The results of this research show that the cost of water production for 2018-2022 at PDAM Tirta Je'neberang, Gowa Regency, based on the full costing method theory, changes every year. This happened because of an increase in total business costs followed by an increase in the amount of water production (M3). In calculating the selling price/water tariff for PDAM Tirta Je'neberang, Gowa Regency, the basic tariff is used. It can be seen that the selling price of PDAM Tirta Je'neberang, Gowa Regency water from 2018-2022 also changes every year. Every year the cost of water production and the selling price of water change. It can be seen that the selling price is above the cost of production so that the selling price can cover the costs in full, which means the company makes a profit.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN GRAB(Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar) Alvina Asyhafa; Nurman, Muhammad Ilham Wardhana, Hasbiah, Muhammad Ichwan Musa
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 1 No. 3 (2023): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The purpose of this study aims to determine the effect of service quality on Grab consumer satisfaction among students of the Faculty of Economics and Business, Makassar State University. The population in this study is all consumers who use the Grab application, namely 100 for 3 months. The sample in this study is all users of the Grab application for students of the Faculty of Economics and Business, Makassar State University Class of 2018. Overall this research shows that the respondents' assessment of this research variable, namely Service Quality (X), is generally good. This is indicated by the many agreeing responses from respondents to the research variable, namely the independent variable Grab service quality on consumer satisfaction in students of the Faculty of Economics and Business, Makassar State University. Based on the results of this study, it can be concluded that service quality has a positive effect on Grab consumer satisfaction in 100 respondents at the Faculty of Economics and Business, Makassar State University
PENGARUH ONLINE CUSTOMER REVIEW TERHADAP KEPERCAYAAN MAHASISWA PENGGUNA SHOPEE DI FAKULTAS EKONOMI BISNIS UNIVERSITAS NEGERI MAKASSAR Dilla Apriliana Mahrun; Muhammad Ilham Wardhana, Muhammad Ichwan Musa
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 1 No. 4 (2023): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The purpose of this study aims to determine the effect of online customer reviews on customer trust in e-commerce shopee among students of the Faculty of Economics and Business, Makassar State University. The population in this study is the undergraduate business economics students at Makassar State University as consumers who have made purchases on the Shopee site with a population of 5445 Makassar State University students. The minimum sample for this research is 98 respondents from the Faculty of Economics. Business Strata (S1) Makassar State University. Overall, this study shows that the respondents' assessment of this research variable, namely Online Customer Review (X), is generally good. This is indicated by the many agreed responses from the independent variable customer trust in the shopee application. Based on the results of this study, it can be concluded that online customer reviews have a positive effect on customer trust in 98 respondents to students of the Faculty of Economics and Business, Makassar State University
PENGARUH KOMUNIKASI TERHADAP MOTIVASI KERJA PADA CV. PERSAUDARAAN OKE SEKALI Siti Nurjanna Ayu Lestari; Agung Widhi Kurniawan, Muhammad Ilham Wardhana Haeruddin, Burhanuddin, Uhud Darmawan Natsir
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 1 No. 4 (2023): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to determine whether there is an effect of communication on work motivation at Cv. Brotherhood Okay Once. The independent variable in this study is Communication while the dependent variable is Work Motivation. The population in this study are employees who work at Cv. Brotherhood Okay Once. While the sample used is as many as 30 people. The sampling technique in this study is a saturated sample. Data collection was carried out using a questionnaire. The data analysis technique used is multiple linear regression analysis using SPSS 23 for windows. Overall the results of this study indicate that the Communication variable has a significant influence on the Work Motivation variable of CV employees. Brotherhood Okay Once. This is proven by obtaining the correlation value. Which means if Communication is assumed to be zero, Work Motivation on CV. The Brotherhood is Okay Once it doesn't change, but if Communication has increased, then this can affect Work Motivation on the CV. Brotherhood Okay Once
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Kalamullah Alvina Asyhafa Andi Hasfira Anwar , Anwar Anwar Ramli Anwar Ramli Azzahra, Asilah Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Darajatun, Azizah Dewi Widhy Asti Dilla Apriliana Mahrun Erfiani Erfiani Evita Pratiwi Fathurrahman Fathurrahman Fitria, Safira Fresiska Hartati Hasbiah, Siti Hety Budiyanti Hety Budiyanti Idris, Abdi Akbar Ilfa Hanafi Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Isma Azis Riu Ismail Hamid Jufri, Batari Khamila M. Ikhwan Maulana Haeruddin Malik, A. Jihan Rahmadani Muh. Aslam Syam Yunus Muh. Ichwan Musa Muh. Ichwan Musa Muh. Yaqhzan Muhammad Dzul Akbar Musa, Muhammad Ichwan Musdena Musaat Natsir, Uhud Darmawan Nurfadillah Nurfadillah Nurman Nurman Nurul Fadilah Aswar Nurul Fanaysillah Muchtar Pagarra, Halifah Pradani Muhiding, A. Ifta Audia Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raihan Annisyah A Resi resi Resky Amalia Hamka Rezky Amalia Hamka Rezky Amalia Hamka Romansyah Sahabuddin Rukma Inna Ruma, Zainal Sahribulan Sahribulan Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Nurjanna Ayu Lestari Suaib, Aulia Kasmawati Suhaeni Suhaeni Syahrani Amni Syahreni Tawe, Amiruddin Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenriana Uhud Darmawan Natsir Uhud Darmawan Natsir Yulistiana Zainal Ruma