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All Journal Administraus Jurnal Ilmu Administrasi dan Manajemen Mabny : Journal of Sharia Management and Business JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Business, Finance, and Economics (JBFE) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Scientific Research, Education, and Technology Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) Riset Ilmu Manajemen Bisnis dan Akuntansi Akuntansi: Jurnal Riset Ilmu Akuntansi Journal of Management and Innovation Entrepreneurship (JMIE) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Cross-Border Journal of Business Management MAXIMAL Entrepreneurship, Management, and Business Research Journal IJHABS Sasambo: Jurnal Abdimas (Journal of Community Service) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Muhammad Ilham Wardhana Haeruddin
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Gaya Kepemimpinan terhadap Motivasi Kerja Pegawai Satpol PP Kabupaten Jeneponto Fahrul Husain Abadi; Muhammad Ilham Wardhana Haeruddin; Burhanuddin Burhanuddin; Agung Widhi Kurniawan; Uhud Darmawan Natsir
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v5i1.277

Abstract

Penelitian ini bertujuan untuk menguji pengaruh gaya kepemimpinan terhadap motivasi kerja pegawai Kantor Satuan Polisi Pamong Praja Kabupaten Jeneponto. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif-kausal. Populasi penelitian berjumlah 320 pegawai, sedangkan sampel sebanyak 77 responden ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10% dan teknik simple random sampling. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan regresi linear sederhana melalui IBM SPSS. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi kerja pegawai, ditunjukkan oleh koefisien regresi sebesar 0,482 dan nilai t hitung sebesar 9,030 yang lebih besar dari t tabel 1,665. Nilai koefisien determinasi menunjukkan bahwa gaya kepemimpinan menjelaskan 30,30% variasi motivasi kerja pegawai. Implikasi penelitian ini menunjukkan bahwa gaya kepemimpinan yang partisipatif, adil, komunikatif, dan inspiratif perlu diperkuat untuk meningkatkan motivasi kerja pegawai pada organisasi pelayanan publik.
The Role of Artificial Intelligence on Digital Marketing: A Literature Study A. Saddiyah Sebrina; M. Ilham Wardhana Haeruddin; Andi Mustika Amin; Anwar Ramli; Anwar Anwar; Muh. Yushar Mustafa
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 4 (2025): DECEMBER 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artificial Intelligence, or AI, has emerged as a disruptive force in the digital marketing landscape, fundamentally altering how organizations interact with consumers. This literature study systematically evaluates the role of AI in digital marketing by synthesizing research published between 2020 and 2026. The study focuses on the transition from traditional rule-based systems to autonomous, generative, and predictive models. Key findings indicate that AI enhances marketing performance through hyper-personalization, automated content generation, and sophisticated predictive analytics. However, the study also identifies significant gaps in ethical frameworks and data privacy governance. The paper concludes by proposing a symbiotic model where AI-driven efficiency is balanced by human-centric strategic oversight.
Pengaruh Marketing Mix Terhadap Repurchase Intention dengan Customer Satisfaction Sebagai Variabel Intervening pada Cafe Lou Space di Makassar Suyatno Karim; Hety Budiyanti; Ilma Wulansari Hasdiansa; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 4 No 2 (2026): Agustus
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v4i2.1054

Abstract

Amidst the increasingly tight competition in the cafe business, cafe owners are implementing suitable strategies for their cafes. This study aims to determine the effect of the marketing mix on repurchase intention with customer satisfaction as an intervening variable at Lou Space cafe in Makassar. This study uses a quantitative approach that is explanatory in nature. The population in this study are Lou Space consumers in Makassar. The sampling technique uses non-probability sampling with a purposive sampling method. The sample used is 200 respondents. Data were collected through questionnaires and data analysis techniques were carried out using the Structural Equation Model Partial Least Square (SEMPLS) with the help of SmartPLS 3.0 software. The results of the study indicate that (1) Product, Price Perception, Place, Promotion have a positive and insignificant effect on Repurchase Intention (2) Product, Price Perception, Place, Promotion have a positive and significant effect on Customer Satisfaction (3) Customer Satisfaction have a positive and significant effect on Repurchase Intention (4) Product, Place Promotion have a positive and significant effect on Repurchase Intention through Customer Satisfaction (5) Price Perception have a positive and insignificant effect on Repurchase Intention through Customer Satisfaction. The conclusion in this study shows the importance of an effective marketing strategy to increase customer satisfaction and loyalty. The implications of this research can be a reference for Cafe Lou Space management in designing a marketing strategy that is more oriented towards customer satisfaction to increase repurchase intention.
Pengaruh Fleksibilitas Jam Kerja dan Disiplin Kerja terhadap Produkitivitas Kerja Pegawai Salsabila Qudratul Nada Hasan; Muhammad Ilham Wardhana Haeruddin; Tenri Sayu Puspitaningsih Dipoatmodjo; Romansyah Sahabuddin; Uhud Darmawan Natsir
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.4742

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fleksibilitas jam kerja dan disiplin kerja terhadap produktivitas kerja pegawai pada Dinas Perumahan dan Kawasan Pemukiman Kota Makassar. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatif untuk menjelaskan hubungan kausal antara variabel independen dan variabel dependen. Data dikumpulkan melalui penyebaran kuesioner dan dokumentasi kepada 96 pegawai yang ditetapkan sebagai sampel penelitian menggunakan teknik sampling jenuh. Instrumen penelitian diukur menggunakan skala Likert, kemudian data dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan bantuan perangkat lunak SPSS versi 25. Hasil analisis menunjukkan bahwa fleksibilitas jam kerja berpengaruh positif dan signifikan terhadap produktivitas kerja pegawai dengan koefisien regresi sebesar 0,574. Disiplin kerja juga berpengaruh positif dan signifikan terhadap produktivitas kerja dengan koefisien regresi sebesar 0,485. Secara simultan, fleksibilitas jam kerja dan disiplin kerja berpengaruh signifikan terhadap produktivitas kerja, yang ditunjukkan oleh nilai F hitung sebesar 33,641 dan nilai signifikansi di bawah 0,05. Nilai koefisien determinasi sebesar 0,422 menunjukkan bahwa kedua variabel tersebut mampu menjelaskan 42,2 persen variasi produktivitas kerja, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa pengelolaan jam kerja yang fleksibel namun terarah, disertai penerapan disiplin yang konsisten, dapat mendukung peningkatan produktivitas pegawai dan pencapaian tujuan organisasi.
Co-Authors A. Saddiyah Sebrina Abadi, Rahmat Riwayat Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Kalamullah Alvina Asyhafa Andi Hasfira Andi Mustika Amin Andi Risnayani Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Anwar Ramli Anwar Ramli Azzahra, Asilah Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Darajatun, Azizah Dewi Widhy Asti Dilla Apriliana Mahrun Erfiani Erfiani Evita Pratiwi Fahrul Husain Abadi Fathurrahman Fathurrahman Fitria, Safira Fresiska Hartati Hasbiah, Siti Hety Budiyanti Hety Budiyanti Hety Budiyanti Idris, Abdi Akbar Ilfa Hanafi Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Isma Azis Riu Ismail Hamid M. Ikhwan Maulana Haeruddin Malik, A. Jihan Rahmadani Muh. Aslam Syam Yunus Muh. Ichwan Musa Muh. Ichwan Musa Muh. Yaqhzan Muh. Yushar Mustafa Muhammad Dzul Akbar Musa, Muhammad Ichwan Musdena Musaat Nur Qalbi Nurfadillah Nurfadillah Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fanaysillah Muchtar Pagarra, Halifah Pradani Muhiding, A. Ifta Audia Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raihan Annisyah A Resi resi Resky Amalia Hamka Rezky Amalia Hamka Rezky Amalia Hamka Romansyah Sahabuddin Rukma Inna Ruma, Zainal Sahribulan Sahribulan Salsabila Qudratul Nada Hasan Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Nurjanna Ayu Lestari Suaib, Aulia Kasmawati Suhaeni Suhaeni Suyatno Karim Syahrani Amni Syahreni Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenriana Uhud Darmawan Natsir Uhud Darmawan Natsir Zainal Ruma