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All Journal Administraus Jurnal Ilmu Administrasi dan Manajemen El-kahfi : Journal of Islamic economics Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Business, Finance, and Economics (JBFE) Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Reviu Akuntansi, Manajemen, dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Scientific Research, Education, and Technology Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) Riset Ilmu Manajemen Bisnis dan Akuntansi Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Akuntansi: Jurnal Riset Ilmu Akuntansi Journal of Management and Innovation Entrepreneurship (JMIE) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Cross-Border Journal of Business Management Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital MAXIMAL Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi IJHABS Journal of Studies in Academic, Humanities, Research, and Innovation Sasambo: Jurnal Abdimas (Journal of Community Service) JIMEK Jurnal Ilmu Manajemen INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA) Sainsmat : Jurnal Ilmiah Ilmu Pengetahuan Alam
Muhammad Ilham Wardhana Haeruddin
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Marketing Mix and Buying Decision: A Concise Literature Analysis Haeruddin, M. Ilham Wardhana
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

The marketing mix, commonly known as the 4Ps—Product, Price, Place, and Promotion—serves as a fundamental framework for understanding consumer buying decisions. This literature review synthesizes existing research on the intricate relationship between the marketing mix elements and consumer behaviour. It examines how each component influences purchasing decisions, focusing on key findings and emerging trends across various market contexts. The review highlights the significant impact of product attributes, pricing strategies, distribution channels, and promotional tactics on consumer perceptions and choices. Additionally, it identifies gaps in the current literature, particularly regarding the effects of digital marketing and cultural variations on consumer behaviour. By providing a comprehensive analysis of these dimensions, this review aims to enhance the understanding of how effective marketing strategies can drive purchasing behaviour. Ultimately, the findings underscore the necessity for marketers to adopt a holistic approach that integrates all elements of the marketing mix to optimize consumer engagement and satisfaction.
The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review Putri, Annisa Mawaddah Arief; Haeruddin, M. Ilham Wardhana; Hasdiansa, Ilma Wulansari; Musa, Muh. Ichwan; Abadi, Rahmat Riwayat; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

In a company environment that is becoming more and more competitive, guerrilla marketing has become a potent and economical marketing tactic. The purpose of this study is to methodically examine how guerrilla marketing affects consumer choice. In this study, 7 pertinent prior papers were gathered, filtered, and analysed from a variety of academic sources using the systematic literature review (SLR) method. The analysis's findings demonstrate that guerrilla marketing has a major impact on consumer choices in a number of ways, such as through inventiveness, surprise, humour, message clarity, and emotional appeal. Additionally, this study reveals crucial mediators in the relationship between guerrilla marketing and purchase decisions, including brand image, innovation, and relevancy to the target demographic. The research's conclusions offer scholars and marketers important new information for comprehending guerrilla marketing's workings and creating more successful campaigns.
Factors Affecting Employee Job Satisfaction at PT. Bank Perkreditan Rakyat (BPR) Hasamitra in Makassar City Haeruddin, M. Ilham Wardhana
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 2 No. 1-2 (2025): FEBRUARY MAY 2025 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

The purpose of this study was to determine the factors that influence employee job satisfaction at PT. Bank Perkreditan Rakyat (BPR) Hasamitra in Makassar City.  The population in this study were all employees of PT Bank Perkreditan Rakyat (BPR) Hasamitra as many as 29 people. The number of samples was 29 people using saturated sampling technique. Data collection was carried out using documentation, interviews, and questionnaires. The data analysis technique used is multiple regression analysis using Statistical Product and Service Solutions (SPSS). The results of this study indicate that job satisfaction factors consisting of supervision, operating procedures, promotion opportunities and co-workers simultaneously have a significant influence on employee job satisfaction and partially supervision factors and promotion opportunities factors have a negative and insignificant effect on job satisfaction, operating procedures factors have a positive but insignificant effect on job satisfaction and co-worker factors have a positive and significant effect on job satisfaction. The correlation coefficient of 0.581 is in the interval 0.40 - 0.5999 which shows the strength of the relationship between the independent variable and the dependent variable is moderately correlated. The coefficient of determination of 0.337 shows the independent variable to predict the dependent variable by 33.7%, the remaining 66.3% is influenced by other factors.
The Effect of Workload on Employee Performance Through Work Stress as a Mediating Variable In Employees of PT Citilink Sultan Hasanuddin International Airport Makassar Sabina, A. Zalza; Haeruddin, M. Ilham Wardhana; Burhanuddin, Burhanuddin; Musa, Muh. Ichwan; Syahrul, Khaidir; Mustafa, Muh. Yushar
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 2 No. 3-4 (2025): AUGUST DECEMBER 2025 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

The approach used in this study is quantitative with descriptive and causal design. The population in this study includes individuals whose number is not known for certain. The sample was determined using the saturated or census sampling method, so that 45 respondents were obtained. Data collection was carried out through questionnaires, then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 3.0 method. The results of the study indicate that: (1) Workload has a negative and significant effect on performance. (2) Workload has a positive and significant effect on work stress. (3) Work stress has a negative and significant effect on performance. (4) Work stress has a negative and significant effect in mediating the influence of workload on performance.
Counting the Cost: Driving the Emergence of Decision-Making Behaviour on Competitiveness Brand Abadi, Rahmat Riwayat; Musa, M. Ichwan; Haeruddin, M. Ilham Wardhana; Abadi, Ridfan Rifadly; Mustafa, Muh. Yushar
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i1.257

Abstract

Consumers of skincare products pay more attention to safety and comfort before deciding to make a purchase. For these personal needs, consumers look for skincare products with a brand image and high quality. This research aims to determine the influence of brand image variables on purchasing decisions through switching costs for consumers who buy Somethinc skincare products. The method used in the research is a descriptive method with a quantitative approach. This research was carried out on Somethinc skincare users in the city of Makassar. The research sample was 100 respondents and sampling used a non-probability sampling method. The sampling technique in this research used purposive sampling. The data collection technique used was a questionnaire. The data analysis method used is using structural equational modeling with the help of the Smart-PLS version 3 application. The research results show that brand image influences purchasing decisions, switching costs influence purchasing decisions, and brand image influences purchasing decisions through switching costs.
Pengaruh Motivasi Kerja dan Kepemimpinan terhadap Disiplin Kerja Pegawai pada Kantor Balai Besar Wilayah Sungai Pompengan Jeneberang di Makassar Resi Resi; Romansyah Sahabuddin; Burhanuddin Burhanuddin; Uhud Darmawan Natsir; Ilham Wardhana Haeruddin
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 4 (2025): Oktober : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i4.3592

Abstract

This study aims to analyze the influence of work motivation and leadership on employee work discipline at the Pompengan Jeneberang River Basin Office (BBWS) in Makassar. This study uses a quantitative approach with a survey method, the sample used is 80 respondents. Data collection was carried out using questionnaires, observation, interviews and documentation. The data analysis technique used is multiple linear regression analysis using statistical product and service (SPSS) 25. The results of the study indicate that work motivation has a positive and significant influence on employee work discipline at the Pompengan Jeneberang River Basin Office. Leadership also has a positive and significant influence on employee work discipline at the Pompengan Jeneberang River Basin Office. Work motivation and leadership together have a significant influence on employee productivity at the Pompengan Jeneberang River Basin Office. Thus, the implementation of an effective leadership style and strategies to increase work motivation can be a solution in improving employee discipline and performance, which in turn will improve the quality of service and work results in government agencies. This study is expected to provide insight for further research on the factors that influence work discipline in the public sector.
Pengaruh Citra Merek Sebagai Mediasi Kualitas Produk Terhadap Keputusan Pembelian Teh Pucuk Harum (Studi Pada Mahasiswa Manajemen FEB UNM) Jauhar, Muh. Alif; Amin, Andi Mustika; Riu , Isma Azis; Haeruddin , M. Ilham Wardhana; Aswar, Nurul Fadilah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4975

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk terhadap keputusan pembelian dengan citra merek sebagai variabel mediasi pada produk Teh Pucuk Harum di kalangan mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar (FEB UNM). Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research untuk menjelaskan hubungan sebab-akibat antar variabel yang diteliti. Populasi penelitian adalah mahasiswa Manajemen FEB UNM angkatan 2022 yang pernah mengonsumsi Teh Pucuk Harum, dengan jumlah populasi yang tidak diketahui secara pasti. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling, sehingga diperoleh sebanyak 105 responden. Pengumpulan data dilakukan melalui kuesioner terstruktur yang disebarkan secara daring menggunakan Google Form. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS versi 3, yang mampu menguji hubungan struktural serta pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian Teh Pucuk Harum. Selain itu, kualitas produk juga berpengaruh positif dan signifikan terhadap citra merek, serta citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Lebih lanjut, citra merek terbukti berperan sebagai mediator parsial dalam hubungan antara kualitas produk dan keputusan pembelian. Temuan ini mengindikasikan bahwa kualitas produk yang baik akan semakin efektif dalam mendorong keputusan pembelian apabila mampu membentuk citra merek yang positif di benak konsumen. Penelitian ini diharapkan dapat memberikan kontribusi teoretis dalam kajian perilaku konsumen serta implikasi praktis bagi perusahaan dalam merumuskan strategi pemasaran.
The Effect Of Asset Growth And Debt To Equity Ratio (DER) On Price To Book Value (PBV) Putri; Muhammad Ilham Wardhana; Andi Mustika Amin; Abdul Rahman; Annisa Paramaswary Aslam
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1141

Abstract

Manufacturing companies play an important role in Indonesia’s economy, and this sector comprises several subsectors, one of which is the miscellaneous industry sector. The miscellaneous industry sector is important because it is considered a national priority industry with development potential and also attracts investors. However, during the 2020–2024 period, the sector experienced a decline in asset growth alongside a decrease in market valuation. These conditions motivated this study, which aims to examine the effect of company growth and capital structure on company value, both partially and simultaneously, in manufacturing companies in the miscellaneous industry sector listed on the Indonesia Stock Exchange during the 2020-2024 period. This study uses a causal associative quantitative approach with the Statistical Package for Social Sciences (SPSS) method, and samples are determined using the Purposive Sampling technique on companies that meet the research criteria. The research results indicate that asset growth (TAG) and capital structure (DER) do not have a significant effect on firm value (PBV), both partially and simultaneously. The coefficient of determination (R2) value of 0,009 shows that only 0,9% of the variation in firm value can be explained by these two variables, while 90,1% is influenced by other factors outside the study, such as profitability, company size, and capital market conditions. Thus, the findings indicate that asset growth and capital structure are not dominant determinants of firm value within the diversified industrial sector on the IDX during the 2020–2024 period. These results reinforce the view that other fundamental factors, such as operational efficiency, profitability, and investor confidence, play a greater role in shaping a company's market value.
ANALISIS TINGKAT KEBANGKRUTAN PT. GARUDA INDONESIA (PERSERO) TBK Yunus, Yusnita; Musa, Muhammad Ichwan; Haeruddin, M. Ilham Wardhana
Jurnal Manajemen Vol 1, No 1 (2021): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.323 KB) | DOI: 10.26858/jm.v1i1.22330

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui kinerja keuangan pada PT Garuda Indonesia (Persero) Tbk pada periode 2016-2019 dengan menggunakan model Altman Z-Score. Teknik analisis data menggunakan model Altman Z-Score dengan variabel Working Capital to Total Asset, Retained Earnings to Total Asset, EBIT to Total Asset, Market Value of Equity to Book Value of Debt. Populasi dan sampel dalam penelitian ini adalah keseluruhan laporan keuangan PT Garuda Indonesia (Persero) Tbk selama empat tahun terakhir yaitu tahun 2016 – 2019. Pengumpulan data dilakukan dengan teknik dokumentasi. Hasil penelitian ini menunjukkan pada tahun 2016 – 2019 tingkat kebangkrutan pada PT Garuda Indonesia (Persero) Tbk dapat dikatakan buruk dan dinyatakan berada pada kondisi bankrupt angka perolehan Z-Score berada di bawah nilai 1.10. Penurunan yang paling jelas terjadi pada rasio Working Capital to Total Asset, khususnya pada tahun 2019. Hal ini disebabkan karena peningkatan kewajiban lancar yang terjadi disetiap tahunnya.Kata Kunci : Kinerja Keuangan, Altman Z-ScoreThis study aims to determine the financial performance of PT Garuda Indonesia (Persero) Tbk in the 2016-2019 period using the Altman Z-Score model. The data analysis technique uses the Altman Z-Score model with the variables Working Capital to Total Assets, Retained Earnings to Total Assets, EBIT to Total Assets, Market Value of Equity to Book Value of Debt. The population and sample in this study are the overall financial statements of PT Garuda Indonesia (Persero) Tbk for the last four years, namely 2016 – 2019. Data collection is done by documentation technique. The results of this study indicate that in 2016 - 2019 the level of bankruptcy at PT Garuda Indonesia (Persero) Tbk can be said to be bad and is declared to be in a bankrupt condition, the Z-Score acquisition rate is below the value of 1.10. The most obvious decrease occurred in the ratio of Working Capital to Total Assets, especially in 2019. This was due to an increase in current liabilities that occurred every year. Keywords: Financial Performance, Altman Z-Score
Efek Mediasi Citra Merek pada Pengaruh Green Product Terhadap Keputusan Pembelian Konsumen Yotta di Kota Makassar Muh. Yaqhzan; M. Ikhwan Maulana Haeruddin; M. Ilham Wardhana H.; Isma Azis Riu; Rahmat Riwayat Abadi
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6612

Abstract

This research aims to determine the mediating effect of brand image on the influence of green products on consumer purchasing decisions of Yotta in Makassar City. This study uses a type of quantitative research with a descriptive approach. The population in this study was unknown and the sample used amounted to 100 respondents. The sampling technique used purposive sampling. Data collection was carried out using observation and questionnaire methods. The data analysis technique used is Partial Least Square (PLS) using SmartPLS 4 software. The results showed that green products have a positive and significant effect on Yotta's consumer purchasing decisions in Makassar City, green products have a positive and significant effect on Yotta's brand image in Makassar City, brand image has a positive and significant effect on Yotta's purchasing decisions in Makassar City, and brand image is able to mediate the effect of green products on Yotta's consumer purchasing decisions in Makassar City.
Co-Authors A. Saddiyah Sebrina Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Rahman Agung Widhi Kurniawan Ahmad Ali Yassar Ranti Ahmad Kalamullah Ainun Ma’rifah Makmur Alvina Asyhafa Amelia Christina Pairunan Andi Amrullah Andi Aryani Hardiyanti Andi Dewi Angreyani Andi Hasfira Andi Mustika Amin Andi Mustika Amin Andi Mustika Amin Andi Risnayani Anisya Devinta Taufik Annisa Paramaswary Aslam Anwar Anwar , Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Anwar Ramli Anwar Ramli Arnita Nuranita Mudir Aryad Firdauzi Ramly Aslam, Annisa Paramaswary Aulia, A Kurnia Reski Azlan Azhari Azzahra, Asilah Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Ciptagustia, Annisa Darajatun, Azizah Dewi Widhy Asti Diana Eka Pratiwi Dilla Apriliana Mahrun Erfiani Erfiani Evita Pratiwi Fahrul Husain Abadi Fathurrahman Fathurrahman Fitria, Safira Fresiska Hartati Hasbiah, Siti Hasnidar Hasnidar Hety Budiyanti Hety Budiyanti Hety Budiyanti Ichwan Musa, Muh Idris, Abdi Akbar Ilfa Hanafi Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa imam, imamsatriaalam Isma Azis Riu Isma Azis Riu Isma Azis Riu Ismail Hamid Jauhar, Muh. Alif Jenitalia, Andi Nadia Lismayanti A, Lismayanti A M. Ikhwan Maulana Haeruddin Malik, A. Jihan Rahmadani Markas, Chandra Setiadi Masita, Istiqoma Dinda Muh Al Fatah Arief Putra Muh. Al Fatah Arief Putra Muh. Aslam Syam Yunus Muh. Ichwan Musa Muh. Ichwan Musa Muh. Ichwan Musa Muh. Yaqhzan Muh. Yushar Mustafa Muhammad Dzul Akbar Muhammad Ichwan Musa Muhammad Rijal Alim Rahmat Musa, M. Ichwan Musa, Muhammad Ichwan Musdena Musaat Natsir, Uhud Darmawan Nur Azizah Nur Qalbi Nurasizah Nurasizah Nurfadillah Nurfadillah Nurman Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fanaysillah Muchtar Nurul Rahmi Palangkey Pagarra, Halifah Pradani Muhiding, A. Ifta Audia Putri Putri Putri Nurhaerat Putri, Annisa Mawaddah Arief Putri, Tri Reskita Putri, Zaskiyah Ameliah Rahmat Riwayat Abadi Raihan Annisyah A Rayana Rayana Resi resi Reski Aulia Ramadani Resky Amalia Hamka Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Rivan Syarif Kaisar Romansyah Sahabuddin Roshinta, Maudy Rukma Inna Ruma, Zainal Sabina, A. Zalza Sahribulan Sahribulan Salsabila Qudratul Nada Hasan Sayu Puspitaningsih Dipoatmodjo Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Nurjanna Ayu Lestari St Halija Suaib, Aulia Kasmawati Suhaeni Suhaeni Suriati Eka Putri Suyatno Karim Syahrani Amni Syahreni Syahrul, Khaidir Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenriana Uhud Darmawan Natsir Uhud Darmawan Natsir Yunus, Yusnita Zainal Ruma Zainal Ruma