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All Journal Administraus Jurnal Ilmu Administrasi dan Manajemen Mabny : Journal of Sharia Management and Business JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Business, Finance, and Economics (JBFE) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Scientific Research, Education, and Technology Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) Riset Ilmu Manajemen Bisnis dan Akuntansi Akuntansi: Jurnal Riset Ilmu Akuntansi Journal of Management and Innovation Entrepreneurship (JMIE) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Cross-Border Journal of Business Management MAXIMAL Entrepreneurship, Management, and Business Research Journal IJHABS Sasambo: Jurnal Abdimas (Journal of Community Service) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Muhammad Ilham Wardhana Haeruddin
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE INFLUENCE OF USER SATISFACTION ON REINTENTION TO USE MEDIATED BY E-TRUST IN SHOPEE ECOMMERCE AMONG MANAGEMENT STUDENTS AT MAKASSAR STATE UNIVERSITY Musdena Musaat; M. Ilham Wardhana Haeruddin; Ilma Wulansari Hasdiansa; Siti Hasbiah; Rahmat Riwayat Abadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 5 (2025): MAY
Publisher : CV. Adiba Aisha Amira

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Abstract

This study examines the relationship between user satisfaction, e-trust, and the intention to reuse Shopee eCommerce among management students at Makassar State University. With the proliferation of online shopping platforms, understanding factors influencing users' intention to continue using specific platforms is crucial for both academic research and practical applications. The theoretical framework is grounded in the Technology Acceptance Model (TAM) and the Trust-Commitment Theory, which posit that user satisfaction and e- trust significantly influence users' behavioral intentions in electronic commerce contexts. Data were collected through a structured questionnaire distributed to a sample of management students who have experience using Shopee eCommerce. Results from the analysis indicate a positive relationship between user satisfaction and the intention to reuse Shopee. Furthermore, e-trust mediates the relationship between user satisfaction and reuse intention, suggesting that trust in the platform acts as a significant mechanism through which user satisfaction translates into continued usage intentions. These findings contribute to both theoretical and practical implications for eCommerce platforms, suggesting strategies to enhance user satisfaction and build trust among users to foster loyalty and repeat usage. Limitations and avenues for future research are also discussed.
THE INFLUENCE OF AUTHORITARIAN LEADERSHIP STYLE AND WORK ENVIRONMENT ON THE ORGANIZATIONAL COMMITMENT OF MAKASSAR CLASS 1 PRIVATE EMPLOYEES Fresiska; Hety Budiyanti; Tenri Sayu Puspitaningsih Dipoatmodjo; M. Ilham Wardhana Haeruddin; Rezky Amalia Hamka
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 1 (2025): JULY
Publisher : CV. Adiba Aisha Amira

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This research aims to determine the influence of authoritarian leadership style and the work environment on the organizational commitment of employees at the Makassar Class 1 Detention Center. This research uses a quantitative type of research using a descriptive approach method. The population in this study was 175 employees and the sample used was 120 respondents. Data collection was carried out using questionnaires, observation, interviews and documentation methods. The data analysis technique used is multiple linear regression analysis using statistical product and service (SPSS) 25. The results of the research show that the authoritarian leadership style has an insignificant influence on the organizational commitment of employees at the Makassar Class 1 Detention Center with a value of 0.450 > 0.050 and a calculated t value of -.758 < t table of 2.358. The work environment has a significant influence on the organizational commitment of employees at the Makassar Class 1 Detention Center with a value of 0.000 < 0.050 and a calculated t value of 6.129 > t table of 2.358. The authoritarian leadership style and work environment both have a significant influence on the organizational commitment of employees at the Makassar Class 1 Detention Center with a calculated F value of 26.983 > F table of 3.16 or a sig of 0.000 < 0.050.
THE EFFECT OF BRAND IMAGE ON PURCHASE DECISION THROUGH FEAR OF MISSING OUT (FOMO) ON THE PRODUCT MIE GACOAN IN THE CITY OF MAKASSAR Muhammad Dzul Akbar; Tenri Sayu Puspitaningsih Dipoatmodjo; Muhammad Ilham Wardhana Haerudin; Muh. Ichwan Musa; Ilma Wulansari Hasdiansa
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 2 No. 5 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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This study aims to analyze the effect of Brand Image on Purchase Decision with Fear of Missing Out (FoMO) as a mediating variable for Mie Gacoan products in Makassar City. This research applied a quantitative method by distributing questionnaires to 202 respondents. The collected data were analyzed using Partial  Least Square (PLS). The results show that Brand Image has a positive and significant effect on both Fear of Missing Out and Purchase Decision. Additionally, Fear of Missing Out positively influences Purchase Decision. The study also confirms that Brand Image indirectly affects Purchase Decision through Fear of Missing Out as a mediating variable. This research concludes that Brand Image and FoMO play an essential role in influencing consumer purchasing decisions, particularly among young consumers who are actively engaged on social media.
THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ONLINE TRANSPORTATION GRABBIKE (Study on Management Students at Makassar State University)   Uhud Darmawan Natsir; Juliyati, Nurul Fadilah Aswar, Chalid Imran Musa, Muhammad Ilham Wardhana Haeruddin, Muhammad Said
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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The purpose of this study was to determine the effect of service quality and price on customer loyalty through customer satisfaction as an intervening variable in Grabbike online transportation (for management students, Makassar State University). The sample used was 100 Grabbike customers who had been selected based on predetermined criteria. The data analysis technique was carried out by questionnaire, observation and literature study. The data analysis technique used in this study uses SmartPLS version 3. Based on the results of the study, it shows that the service quality variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer satisfaction. The price variable has a positive but insignificant effect on customer loyalty. The price variable has a positive and significant effect on customer satisfaction. The customer satisfaction variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer loyalty through customer satisfaction. The price variable has a positive and significant effect on customer loyalty through customer satisfaction.
THE EFFECT OF SHOPEE E-COMMERCE TRUST ON CUSTOMER LOYALTY THROUGH THE INTERVENING VARIABLE OF PURCHASING DECISIONS (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MAKASSAR STATE UNIVERSITY) Fathurrahman Fathurrahman; Uhud Darmawan Natsir; Muhammad Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061265

Abstract

The purpose of this study was to determine the effect of Shopee's E-Commerce Trust on Customer Loyalty in active students of the Faculty of Economics and Business, Universitas Negeri Makassar through Purchasing Decisions as an Intervening Variable. The sample used was 100 Shopee consumer respondents who had been selected based on predetermined criteria. The data collection technique was carried out by questionnaire and literature study. The data analysis technique consists of an Outer Model (Measurement Model) consisting of Convergent Validity, Discriminant Validity, Multicollinearity, and Composite Reliability, then the Structural Model (Inner Model) with the R-Square test, Patch Coefficients, Total Indirect Effect, and Goodness of Fit test. Based on the results of the study, it shows that the E-commerce Trust variable has a positive and significant effect on Customer Loyalty, the Purchasing Decision variable has a positive and significant effect on Customer Loyalty, the E-commerce Trust variable has a positive and significant effect on Purchasing Decisions, and the E-commerce Trust variable has a positive and significant effect on Customer Loyalty through Purchasing Decisions.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Loyalitas Pengurus Himpunan Pelajar Mahasiswa Indonesia Parepare Komisariat Univeritas Negeri Makassar Rukma Inna; Ilham Wardhana H; Burhanuddin Burhanuddin; Zainal Ruma; Rezky Amalia Hamka
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 4 No. 2 (2026): Mei: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v4i2.2553

Abstract

This study aims to determine the influence of leadership style and organizational culture on the loyalty of the HIPMI Parepare Commissariat, Makassar State University (UNM) administrators. The research variables consist of leadership style as the first independent variable (X₁), organizational culture as the second independent variable (X₂), and administrator loyalty as the dependent variable (Y). The study population was all 40 active HIPMI Parepare Commissariat administrators at UNM during the study period. The sampling technique used was saturated sampling (census), thus the entire population was included as respondents. Data were obtained through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results show that leadership style has a positive and significant effect on administrator loyalty, organizational culture has a positive and significant effect on administrator loyalty, and simultaneously, both leadership style and organizational culture have a significant effect on administrator loyalty. These findings indicate that the more effective the leadership style implemented and the stronger the organizational culture developed, the higher the level of administrator loyalty to the organization. The synergy between participatory leadership and a healthy organizational culture can create a conducive organizational environment, increase commitment, and strengthen organizational sustainability.
The Investigation-Based Literature on the Reference Group and Buying Intention M. Ilham Wardhana Haeruddin
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 4 No. 1 (2026): MARCH TO JUNE 2026 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Buying intention is a central construct in consumer behavior research because it bridges attitudes and the likelihood of action in markets. One of the most influential determinants of buying intention is the reference group—individuals or collectives that consumers use as a benchmark for beliefs, evaluations, and behaviors. This investigation-based literature review synthesizes theory and evidence on how reference groups shape consumer buying intention through mechanisms such as normative influence (pressures to comply), informational influence (belief formation via credible others), value internalization, and identity signaling. Drawing primarily on foundational perspectives from social psychology, consumer socialization, and marketing science, the review connects reference-group effects to established explanatory models including the Theory of Planned Behavior, Social Comparison Theory, and Self-Concept theories. It also integrates more recent developments such as online social influence and platform-mediated word-of-mouth, where visibility, algorithmic curation, and network dynamics alter how social cues are interpreted. Methodologically, the paper emphasizes an “investigation-based” approach: mapping constructs to testable propositions, contrasting causal pathways, and consolidating measurement strategies used in prior empirical studies. The review concludes that buying intention is shaped not only by whether consumers are influenced, but by how, when, and under what conditions influence becomes salient—particularly depending on product type, consumer involvement, cultural context, and trust in the reference source. The paper provides a research agenda for future experimental and longitudinal designs to refine causal inference.
Slicing the Market: STP Analysis of Fast-Food Purchase Behavior in Makassar Muhammad Ilham Wardhana Haeruddin
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.1004

Abstract

This study seeks to examine the impact of segmentation, targeting, and positioning on consumer purchasing decisions at fast food establishments in Makassar City. This study employs a quantitative methodology utilising a survey technique through questions administered to 180 respondents selected via the Hair formula. The data were subjected to validity tests, reliability tests, and multiple linear regression to assess the partial and simultaneous effects among factors. The research findings indicate that segmentation and targeting exert a favourable and considerable influence on purchase decisions, however positioning does not demonstrate a meaningful partial effect. The three STP variables concurrently exert a substantial impact on customer purchase decisions. These findings confirm that effective segmentation and targeting methods are more influential in improving purchase decisions than placement in the context of fast food restaurants in Makassar.
The Effect of Brand Image, Word Of Mouth, and Price Perception on Luwak White Koffie Purchase Decisions in Makassar City Andi Risnayani; Anwar Ramli; Nurul Fadilah Aswar; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.489

Abstract

This study aims to analyze the influence of Brand Image, Word of Mouth, and Price Perception on Purchase Decisions of Luwak White Koffie products in Makassar City. This research used a quantitative approach with an explanatory research type and causal design. The population in this study consisted of all consumers of Luwak White Koffie in Makassar City who had purchased the product. The sampling technique used was non-probability sampling with a purposive sampling approach, involving 120 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS). The results showed that Brand Image, Word of Mouth, and Price Perception partially had a positive and significant effect on Purchase Decisions. Simultaneously, Brand Image, Word of Mouth, and Price Perception also had a positive and significant effect on Purchase Decisions of Luwak White Koffie products in Makassar City
Pengaruh Strategi Penerapan Content Marketing di Instagram terhadap Keputusan Pembelian Dimediasi Brand Engagement (Studi pada UMKM Makanan @samosamakassar.id) Nur Qalbi; Uhud Darmawan Natsir; Isma Azis Riu; Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v5i1.276

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing di Instagram terhadap keputusan pembelian dengan brand engagement sebagai variabel mediasi pada UMKM makanan @samosamakassar.id. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Teknik pengambilan sampel menggunakan random sampling dengan kriteria responden yang pernah melihat konten Instagram @samosamakassar.id dan pernah melakukan pembelian produk @samosamakassar.id, dengan jumlah sampel sebanyak 120 responden. Hasil penelitian menunjukkan bahwa content marketing berpengaruh positif dan signifikan terhadap brand engagement. Selain itu, content marketing juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand engagement terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil pengujian mediasi menunjukkan bahwa brand engagement mampu memediasi hubungan antara content marketing dan keputusan pembelian secara parsial (partial mediation). Temuan ini menunjukkan bahwa persepsi konsumen terhadap content marketing yang relevan, informatif, dan interaktif mampu meningkatkan keterlibatan konsumen yang meliputi aspek kognitif, emosional, dan perilaku, sehingga mendorong terjadinya keputusan pembelian. Namun demikian, keputusan pembelian tidak hanya dipengaruhi oleh keterlibatan konsumen, tetapi juga faktor lain di luar model penelitian seperti harga, kebutuhan, dan daya beli konsumen.
Co-Authors A. Saddiyah Sebrina Abadi, Rahmat Riwayat Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Kalamullah Alvina Asyhafa Andi Hasfira Andi Mustika Amin Andi Risnayani Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Anwar Ramli Anwar Ramli Azzahra, Asilah Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Darajatun, Azizah Dewi Widhy Asti Dilla Apriliana Mahrun Erfiani Erfiani Evita Pratiwi Fahrul Husain Abadi Fathurrahman Fathurrahman Fitria, Safira Fresiska Hartati Hasbiah, Siti Hety Budiyanti Hety Budiyanti Hety Budiyanti Idris, Abdi Akbar Ilfa Hanafi Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Isma Azis Riu Ismail Hamid M. Ikhwan Maulana Haeruddin Malik, A. Jihan Rahmadani Muh. Aslam Syam Yunus Muh. Ichwan Musa Muh. Ichwan Musa Muh. Yaqhzan Muh. Yushar Mustafa Muhammad Dzul Akbar Musa, Muhammad Ichwan Musdena Musaat Nur Qalbi Nurfadillah Nurfadillah Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fanaysillah Muchtar Pagarra, Halifah Pradani Muhiding, A. Ifta Audia Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raihan Annisyah A Resi resi Resky Amalia Hamka Rezky Amalia Hamka Rezky Amalia Hamka Romansyah Sahabuddin Rukma Inna Ruma, Zainal Sahribulan Sahribulan Salsabila Qudratul Nada Hasan Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Nurjanna Ayu Lestari Suaib, Aulia Kasmawati Suhaeni Suhaeni Suyatno Karim Syahrani Amni Syahreni Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenriana Uhud Darmawan Natsir Uhud Darmawan Natsir Zainal Ruma