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All Journal Administraus Jurnal Ilmu Administrasi dan Manajemen El-kahfi : Journal of Islamic economics Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Business, Finance, and Economics (JBFE) Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Reviu Akuntansi, Manajemen, dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Scientific Research, Education, and Technology Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat DECISION : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) Riset Ilmu Manajemen Bisnis dan Akuntansi Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Akuntansi: Jurnal Riset Ilmu Akuntansi Journal of Management and Innovation Entrepreneurship (JMIE) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Cross-Border Journal of Business Management Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital MAXIMAL Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi IJHABS Journal of Studies in Academic, Humanities, Research, and Innovation Sasambo: Jurnal Abdimas (Journal of Community Service) JIMEK Jurnal Ilmu Manajemen INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA) Sainsmat : Jurnal Ilmiah Ilmu Pengetahuan Alam
Muhammad Ilham Wardhana Haeruddin
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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THE EFFECT OF BRAND IMAGE ON PURCHASE DECISION THROUGH FEAR OF MISSING OUT (FOMO) ON THE PRODUCT MIE GACOAN IN THE CITY OF MAKASSAR Muhammad Dzul Akbar; Tenri Sayu Puspitaningsih Dipoatmodjo; Muhammad Ilham Wardhana Haerudin; Muh. Ichwan Musa; Ilma Wulansari Hasdiansa
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 2 No. 5 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to analyze the effect of Brand Image on Purchase Decision with Fear of Missing Out (FoMO) as a mediating variable for Mie Gacoan products in Makassar City. This research applied a quantitative method by distributing questionnaires to 202 respondents. The collected data were analyzed using Partial  Least Square (PLS). The results show that Brand Image has a positive and significant effect on both Fear of Missing Out and Purchase Decision. Additionally, Fear of Missing Out positively influences Purchase Decision. The study also confirms that Brand Image indirectly affects Purchase Decision through Fear of Missing Out as a mediating variable. This research concludes that Brand Image and FoMO play an essential role in influencing consumer purchasing decisions, particularly among young consumers who are actively engaged on social media.
THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ONLINE TRANSPORTATION GRABBIKE (Study on Management Students at Makassar State University)   Uhud Darmawan Natsir; Juliyati, Nurul Fadilah Aswar, Chalid Imran Musa, Muhammad Ilham Wardhana Haeruddin, Muhammad Said
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The purpose of this study was to determine the effect of service quality and price on customer loyalty through customer satisfaction as an intervening variable in Grabbike online transportation (for management students, Makassar State University). The sample used was 100 Grabbike customers who had been selected based on predetermined criteria. The data analysis technique was carried out by questionnaire, observation and literature study. The data analysis technique used in this study uses SmartPLS version 3. Based on the results of the study, it shows that the service quality variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer satisfaction. The price variable has a positive but insignificant effect on customer loyalty. The price variable has a positive and significant effect on customer satisfaction. The customer satisfaction variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer loyalty through customer satisfaction. The price variable has a positive and significant effect on customer loyalty through customer satisfaction.
THE EFFECT OF SHOPEE E-COMMERCE TRUST ON CUSTOMER LOYALTY THROUGH THE INTERVENING VARIABLE OF PURCHASING DECISIONS (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MAKASSAR STATE UNIVERSITY) Fathurrahman Fathurrahman; Uhud Darmawan Natsir; Muhammad Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061265

Abstract

The purpose of this study was to determine the effect of Shopee's E-Commerce Trust on Customer Loyalty in active students of the Faculty of Economics and Business, Universitas Negeri Makassar through Purchasing Decisions as an Intervening Variable. The sample used was 100 Shopee consumer respondents who had been selected based on predetermined criteria. The data collection technique was carried out by questionnaire and literature study. The data analysis technique consists of an Outer Model (Measurement Model) consisting of Convergent Validity, Discriminant Validity, Multicollinearity, and Composite Reliability, then the Structural Model (Inner Model) with the R-Square test, Patch Coefficients, Total Indirect Effect, and Goodness of Fit test. Based on the results of the study, it shows that the E-commerce Trust variable has a positive and significant effect on Customer Loyalty, the Purchasing Decision variable has a positive and significant effect on Customer Loyalty, the E-commerce Trust variable has a positive and significant effect on Purchasing Decisions, and the E-commerce Trust variable has a positive and significant effect on Customer Loyalty through Purchasing Decisions.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Loyalitas Pengurus Himpunan Pelajar Mahasiswa Indonesia Parepare Komisariat Univeritas Negeri Makassar Rukma Inna; Ilham Wardhana H; Burhanuddin Burhanuddin; Zainal Ruma; Rezky Amalia Hamka
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 4 No. 2 (2026): Mei: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v4i2.2553

Abstract

This study aims to determine the influence of leadership style and organizational culture on the loyalty of the HIPMI Parepare Commissariat, Makassar State University (UNM) administrators. The research variables consist of leadership style as the first independent variable (X₁), organizational culture as the second independent variable (X₂), and administrator loyalty as the dependent variable (Y). The study population was all 40 active HIPMI Parepare Commissariat administrators at UNM during the study period. The sampling technique used was saturated sampling (census), thus the entire population was included as respondents. Data were obtained through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results show that leadership style has a positive and significant effect on administrator loyalty, organizational culture has a positive and significant effect on administrator loyalty, and simultaneously, both leadership style and organizational culture have a significant effect on administrator loyalty. These findings indicate that the more effective the leadership style implemented and the stronger the organizational culture developed, the higher the level of administrator loyalty to the organization. The synergy between participatory leadership and a healthy organizational culture can create a conducive organizational environment, increase commitment, and strengthen organizational sustainability.
The Investigation-Based Literature on the Reference Group and Buying Intention M. Ilham Wardhana Haeruddin
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 4 No. 1 (2026): SAINS RESEARCH JOURNAL
Publisher : PT Smart Media Makassar

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Abstract

Buying intention is a central construct in consumer behavior research because it bridges attitudes and the likelihood of action in markets. One of the most influential determinants of buying intention is the reference group—individuals or collectives that consumers use as a benchmark for beliefs, evaluations, and behaviors. This investigation-based literature review synthesizes theory and evidence on how reference groups shape consumer buying intention through mechanisms such as normative influence (pressures to comply), informational influence (belief formation via credible others), value internalization, and identity signaling. Drawing primarily on foundational perspectives from social psychology, consumer socialization, and marketing science, the review connects reference-group effects to established explanatory models including the Theory of Planned Behavior, Social Comparison Theory, and Self-Concept theories. It also integrates more recent developments such as online social influence and platform-mediated word-of-mouth, where visibility, algorithmic curation, and network dynamics alter how social cues are interpreted. Methodologically, the paper emphasizes an “investigation-based” approach: mapping constructs to testable propositions, contrasting causal pathways, and consolidating measurement strategies used in prior empirical studies. The review concludes that buying intention is shaped not only by whether consumers are influenced, but by how, when, and under what conditions influence becomes salient—particularly depending on product type, consumer involvement, cultural context, and trust in the reference source. The paper provides a research agenda for future experimental and longitudinal designs to refine causal inference.
Slicing the Market: STP Analysis of Fast-Food Purchase Behavior in Makassar Muhammad Ilham Wardhana Haeruddin
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.1004

Abstract

This study seeks to examine the impact of segmentation, targeting, and positioning on consumer purchasing decisions at fast food establishments in Makassar City. This study employs a quantitative methodology utilising a survey technique through questions administered to 180 respondents selected via the Hair formula. The data were subjected to validity tests, reliability tests, and multiple linear regression to assess the partial and simultaneous effects among factors. The research findings indicate that segmentation and targeting exert a favourable and considerable influence on purchase decisions, however positioning does not demonstrate a meaningful partial effect. The three STP variables concurrently exert a substantial impact on customer purchase decisions. These findings confirm that effective segmentation and targeting methods are more influential in improving purchase decisions than placement in the context of fast food restaurants in Makassar.
The Effect of Brand Image, Word Of Mouth, and Price Perception on Luwak White Koffie Purchase Decisions in Makassar City Andi Risnayani; Anwar Ramli; Nurul Fadilah Aswar; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.489

Abstract

This study aims to analyze the influence of Brand Image, Word of Mouth, and Price Perception on Purchase Decisions of Luwak White Koffie products in Makassar City. This research used a quantitative approach with an explanatory research type and causal design. The population in this study consisted of all consumers of Luwak White Koffie in Makassar City who had purchased the product. The sampling technique used was non-probability sampling with a purposive sampling approach, involving 120 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS). The results showed that Brand Image, Word of Mouth, and Price Perception partially had a positive and significant effect on Purchase Decisions. Simultaneously, Brand Image, Word of Mouth, and Price Perception also had a positive and significant effect on Purchase Decisions of Luwak White Koffie products in Makassar City
Online Customer Reviews and Repurchase Intentions: Customer Satisfaction Mediation in Makassar Fast Food Consumers Muhammad Ilham Wardhana Haeruddin; Isma Azis Riu; Muh Al Fatah Arief Putra; Nurul Rahmi Palangkey
Reviu Akuntansi, Manajemen, dan Bisnis Vol 6 No 2 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i4.6638

Abstract

Purpose: This study examines the effect of Online Customer Reviews (OCRs) on repurchase intention and the mediating role of customer satisfaction among fast-food consumers in Makassar. Research Methodology: A quantitative, explanatory, and single cross-sectional survey was conducted involving 110 respondents selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS. The analysis assessed the measurement model, structural model, direct effects, and the specific indirect effect. Results: OCRs had positive and significant effects on repurchase intention ((\beta=0.459\ p<0.001)) and customer satisfaction ((\beta=0.548\ p<0.001)). Customer satisfaction also positively influenced repurchase intention ((\beta=0.480\ p<0.001)). The indirect effect of OCRs on repurchase intention through customer satisfaction was significant ((\beta=0.263\ p<0.001)), indicating complementary partial mediation. Customer satisfaction accounted for 36.43% of the total effect, while OCRs and customer satisfaction jointly explained 68.2% of the variance in repurchase intention. Conclusions: Credible and relevant OCRs strengthen repurchase intention both directly and indirectly by shaping customer satisfaction. Repeat purchasing therefore depends on the consistency between expectations formed through digital reviews and the actual food and service experience. Limitations: The study was limited to fast-food consumers in Makassar and employed purposive sampling and a cross-sectional design, restricting broader generalization and causal inference. Contributions: The study integrates e-WOM theory, Expectancy-Disconfirmation Theory, and the Stimulus-Organism-Response model to explain how online reviews influence repurchase intention through customer satisfaction, while providing practical insights for review management and service improvement.
Pengaruh Strategi Penerapan Content Marketing di Instagram terhadap Keputusan Pembelian Dimediasi Brand Engagement (Studi pada UMKM Makanan @samosamakassar.id) Nur Qalbi; Uhud Darmawan Natsir; Isma Azis Riu; Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v5i1.276

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing di Instagram terhadap keputusan pembelian dengan brand engagement sebagai variabel mediasi pada UMKM makanan @samosamakassar.id. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Teknik pengambilan sampel menggunakan random sampling dengan kriteria responden yang pernah melihat konten Instagram @samosamakassar.id dan pernah melakukan pembelian produk @samosamakassar.id, dengan jumlah sampel sebanyak 120 responden. Hasil penelitian menunjukkan bahwa content marketing berpengaruh positif dan signifikan terhadap brand engagement. Selain itu, content marketing juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand engagement terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil pengujian mediasi menunjukkan bahwa brand engagement mampu memediasi hubungan antara content marketing dan keputusan pembelian secara parsial (partial mediation). Temuan ini menunjukkan bahwa persepsi konsumen terhadap content marketing yang relevan, informatif, dan interaktif mampu meningkatkan keterlibatan konsumen yang meliputi aspek kognitif, emosional, dan perilaku, sehingga mendorong terjadinya keputusan pembelian. Namun demikian, keputusan pembelian tidak hanya dipengaruhi oleh keterlibatan konsumen, tetapi juga faktor lain di luar model penelitian seperti harga, kebutuhan, dan daya beli konsumen.
Pengaruh Gaya Kepemimpinan terhadap Motivasi Kerja Pegawai Satpol PP Kabupaten Jeneponto Fahrul Husain Abadi; Muhammad Ilham Wardhana Haeruddin; Burhanuddin Burhanuddin; Agung Widhi Kurniawan; Uhud Darmawan Natsir
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v5i1.277

Abstract

Penelitian ini bertujuan untuk menguji pengaruh gaya kepemimpinan terhadap motivasi kerja pegawai Kantor Satuan Polisi Pamong Praja Kabupaten Jeneponto. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif-kausal. Populasi penelitian berjumlah 320 pegawai, sedangkan sampel sebanyak 77 responden ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10% dan teknik simple random sampling. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan regresi linear sederhana melalui IBM SPSS. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi kerja pegawai, ditunjukkan oleh koefisien regresi sebesar 0,482 dan nilai t hitung sebesar 9,030 yang lebih besar dari t tabel 1,665. Nilai koefisien determinasi menunjukkan bahwa gaya kepemimpinan menjelaskan 30,30% variasi motivasi kerja pegawai. Implikasi penelitian ini menunjukkan bahwa gaya kepemimpinan yang partisipatif, adil, komunikatif, dan inspiratif perlu diperkuat untuk meningkatkan motivasi kerja pegawai pada organisasi pelayanan publik.
Co-Authors A. Saddiyah Sebrina Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Rahman Agung Widhi Kurniawan Ahmad Ali Yassar Ranti Ahmad Kalamullah Ainun Ma’rifah Makmur Alvina Asyhafa Amelia Christina Pairunan Andi Amrullah Andi Aryani Hardiyanti Andi Dewi Angreyani Andi Hasfira Andi Mustika Amin Andi Mustika Amin Andi Mustika Amin Andi Risnayani Anisya Devinta Taufik Annisa Paramaswary Aslam Anwar Anwar , Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Anwar Ramli Anwar Ramli Arnita Nuranita Mudir Aryad Firdauzi Ramly Aslam, Annisa Paramaswary Aulia, A Kurnia Reski Azlan Azhari Azzahra, Asilah Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Ciptagustia, Annisa Darajatun, Azizah Dewi Widhy Asti Diana Eka Pratiwi Dilla Apriliana Mahrun Erfiani Erfiani Evita Pratiwi Fahrul Husain Abadi Fathurrahman Fathurrahman Fitria, Safira Fresiska Hartati Hasbiah, Siti Hasnidar Hasnidar Hety Budiyanti Hety Budiyanti Hety Budiyanti Ichwan Musa, Muh Idris, Abdi Akbar Ilfa Hanafi Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa imam, imamsatriaalam Isma Azis Riu Isma Azis Riu Isma Azis Riu Ismail Hamid Jauhar, Muh. Alif Jenitalia, Andi Nadia Lismayanti A, Lismayanti A M. Ikhwan Maulana Haeruddin Malik, A. Jihan Rahmadani Markas, Chandra Setiadi Masita, Istiqoma Dinda Muh Al Fatah Arief Putra Muh. Al Fatah Arief Putra Muh. Aslam Syam Yunus Muh. Ichwan Musa Muh. Ichwan Musa Muh. Ichwan Musa Muh. Yaqhzan Muh. Yushar Mustafa Muhammad Dzul Akbar Muhammad Ichwan Musa Muhammad Rijal Alim Rahmat Musa, M. Ichwan Musa, Muhammad Ichwan Musdena Musaat Natsir, Uhud Darmawan Nur Azizah Nur Qalbi Nurasizah Nurasizah Nurfadillah Nurfadillah Nurman Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fanaysillah Muchtar Nurul Rahmi Palangkey Pagarra, Halifah Pradani Muhiding, A. Ifta Audia Putri Putri Putri Nurhaerat Putri, Annisa Mawaddah Arief Putri, Tri Reskita Putri, Zaskiyah Ameliah Rahmat Riwayat Abadi Raihan Annisyah A Rayana Rayana Resi resi Reski Aulia Ramadani Resky Amalia Hamka Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Rivan Syarif Kaisar Romansyah Sahabuddin Roshinta, Maudy Rukma Inna Ruma, Zainal Sabina, A. Zalza Sahribulan Sahribulan Salsabila Qudratul Nada Hasan Sayu Puspitaningsih Dipoatmodjo Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Hasbiah Siti Nurjanna Ayu Lestari St Halija Suaib, Aulia Kasmawati Suhaeni Suhaeni Suriati Eka Putri Suyatno Karim Syahrani Amni Syahreni Syahrul, Khaidir Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Tenriana Uhud Darmawan Natsir Uhud Darmawan Natsir Yunus, Yusnita Zainal Ruma Zainal Ruma