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All Journal Journal of Law Science LEGAL BRIEF The International Journal of Politics and Sociology Research Batara Wisnu : Indonesian Journal of Community Services Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance National Conference on Applied Business, Education & Technology (NCABET) Jurnal Pengabdian Masyarakat Sains dan Teknologi Nawasena: Jurnal Ilmiah Pariwisata Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Journal of Creative Student Research Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat PANDITA: Interdisciplinary Journal of Public Affairs Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Aliansi: Jurnal Hukum, Pendidikan dan Sosial Humaniora Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum Journal of Media and Communication Journal of Advanced Research in Social Sciences and Humanities Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Fajarwati, Noerma Kurnia
Ilmu Komunikasi Universitas Bina Bangsa
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Strategi Komunikasi Bengkel Choyan Garage Auto Service Car Cilegon Untuk Memelihara Kesetiaan Konsumen Jannah, Fahisatul; Nashrudin, Achmad; Fajarwati, Noerma Kurnia; Laksana, April; Handayani, Putri
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.21204

Abstract

This study examines the communication strategy of Choyan Garage Auto Service Car Cilegon in maintaining customer loyalty amid the increasingly competitive automotive service sector. The research applies a descriptive qualitative approach with data collected through interviews, observations, and documentation. Theoretical frameworks used include the Elaboration Likelihood Model (ELM), which explains message processing through central and peripheral routes, and Uses and Gratifications, which explores consumers’ reasons for choosing particular communication media. The findings reveal that the central route is implemented through detailed and transparent technical explanations, fulfilling customers’ cognitive needs. Meanwhile, the peripheral route is reflected in the use of social media, particularly TikTok, to present promotions, testimonials, and engaging visual content that appeals to emotional and entertainment needs. The combination of these two approaches has proven effective in building trust and sustaining customer loyalty.
Minat Beli Followers terhadap Produk UMKM: (Studi pada Akun Instagram @dinacarlaa) Aminah Miliani; Noerma Kurnia Fajarwati; Meiby Zulfikar; Achmad Nashrudin Priatna; Putri Handayani
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3205

Abstract

The development of digital technology and the increasing use of social media, especially Instagram, provide significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) in marketing their products. The Instagram account @dinacarlaa is one example of an account that actively promotes MSME products through visual content, reviews, and customer testimonials. This study aims to analyze followers' purchasing interest in MSME products promoted through the account. The study used a quantitative approach with a positivistic paradigm, with a population of 33.4 thousand followers of the @dinacarlaa account. The sample was determined using the Slovin formula with a 10% error rate, resulting in 100 active respondents. Data were collected through an online questionnaire with a Likert scale, then analyzed using simple linear regression. The results showed a significant influence of the @dinacarlaa Instagram account on followers' purchasing interest, with a regression coefficient of 0.698 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.583 indicates that 58.3% of the variation in followers' purchasing interest is influenced by the account's content, while the remainder is determined by external factors. Descriptively, the majority of respondents indicated high purchasing interest, with 88% having purchased a product after seeing a promotion, and 87% learning about MSME products from accounts' posts. These results confirm that post consistency, visual quality, and influencer credibility are crucial in shaping consumer purchasing interest and strengthening MSMEs' digital marketing strategies.   
Pengaruh Penggunaan Akun Instagram @pelangibundamedika terhadap Pemenuhan Informasi Pasien Klinik Pelangi Klinik Pelangi Bunda Medika Dewi Ilma Agustin; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3206

Abstract

This study aims to determine the influence of @pelangibundamedika Instagram account on the fulfillment of patient information needs at the Rainbow Bunda Medika Clinic. Using the theory of Uses and Gratifications as a foundation, this study examines how patients actively use social media to obtain health information, such as doctor's practice schedules, educational materials, and service promotions. The method used was quantitative associative with a survey approach of 100 respondents. Data were collected through a structured questionnaire and analyzed using validity, reliability, as well as simple linear regression tests with the help of SPSS software. The results of the analysis showed that the use of Instagram had a positive and significant influence on the fulfillment of patient information needs, with a determination coefficient value of 46.8%. These findings indicate that almost half of patients' information needs are met through the clinic's Instagram account, while the rest are influenced by other factors such as in-person consultations, verbal communication, or alternative media. The conclusion of this study is that Instagram is an effective medium in conveying health information that is relevant, easily accessible, and timely. The practical implications of the results of this study are the need to optimize Instagram's content strategy, including improving visual quality, consistency of upload schedules, and interactivity with followers. In addition, the use of other digital platforms is also recommended to expand the reach of information and increase patient trust and satisfaction with clinic services.
Pengaruh Komunikasi Terapeutik terhadap Kepuasan Pasien dalam Pelayanan di Klinik Pelangi Bunda Medika Uswatun Hasanah; Noerma Kurnia Fajarwati; Meiby Zulfikar; Eka Susilawati; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3207

Abstract

This study aims to determine the effect of therapeutic communication on patient satisfaction with services at the Pelangi Bunda Medika Clinic. The study employed a quantitative approach with a causal associative method, focusing on the relationship between health workers’ communication behavior and patient responses to the quality of care received. Data were collected through questionnaires distributed to 100 outpatients who had received services within the last three months, ensuring that the sample reflected recent patient experiences. The analysis techniques included validity and reliability tests to confirm instrument accuracy, descriptive analysis to summarize patient perceptions, normality testing, simple linear regression to examine causal influence, and hypothesis testing for statistical confirmation. The results revealed that therapeutic communication was categorized as very high (89.63%), characterized by clarity of information, empathy, and active listening by health personnel. Meanwhile, patient satisfaction was categorized as high (88.63%), reflecting positive evaluations of service quality, staff attitude, and comfort during treatment. The regression test showed a significant and positive effect, with a t-value of 10.608 > t-table 1.984 and a significance value of 0.000. The coefficient of determination (R²) was 0.534, indicating that therapeutic communication accounted for 53.4% of patient satisfaction, while the remainder was influenced by other factors such as facilities and waiting time. These findings support the S-O-R theory, where therapeutic communication (stimulus) is processed by the patient (organism) to generate satisfaction (response). The study emphasizes the crucial role of empathetic and professional communication in enhancing the quality of primary health services.
Strategi Komunikasi dalam Penanganan Keluhan Pelanggan pada Industri Keramik: Studi Kasus di PT Primarindo Argatile Nofalia Juliana Sari; Eka Susilawati; Fithrotul Kamilah; Noerma Kurnia Fajarwati; Arfian Suryasuciramdhan
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1591

Abstract

Handling customer complaints is a crucial aspect of maintaining loyalty, especially in manufacturing industries such as ceramics. PT Primarindo Argatile faces various complaints from agents, particularly regarding product defects and delivery issues. This study aims to examine the communication strategies implemented by the company in addressing complaints and to identify the challenges encountered in the process. The research uses a qualitative method with a case study approach, collecting data through in-depth interviews and documentation of customer complaints over the past six months. The results show that the company’s communication strategy has been systematically designed, emphasizing openness, empathy, and professionalism. The company implements a standard operating procedure (SOP) for handling complaints, utilizes multiple communication channels (telephone, WhatsApp, email, and social media), and conducts regular evaluations to improve services. Within the CRM framework, this communication strategy includes the role of marketing staff in building relationships (people), the application of SOPs and follow-up procedures (process), and the use of digital technology (technology). Nevertheless, several obstacles remain, including differences in understanding due to technical terminology, emotional challenges when customers are upset, time constraints caused by internal procedures, customer dissatisfaction despite provided solutions, and inconsistent responses among staff.
Penguatan Kesadaran Masyarakat dalam Mengenal Risiko Kesehatan di Balik Gaya Hidup Paylater Noerma Kurnia Fajarwati; Ayu Sabila; Wulan Safitri; Resti Sughiarti; Wahyu Winda Asmara; Fahri Hafidz; Rizki Amilia; Hernawati Hernawati
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 5 (2025): September: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i5.2245

Abstract

PayLater services are becoming increasingly popular among the public, offering convenience and flexibility in meeting daily needs and lifestyle demands. However, uncontrolled use has the potential to cause financial problems that significantly impact both mental and physical health. This community service activity aims to increase the understanding of community leaders regarding healthy financial management and the health risks that may arise from a PayLater-based consumer lifestyle. The outreach program was conducted by KKM students from Bina Bangsa University Group 22 in Banjar Negara Village, Ciwandan District, Cilegon City, with 30 participants consisting of local RT and RW heads. Methods used included interactive lectures, discussions, and question-and-answer sessions that encouraged active participation and contextual sharing of experiences. The results of the activity showed an increase in participants’ awareness of the importance of financial literacy as an integral part of maintaining overall quality of life. Participants recognized that financial health is closely related to mental well-being, as excessive financial pressure can trigger stress, anxiety, and even chronic illnesses. The program also emphasized practical strategies such as budgeting, distinguishing needs from wants, and limiting PayLater use to essential needs only. It is expected that RT and RW heads who have participated can act as educational agents in their communities, spreading financial literacy and awareness of health risks. In the future, similar programs need to be expanded to other community groups, supported by digital media and cross-sector collaboration to create a financially independent and physically and mentally healthy society.
Peran Penting Hukum dalam Melindungi Desain Fashion Dalam Perspektif Perlindungan Kekayaan Intelektual Mauliya Fitriani; Della Miftahurrizka; Mizan Imani Naqsyabandi; Noerma Kurnia Fajarwati
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum Vol. 1 No. 1 (2024): Maret : Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/terang.v1i1.51

Abstract

Fashion design as a creative and intellectual expression requires appropriate legal protection to encourage innovation and protect the rights of creators. This article discusses the important role of law in protecting fashion design from an intellectual protection perspective. This approach involves an analysis of the role of intellectual property rights, especially copyright and industrial design, in providing adequate protection for works of art in the world of fashion. Copyright provides automatic protection for original works, including fashion designs. However, copyright restrictions result in limited protection, which is why it is important to understand how industrial designs can provide broader protection. Through industrial design registration, creators can secure exclusive rights to their fashion designs, preventing unauthorized duplication. This legal protection also helps create a fair business environment and fuels the growth of the fashion industry. By recognizing the economic and creative value of fashion design, the law plays a role in encouraging investment and innovation in the sector. Therefore, a deep understanding of the role of law in the intellectual protection of fashion design is crucial for interested industry players, creators and users.
Perlindungan Hukum Terhadap Kekayaan Intelektual Dalam Era Digital Di Indonesia Dian Utami Amalia; Bagos Budi Mulyana; Fajar Falah Ramadhan; Noerma Kurnia Fajarwati
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum Vol. 1 No. 1 (2024): Maret : Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/terang.v1i1.52

Abstract

The rapid development of digital technology has had a significant impact on the legal protection of intellectual property in Indonesia. In this digital era, intellectual property, such as copyrights, patents and brands, has become more vulnerable to infringement and misuse. This article reviews Indonesia's efforts to face these challenges by exploring the policies and regulations implemented to strengthen legal protection of intellectual property in the digital era. The Indonesian government has adopted various regulations that accommodate digital dynamics, such as revisions to copyright and patent laws. However, there are still challenges in effective implementation and enforcement of the law. This article also highlights collaboration between government, the private sector, and society in developing innovative solutions to improve intellectual property protection. By reviewing the latest legal and policy developments, this article provides a comprehensive picture of Indonesia's efforts to mitigate risks and increase protection of intellectual property in the digital era. In conclusion, strong and adaptive legal protection is very important to encourage innovation, investment and economic growth amidst the dynamics of the digital era.
Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot Zahrah Mahfudzah Firdaus; Noerma Kurnia Fajarwati; Meiby Zulfikar; April Laksana; Arfian Suryasuciramdhan
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6747

Abstract

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.
Strategi Komunikasi Pemasaran Dream Coffee Cilegon dalam Meningkatkan Brand Awareness Konsumen Ayu Anisah; Noerma Kurnia Fajarwati; Meiby Zulfikar; Achmad Nashrudin Priatna; Putri Handayani
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6748

Abstract

The increasing number of coffee shops in the modern era, especially in developing cities such as Cilegon, has triggered increasingly competitive market conditions. Dream Coffee, as a newly established coffee shop, faces challenges in introducing its brand and attracting consumer attention amid the dominance of more established coffee shops. This study aims to examine the marketing communication strategies implemented by Dream Coffee and to identify the factors that support and hinder the process of building brand awareness among its consumers.This research employs a qualitative approach, focusing on gaining an in-depth understanding of the social phenomena occurring at Dream Coffee through descriptive data collection and direct interaction. Data were collected using structured interviews, direct observation, and documentation involving the owner, internal consultant, employees, and customers or consumers.The findings indicate that Dream Coffee utilizes various elements of Integrated Marketing Communication (IMC), including advertising, personal selling, word-of-mouth marketing, sales promotion, and events and experiences. The main supporting factors are consistent and targeted communication, internal team solidarity, and an appealing visual brand identity. Meanwhile, challenges include limited physical facilities and a market reach that has not yet been maximized. Overall, it can be concluded that Dream Coffee successfully implements effective marketing communication strategies not only digitally but also in building brand awareness and creating emotional engagement with consumers.
Co-Authors Achmad Nashrudin Ade Jumaiah Ades Sulfiah Aditya Faziawan Azhar Ahmad Adnil Hannaf Ahmad Firmansyah Aida Alfita Akbar Marzuqi Aldi Prayuga Alif Dava Mahesa Alwajir, Dede Qodrat Amelia Amelia Amilia, Rizki Aminah Miliani Anasya Maulikha Rahma Andi Muhammad Fauzan Baso Anisah Anisah April Laksana April Laksana Arfian Suryasuciramdhan Ariani Galuh Pangastuti Ayu Anisah Ayu Sabila Bagos Budi Mulyana Banu Sulaeman Mubaraq Bernika Meilani Ifada Cecep Abdul Hakim Dana Rifqi Wiyanto Dede Milawati Dedeh Fardiah deden deden Della Meira Della Miftahurrizka Dewi Ilma Agustin Dian Utami Amalia Dwi Maya Lestari Dwi Yanti Dyah Sotyaningtyas Eka Susilawati Eka Susilawati Eka Susilawati Eka Susilawati, Eka Endayani Endayani, Endayani Eunike Priskilla Fahri Hafidz Fajar Falah Ramadhan Fauzi Putra Laksana Firman Darussalam Fithrotul Kamilah Fitrianti, Rizqi Fransiska Arta Sihotang Ganjar Kurniawan Ramdani Hani Nur Rizka Henny Setiani Herlina Herlina Hernawati Hernawati Ida Farida Ilham Arifin Imelia Putri Indah Mawarni Indriani Putri Intan Nabila Azhar Ismatul Maula Hikmah Ismi Latifah Istialdi Pratama Haris Jannah, Fahisatul Juliyah Juliyah Kamilia Salsabila Kurnia Dwi Sari Utami Lapina Lena Leo Feni Agustina Lili Triskomawalat Lilis Lilis Malik Faton Maulana Yusuf Mauliya Fitriani Meiby Zulfikar Meita Rahayu Mirna Amelia Dewi Mirna Sumyati Mishelia Kartika Puspitasari Mizan Imani Naqsyabandi Mohamad Ikrom Arasid Muawanah Aliyah Muhamad Sobahri Muhammad Arif Maulana Muhammad Salim Albana Nadivah Nadivah Nanda Silvia Br Galingging Naniek Afrilla Framanik Nazlah Azzahra Neng Putri Neni Yulianita Ninda Ela Putri Nofalia Juliana Sari Nova Nazwa Ramadhanti Novita Erdatimulia Nuril Anwar Sutisna Nursadi Firmansyah Olivia Putri Andini Opiq Piqhi Parko Prahima Patimah Patimah Putri Handayani PUTRI HANDAYANI Putri Handayani Rachma Sofi Lestari Rahmi Winangsih Rendi Rendi Resa Rahmawati Resti Sughiarti rica anggraini Ridho Rahmatulloh Rifda Cita Zulviah Rini Rusnawati Rizki Amilia Rizki Arif Perdana Sahrul Sodikin Setya Prihatining Tyas Shulbi Muthi Sabila Salayan Putri Sindy Pramudita Sisca Dwi Aprilia Siti Abelia Puteri Siti Nurhamilah Siti Nurhawiyah Siti Nurlaila siti nurul aisyah Sofwatillah Amin Suherman Arifin Sumiyati Wirdaningsih Suryasuciramdhan, Arfian Susilawati Susilawati USWATUN HASANAH Wahyu Widodo Wahyu Winda Asmara Wulan Safitri Yayat Ruhiat Yusep Irsyad Najib Setiawan Zahrah Mahfudzah Firdaus