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Meningkatkan Kapasitas Perangkat Desa dengan Memberikan Pelatihan Public Speaking di Margaluyu, Kota Serang Eka Susilawati; Noerma Kurnia Fajarwati; Sindy Pramudita; Ismi Latifah; Nadivah Nadivah
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i3.1007

Abstract

The ability to speak in public is an important competency required by village officials in carrying out leadership duties, communicating with the community, and delivering village development programs. This service program aims to increase the capacity of village officials in Margaluyu Village, Serang City, through public speaking skills training. This training is designed with a practical approach which includes communication theory, persuasion techniques, and simulations of speaking in front of an audience. Through this training, village officials are expected to be able to communicate more effectively, increase self-confidence, and strengthen community participation in various village activities. The evaluation results showed that after the training, participants experienced improvements in communication skills, message preparation, and how to interact with residents. It is hoped that this program can become a model for improving the quality of human resources in other villages.
Analisis Pengembangan Pariwisata Terkait Mata Pencaharian Ekonomi Kreatif Ridho Rahmatulloh; Andi Muhammad Fauzan Baso; Muhamad Sobahri; Noerma Kurnia Fajarwati
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i1.1323

Abstract

Tourism is a rapidly growing industry globally and is currently a source of employment and livelihood for many people. Tourism development in the region as a development sector cannot be separated from the development of local communities and the construction of supporting facilities. One of the factors in the success of developing a tourist destination is communication. Through communication, opportunities for the popularity of a tourist destination will open up to become more widely known by the wider community. The world of tourism is a sector that can be relied on as a foreign exchange earner so it has a big opportunity to continue to be monitored and developed. This sector is increasingly sought after by the public because tertiary needs are related to the lifestyle patterns of modern society. The higher the economy, education and level of work routine, the greater the demand for travel. The communication revolution that accompanies the tourism industry can be aligned with utilizing promotional strategies through digital means for easy access to fulfill human tertiary needs. The service team targets tourism potential. Rural areas are a source of tourist attraction that utilizes the uniqueness of the region with its natural landscape and original culture. Rural tourism can have an organizational form in the form of a tourist village where all the attractions, amenities and institutions that oversee it come from the initiative of the residents themselves. Rural tourism is a form of memorial tourism, namely activities to remember the past even though in reality, rural tourism tends to divert tourist activities from their daily routine or a kind of escape from the hustle and bustle of urban life.
GAYA KOMUNIKASI CALON ANGGOTA LEGISLATIF MUDA TERHADAP PEMILIH GENERASI Z DI PEMILU Endayani, Endayani; Fitrianti, Rizqi; Fajarwati, Noerma Kurnia; Susilawati, Eka
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 4 No. 1 (2024): The 4th National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/ncabet.v4i1.183

Abstract

The 2024 election in Indonesia faces the challenge of attracting the attention of Generation Z, young voters with unique characteristics and communication preferences. Legislative candidates are required to adjust their political communication styles to effectively capture interest and gain support from this generation. This study aims to analyze the political communication style employed by young legislative candidates in approaching Generation Z voters. The research method uses content analysis with a qualitative approach, examining communication styles through published content. The subjects of this study are young legislative candidates in the electoral district (Dapil) of Banten 1. The study concludes that to gain the attention and electability of Generation Z in the 2024 election, candidates should use an interpersonal communication style that is transparent and effective, utilizing visual aids and social media as primary platforms. Political communication that is simpler, relevant, effective, and authentic is the form of communication that Generation Z needs in the election
REFORMULASI PELAYANAN PEMBUATAN AKTE KELAHIRAN DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN SERANG Amilia, Rizki; Alwajir, Dede Qodrat; Prahima, Parko; Fajarwati, Noerma Kurnia; Arasid, Mohamad Ikrom
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 1 (2023): Batara Wisnu | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i1.352

Abstract

Delays in the production of birth certificates can have a negative impact on children's civil rights. This research aims to improve the quality of birth certificate processing services at the Disdukcapil of Serang Regency to make it faster, easier and more affordable for the community. Through a series of analyses and evaluations, several innovative solutions were found that can be implemented. With this reformulation, it is expected that the community can obtain their children's birth certificates more quickly, so that children can access various public services such as education and health without obstacles. The type of research used in this study is descriptive research with a qualitative approach. The location of this research is Serang District. Through in-depth analysis of existing processes, identification of barriers, and comparative studies with other regions, several improvement recommendations were made. These recommendations include simplification of procedures, utilisation of information technology, increased officer capacity, and more effective socialisation to the community
Pola Komunikasi Keluarga dan Kemampuan Sosialisasi Anak Prasekolah Di TK Kuncup Harapan Desa Bendungan Kecamatan Kudu Kabupaten Jombang Noerma Kurnia fajarwati; Aditya Faziawan Azhar; Ahmad Adnil Hannaf; Firman Darussalam
Journal of Creative Student Research Vol. 2 No. 1 (2024): Februari : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v2i1.3511

Abstract

The family communication patterns play a role in the socialization development of preschool children at TK Kuncup Harapan, Bendungan Village, Kudu District, Jombang Regency. This study aims to identify the dominant family communication patterns and evaluate their impact on the socialization abilities of preschool children at the mentioned kindergarten. The research method employed is literature review. The gathered data is qualitatively analyzed to uncover the dominant family communication patterns and their relation to the socialization abilities of preschool children. The research findings indicate that open and responsive family communication patterns tend to facilitate the socialization development of preschool children. Conversely, authoritarian or less open communication patterns may hinder the socialization abilities of children. In conclusion, family communication patterns play a key role in shaping the socialization abilities of preschool children.
Kelayakan Berita Citizen Journalism Olivia Putri Andini; Hani Nur Rizka; Muawanah Aliyah; Noerma Kurnia Fajarwati
Journal of Creative Student Research Vol. 2 No. 1 (2024): Februari : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v2i1.3514

Abstract

The suitability of citizen journalism news is becoming an increasing concern in the current digital era. Citizen journalism, or citizen journalism, refers to the practice of ordinary people voluntarily participating in the process of delivering news and information through online platforms, such as social media or citizen news websites. In this context, the newsworthiness of citizen journalism is a crucial question because of its increasing influence in shaping public opinion and influencing information narratives. The credibility of news is greatly influenced by the reputation and integrity of the information source. In the context of citizen journalism, credibility can be questioned due to the lack of a strict editorial process and quality control which tends to be looser compared to traditional news media. Therefore, research and evaluation of the reputation and accuracy of information sources is important in determining the suitability of citizen journalism news.
Strategi Komunikasi Korporat: Membangun Loyalitas Karyawan, Citra Perusahaan, Dan Manajemen Krisis Intan Nabila Azhar; April Laksana; Noerma Kurnia Fajarwati; Rizqi Fitrianti
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jmc.v1i3.274

Abstract

Komunikasi korporat merupakan aspek krusial dalam manajemen organisasi yang berperan dalam membangun citra, reputasi, serta hubungan baik dengan pemangku kepentingan internal maupun eksternal. Artikel ini membahas strategi komunikasi korporat yang efektif dalam mendukung keberhasilan organisasi melalui analisis berbagai model komunikasi yang telah diterapkan dalam berbagai perusahaan. Kajian ini menggunakan metode deskriptif kualitatif dengan merujuk pada berbagai penelitian terkait corporate communication. Hasil penelitian menunjukkan bahwa penerapan komunikasi korporat yang baik dapat meningkatkan loyalitas publik internal, menjaga reputasi perusahaan, serta memperkuat posisi perusahaan dalam industri yang kompetitif.
Public Relations Sebagai Pilar Reputasi dan Kepercayaan Publik Siti Nurlaila; Eka Susilawati; Noerma Kurnia Fajarwati; April Laksana; Rizqi Fitrianti
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.489

Abstract

.Public Relations (PR) plays a central role in shaping and maintaining the reputation and public trust of an organization. Through a conceptual approach and literature review, this article explores how PR functions as a strategic pillar in organizational communication. PR is not only responsible for delivering information but also for building mutual trust between organizations and the public through open, honest, and continuous communication. A strong reputation and high public trust are the result of consistent and responsive communication strategies. In the digital era, where misinformation and rapid information flow pose significant challenges, the role of PR becomes increasingly vital. The findings of this article suggest that strengthening the role of PR as a pillar of reputation and public trust should be a top priority in modern organizational communication strategies.
Analisis Peran Badan Usaha Milik Desa (BUMDES) dalam Pemberdayaan Ekonomi Masyarakat Desa Keramatmanik Kecamatan Angsana Kabupaten Pandeglang: Penelitian Nursadi Firmansyah; Wahyu Widodo; Malik Faton; Noerma Kurnia Fajarwati; Suherman Arifin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2391

Abstract

Penelitian ini bertujuan untuk menganalisis peran Badan Usaha Milik Desa (BUMDes) dalam pemberdayaan ekonomi masyarakat di Desa Keramatmanik, Kecamatan Angsana, Kabupaten Pandeglang, serta mengidentifikasi faktor-faktor pendukung dan penghambatnya. Latar belakang penelitian ini berangkat dari pentingnya BUMDes sebagai instrumen kelembagaan desa dalam mewujudkan kemandirian ekonomi berbasis potensi lokal. Sehingga mewujudkan sebuah tujuan dalam penelitian ini adalah untuk mengetahui dan menganalisis peran Badan Usaha Milik Desa (BUMDes) dalam pemberdayaan ekonomi masyarakat di Desa Keramatmanik, Kecamatan Angsana, Kabupaten Pandeglang. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Informan penelitian terdiri dari Sekretaris Desa, Ketua BUMDes, dan perwakilan masyarakat desa. Hasil penelitian menunjukkan bahwa BUMDes Kramatmanik Jaya berperan aktif dalam mendorong pertumbuhan ekonomi masyarakat melalui berbagai unit usaha seperti simpan pinjam, produksi kripik pisang, jasa BRILink, dan penyewaan alat pertanian. BUMDes juga menyediakan akses permodalan, pelatihan keterampilan, serta menciptakan lapangan kerja lokal. Dalam analisis teoritis, peran BUMDes selaras dengan Teori Kapabilitas yang memperluas kebebasan ekonomi warga, Pendekatan ABCD yang mengoptimalkan aset lokal, dan Model Partisipatif yang melibatkan masyarakat dalam pelaksanaan program. Meski demikian, partisipasi masyarakat masih terbatas pada aspek pelaksanaan, belum menyeluruh dalam tahap perencanaan dan evaluasi. BUMDes telah memperluas kapabilitas masyarakat untuk memilih kehidupan ekonomi yang lebih baik sesuai dengan potensi mereka, mengembangkan aset lokal sesuai pendekatan ABCD, dan melibatkan masyarakat secara aktif dalam pelaksanaan program sebagaimana prinsip model partisipatif.
Strategi Komunikasi Bengkel Choyan Garage Auto Service Car Cilegon Untuk Memelihara Kesetiaan Konsumen Jannah, Fahisatul; Nashrudin, Achmad; Fajarwati, Noerma Kurnia; Laksana, April; Handayani, Putri
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.21204

Abstract

This study examines the communication strategy of Choyan Garage Auto Service Car Cilegon in maintaining customer loyalty amid the increasingly competitive automotive service sector. The research applies a descriptive qualitative approach with data collected through interviews, observations, and documentation. Theoretical frameworks used include the Elaboration Likelihood Model (ELM), which explains message processing through central and peripheral routes, and Uses and Gratifications, which explores consumers’ reasons for choosing particular communication media. The findings reveal that the central route is implemented through detailed and transparent technical explanations, fulfilling customers’ cognitive needs. Meanwhile, the peripheral route is reflected in the use of social media, particularly TikTok, to present promotions, testimonials, and engaging visual content that appeals to emotional and entertainment needs. The combination of these two approaches has proven effective in building trust and sustaining customer loyalty.
Co-Authors Achmad Nashrudin Ade Jumaiah Ades Sulfiah Aditya Faziawan Azhar Ahmad Adnil Hannaf Ahmad Firmansyah Aida Alfita Akbar Marzuqi Aldi Prayuga Alif Dava Mahesa Alwajir, Dede Qodrat Amelia Amelia Amilia, Rizki Aminah Miliani Anasya Maulikha Rahma Andi Muhammad Fauzan Baso Anisah Anisah April Laksana April Laksana Arfian Suryasuciramdhan Ariani Galuh Pangastuti Ayu Anisah Ayu Sabila Bagos Budi Mulyana Banu Sulaeman Mubaraq Bernika Meilani Ifada Cecep Abdul Hakim Dana Rifqi Wiyanto Dede Milawati Dedeh Fardiah deden deden Della Meira Della Miftahurrizka Dewi Ilma Agustin Dian Utami Amalia Dwi Maya Lestari Dwi Yanti Dyah Sotyaningtyas Eka Susilawati Eka Susilawati Eka Susilawati Eka Susilawati, Eka Endayani Endayani, Endayani Eunike Priskilla Fahri Hafidz Fajar Falah Ramadhan Fauzi Putra Laksana Firman Darussalam Fithrotul Kamilah Fitrianti, Rizqi Fransiska Arta Sihotang Ganjar Kurniawan Ramdani Hani Nur Rizka Herlina Herlina Hernawati Hernawati Ida Farida Ilham Arifin Imelia Putri Indah Mawarni Indriani Putri Intan Nabila Azhar Ismatul Maula Hikmah Ismi Latifah Istialdi Pratama Haris Jannah, Fahisatul Juliyah Juliyah Kamilia Salsabila Kurnia Dwi Sari Utami Lapina Lena Leo Feni Agustina Lili Triskomawalat Lilis Lilis Malik Faton Maulana Yusuf Mauliya Fitriani Meiby Zulfikar Meita Rahayu Mirna Amelia Dewi Mirna Sumyati Mishelia Kartika Puspitasari Mizan Imani Naqsyabandi Mohamad Ikrom Arasid Muawanah Aliyah Muhamad Sobahri Muhammad Arif Maulana Muhammad Salim Albana Nadivah Nadivah Nanda Silvia Br Galingging Naniek Afrilla Framanik Nazlah Azzahra Neng Putri Neni Yulianita Ninda Ela Putri Nofalia Juliana Sari Nova Nazwa Ramadhanti Novita Erdatimulia Nuril Anwar Sutisna Nursadi Firmansyah Olivia Putri Andini Opiq Piqhi Parko Prahima Patimah Patimah PUTRI HANDAYANI Putri Handayani Putri Handayani Rachma Sofi Lestari Rahmi Winangsih Rendi Rendi Resa Rahmawati Resti Sughiarti rica anggraini Ridho Rahmatulloh Rini Rusnawati Rizki Amilia Rizki Arif Perdana Sahrul Sodikin Setya Prihatining Tyas Shulbi Muthi Sabila Salayan Putri Sindy Pramudita Sisca Dwi Aprilia Siti Abelia Puteri Siti Nurhamilah Siti Nurhawiyah Siti Nurlaila siti nurul aisyah Suherman Arifin Sumiyati Wirdaningsih USWATUN HASANAH Wahyu Widodo Wahyu Winda Asmara Wulan Safitri Yusep Irsyad Najib Setiawan Zahrah Mahfudzah Firdaus