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All Journal JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Populer: Jurnal Penelitian Mahasiswa Journal of Creative Student Research Student Scientific Creativity Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Kajian dan Penelitian Umum Al Fuadiy: Jurnal Hukum Keluarga Islam Jurnal Mahasiswa Kreatif Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal Innovation In Education Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya MERDEKA: Jurnal Ilmiah Multidisiplin Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Jurnal Manajemen Bisnis Digital Terkini Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Jurnal Dinamika Sosial dan Sains Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Arfian Suryasuciramdhan
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Iklan Layanan Masyarakat dalam Mempengaruhi Opini Publik Muhamad Gia Galihleo; Nisa ‘Arifatul Umriyah; Novandri Adi Nugroho; Riefky Al Farez; Arfian Suryasuciramdhan
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.422

Abstract

Public service advertisement (PSA) is one of the mass communication strategies used to convey social messages to the public. The purpose of this study was to analyze the influence of PSA on changes in people's social behavior, especially in environmental and health issues. The results of the study showed that PSA has a significant influence on increasing awareness and changing people's behavior, especially in terms of disposing of waste in its place and reducing the use of single-use plastic.
Strategi Brand Compass dalam Membangun Niat Beli Konsumen Farel Kyla Riswanda; Arfian Suryasuciramdhan; Zulhanderi Zulhanderi; Budi Hermawan; Rizky Arian Maulana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.431

Abstract

This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.
Analisis Iklan Politik Pasangan Budi Agis pada Pemilu Walikota dan wakil Walikota Kota Serang Tahun 2024 Muhammad Satibi; Arfian Suryasuciramdhan; Agnestesia Maria Damanik; Tri Utami; Mutiara Permana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.483

Abstract

Political advertising is one of the efforts to "market" themselves and political messages from candidates for power. As a candidate, Budi Rustandi (Budi) carries out propaganda by advertising with the aim of gaining power in Serang City in collaboration with Nur Agis Aulia (Agis). The purpose of the study in this article is to explain how the political advertisements of the Budi Agis pair that were broadcast in the mass media in Banten during the 2024 Serang Mayor and Deputy Mayor election succeeded in becoming a reliable strategy in achieving the goal of winning and being elected as Mayor and Deputy Mayor of Serang for the 2024-2029 period. This study uses a descriptive-qualitative method, focusing research on the mass media advertisements of the Budi Agis pair accompanied by analysis using the concept of political communication. The results show that the political advertisements distributed by Budi-Agis have succeeded in forming a positive image. With political advertisements, they raise public awareness of their existence in the world of politics. In addition, Budi Agis' political advertisement also aims to strengthen the loyalty of members and sympathizers of the Gerindra Party and the Prosperous Justice Party (PKS) towards them while inviting non-party communities to vote for them.
PROPAGANDA DALAM IKLAN KAMPANYE POLITIK DI MEDIA SOSIAL TIKTOK Neysa Tansia Haqi; Arfian Suryasuciramdhan; Aprilia Ningrum; Lulu Budiani Hardiana; Hamdan Pahlepi
Jurnal Dinamika Sosial dan Sains Vol. 2 No. 6 (2025): Jurnal Dinamika Sosial dan Sains
Publisher : CV.Sentral Bisnis Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jdss.v2i6.180

Abstract

Penelitian ini membahas fenomena propaganda politik yang tersebar melalui media periklanan dan media sosial menjelang Pemilihan Umum di Indonesia. Di era digital, arus informasi yang cepat dan tidak selalu tersaring kebenarannya menjadikan masyarakat, terutama generasi muda, rentan terhadap pengaruh propaganda dan disinformasi. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara, observasi konten digital, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa propaganda yang paling dominan adalah yang berbasis citra dan emosi, dengan strategi seperti framing positif, penggunaan influencer, serta kampanye tagar di media sosial. Respon generasi muda menunjukkan adanya kesadaran terhadap propaganda, namun masih terbatasnya literasi digital membuat mereka tetap rentan terhadap manipulasi informasi. Penelitian ini menegaskan pentingnya peningkatan literasi media dan kemampuan berpikir kritis di kalangan masyarakat, khususnya generasi muda, untuk menghadapi tantangan informasi politik di era digital.
Analisis Semiotika Makna Pesan “Orang Pintar Minum Tolak Angin” dalam Iklan Produk Herbal Tolak Angin Sabrina Puspita Sari; Arfian Suryasuciramdhan; Gandhes Lintang Pangestu; Chitra Cahya Anggraeni; Noviatul Fitri
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.632

Abstract

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.
Efektivitas Penggunaan Jargon Dalam Iklan Produk Indomie Aliyah Sofiyani; Arfian Suryasuciramdhan; Fatimah Nisafitri Nurjanah; Hasna Zhafira; Yuanita Ferlinda Putri
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.633

Abstract

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.
Hubungan Iklan Red Bull sebagai Citra Merek Sponsor Olahraga Ekstrem Herny Arya Ardiansyah; Arfian Suryasuciramdhan; Ivan Aditia Putra; Imam Budiansyah; Bagus Maulana Ramadhan
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.673

Abstract

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.
Strategi Propaganda dalam Iklan Kampanye Anies Baswedan dan Cak Imin : Analisis Wacana pada Pemilu Presiden dan Wakil Presiden 2024 Dela Afyani; Arfian Suryasuciramdhan; Siti Fadilah; Nur Fadilah; Desti Aprilyani
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.813

Abstract

This analysis discusses the political communication strategy of presidential and vice presidential candidate pair Anies Baswedan and Muhaimin Iskandar (Cak Imin) in the 2024 Presidential Election through a discourse analysis of their campaign advertisements. This campaign utilizes various propaganda techniques such as glittering generalities, plain folks, transfer, and contrast framing to shape political images, strengthen emotional connections with voters, and implicitly criticize political opponents. Symbols of the people and religiosity are used strategically to create social identification and legitimacy in the eyes of the public, especially traditional Muslim voters. In addition, the strategy of political public relations and the use of social media, including TikTok Live, show how the modern campaign approach has shifted towards digitalization and more targeted message segmentation. This analysis underlines the importance of emotional, symbolic, and inclusive communication narratives to avoid social fragmentation and shows that contemporary political campaigns are not only about conveying information, but also about strategic symbolic influence and imaging in the digital era.
Strategi Komunikasi Pemasaran PT. Nojorono International Tobacco dalam Meningkatkan Brand Awareness Refky Genta Saputra; Arfian Suryasuciramdhan; Agil Hari; Ehan Farhan; Muhammad Farhan Hidayatullah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 2 (2025): Agustus: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i2.2428

Abstract

This study aims to analyze the sponsorship strategy implemented by PT Nojorono Tobacco Internasional in building brand awareness among generation Z through Community support events to Events organized by Authenticity. With the main target market of generation Z and Millennials, Authenticity utilizes music events as a platform to introduce products such as Clas mild Purple Duo and Clas mild Red Max that are relevant to their needs. This study uses a qualitative approach with a case study method and in-depth interviews with related parties at Authenticity and event organizers. The results of the study indicate that sponsorship through music events is effective in strengthening brand awareness, building emotional relationships, and increasing the engagement of the younger generation with the brand. The hypothesis proposed is that the integration of sponsorship with music events can improve the brand image of Clas Mild among generation Z. Based on these findings, it is recommended that Authenticity continue to optimize its sponsorship strategy in relevant events to strengthen brand engagement. This study emphasizes the importance of sponsorship strategies in building a strong and relevant brand image for young consumers.
Pengaruh Penggunaan Akun Instagram @pelangibundamedika terhadap Pemenuhan Informasi Pasien Klinik Pelangi Klinik Pelangi Bunda Medika Dewi Ilma Agustin; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3206

Abstract

This study aims to determine the influence of @pelangibundamedika Instagram account on the fulfillment of patient information needs at the Rainbow Bunda Medika Clinic. Using the theory of Uses and Gratifications as a foundation, this study examines how patients actively use social media to obtain health information, such as doctor's practice schedules, educational materials, and service promotions. The method used was quantitative associative with a survey approach of 100 respondents. Data were collected through a structured questionnaire and analyzed using validity, reliability, as well as simple linear regression tests with the help of SPSS software. The results of the analysis showed that the use of Instagram had a positive and significant influence on the fulfillment of patient information needs, with a determination coefficient value of 46.8%. These findings indicate that almost half of patients' information needs are met through the clinic's Instagram account, while the rest are influenced by other factors such as in-person consultations, verbal communication, or alternative media. The conclusion of this study is that Instagram is an effective medium in conveying health information that is relevant, easily accessible, and timely. The practical implications of the results of this study are the need to optimize Instagram's content strategy, including improving visual quality, consistency of upload schedules, and interactivity with followers. In addition, the use of other digital platforms is also recommended to expand the reach of information and increase patient trust and satisfaction with clinic services.
Co-Authors Adinda Dwi Mulyani Agil Hari Agnestesia Maria Damanik Alaika Amaly Khaira Alif Dava Mahesa Alisya Safira Aliya Dwi Rahayu Putri Aliyah Sofiyani Amanda Prisilia Nurmalita Sari Anisa Nurbaiti Annisa Putria Racmawati Aprilia Ningrum Ariani Galuh Ayu Nurmala Bagus Maulana Ramadhan Bernika Meilani Ifada Bintang Ramadhan Brizita Auliani Alwanda Budi Hermawan Cecinia Siburian Chitra Cahya Anggraeni deden deden Dela Afyani Della Meira Desti Aprilyani Deswita Fitrianti Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Dian Hardianti Rukmanah Ehan Farhan Eka Susilawati Elok Kemala Motik Fadiah Cahya Amelia Fajarwati, Noerma Kurnia Fani Yulia Susyanti Farel Kyla Riswanda Fatimah Nisafitri Nurjanah Fauzan Azima Febriya Alinda Rahayu Fiqri Udayana Firdy Ahmad Fariji Fithrotul Kamilah Fitrianti, Rizqi fiwa, fiwasifi isyiya Galang Ramadhan Gandhes Lintang Pangestu Gisella Aisyah Hamdan Pahlepi Hana Apriyanti Hana Zulfia Hasna Zhafira Helena Angelika Simbolon Herny Arya Ardiansyah Hocky Nis Kharisma Dewi Hurul Aini Ika Choirunnissa Ilham Arifin Imam Budiansyah Indra Bahari Saputra Ine Fitrianingsih Intan Inayah Intan Nurul Azzahra Intan Widiyanti Ira Safaat Aeni Istialdi Pratama Haris Ivan Aditia Putra Khansa Luqyana Meida Kheisya Maura Fatimah Lapina Lena Leo Feni Agustina Lisna Febriyanti Sucitasari Lulu Budiani Hardiana M Farhan Hidayatullah Mario Maulana Maulana Yusuf Maya Meliasari meiby zulfikar Meylia Maulidina Muadz Alfayeed Muhamad Daffa Fauzan Muhamad Gia Galihleo Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad Farhan Hidayatullah Muhammad Salim Al-bana Muhammad Satibi Mutiara Permana Nandito Nandito Nasywa Hasna Nabilla Nazlah Azzahra Nessya Mayla Faiza Neysa Tansia Haqi Nisa ‘Arifatul Umriyah Nofalia Juliana Sari Nova Nazwa Ramadhanti Novandri Adi Nugroho Noviatul Fitri Nur Fadilah Nuril Ulia Salsa Qanitah Salma Raden Dehana Balqis Rahma Aniq Aulia Ratu Reva Nabila Raul Rizki Muhammad Kemal Refky Genta Saputra Rendi Reva Sila Kinaya Reyhan Naufal Athaya Rhizqi Dwiputra Ramadhan rica anggraini Riefky Al Farez Rini Sartika Risti Septyani Rizky Arian Maulana Rysha Mutiara Fitriany Sabrina Puspita Sari Sahrul Sodikin Setya Prihatining Tyas Sharla Setyawati Silvia Putri Anggraeni Siti Abelia Puteri Siti Dhifah Umairah Siti Fadilah Siti Indriyani Putri Siti Mardianti siti nurul aisyah Siti Rohana Suheti Suheti Tafana Destiana Larassetya Tri Utami USWATUN HASANAH Utari Mutiara Ayu Vina Lestari Vivi Valentine Yesya Vatria Barasa Yogi Pratama Yuanita Ferlinda Putri Zahrah Mahfudzah Firdaus Zulhanderi Zulhanderi