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All Journal JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Populer: Jurnal Penelitian Mahasiswa Journal of Creative Student Research Student Scientific Creativity Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Kajian dan Penelitian Umum Al Fuadiy: Jurnal Hukum Keluarga Islam Jurnal Mahasiswa Kreatif Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal Innovation In Education Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya MERDEKA: Jurnal Ilmiah Multidisiplin Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Wissen: Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen Bisnis Digital Terkini Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Jurnal Dinamika Sosial dan Sains Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Arfian Suryasuciramdhan
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Pengaruh Komunikasi Terapeutik terhadap Kepuasan Pasien dalam Pelayanan di Klinik Pelangi Bunda Medika Uswatun Hasanah; Noerma Kurnia Fajarwati; Meiby Zulfikar; Eka Susilawati; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3207

Abstract

This study aims to determine the effect of therapeutic communication on patient satisfaction with services at the Pelangi Bunda Medika Clinic. The study employed a quantitative approach with a causal associative method, focusing on the relationship between health workers’ communication behavior and patient responses to the quality of care received. Data were collected through questionnaires distributed to 100 outpatients who had received services within the last three months, ensuring that the sample reflected recent patient experiences. The analysis techniques included validity and reliability tests to confirm instrument accuracy, descriptive analysis to summarize patient perceptions, normality testing, simple linear regression to examine causal influence, and hypothesis testing for statistical confirmation. The results revealed that therapeutic communication was categorized as very high (89.63%), characterized by clarity of information, empathy, and active listening by health personnel. Meanwhile, patient satisfaction was categorized as high (88.63%), reflecting positive evaluations of service quality, staff attitude, and comfort during treatment. The regression test showed a significant and positive effect, with a t-value of 10.608 > t-table 1.984 and a significance value of 0.000. The coefficient of determination (R²) was 0.534, indicating that therapeutic communication accounted for 53.4% of patient satisfaction, while the remainder was influenced by other factors such as facilities and waiting time. These findings support the S-O-R theory, where therapeutic communication (stimulus) is processed by the patient (organism) to generate satisfaction (response). The study emphasizes the crucial role of empathetic and professional communication in enhancing the quality of primary health services.
Strategi Komunikasi dalam Penanganan Keluhan Pelanggan pada Industri Keramik: Studi Kasus di PT Primarindo Argatile Nofalia Juliana Sari; Eka Susilawati; Fithrotul Kamilah; Noerma Kurnia Fajarwati; Arfian Suryasuciramdhan
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1591

Abstract

Handling customer complaints is a crucial aspect of maintaining loyalty, especially in manufacturing industries such as ceramics. PT Primarindo Argatile faces various complaints from agents, particularly regarding product defects and delivery issues. This study aims to examine the communication strategies implemented by the company in addressing complaints and to identify the challenges encountered in the process. The research uses a qualitative method with a case study approach, collecting data through in-depth interviews and documentation of customer complaints over the past six months. The results show that the company’s communication strategy has been systematically designed, emphasizing openness, empathy, and professionalism. The company implements a standard operating procedure (SOP) for handling complaints, utilizes multiple communication channels (telephone, WhatsApp, email, and social media), and conducts regular evaluations to improve services. Within the CRM framework, this communication strategy includes the role of marketing staff in building relationships (people), the application of SOPs and follow-up procedures (process), and the use of digital technology (technology). Nevertheless, several obstacles remain, including differences in understanding due to technical terminology, emotional challenges when customers are upset, time constraints caused by internal procedures, customer dissatisfaction despite provided solutions, and inconsistent responses among staff.
Analisis Isi Video Channel Youtube Timothy Ronald Dalam Konten “Perang Dalam Pikiran” Arfian Suryasuciramdhan; Risma Yanti; Reva Fisalsabila; Yusep Irsyad Najib Setiawan
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v2i3.162

Abstract

Excessive thinking is often experienced from adolescence to adulthood. The term that is better known in English is overthingking. Overthinking is a behavior of thinking about something excessively. This habit can make a person reflect too much on what has happened in the past, worry about the future, and think about things that will not necessarily happen. This excessive thinking often occurs when we are experiencing a problem, and are doubtful about what we have done. There are several ways to overcome overthinking itself, one of which is by using Mindfulness Therapy. War in the mind can be interpreted as a condition of someone who thinks about conditions without finding a result that will take action. War in the mind is also known as overthinking, namely overthinking over and over again thinking about things that can take up a lot of time. The aim of this research is to present a complete picture of content. This research explains the content/message of a piece of content. Overthinking has a negative influence on a person's thinking. To fight in one's mind means to speak against oneself, and purely from one's thoughts.
Efektivitas Media Sosial Tiktok dalam Membangun Brand Image Perusahaan Mie Gacoan Hana Zulfia; Arfian Suryasuciramdhan; Siti Dhifah Umairah; Cindy Nurlaila; Sharla Setyawati
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1006

Abstract

This research discusses the role of TikTok social media in building the brand image of Mie Gacoan restaurant. PT Pesta Pora Abadi has a subsidiary company engaged in the food sector, namely Mie Gacoan, which focuses on selling spicy noodles. Mie Gacoan is the No. 1 Spicy Noodle brand in Indonesia, Mi Gacoan relies on social media as the main tool in marketing their products. Platforms such as Instagram and TikTok are important means to reach the target market, especially among young people. Therefore, in this study, researchers use qualitative methodology with a literature study approach model, namely to find out about the role of social media in building a brand image (Mie Gacoan case study). The system used is carried out through searching, reading, listening, taking notes from significant previous research, which is sourced from national books and journals. The focus of this research is how the role of TikTok, the strategy used, and the impact of its use of social media on the image of the Mie Gacoan brand. The purpose of this study is to analyze the role of TikTok, identify the strategies used, and evaluate the impact on the brand image and company performance.
Peran Logo Bakmi Hotplate Serang dalam Membangun Identitas Merek Tafana Destiana Larassetya; Arfian Suryasuciramdhan; Febriya Alinda Rahayu; Alisya Safira; Muhammad Salim Al Bana
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1044

Abstract

. Logo is a visual element that has an important role in shaping brand identity, especially in micro, small and medium enterprises (MSMEs) in the culinary field. This research aims to analyze the role of Bakmi Hotplate Serang's logo in building brand identity through a descriptive qualitative approach. Data was collected through observation, visual documentation, and interviews with business owners and customers. The results show that the logo of Bakmi Hotplate Serang not only functions as a symbol of identity, but also a visual communication tool that conveys brand values and characteristics to consumers. With a simple yet meaningful design, the logo is able to create a warm, distinctive, and recognizable impression. Its consistent use in various promotional media strengthens the brand image and increases customer trust. This research confirms the importance of visual elements in MSME branding strategies as an effective form of communication in the midst of market competition.
Strategi Corporate Branding Dalam Meningkatkan Brand Equity Pada Konsumen PT. Distribusi Sukses Mandiri Alif Dava Mahesa; Arfian Suryasuciramdhan; Istialdi Pratama Haris; Lika Mulki Latief; Ninda Ela Putri; Yusep Irsyad Najib Setiawan
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1099

Abstract

This study analyzes the corporate branding strategy implemented by PT Distribusi Sukses Mandiri and its impact on increasing brand equity among consumers. This study aims to identify the key elements of the company's corporate branding strategy, evaluate its effectiveness in building positive perceptions and consumer loyalty. The results showed a positive and significant influence between the corporate branding strategy implemented by PT Distribusi Sukses Mandiri on consumer brand equity. This research provides a practical contribution for PT Distribusi Sukses Mandiri in improving its corporate branding strategy and provides theoretical implications for the development of corporate branding and brand equity studies in Indonesia.
Strategi Hubungan Pelanggan dalam Membangun Persepsi Citra Merek di Kalangan Generasi Z pada Brand Gozeal Ridho Rahmatulloh; Arfian Suryasuciramdhan; Muhamad Sobahri; Alif Kusuma Wardana
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1184

Abstract

This study aims to explore the Customer Relationship Management (CRM) strategies implemented by Gozeal, a local Indonesian fashion brand, in shaping a positive brand image among Generation Z. Using a descriptive qualitative approach, data were collected through interviews, social media observation, and digital documentation. The findings indicate that Gozeal effectively builds emotional engagement through two-way digital interactions, relevant storytelling, collaborations with influencers, and community-based activities. These strategies have successfully shaped a brand image perceived as creative, trendy, and communicative—aligned with Generation Z’s values such as originality, self-expression, and participation. The study emphasizes the importance of authentic, personalized, and interactive marketing approaches in fostering brand loyalty and a positive brand perception in the digital era.
Komunikasi Interpersonal Pegawai Kantor Kelurahan Terondol Kecamatan Serang dalam Meningkatkan Pelayanan Publik Shafira Dwiyanti; Rizqi Fitrianti; Arfian Suryasuciramdhan; Achmad Nashrudin Priatna; Meiby Zulfikar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6745

Abstract

Public services at the village level are the starting point for interaction between the government and the community. Problems that often arise, such as a lack of professionalism among officials, misunderstandings, and unclear information, can lead to public dissatisfaction. This study aims to identify the forms of interpersonal communication used by Terondol Village officials in public services, as well as the communication strategies used to handle complaints. Using descriptive qualitative methods through interviews, observations, and documentation with 1 key informant and 3 secondary informants, the study found that officials use friendly, open communication that is tailored to the character of the local community. Communication strategies include empathy, the use of simple language, and the delivery of clear and transparent solutions. Good communication has been proven to build trust, increase satisfaction, reduce conflict, and strengthen the image of the institution. This study confirms that interpersonal communication plays a significant role in the success and improvement of public service quality at the village level. Furthermore, the study highlights the importance of adapting communication strategies to the needs and expectations of the community. Therefore, the application of effective communication strategies that align with the characteristics of the community is a key factor in creating better and more satisfying public services. The findings suggest that strengthening communication training for village officials could further enhance service delivery and community engagement.
Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot Zahrah Mahfudzah Firdaus; Noerma Kurnia Fajarwati; Meiby Zulfikar; April Laksana; Arfian Suryasuciramdhan
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6747

Abstract

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.
Pemanfaatan Media Sosial Instagram dalam Membangun Brand Image Wardah sebagai Produk Kosmetik Halal di Indonesia Fadiah Cahya Amelia; Arfian Suryasuciramdhan; Ika Choirunnissa; Risti Septyani; Mario Maulana
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 2 (2025): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v4i2.4876

Abstract

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.
Co-Authors Achmad Nashrudin Adinda Dwi Mulyani Agil Hari Agnestesia Maria Damanik Alaika Amaly Khaira Alif Dava Mahesa Alif Kusuma Wardana Alisya Safira Aliya Dwi Rahayu Putri Aliyah Sofiyani Amanda Prisilia Nurmalita Sari Anisa Nurbaiti Annisa Putria Racmawati April Laksana Aprilia Ningrum Ariani Galuh Ayu Nurmala Bagus Maulana Ramadhan Bernika Meilani Ifada Bintang Ramadhan Brizita Auliani Alwanda Budi Hermawan Cecinia Siburian Chitra Cahya Anggraeni Cindy Nurlaila deden deden Dela Afyani Della Meira Desti Aprilyani Deswita Fitrianti Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Dian Hardianti Rukmanah Ehan Farhan Eka Susilawati Elok Kemala Motik Fadiah Cahya Amelia Fajarwati, Noerma Kurnia Fani Yulia Susyanti Farel Kyla Riswanda Fatimah Nisafitri Nurjanah Fauzan Azima Febriya Alinda Rahayu Fiqri Udayana Firdy Ahmad Fariji Fithrotul Kamilah Fitrianti, Rizqi fiwa, fiwasifi isyiya Galang Ramadhan Galuh Febriyanti Gandhes Lintang Pangestu Gisella Aisyah Hamdan Pahlepi Hana Apriyanti Hana Zulfia Hasna Zhafira Helena Angelika Simbolon Herny Arya Ardiansyah Hocky Nis Kharisma Dewi Hurul Aini Ida Farida Ika Choirunnissa Ilham Arifin Imam Budiansyah Indra Bahari Saputra Ine Fitrianingsih Intan Inayah Intan Nurul Azzahra Intan Widiyanti Ira Safaat Aeni Istialdi Pratama Haris Ivan Aditia Putra Khansa Luqyana Meida Kheisya Maura Fatimah Lapina Lena Leo Feni Agustina Lika Mulki Latief Lisna Febriyanti Sucitasari Lulu Budiani Hardiana M Farhan Hidayatullah Mario Maulana Maulana Yusuf Maya Meliasari Meiby Zulfikar Meylia Maulidina Muadz Alfayeed Muhamad Daffa Fauzan Muhamad Gia Galihleo Muhamad Sobahri Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad Farhan Hidayatullah Muhammad Salim Al Bana Muhammad Salim Al-bana Muhammad Satibi Mutiara Permana Nandito Nandito Nasywa Hasna Nabilla Nazlah Azzahra Nessya Mayla Faiza Neysa Tansia Haqi Ninda Ela Putri Nisa ‘Arifatul Umriyah Nofalia Juliana Sari Nova Nazwa Ramadhanti Novandri Adi Nugroho Noviatul Fitri Nur Fadilah Nuril Anwar Sutisna Nuril Ulia Salsa PUTRI HANDAYANI Qanitah Salma Raden Dehana Balqis Rahma Aniq Aulia Ratu Reva Nabila Raul Rizki Muhammad Kemal Refky Genta Saputra Rendi Reva Fisalsabila Reva Sila Kinaya Reyhan Naufal Athaya Rhizqi Dwiputra Ramadhan Rian Fikri Teguh Imanto rica anggraini Ridho Rahmatulloh Riefky Al Farez Rini Sartika Risma Yanti Risti Septyani Rizky Arian Maulana Rysha Mutiara Fitriany Sabrina Puspita Sari Sahrul Sodikin Setya Prihatining Tyas Shafira Dwiyanti Sharla Setyawati Silvia Putri Anggraeni Sisca Dwi Aprilia Siti Abelia Puteri Siti Dhifah Umairah Siti Fadilah Siti Indriyani Putri Siti Mardianti siti nurul aisyah Siti Rohana Suheti Suheti Suminah Suminah Tafana Destiana Larassetya Tri Utami USWATUN HASANAH Utari Mutiara Ayu Vina Lestari Vivi Valentine Yesya Vatria Barasa Yogi Pratama Yuanita Ferlinda Putri Yusep Irsyad Najib Setiawan Zahrah Mahfudzah Firdaus Zulhanderi Zulhanderi