Claim Missing Document
Check
Articles

Found 2 Documents
Search

Marketing Communications and Promotion Strategies for Entrepreneurs Nalom Siagian; Suwardi Lubis; Erlina Erlina; Ritha F Dalimunthe
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5052

Abstract

Entrepreneurs assemble and unite all the necessary resources i.e. money, people, business models, strategies and the ability to take risks to turn new inventions into a workable business. A business refers to a marketing mix consisting of product, price, place and promotion. As a marketing mix, promotion has several challenges to the effectiveness and efficiency of the marketing message to be conveyed. For this reason, the concept of integrated marketing communication emerged which combines several marketing communication tactics into an integrated manner to increase the effectiveness and efficiency of marketing messages. Knowledge, understanding and implementation of integrated marketing communications will help an entrepreneur to help market his brand. This paper aims to conduct a theoretical study between entrepreneurship and integrated marketing communication as a method of marketing promotion. If carried out comprehensively, integrated marketing communications will help an entrepreneur to help him introduce, form a positive impression and retain his customers for his brand.
Tourism Object Development in Samosir Regency, Indonesia Kariaman Sinaga; Suwardi Lubis; Marlon Sihombing; Ritha F Dalimunthe
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 3 (2018): Budapest International Research and Critics Institute October
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i3.33

Abstract

Potential tourism objects in an area, especially Samosir Regency, are very diverse, including natural beauty, history, culture that has its own charm. The tourism sector is one of the strategic sectors and the mainstay in Samosir Regency as a locomotive driving the improvement of the community's economy which contributes to the region's original income (PAD). The development of tourism objects in Samosir Regency is adjusted to the potentials of each community-based tourism object. The development of this tourism object is also stipulated by the Decree of the Samosir Regent Number 474 of 2017 concerning the Determination of Criteria and Classification of Tourism Objects in Samosir Regency which is carried out through the pattern of tourism development in ways or methods of work in optimizing the potential possessed. Criteria for tourism objects that have been regulated in tourism development policies can be used as a measure to develop tourism objects in Samosir Regency.
Co-Authors Adelia, Nurul Affandy, Mohd Faiz Fansuri bin Mohd Aganta, Nico Tri Ahadi, Muthial Ainun Sakinah L Tobing Ameilia Zuliyanti Siregar Anum, Putri Latifah Arif Qaedi Hutagalung Arlina Nurbaity Lubis Aryanti, Meilisa Astrea Wulanda Azizatuz Zahro Beby Karina F. Sembiring Berlianti Berlianti Chairunnisa , Chairunnisa Dinda Udhaty, Kartika Dwiana, Fitri Erlina Erlina Eva Syahfitri Nasution, Eva Syahfitri Fadli Fadli Fadli Felly Ardan Fitriyanti, Mira Fransiska, R. Meutia Hafizah, Nor Hairani Siregar Hairani Siregar Hajar , Siti Hassan, Noor Faizah Anak Abu Holong Melisa Sari Pasaribu Hutagalung, Arif qaedi Hutapea, Michael Idzni, Amajida Nurul Indah Permata Sembiring Iqbal Agustia Miransyah irwadi Ivana, Nahda Julianto Hutasuhut Kariaman Sinaga Lubis, M. Ikmal Husein Magdalena Linda Leonita Sibarani Manurung, Johan Marlon Sihombing Masnelly Lubis Maulidina Yuliani Meutia Nauly Mohd, Saidatulakmal Binti MUHAMMAD ALI Muhammad Yalzamul Insan Mutholib, Mutholib Mutia Zahara Mutiara, Yohana Nababan, Boy Chandra Nasution, Muhammad Azhar Ningsih, Supiah Onom, Jojor Parapat Gultom Pardede , Safira Nadila Pesta Damayanti Praseyta, Muhammad Dimas Pratama, Nugraha Prihatin Lumbanraja Prihatin Lumbanraja Pujiati Pujiati Pujiati Pujiati Pujiati Putri Latifah Anum Qamariah, Inneke R. Hamdani Harahap R. Meutia Fransiska Rahayu, Esty Budi Rahmat, Muhammad Ramadani Ramadani, Ramadani Rini Astuti Rizky Putra, Rizky Robert Sanjaya Sembiring Rodiatul Hasanah Siregar Rojali, Ahmad Sabila, Jihan Sari, Elva Citra Selamat, Nor Hafizah Shafira, Shalsabilla Siagian, Nalom Siahaan, Elisabet Sihite, Frans Antoni Silalahi, Amlys Syahputra Sinaga, Aprizal Haris Sirait , Bertiana Siregar, Hairani Siregar, M. Bangun Siregar, Muhammad Bangun Sirozujilam, Sirozujilam Sisilia, Theresa Soekatendel, Eddy Sridama Yanti Harahap Supriadi Supriadi Supsiloani Suwardi Lubis Syarifah Syarifah, Syarifah Tanjung, Suci Rahmadani Tondi, Mario Udhaty, Kartika Dinda WARUWU, KHAMO yeni absah Yohara G.M.Tambunan Yusnandar, Willy