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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Al Tijarah JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Mitra Manajemen EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Educational Research and Evaluation International Journal of Social Science and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Aptisi Transactions on Technopreneurship (ATT) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Journal of Social Science Jurnal Inovasi Penelitian Jurnal Ilmiah Satyagraha Jurnal Pengabdian Nasional (JPN) Indonesia Buletin Poltanesa International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat International Journal of Social Science International Journal of Community Service International Journal of Educational Review, Law And Social Sciences (IJERLAS) Bulletin of Science Education International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Buletin Abdi Masyarakat (BAM) Journal of Governance Risk Management Compliance and Sustainability Room of Civil Society Development Innovative: Journal Of Social Science Research Journal of Social Science Jurnal Pengabdian Nasional (JPN) Indonesia International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pengabdian Nusantara Jurnal Pendidikan Progresif Room of Civil Social Development
Marto Silalahi
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Journal : Jurnal Ilmiah Satyagraha

 1 
URGENSI DAN PENGARUH INOVASI PRODUK TERHADAP MINAT BELI PADA KUE NENEK MOYANG PEMATANG SIANTAR Julyanthry Julyanthry; Marto Silalahi; Hendrick Sasimtan Putra; Debi Eka Putri; Annisa Hamzah
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1111

Abstract

Abstract - This study aims to examine and understand the influence of product innovation on purchase intention at Kue Nenek Moyang in Pematang Siantar. The approach used includes literature and field research, with 55 consumers as the sample. The data used in this study are qualitative and quantitative, sourced from primary and secondary data. Data collection was carried out through questionnaires, interviews, documentation, and observations. Validity and reliability tests were applied to the research instruments, and data were analyzed using normality tests and qualitative and quantitative descriptive analyses. The study results indicate that: 1) product innovation and consumer purchase intention are considered good; 2) there is a positive influence of product innovation on purchase intention; 3) there is a strong relationship between product innovation and purchase intention, where the level of purchase intention is influenced by product innovation; 4) the hypothesis test shows that H0 is rejected, confirming a positive and significant influence of product innovation on purchase intention at Kue Nenek Moyang in Pematang Siantar.
URGENSI DAN PENGARUH INOVASI PRODUK TERHADAPMINAT BELI PADA KUE NENEK MOYANG PEMATANGSIANTAR Julyanthry, Julyanthry; Marto Silalahi; Hendrick Sasimtan Putra; Debi Eka Putri; Annisa Hamzah
Jurnal Ilmiah Satyagraha Vol. 7 No. 2 (2024): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Penelitian ini bertujuan untuk mengkaji dan memahami pengaruhinovasi produk terhadap minat beli pada Kue Nenek Moyang di Pematang Siantar.Pendekatan yang digunakan mencakup penelitian kepustakaan dan lapangan,dengan 55 konsumen sebagai sampel. Data yang digunakan dalam penelitian iniadalah data kualitatif dan kuantitatif yang bersumber dari data primer dansekunder. Pengumpulan data dilakukan melalui kuesioner, wawancara,dokumentasi, dan observasi. Uji validitas dan reliabilitas diterapkan padainstrumen penelitian, dan data dianalisis menggunakan uji normalitas sertaanalisis deskriptif kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa:1) inovasi produk dan minat beli konsumen tergolong baik; 2) terdapat pengaruhpositif inovasi produk terhadap minat beli; 3) terdapat hubungan kuat antarainovasi produk dan minat beli, di mana tingkat minat beli dipengaruhi olehinovasi produk; 4) uji hipotesis menunjukkan bahwa H0 ditolak, menegaskanadanya pengaruh positif dan signifikan antara inovasi produk dan minat beli padaKue Nenek Moyang di Pematang Siantar. 
Co-Authors Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim Abdurohim, Abdurohim Acai Sudirman Ambarita, Marthin H. Amon Charles Sitorus Andri Zainal Annisa Hamzah Annisa Hamzah Arshandy, Eliza Arvita Netty Sihaloho Baxtishodovich, Sobirov Bobur Benny Simatupang Berwinto, Berwinto Bima Sujendra Butarbutar, Marisi Butarbutar, Novita Calen Candra, Vivi Charles Hadi Parmian Sihotang Chusnu Syarifa Diah Kusuma Darwin Lie Daulay, Dina Agustin Debi Eka Putri Dermawan Perangin Angin Dermawan Perangin Angin Desi Susanti Dharma, Edy Dheri Febiyani Lestari Dina Agustin Daulay Edy Dharma Efendi Efendi Efendi Efendi Efendi Efendi Efendi, Efendi Effendi Elly Romy Elly Susanti Endang Fatmawati Enita Sarumpaet Erbin Chandra Ernest Grace Eva Imelda Sihombing F Silaen, Musa Galumbang Hutagalung Geni Nurfadilah Hadikusumo, Reina A. Handayani, Kristin Hendrick Sasimtan Putra Herman Hutabarat, Esra Delima Injen Pardamean Butarbutar Ira Modifa Isyana Rahayu Isyana Rahayu, Isyana Jasman Purba Jayawarsa, A.A. Ketut Jhonson A Marbun Jhonson Marbun Juan Anastasia Putri Judijanto, Loso Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Julyantri, Julyantri Kevin Indajang Lili Suryati Liper Siregar Liper Siregar Lusman Siagian M. Yogi Riyantama Isjoni Mamadiyarov, Zokir Manik, Vercelly Hot Taruli Manogihontua Gultom Mariani Mariani Marihot Manullang Marthin Hutler Ambarita Martin Yehezkiel Sianipar Musa Fernando Silaen Mustafa Ginting Nahot Tua Parlindungan Sihaloho Nana Triapnita Nainggolan Nazaruddin Malik Nizar, Nurul Nkrumah, Ivy Kesewaa Normalina Saragih Nurfadilah, Geni Onita Sari Sinaga Onita Sari Sinaga Parlin Dony Sipayung Pawer Darasa Panjaitan Ramadhan Syahputra Ridwin Purba Ringkop Situmeang Robert Tua Siregar Romy, Elly Santy Nururly Sarintan E Damanik Sarmida Lona Gultom Sherly sherly sherly Siahaan, Yansen Silitonga, Sarah Priscilla Simamora, Solavide SIMANJUNTAK, MARKUS DODDY Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari Siregar, Calvyn Sepanya Siregar, Liper Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Sofiyan Sri Harini Sudung Simatupang Sudung Simatupang Sudung Simatupang Sudung Simatupang Sudung Simatupang Sudung Simatupang Supitriyani, Supitriyani Swendy Barus Tukiyo Tukiyo Tungkup, Miranda Kristin Lumban Vivi Candra Vivi Candra Welly, Yerisma Yanti Kristina Sinaga Yosi Anindhita Molek Manalu