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All Journal Laa Maisyir Jurnal Ekonomi Islam Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Journal on Education AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Sosio Sains EKUITAS (Jurnal Ekonomi dan Keuangan) Idaarah: Jurnal Manajemen Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Al-Qalam: Jurnal Kajian Islam dan Pendidikan Economics and Digital Business Review Jurnal Manajemen dan Organisasi Review (MANOR) Nobel Management Review Tata Kelola Journal of Management Sains (JMS) Journal of Accounting and Finance (JAF) Journal of Artificial Intelligence and Digital Business Jurnal Keperawatan Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) JER Al-Qalam: Jurnal Kajian Islam Dan Pendidikan
Baharuddin Semmaila
Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Cost Analysis of Promotion Mix to Increase Sales Nurlina, Nurlina; Semmaila, Baharuddin; Murfat, Moh Zulkifli
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.665

Abstract

The aim of this research is to find out how much costs are incurred in the promotion mix PT Sungai Budi Group increases sales; examines the promotion mix, the most dominant increase in sales. The method of observation, library research, interview, are the research methods used in this study. The multiple linear regression method is the analytical method employed. The study was carried out at PT Sungai Budi Group in Makassar. Multiple linear regression with SPSS 20 was used to analyze the data. The result shows that mixed advertising, promotion and advertising have a positive influence on sales growth
Factors that influence buying houses for consumers Beddu, Hartina; Abdul, Hayun; Semmaila, Baharuddin; Nasir, Munawir; Hajar, Sitti
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v1i1.666

Abstract

This study aims to examine the influence of family, economic and lifestyle factors on consumer decisions. This research was conducted at the Royal Spring Housing, located in Gowa Regency. The population chosen is all home consumers at the Royal Spring Housing PT. Buana Sentosa Asri in Makassar. The number of samples is calculated using the Slovin formula, and the number of samples to be studied is 82 household samples and is determined by simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The analysis tool uses multiple linear regression. The results of the study found that family factors, economic factors, and lifestyle have a positive and significant effect on consumer decisions
Co-Authors Abbas Selong Abd Rahman Mus Abdul Rahman Mus Abdul, Hayun Abriansyah Arif, Tri Achmad Gani Ackhriansyah Ahmad Gani Ackriansyah Ahmad Gani Ade Irawan Agus Agus ahmad yani Alamsyah Sehuddin Alfina Baharuddin Amalia, Syarifah Ismiati Aminuddin Aminuddin Amir Mahmud Amiruddin Husain Andi Ardasanti Andi Bunyamin Andi Ferawati Andi Haryani Andi Muhammad Hasbi Andi Pangerang Nur Akbar Andi PM Yusmanto Andi Rizki Amelia Andi Sumardin Andi Widia Angly Haryansyah Dames Arfah, Aryanti Arfah, Aryati Arifin Arifin Arifin Arifin Aris Munandar Ariski, Nur Auliah Aryati Arfah Aryati Arfah Asdar Djamereng Asrul, Asty Apriliyah Aswad Asykur, Muamar Azhari, Sri Rahayu Indah Azis, Andi Wahyu Rasyid Bahar Sinring Baharuddin Latief Basalamah, Salim Baso Amang Baso, Andi Revita A R Basri Modding Beddu, Hartina Budiandriani, Budiandriani Chaeruddin Chaeruddin Chalid, Lukman Dahmayanti, Andi Eka Merdekawati Fadjar, Andi Afridanto Fery Afrisal Fyrdha Faradyba Hamzah Halik, Sampara Hamid, Sanusi Hamid, Usman Hamzah Muslimin Hariany Idris Hasan Sulaiman Hasbi Hasbi Hasbi, Andi Muhammad Homer, Yohosua Hukma Ratu Purnama Idawanda Idawanda Ilham Labbase Imaduddin Murdifin Imaduddin, Imaduddin Ira Puspita Halim Ismail, A. Rachmansyah Jamaluddin Jaya Nur, Makmur Kamase, Jeni Lamo, Muchtar Mahathir Mohamad Mahfudnurnajamuddin, Mahfudnurnajamuddin Makmur Jaya Nur Mansur Mejang Mansyur Ramli Mapparenta Mapparenta, Mapparenta Muh Arif, Muh Muh. Arif Muh. Harisa Pawerangi Muhammad Haekal Yunus Muhammad Idris Muhammad Idris Thahir Muhammad Rani Muhlis Masud Muhsin Wahid Mulyadi Mulyadi Murfat, Moh Zulkifli Nasir, Munawir Nasmiah, Nasmiah Natsir Muhammad Nirwan Novia, Mirna Ayu Nur Alam Nurbina Nurbina, Nurbina Nurdiah S. Dahlan Nurdin, Nirwan Nurlaela Nurlaela Nurlaelah Nurlaelah Nurlaelah Nurlaelah, Nurlaelah Nurlina Nurlina Nurmiati Muchlis Nurpadilla, Nurpadilla Nursalim, Laode Alim Nuryanti Nuryanti Palupi, Sugiati Esti Patiwi Hasan, Andi Suci Prihatin, Etik Purnama, Hukma Ratu Putri Cahyani Rahmat Hidayat Rahmiati Ramli, Mansyur Ratna Dewi Reza Aril Ahri Rizkasari R, A. Amanda Rohandi Rohandi Roslina Alam Rosmini Barinong Ruhayu, Yuyu Saharuddin Saharuddin Salim Basalamah Samsuarni Samsuarni Sarianah Sarianah Selong, Abbas Serlin serang Serlin Serang SITTI HAJAR Sitti Husniah Stepanus Sandy Syahid, Akhmad Syahril Mallongi Syahrinullah Syahrinullah SYAMSU ALAM Tajuddin, Imran Tharsisius Pabendon Untung Tamsil Wahid, Muhsin Woretma, Vani Rahmadewanti Yasser Latief Yunus, Abdul Rahim Yusuf, Rezky Aulia Yuyu Ruhayu Zul Rachmat