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All Journal JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Teknologi Informasi dan Ilmu Komputer Buletin Farmatera Jurnal Epidemiologi Kesehatan Komunitas Jurnal Infomedia Al Mi’yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban PeTeKa Journal of Moral and Civic Education Jambura Journal of Animal Science Jurnal Penyuluhan Perikanan dan Kelautan Industrial Engineering Journal (IEJ) Jurnal Vokasi Jurnal Ilmiah Manusia dan Kesehatan Journal of Vocational Education Studies (JOVES) AVERROUS: Jurnal Kedokteran dan Kesehatan Malikussaleh Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah UPI YPTK IJORER : International Journal of Recent Educational Research Jurnal sains dan teknologi industri peternakan Indo-MathEdu Intellectuals Journal International Journal on Education Insight GALENICAL : Jurnal Kedokteran dan Kesehatan Mahasiswa Malikussaleh Jurnal Sains Informatika Terapan (JSIT) eProceedings of Applied Science Journal of Education and Culture Jurnal Ilmu Syariah dan Hukum Lentera JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Buletin Pengabdian Jurnal Malikussaleh Mengabdi Jambura Journal of Tropical Livestock Science JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) The Indonesian Journal of Computer Science Auxilium : Jurnal Pengabdian Kesehatan
Sayuti, Muhammad
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Journal : journal of community service and application science jcsas

 1 
Socialization of the Visual Meaning of Basiba as a Cultural Identity Minangkabau to the Younger Generation through Digital Media: Sosialisasi Makna Visual Basiba sebagai Identitas Budaya Minangkabau kepada Generasi Muda melalui Media Digital Sayuti, Muhammad; Melisa Suardi; Steffany; Okta Andrica Putra; Harkamsyah Andrianof
Journal of Community Service and Application of Science Vol. 4 No. 1 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/8arthg26

Abstract

Basiba is an important element in traditional Minangkabau women's clothing, possessing profound philosophical value and reflecting local cultural identity. However, amidst globalization and the dominance of popular culture, the younger generation is beginning to lose touch with traditional cultural symbols, including Basiba. This community service project aims to disseminate the visual meaning of Basiba as a Minangkabau cultural identity to the younger generation through a digital media-based visual communication design approach. This topic was chosen based on the urgency of preserving local cultural values in a format relevant to media developments and the information consumption patterns of today's young generation. Partners in this activity are student and university students in Padang City who have a Minangkabau background but have minimal knowledge about the philosophy of traditional clothing. The community service method includes observation, focus group discussions (FGDs), creation of digital visual content (such as infographics, educational videos, and social media campaigns), and evaluation through questionnaire before and after the activity. The results showed an increased understanding and appreciation of the visual meaning of Basiba, as well as an increased interest in relearning other local cultural symbols. Digital media has proven effective in bridging cross-generational communication and rebuilding a lost cultural identity. This activity underscores the importance of visual strategies and digital technology in supporting the sustainable preservation of Minangkabau culture among the younger generation.
Socialization and Implementation of Digital Media in the Development of Promotional Videos for Guak Lago Camping Ground Tourism Sayuti, Muhammad; Aggy Pramana Gusman; Okta Andrica Putra; Harkamsyah Andrianof; Hasri Awal; Melisa Suardi
Journal of Community Service and Application of Science Vol. 4 No. 2 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/08zzqf76

Abstract

Nestled in the heart of nature, Bumi Perkemahan Guak Lago holds extraordinary tourism potential, yet remains trapped in the shadow of obscurity. The subject of this community service is a hidden gem awaiting its moment in the spotlight, where promotion still relies on conventional methods with limited reach. The prevailing phenomenon is a paradox: a captivating landscape enjoyed only by a handful of local visitors, while a vast wave of digital tourists actively seeks new destinations that go viral on their screens. This Community Service (Pengabdian kepada Masyarakat/PKM) initiative acts as a bridge, shifting the paradigm by bringing the winds of digital change directly to the managing community. The applied method was a series of transformative interactions, beginning with intensive socialization on the importance of digital media, followed by practical training and direct mentoring in visual content production. This process went beyond mere theory, immersing participants in every stage—from capturing images with smartphones and basic editing to distribution strategies on social platforms. The overall outcome of this activity is commendable: the birth of a professional promotional video entirely crafted by the local community, which now serves not only as a promotional tool but also as a new symbol of pride and self-reliance. The activity successfully ignited the spark of digital literacy, transforming passivity into activity, turning mere site caretakers into confident content creators. Its impact flows like the waters of Guak Lago refreshing, bringing new life, and opening a stronger current of economic opportunities for sustainable village tourism. This empowerment is not an end but the first step on a long journey toward promotional self-sufficiency in the digital era.
Co-Authors Abbas , Firhat Adetia, Dewih Afif Hakim Aggy Pramana Gusman Agus Susanto, Harry AGUS WIDODO Ahmad Fauzan Ana Ana Annisa Indah Pratiwi Antoro*, Agung Dwi Arif, Muhammad Fathul Aristi Utami, Dyan Ariyanda, Iqbal Ariyanto Arnawan Hasibuan Asnawi, A Biddinika, M. Kunta Bilaleya, Irda Budi Santosa Budi Santosa Chairunnisa Chairunnisa, Yusfa Chuma Opwora, Meshack Cindenia Puspasari Cut Asmaul Husna, Cut Asmaul Cut Ita Zahara, Cut Ita Daud, Meity Delani Desfitri, Eni Dwi Budi Santoso Dyah Kusumastuti Effendi, Heri Eni Kuswati, Eni Enjoni, Enjoni Fachri, Navifa Fahrul Ilham Fathia, Tasya Fikhri, Aditya Aziz Fithri, Najmi Syarqi Nabilah Fitri Nur Mahmudah Fitri, Alia Kamila Fitriani, Julia Fonna, Tischa Rahayu GN, Tasya Gubali, Syukri Harinto, Joko Harkamsyah Andrianof Hasanah , Noviatun Hasanah, Noviatun Hasri Awal Ikhsan, Maulana Indra Saputra Indriati*, Kurnia Irfandi, Ihsan Irfansyah, Dedi Irwan Bempah Isa, Arman Ismanto Ismanto Ismanto, Denny Ismi, Nuzulul Jannah, Jauza Raudhatul Jauhari, Noviatoni Julia Fitriany Kamis, Arasinah Karimah, Nadia Keumalasari, Dewi Khairiyah, Hasanatul Khairunnisa Khairunnisa Khairunnisa Z Khoirul Ma’arif, Muhammad Kurniawan, Dicky La Ode Sahara Lumban Gaol*, Edward H S M, Wizar Putri Magfirah, Sulfia Mardiati Mardiati Mariyudi, M Marup, Yasin Melisa Suardi Miftahuddin Simanjuntak, Muhammad Millizia, Anna Muchlas Muchlas Muhammad Bayu Rizaldy Muhammad Daud Muhammad Ikhlas Muhammad Kunta Biddinika Muhammad Mukhtar Muhammad Nanang Qosim Muhammad Zakaria Muhammad, M Muna, Zurratul Munirul Ula Murdani Murdani, Murdani Murni Astuti Nabiilah, Anis En Nani Aprilia Nashirah, Arini Nibras K. Laya Niode, Alim Nora Maulina, Nora novalia, vera Noviana Zara Nulziyati, Nova Nur Fardian, Nur Nur Setyanto, Barry Nuraini, Aisyah Nurdin Nurdin Nurohman, Ahmad Ridho Nurul Afni Nurul Islami, Nurul Octikharisma, Aliffia Yusti Okta Andrica Putra Opwora, Meshack Paslima, Fikri Pazri, Sobar Pramesti, Della Eka Prayogi, Guntur Reza Putra, Reza Putri, Adelia Putri, Baluqia Iskandar Qurratu Aini, Nyak Rahmia Dewi, Rahmia Raihan, Muhammad Resmi R. Siregar Rifai, Ahmat Rizal, Muhammad Ifani Syarkawi Rizka, Adi Rizky Almunadiansyah Rohi, Vera Ira Maya Roid, Fahrian Rokhmah, Na'ilir Safriyanto Dako Sahputri, Juwita Said, Badra Hasana Salsabila, Salsabila Sarah Rahmayani Siregar Sawitri, Harvina Shifani, Nadya Silva, Silva Diva Da Sofia, Rizka Sri Mulyani Sri Rahayu , Mulyati SRI SUKMAWATI ZAINUDIN Sri Yenny Pateda Steffany Sukma, Cahaya Jelita Suparmin Fathan Suprap, Suprap Susanto, Harry Agus Suwardi Suwardi Suyanto, Sigit Syahruddin Syahruddin Syamsul Bahri Syarkawi Rizal, Muhammad Ifani Syarkawi, Muhammad Ifani Syarkawi, Muhammad Iffani Taha, Siswatiana R. Taib, Nurifan Taufiq Taufiq Teuku Ilhami Surya Akbar Teuku Yudhi Iqbal Tito Topik, Muhammad Mimbar Tri Handayani Tri Kuat, Tri Triana, N Neni Umar, Dion Saputra Verawaty Siregar, Widyana Wadiyo Wadiyo Wahyu Sulistyo Wahyuni, Hendra Wahyuni, Rita Widya Sari Widya Sastika Wijantoro, Fuad Wiraseptya, Tedy Wizar Putri Mellaratna Yuziani Yuziani, Yuziani Zainal, Muhammad Rahmad Zubir, Zubir