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All Journal JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Buletin Farmatera Jurnal Epidemiologi Kesehatan Komunitas Jurnal Infomedia Al Mi’yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Journal of Moral and Civic Education Jurnal Penyuluhan Perikanan dan Kelautan Jurnal Vokasi Jurnal Ilmiah Manusia dan Kesehatan Journal of Vocational Education Studies AVERROUS: Jurnal Kedokteran dan Kesehatan Malikussaleh International Journal of Engineering, Science and Information Technology Lisaanuna Ta`lim Al-Lughah Al-Arabiyah: Jurnal Pendidikan Bahasa Arab Indo-MathEdu Intellectuals Journal GALENICAL : Jurnal Kedokteran dan Kesehatan Mahasiswa Malikussaleh Jurnal Sains Informatika Terapan (JSIT) ELOQUENCE: Journal of Foreign Language Journal of Education and Culture Jurnal Ilmu Syariah dan Hukum Lentera JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Buletin Pengabdian Jambura Journal of Tropical Livestock Science JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) KETIK : Jurnal Informatika Auxilium : Jurnal Pengabdian Kesehatan
Sayuti, Muhammad
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Journal : JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)

 1 
Socialization of the Visual Meaning of Basiba as a Cultural Identity Minangkabau to the Younger Generation through Digital Media: Sosialisasi Makna Visual Basiba sebagai Identitas Budaya Minangkabau kepada Generasi Muda melalui Media Digital Sayuti, Muhammad; Melisa Suardi; Steffany; Okta Andrica Putra; Harkamsyah Andrianof
Journal of Community Service and Application of Science Vol. 4 No. 1 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/8arthg26

Abstract

Basiba is an important element in traditional Minangkabau women's clothing, possessing profound philosophical value and reflecting local cultural identity. However, amidst globalization and the dominance of popular culture, the younger generation is beginning to lose touch with traditional cultural symbols, including Basiba. This community service project aims to disseminate the visual meaning of Basiba as a Minangkabau cultural identity to the younger generation through a digital media-based visual communication design approach. This topic was chosen based on the urgency of preserving local cultural values in a format relevant to media developments and the information consumption patterns of today's young generation. Partners in this activity are student and university students in Padang City who have a Minangkabau background but have minimal knowledge about the philosophy of traditional clothing. The community service method includes observation, focus group discussions (FGDs), creation of digital visual content (such as infographics, educational videos, and social media campaigns), and evaluation through questionnaire before and after the activity. The results showed an increased understanding and appreciation of the visual meaning of Basiba, as well as an increased interest in relearning other local cultural symbols. Digital media has proven effective in bridging cross-generational communication and rebuilding a lost cultural identity. This activity underscores the importance of visual strategies and digital technology in supporting the sustainable preservation of Minangkabau culture among the younger generation.
Co-Authors Abbas , Firhat Adetia, Dewih Afif Hakim AGUS WIDODO Ahmad Fauzan Annisa Indah Pratiwi Antoro*, Agung Dwi Arif, Muhammad Fathul Ariyanda, Iqbal Ariyanto Arnawan Hasibuan Biddinika, M. Kunta Bilaleya, Irda Budi Santosa Budi Santosa Chairunnisa Chairunnisa, Yusfa Cindenia Puspasari Cut Asmaul Husna, Cut Asmaul Daud, Meity Delani Desfitri, Eni Effendi, Heri Enjoni, Enjoni Fachri, Navifa Fathia, Tasya Fikhri, Aditya Aziz Fince Tinus Waruwu Fithri, Najmi Syarqi Nabilah Fitri Nur Mahmudah Fitri, Alia Kamila Fitriani, Julia GN, Tasya Harefa, Yubertinus Harkamsyah Andrianof Hasanah , Noviatun Hasanah, Noviatun Ihsan Irfandi Ikhsan, Maulana Indra Saputra Indriati*, Kurnia Iqbal, Teuku Yudhi Irfansyah, Dedi Ismi, Nuzulul Jannah, Jauza Raudhatul Keumalasari, Dewi Khairiyah, Hasanatul Khairunnisa Khairunnisa Kurniawan, Dicky Kusumastuti, Dyah La Ode Sahara Lumban Gaol*, Edward H S Magfirah, Sulfia Mardiati Mardiati Mariyudi, M Marup, Yasin Melisa Suardi Millizia, Anna Moh Abdul Kholiq Hasan Muchlas Muchlas Muhammad Daud Muhammad Ikhlas Muhammad Kunta Biddinika Muhammad Mukhtar Muhammad Yusuf Munirul Ula Murni Astuti Nabiilah, Anis En Nashirah, Arini Nibras K. Laya Niode, Alim Nora Maulina, Nora Noviana Zara Nur Fardian, Nur Nurdin Nurdin Nurohman, Ahmad Ridho Nurul Afni Octikharisma, Aliffia Yusti Okta Andrica Putra Paslima, Fikri Pazri, Sobar Putra, Reza Qurratu Aini, Nyak Raihan, Muhammad Riza Wirawan, Riza Rizal, Muhammad Ifani Syarkawi Rizaldy, Muhammad Bayu Rizka, Adi Rizky Almunadiansyah Rohi, Vera Ira Maya Roid, Fahrian Sahputri, Juwita Said, Badra Hasana Salsabila, Salsabila Sarah Rahmayani Siregar Shifani, Nadya Siregar, Resmi Rumenta Sri Rahayu , Mulyati SRI SUKMAWATI ZAINUDIN Sri Yenny Pateda Steffany Suhartono Sukma, Cahaya Jelita Suparmin Fathan Suprap, Suprap Susanto, Harry Agus Syahruddin Syahruddin Syamsul Bahri Syarkawi Rizal, Muhammad Ifani Syarkawi, Muhammad Ifani Syarkawi, Muhammad Iffani Taha, Siswatiana R. Taib, Nurifan Taufiq Taufiq Teuku Ilhami Surya Akbar Topik, Muhammad Mimbar Tri Kuat, Tri Triana, N Neni Verawaty Siregar, Widyana Wahyuni, Hendra Widya Sari Wiraseptya, Tedy Wizar Putri Mellaratna Yuziani Zainal, Muhammad Rahmad