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All Journal Jurnal Pariwisata Pesona International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmu Dakwah MABIS: Manajemen dan Bisnis Jurnal Informasi dan Teknologi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Journal of Islamic and Law Studies (JILS) Jurnal Menata BroadComm Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Dinika: Academic Journal of Islamic Studies. Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat
Syailendra Reza Irwansyah Rezeki
Politeknik Pariwisata Batam
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Veterinary Other

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Entrepreneurship Training on Beverage Innovation for Students of Al-Azhar Private Senior High School Batam: Product Creation and Selling Price Calculation Alhamdi, Rezki; Saputra, Eryd; Pratama, Tito; Thandzir, Moh; Sipayung, Natal Olotua; Rais, Syafruddin; Irwansyah, Syailendra Reza Irwansyah; Ilham, Wahyudi; Maldin, Siska Amelia; yusuf, Abd Rahman
JURNAL KEKER WISATA Vol. 4 No. 1 (2026): JANUARI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i1.466

Abstract

This community service program was designed to develop entrepreneurial skills and financial literacy among high school students through practical training on beverage product creation and selling price calculation. The activity was conducted at Al-Azhar Private Senior High School Batam by lecturers and students of Batam Tourism Polytechnic. The training introduced participants to basic entrepreneurship concepts, production processes of contemporary beverages, cost management, and pricing strategies. Using a combination of lectures, demonstrations, and hands-on practice, students were guided to produce beverage products and calculate their unit costs and profit margins. The results revealed a significant improvement in students’ understanding of cost calculation, creativity in product development, and motivation toward entrepreneurship. The training not only enhanced practical skills but also inspired students to consider business opportunities in the food and beverage sector. This program serves as a sustainable model for vocational and entrepreneurial education in secondary schools
Strategi Komunikasi Public Relations KSBI Jagakarsa (Komunitas Sukses Berjamaah Indonesia) dalam Menyikapi Program Makan Gratis Pemerintahan Prabowo Syailendra Reza Irwansyah Rezeki
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 4 (2025): OCTOBER-DECEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i4.4036

Abstract

This article aims to analyze the public relations (PR) communication strategy of Komunitas Sukses Berjamaah Indonesia (KSBI), a community-based Micro, Small and Medium Enterprises (MSMEs) organization in Jagakarsa, in responding to the free meal program initiated by the Prabowo administration. Descriptive qualitative research with a situational analysis approach and literature study explores how KSBI can utilize the PR function to respond to economic participation opportunities and build a positive image amidst the implementation of the national-scale program. The results of the study indicate that the PR strategy implemented by KSBI is centered on five main elements: (1) message management that emphasizes the potential contribution of local MSMEs in providing quality and sustainable products for the program and its impact on community economic empowerment; (2) prioritizing direct dialogue with local governments and related agencies, active participation in MSME forums and utilizing local and social media to reach stakeholders; (3) proactive communication strategy through partnership offers, demonstrations of members' production capacity and internal education regarding participation opportunities; (4) reactive and responsive communication strategy to information on procurement opportunities and potential obstacles to MSME participation; and (5) Building a local economic empowerment narrative that consistently highlights the benefits of MSME involvement in programs for the community in Jagakarsa. Conclusion, that KSBI faces the urgency to adopt an adaptive and collaborative PR strategy, which not only focuses on promoting member potential but also building strong good relationships with the government and other stakeholders. By communicating the unique value of local MSMEs and the potential synergy with the free meal program, KSBI can maximize economic participation opportunities, increase community visibility and contribute significantly to the success of the program while empowering members.
Communication Management in Local Government: Crisis Communication Strategies and Public Relations Syailendra Reza Irwansyah Rezeki; Julia Magdalena Wuysang; Muhamad Hidayat; E. Rizky Wulandari; Muhamad Teguh Setiadi
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol. 5 No. 3 (2023): Birokrasi dan Pemerintahah di Daerah 12
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i3.30635

Abstract

This article discusses the vital role of communications management in the local government context, focusing on crisis communications strategies and community relations. This research aims to evaluate the effectiveness of local government communication practices in dealing with crises and in establishing good relationships with local communities. Research methods involve interviews with public relations practitioners and stakeholders and online surveys to gather community views. The research results show that local governments have positively tried to convey information, respond quickly, and listen to citizens' views during crises. However, there is still room for improvement, especially in technology such as virtual meetings and text messaging. These findings provide valuable insights into communication management practices in local government and their implications for building transparent and responsive government.
Pelatihan Penggunaan Generative AI untuk Peningkatan Produktivitas dan Inovasi Bisnis UMKM Lalang Saksono; Zulfahmi Zulfahmi; Jonmaianto Sihombing; Mega Devita Sari; Syailendra Reza Irwansyah Rezeki
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Mei 2026 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi Generative Artificial Intelligence (Generative AI) memberikan peluang strategis bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam meningkatkan produktivitas, efisiensi kerja, serta inovasi bisnis di era transformasi digital. Namun, masih banyak pelaku UMKM yang belum memahami secara optimal pemanfaatan Generative AI untuk mendukung aktivitas usaha, seperti pembuatan konten promosi, penyusunan deskripsi produk, pengelolaan ide bisnis, pelayanan pelanggan, hingga perencanaan strategi pemasaran digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam menggunakan Generative AI sebagai alat bantu produktivitas dan inovasi bisnis. Metode pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu identifikasi kebutuhan peserta, sosialisasi konsep dasar Generative AI, pelatihan penggunaan aplikasi berbasis AI, praktik langsung penyusunan konten bisnis, serta evaluasi pemahaman peserta melalui pre-test dan post-test. Materi pelatihan difokuskan pada pemanfaatan Generative AI untuk menghasilkan ide promosi, membuat caption media sosial, menyusun strategi pemasaran, merancang deskripsi produk yang menarik, dan mendukung pengambilan keputusan sederhana dalam pengelolaan usaha. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman mengenai fungsi, manfaat, dan penerapan Generative AI dalam kegiatan bisnis UMKM. Selain itu, peserta mampu menghasilkan berbagai output digital yang relevan dengan kebutuhan usaha masing-masing. Dengan demikian, pelatihan ini berkontribusi dalam mendorong literasi teknologi, peningkatan produktivitas, dan penguatan daya saing UMKM melalui pemanfaatan teknologi Generative AI secara praktis, adaptif, dan berkelanjutan.
Planning and development of tourist destination in Batam as an industrial city I Wayan Thariqy Kawakibi Pristiwasa; Syailendra Reza Irwansyah Rezeki
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.15913

Abstract

Tourism plays an essential role in enhancing a city’s attractiveness and economic value. However, in Indonesia including Batam City tourism development is often hindered by the dominance of the industrial sector and the lack of sustainable planning. Batam, known as a free-trade and industrial area, also possesses vast potential in marine, cultural, and culinary tourism that remains underutilized.This study aims to describe the planning and development of Batam’s tourism destinations to enable coexistence with the industrial sector. The research applies a qualitative descriptive approach grounded in post-positivism, utilizing literature reviews, government documents, and previous studies analyzed through the SWOT framework.The results indicate that Batam’s tourism strategy should focus on four key areas: strengthening local cultural identity, implementing professional destination management, optimizing digital promotion via social media, and fostering collaboration among government, communities, and industry players. The sustainability of Batam’s tourism depends on balancing industrial growth and environmental preservation.This research contributes to the concept of a sustainable industry-based tourism city and provides policy recommendations for local governments and tourism stakeholders.
Short Videos & Social Media Algorithms: Effective Communication in Tourism Marketing Dewi Yanti; Agus Dedi Subagja; Siti Nurhayati; Syailendra Reza Irwansyah Rezeki; Christine Herawati Limbong; Rahmad Solling Hamid
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.585

Abstract

More and more users and business owners are gravitating toward short films. Short videos are now more engaging and entertaining due to more interactive engagements and the development of artificial intelligence technology like facial recognition. Short video marketing communications emerged due to the rapid growth of short videos. Social media usage is one kind of short video marketing communication. Short videos can now be uploaded to social media platforms for communication. TikTok is one of those social media sites. To sell its app, TikTok uses short movies that, thanks to an algorithm, quickly become viral hits. This study aims to identify Social Media Algorithms and Short Videos as Effective Communication Media in Tourism Marketing. Descriptive techniques are used in this study's qualitative methodology. The findings of the study demonstrate how social platforms like TikTok, which use algorithms based on user preferences and short films uploaded to social media, have changed how prospective tourists learn about places to visit the use of brief videos through social media platforms as marketing communications influences tourists' perceptions of destination image and tourist intentions, with interactive marketing playing a more significant role. This study investigates empirically the influence of usage on perceptions of destination image and tourism intentions. Regarding the effect of visitor intention, the influence of tourist attractions and accommodations is greater than that of short video marketing on image perception.
MENEMUKENALI PENENTU KEPUTUSAN PEMBELIAN ULANG JASA WISATA BERBASIS KEHANDALAN JASA WISATA DAN KEDALAMAN DUKUNGAN TEKNIS PENGELOLAAN Putu Ratna Juwita Sari; Syailendra Reza Irwansyah Rezeki; Donny Donny Dharmawan3; Sri Sri Sudiarti; Feriyadin Feriyadin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/vza2tw54

Abstract

Penelitian bertujuan menganalisis pengaruh kehandalan jasa wisata dan kedalaman dukungan teknis pengelolaan terhadap keputusan pembelian ulang wisata oleh wisatawan di Candi Prambanan, Yogyakarta. Kedua variabel ini dipilih karena semakin penting dalam iklim persaingan bisnis wisata yang menuntut pengelolan tidak hanya menarik wisatawan baru, tetapi juga mempertahankan wisatawan yang sudah ada. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melalui kuesioner yang dibagikan kepada 90 wisatawan di Candi Prambanan, Yogyakarta melakukan pembelian ulang wisata. Analisis data dilakukan menggunakan SPSS, meliputi uji validitas, uji reliabilitas, analisis regresi linear berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa kehandalan jasa wisata dan kedalaman dukungan teknis pengelolaan memiliki pengaruh signifikan terhadap keputusan pembelian  ulang wisata oleh wisatawan di Candi Prambanan, Yogyakarta. Penelitian ini memberikan implikasi penting bagi pengelola untuk berfokus pada penguatan kualitas jasa wisata, profesionalitas layanan teknis yang stabil, serta strategi membangun kepercayaan untuk menciptakan keputusan pembelian ulang wisata
ANALISIS KOMUNIKASI GURU TK DIAN CIPTA DALAM PEMBENTUKAN KARAKTER GROWTH MINDSET BAGI ANAK USIA 3 SAMPAI 6 TAHUN Noviawan Rasyid Ohorella; Muhammad Fadli Idris; Syailendra Reza Irwansyah Rezeki; Reni Fitriani
BroadComm Vol. 7 No. 1 (2025)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/wzw7hw19

Abstract

Studi ini berfokus pada analisis komunikasi guru tk dian cipta dalam membentuk karakter growth mindset pada anak usia 3 hingga 6 tahun. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan teori konstruksi realitas sosial menjelaskan bagaimana komunikasi yang terjalin di lingkungan pendidikan menjadi sarana utama dalam membentuk pola pikir karakter growth mindset anak. Paradigma yang digunakan dalam penelitian ini adalah paradigm konstruktivis dengan melakukan observasi, wawancara, dokumentasi dan mengumpulkan berbagai dokumen pendukung, Hasilnya menunjukkan bahwa cara guru berkomunikasi dengan anak-anak sangat berpengaruh dalam membantu anak-anak mengembangkan sikap positif terhadap pembelajaran, guru sering menggunakan metode belajar yang inovatif dan menghibur, menekankan upaya daripada hasil, dan menyesuaikan metode guru dengan anak-anak untuk memenuhi kebutuhan setiap siswa. Ini diperkuat oleh dukungan orang tua dan lingkungan belajar yang menyenangkan. Namun, guru menghadapi masalah seperti perbedaan karakter siswa dan keterbatasan waktu selama proses pembelajaran. Sehingga komunikasi yang dilakukan guru secara efektif dapat membentuk pola pikir anak yang lebih terbuka terhadap tantangan, pembelajaran, dan perkembangan diri anak-anak.
Socialization Of Religious Tourism Development As An Effort To Preserve Local Spiritual And Cultural Values In Batam City Dailami; Moh. Thandzir; Rezki Alhamdi; Natal Olotua Sipayung; Syafruddin Rais; Wahyudi Ilham; Haufi Sukmamedian; Syailendra Reza Irwansyah Rezeki; Gita Irmalya
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.514

Abstract

The Community Service Activity (PKM) with the title "Socialization of Religious Tourism Development as an Effort to Preserve Spiritual Values and Local Culture in Batam City" aims to increase public understanding and awareness of the importance of religious tourism development as part of the preservation of local spiritual and cultural values. This activity is carried out through socialization, counseling, and interactive discussions involving the community, religious leaders, and local stakeholders. The material presented includes the concept of religious tourism, the potential of religious destinations in Batam City, as well as sustainable management strategies based on local wisdom. The results of this activity show an increase in public understanding of the importance of maintaining spiritual and cultural values in tourism development. In addition, this activity also encourages the active participation of the community in developing and promoting religious tourism as a local identity that has economic and social value. Thus, this PKM activity is expected to be the first step in building synergy between the community, government, and academia in supporting the sustainable development of religious tourism in Batam City.
Co-Authors Aat Ruchiat Nugraha Abdurohim Afrizandra, Axel Erlangga Alfen, Alfen Alfi Rochmi alhamdi, rezki Ali Ridho Anggoro, Muhammad Roberto Anizir Anizir Azlina, Yunidyawati Bachrul Ulum Lubis, Taufik Bagus Setya Rintyarna Christine Herawati Limbong Dailami DAILAMI Dailami Dailami - Dewi Yanti Dian Wardiana Sjuchro Donny Dharmawan Donny Donny Dharmawan3 Dwi Iin Kahinah E. Rizky Wulandari Ekasari, Silvia Eryd Saputra Fani Sartika Faridhotun Nisa Feriyadin Feriyadin, Feriyadin Gita Irmalya Haufi Sukmamedian Haufi Sukmamedian Herni Utami Rahmawati Hidayat, Muhamad I Ketut Suada I Wayan Thariqy Kawakibi Pristiwasa Ilham, Wahyudi Ita Nurcholifah Jaja Suteja Jeheil Lontaan Jeslin, Jeslin Jonmaianto Sihombing Julia Magdalena Wuysang Kespandiar, Tengku Kharomah, Larasati Nur Kholil, Syukur Lalang Saksono Lidia Djuhardi Maldin, Siska Amelia Masseni, Masseni Mega Devita Sari Mikasari, Dewi Aurora Moh. Thandzir Moh. Thandzir Muhamad Ali Muhamad Teguh Setiadi Muhammad Anshori Muhammad Fadli Idris Mustafa Natal Olotua Sipayung Natal Olotua Sipayung Noviawan Rasyid Ohorella Nursapia Harahap Octiva , Cut Susan Octiva Prasastiningtyas, Widyapuri Prasetya, Tri Budi Pratama, Tito Purnamayanti, Irma Putu Ratna Juwita Sari Rahmad Solling Hamid Ramadhani Hamzah Reni Fitriani Rezki Alhamdi Rezki Alhamdi Rita Zahara, Rita Saksono, Lalang Silvia Ekasari Sipayung , Natal Olotua Sipayung, Natal Olotua Siswahyudianto Siti Nurhayati Sri Sri Sudiarti Subagja, Agus Dedi Sukmamedian, Haufi Supardi Sy. Nurul Syobah Syafruddin Rais Syafruddin Rais, Syafruddin Tanjung, Lidra Agustina Taufik Bachrul Ulum Lubis Teguh Setiawan Wibowo Thamdzir, Moh. Thandzir, Moh Thandzir, Moh. Ulum Lubis, Taufik Bachrul Wahdiniawati , Siti Annisa Wahdiniawati Wahyudi Ilham Wahyudi Ilham Wenny Desty Febrian Febrian Yasirul Amri Yuliana, Rachma Yuliana Yusuf, Abd Rahmad Yusuf, Abd Rahman Zulfahmi Zulfahmi Zulfiah Larisu