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All Journal Segara Widya: Jurnal Penelitian Seni Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Journal of Epidemiology and Public Health International Journal of Community Service Learning Jurnal EDUTECH Undiksha Jurnal Informasi dan Teknologi International Journal Software Engineering and Computer Science (IJSECS) Jurnal Ekonomi Trisakti Jurnal Pendidikan Transformatif Abdi Jurnal Publikasi Journal of Research and Publication Innovation Intelektual : Jurnal Penelitian Dosen Akuntansi SABAJAYA Jurnal Pengabdian Kepada Masyarakat An Nuqud: Journal of Islamic Economics Jurnal Osadhawedyah bidang Medis dan Kesehatan JAKBS JPNM : Jurnal Pustaka Nusantara Multidisiplin Mutiara: Multidiciplinary Scientifict Journal Papanda Journal of Mathematics and Sciences Research Rampai Jurnal Hukum JEBD La-Tahzan: Jurnal Pendidikan Islam Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Murabbi: Pendidikan Guru Madrasah Ibtidaiyah AL-BAHTS: Jurnal Ilmu Sosial, Politik, dan Hukum Jurnal Nusa Manajemen Journal of Media and Communication Journal of Business Economics and Management Ruhui Rahayu: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Journal of Computer Science and Technology Application
Purwanti
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Nusa Manajemen

 1 
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU PADA CV YUANGZI SHOES DI KOTA BUMI TANGERANG Maimunah; Purwanti
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.281

Abstract

The purpose of this study is to determine the influence between Price and Product Quality on Shoe Purchase Decisions at CV Yuangzi Shoes in Kota Bumi Tangerang, both partially and simultaneously. This research method uses a descriptive quantitative method with a sample of 94 respondents, the data analysis techniques used are: validity test, reality test, normality test, multicomality test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, simple correlation coefficient test, multiple correlation coefficient test, determination coefficient analysis test, t test and f test. Based on the results of the t-test, the t-count value is 20.831 > 1.662 and the significance value for the Price variable (X1) is 0.000, the significant value is smaller than the probability value of 0.05 or 0.000<0.05, meaning that the Price variable has a positive and significant effect on the Purchase Decision variable (Y). Based on the results of the t-test, the t-count value is 5.441 > 1.662 and the significance value for the Product Quality variable (X2) is 0.000, the significance value is smaller than probability value 0.05 or 0.000 < 0.05, meaning that the Product Quality variable has a positive and significant effect on the employee performance variable (Y). Based on the results of the f test, the results show that the Price (X1) and Product Quality (X2) variables simultaneously have a significant effect on the Purchase Decision (Y) as evidenced by the value of the f coefficient of 1921.105 > 3.095 with a significance value of 0.000 < 0.05. It can be concluded that Price (X1) and Product Quality (X2) simultaneously have a positive and significant influence on Purchase Decision (Y).
Co-Authors Abdul Halim Anshor Adriena, Nurul Azmi Agus Kastama Putra Agus Sudarsono Agustiani, Desi Aida Fiqtianisa Ainin, Nur Akbar, Mada Faisal Alfian Rokhmansyah Ali Murtopo Alzein Alfatih Anas Rahmad Hidayat Anjani, Sheila Aulia Anugrah, Rio Wahyudin ARIF HIDAYAT Arrofi , Maedina Wilda Astuti Setiyani Azlina, Yunidyawati bila, salsa Cato Dhanang Ilhamsyah Diana Lestari Donny Dharmawan Dwi Nurcahya, Saputra Dyah Kusumawardani, Hastin El abid, Mohammed Elyzafah, Beby Berlian Ernawati, Dhanik Ervi Husni, Ervi Fahdilla, Nur Fatonah Holid S, Sofa Fatonah, Sofa Febriani Ayuningtyas, Ika Finky Damayanti Fitriani, Anandha Gunawan Santoso Gunawan, Yudha Febrian Gusmi Arni Gusmiarni Hadi Ashar Ikhsan Baihaqy Irwansyah Rezeki, Syailendra Reza Isfentiani, Dina Karwati Kespandiar, Tengku Krisnani, Novia Dwi Kudori, Masngud Labib Asyidiq, Mughni Lani Kusuma Latifah, Irma Lina Nurlina, Entang Lina, Ester M. Imam Suswandoyo M., Fatimah Mada Faisal Akbar Maimunah Marinu Waruwu Masrur Maulana Yusuf Maulana, Donny McCarthy, Ryan Miftahul Huda Ms, Farizal Muhamad Ekhsan Muhammad Alim Akbar Nasir Navita, Cahya Nazelliana, Dian Nia Paramitha Rosadi Nur Halimah Nur Mazidah, Siti Nur Widyawati Nurcahya , Saputra Dwi Nurhanifah, Hana Nursifa, Niknik Oktri , Yosi Plora Prasasti Ragil Putri Widyaningrum, Maria Pratama, Zamrud Whidas Pratiwi, Zahra Eka PUJI LESTARI Purnamasari, Atika Putriastuti, Widya Queen Khoirun Nisa Mairo, Queen Khoirun Ratnasari, Supiah Ratri, Fauziyyah Reisha Darellin Rijanto Rismawati Risqi Muflikhun Lumintu Rizqi Abdillah Rozaq, Ramadhan Rifana Ruli Supriati, Ruli Saferi Yohana Safitri, Leli Sana, Eirene Sania, Eli Sari, Anjar Fatikha Sari, Putri Yunita Sastradiharja, EE. Junaedi Setya Ariani Setyoko, Aris Sherly Jeniawaty Singgih Daru Kuncara Siswanto, Deny Hadi Soetarno, Djoko Sopianto Sri Maryati Subaris Kasjono, Heru Submission JORAPI Suhariyanto Sukamsi Sukesi . Sukiranto Suryatama, Handika Sutaryono Suwardi Syah, Arga Bagus Pratama Dyah Aan Firman Syahroni, M. Kamil Teguh Setyaji Tia Agustin Tiarapuspa Tina, Titha Egis Tugiman Tuti Susilowati Tuwuh Bayu Aji Umayah, Genta Anas Umdatun Rismasari, Apriliana USWATUN HASANAH Uswatun Hasanah, Sinta Veriyanto, Andhika Rahman Wina Yari Dwikurnaningsih Yulianti, Vina Zakaria, Akhmad Zamrud Whidas Pratama Zenita, Rifkia