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Kompensasi dan Motivasi Kerja dalam Mendorong Produktivitas Karyawan melalui Kepuasan Kerja sebagai Variabel Mediasi pada PT Maxim Indonesia Hidayat, Rahmat; Setiawan, Aries; Libriantono, Bambang; Birawan, I Gusti Kade; Prastya Firmansyah, Ichsan
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4541

Abstract

This study aims to analyze the relationship between compensation and work motivation on employee productivity with job satisfaction as a mediating variable at PT Maxim. The research method uses a quantitative approach with a causal design. The research population consists of all employees of PT Maxim totaling 250 people, with a sample of 154 respondents selected using proportionate stratified random sampling. Data collection uses a questionnaire with a 5-point Likert scale, and data analysis uses Structural Equation Modeling based on Partial Least Squares with SmartPLS 4.0. The research results show that all hypotheses are accepted with good significance. Compensation and motivation have positive effects on productivity and job satisfaction. Job satisfaction has a positive effect on productivity. Job satisfaction partially mediates the relationship between compensation, motivation and employee productivity. The findings confirm that job satisfaction has a strategic role in enhancing the effectiveness of compensation and motivation on productivity. Managerial implications indicate the need for a holistic approach that integrates fair compensation systems, motivation enhancement programs, and job satisfaction strategies to optimize employee productivity sustainably.
The Role of Adaptive Selling Behavior in Mediating Sales Orientation and Customer Orientation on Salesperson Performance Amanah, Citra; Aqmala, Diana; Setiawan, Aries
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 5 No. 2 (2026): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v5i2.2130

Abstract

The decline in Mitsubishi Xpander sales indicates problems in sales force performance. Based on preliminary field reports, the suspected problem is related to the suboptimal sales orientation and customer orientation in shaping adaptive sales behaviour. Accordingly, this inquiry endeavors to elucidate the influence of sales orientation and customer orientation on the performance of the Mitsubishi Xpander sales force in Semarang, positioning adaptive sales behaviour as an intervening mechanism. Adopting a quantitatively driven research design, empirical evidence was garnered from 104 purposively selected respondents. The analytical procedure employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The empirical findings demonstrate that both sales orientation and customer orientation exert a statistically robust and affirmative effect on adaptive sales behaviour, which in turn manifests a significant and positive contribution to sales force performance. Notably, customer orientation, in conjunction with adaptive sales behaviour, emerges as the most potent conduit for enhancing the performance of Mitsubishi Xpander sales personnel within the Semarang context. Customer orientation enables salespeople to understand customer needs and provide appropriate services, while adaptive sales behaviour helps them adjust their approach to different customer characteristics and situations. The findings imply that sales orientation and customer orientation can shape more adaptive sales behaviour, thereby playing a role in driving improvements in sales personnel performance in achieving targets and retaining customers.
Peningkatan Kualitas Layanan Driver ShopeeFood di Kota Semarang melalui Personal Value dan Kepuasan Kerja dengan Peran Organizational Citizenship Behavior sebagai Mediasi Naufal Pramudya, Satria Afif; Linati Haziroh, Awanis; Aqmala, Diana; Setiawan, Aries
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11227

Abstract

This study was motivated by the suboptimal quality of ShopeeFood driver services in Semarang, particularly in terms of speed, responsiveness, and consistency of professionalism, amid fierce competition in the food delivery service industry, which indicates internal problems related to driver work behavior. This study aims to analyze the role of personal value and job satisfaction in improving the service quality of ShopeeFood drivers in Semarang City, with Organizational Citizenship Behavior (OCB) as a mediating variable. The study used a quantitative approach with purposive sampling of 120 active ShopeeFood drivers in Semarang City, data collection through a five-point Likert scale questionnaire, and analysis using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 4, which included outer model testing, inner model testing, and hypothesis testing. The results show that personal value does not have a significant direct effect on service quality but has a significant effect on OCB, while job satisfaction has a significant effect on both service quality and OCB. Furthermore, OCB has a significant effect on service quality and mediates the effect of personal value and job satisfaction on service quality, where OCB mediation makes the effect of personal value on service quality significant. These findings indicate that improving the service quality of ShopeeFood drivers is more effectively achieved by strengthening job satisfaction and OCB behavior, while personal value provides optimal contributions when manifested in voluntary behavior that supports service quality.
Analisis Content Creator, Social Media Engagement, Customer Trust Terhadap Loyalitas Pelanggan Daviena Skincare di Jawa Tengah Santang, Nyimas Ayu Rara; Farida, Ida; Putra, Febrianur Ibnu Fitroh Sukono; Setiawan, Aries
Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i1.15587

Abstract

This research is driven by the intense competition within the beauty industry and the emergence of negative issues regarding alleged "overclaiming" practices by Daviena Skincare products. The primary focus of this study is to analyze how customer loyalty is formed and maintained despite issues that potentially undermine consumer confidence. This study employs a quantitative research method with a positivism approach, utilizing multiple linear regression analysis via SPSS 25. The research population consists of Daviena Skincare consumers residing in Central Java. Samples were selected using a purposive sampling technique, specifically targeting consumers who have used the products more than twice. Based on the Hair formula, a total of 110 respondents were obtained. The objective of this research is to identify and analyze the influence of content creators, social media engagement, and customer trust on Daviena Skincare’s customer loyalty in Central Java, particularly in the aftermath of the overclaim issue. Data were collected through questionnaires using a Likert Scale, followed by data quality testing (validity and reliability), classical assumption tests, and multiple linear regression modeling. The findings indicate that the content creator variable is in the "very high" category (4.24), while social media engagement (3.86) and customer trust (3.93) are in the "high" category. Overall, these three factors play a crucial role in shaping Daviena Skincare's customer loyalty, which remains in the "very high" category (4.23). Despite the overclaim controversy, the practical implications of this research suggest that brands in the beauty industry must remain transparent, responsive, and maintain positive communication with consumers to sustain loyalty even when facing negative issues. Penelitian ini dilatarbelakangi oleh persaingan ketat di indstri kecantikan dan adanya isu negative berupa dugaan praktik overclaim pada produk Daviena Skincare. Fokus utama penelitian adalah menganalisis bagaimana loyalitas pelanggan tetap terbentuk dan terjaga meskipun terdapat isu yang berpotensi mempengaruhi kepercayaan konsumen. Metode Penelitian kuantitatif dengan pendekatan positivisme, menggunakan Analisis data regresi linier berganda melalui alat bantu SPSS 25. Populasi penelitian merupakan konsumen Daviena Skincare yang bertempat tinggal di Jawa Tengah dan mengambil sampel menggunakan teknik purposive sampling dengan kriteria yang telah menggunakan produk lebih dari 2 kali.berdasarkan rumus Hair, diperoleh jumlah responden sebanyak 110 orang. Tujuan riset ini untuk mengetahui dan menganalisis pengaruh content creator,social media engagement, dan customer trust terhadap loyalitas pelanggan Daviena Skincare di Jawa Tengah, Khususnya pasca dampak isu Overclaim. Data dikumpulkan melalui penyebaran kuesioner dengan Skala Likertmeliputi uji kualitas data (validitas dan reliabilitas), uji asumsi klasik, serta uji model regresi linier berganda. Temuan menunjukkan bahwa variable content creator berada pada kategori sangan tinggi (4,24), sementara social media engagement (3,86) dan customer trust (3,93) berada pada kategori tinggi. Secara keseluruhan, ketiga faktor tersebut berperan penting dalam membentuk loyalitas pelanggan Daviena Skincare yang tetap berada pada kategori sangat tinggi (4,23) meskipun ditengah isu overclaim.
Pengaruh Live Streaming, Flash Sale, dan Double Days Promotion Terhadap Impulse Buying Pada Pengguna Shopee di Kalangan Generasi Z di Universitas Dian Nuswantoro Rosalina, Erna; Setiawan, Aries; Fatmawati, Elia Resha; Damar, Haunan
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2422

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, flash sale, dan double days promotion terhadap perilaku impulse buying pada pengguna Shopee di kalangan Generasi Z di Universitas Dian Nuswantoro. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif dan berlandaskan teori Stimulus–Organism–Response (SOR). Data dikumpulkan melalui kuesioner daring terhadap 150 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa live streaming, flash sale, dan double days promotion berpengaruh positif dan signifikan terhadap impulse buying, baik secara parsial maupun simultan. Temuan ini menegaskan bahwa strategi promosi digital yang bersifat interaktif dan berbatas waktu efektif dalam mendorong pembelian spontan di kalangan Generasi Z.
Pengaruh Kepemimpinan Tansformasional, Motivasi Kerja Terhadap Kinerja Perawat Melalui Kepuasan Sebagai variabel Mediasi (Pada RSI Sultan Agung Semarang) Hamied, Ghina Nisrina; Purwatiningsih, Aris Puji; Usman; Setiawan, Aries
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2531

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan motivasi kerja terhadap kinerja perawat dengan kepuasan kerja sebagai variabel mediasi pada RSI Sultan Agung Semarang. Menggunakan metode kuantitatif dengan teknik purposive sampling terhadap 125 perawat tetap, data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa motivasi kerja merupakan faktor yang paling dominan dalam memengaruhi tingkat kepuasan kerja dan kinerja perawat dibandingkan variabel lainnya. Kepemimpinan transformasional terbukti berpengaruh positif dan signifikan terhadap kinerja, namun tidak berpengaruh signifikan terhadap kepuasan kerja. Selain itu, kepuasan kerja tidak terbukti berperan signifikan dalam meningkatkan kinerja, sehingga belum mampu memediasi hubungan antar variabel secara optimal. Temuan ini mengindikasikan bahwa peningkatan motivasi kerja dan penerapan kepemimpinan yang efektif menjadi faktor penting dalam mendorong kinerja perawat. Implikasi penelitian ini menegaskan bahwa manajemen rumah sakit perlu memprioritaskan strategi peningkatan motivasi kerja serta penguatan praktik kepemimpinan untuk menciptakan kinerja perawat yang optimal dan berkelanjuta
The Power of Trust: Exploring the Mediating Role of Brand trust on Influencer credibility and Product quality's Impact on Avoskin Purchase Intention at Dian Nuswantoro University Navarida, Feby Nasywa; Setiawan, Aries; Damar, Haunan; Wibowo, Mochammad Eric Suryakencana
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8687

Abstract

This study investigates the mediating role of brand trust in the relationship between influencer credibility, product quality, and purchase intention for Avoskin products. Using PLS-SEM, data were obtained from 180 students at Universitas Dian Nuswantoro. Product quality and brand trust show positive, significant effects on purchase intention, whereas influencer credibility shows no direct effect. Influencer credibility and product quality significantly enhance brand trust, which in turn mediates their effects on purchase intention. The findings underscore the strategic importance of product quality in building brand trust and increasing consumers’ purchase intentions.
Co-Authors Abd. Rasyid Syamsuri Abda Abda Achmad Mulyana Achmad Wahid Kurniawan Adryan, Ravi Nuki Agiwahyuanto, Faik Agus Prayitno Agus Suyanto Amanah, Citra Aminah Rizkia Puspita Sari, Raden Ayu Amron Amron, Amron Andi Hallang Lewa Andika, Arditya Dian Apta, Sabela Araminta Aqmala , Diana Ariati Anomsari Aries Setiawan Aries Sundoro Arviansyah, Vila Dhani Ashari, Ayu Atmaja, Luhur Tri Birawan, I Gusti Birawan, I Gusti Kade Budi Widjajanto Budi, Setyo Cahya, Handy Nur Dahlia Luftiani Damar, Haunan Dede Puspa Pujia Dedi Joko Purnomo Dian Andika , Arditya Dian Andika, Arditya Dian Prawitasari Diana Aqmala Diana Puspitasari Dirgantoro , Bagus Dwi Eko Waluyo Ery Mintorini Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fitria Wulandari Ghifari, Lafiandrie Al Hallang Lewa, Andi Hallang, Andi Hamied, Ghina Nisrina Hanny Haryanto Harini Abrilia Setyawati Hariyadi, Guruh Taufan Hasan, Raden Himawan, Evelyne Ayu Febriany Putri Ichwan Setiarso Ichwan Setiarso, Ichwan Ida Farida Ifan Rizqa Ihya Ulumuddin, Dimas Irawan Imam Nuryanto Imang Dapit Pamungkas Indra Gamayanto Irwansyah , Novi Irwansyah, Novi Jaka Prasetya Juli Ratnawati Kala Kusumajati, Wisnu Karis Widyatmoko Karmila karmila karmila Kumar, Saurav Kurniawan, Diky Kurniawan, Setyo Budi Kusumajati, Wisnu Kala Kusumaningrum, Lely Kusumaningrum, Lely Kusumaningrum Lely Kusumaningrum Lewa, Andi Hallang Libriantono, Bambang Linati Haziroh, Awanis Mahmud Mahmud Mertha Agung Durya, Ngurah Pandji Miftahul Janah, Miftahul Mila Sartika, Mila Moch. Sjamsul Hidajat Muhammad Alvinnur Budiansyah Naufal Pramudya, Satria Afif Navarida, Feby Nasywa Neni Kurniawati Nuhfendi Oktaviani, Cindi Oktoriza, Linda Ayu Pamungkas, Natalinda Pandji Mertha Agung Durya, Ngurah Piji Pakarti Prasetyo, Lusi Noviani Prastya Firmansyah, Ichsan Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Purnawan , Lesna Purnawan, Lesna Purusa, Nanda Adhi Puspita Sari, Raden Ayu Aminah Rizkia Rahmat Hidayat Rakhman, Itmam Aulia Retno Astuti Setijaningsih Riyanto , Slamet Rosalina, Erna Safitri, Maria Samasta, Almira Santi Samuel Samuel Samuel Santang, Nyimas Ayu Rara Saparudin, Dede Sartika, Desta Pasura Sasono Wibowo Setiarso, Ichwan Siti Nur Azizah, Siti Nur Sjamsul Hidajat, Moch Slameta, Jaka Sonya Komala, Cantik Suharnawi Suharnawi Suhita Whini Setyahuni Sumardi . Sundoro, Aries Suryanti Susilowati Susilowati Syafa'at, Andi Syamsiar, Syamsiar Usman Wahid Kurniawan, Achmad Wibowo, Mochammad Eric Suryakencana Widikasari, Siti Fauniza Yenny Ernitawati Yohan Wismantoro Yulita Setiawanta Zaenal Sugiyanto Zahrawaani Kurdi, Annisa